th Annual #okdecacdc STATE EXECUTIVE COUNCIL MISSION OF DECA February 6-8, 2017

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1 STATE EXECUTIVE COUNCIL 74 th Annual MISSION OF DECA DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. February 6-8, 2017 Tulsa Southern Hills Marriott #okdecacdc

Oklahoma DECA values and appreciates the various businesses and organizations that have contributed to the success of the 74th Annual Oklahoma DECA Career Development Conference.

financial assistance. This unique partnership is a mutual benefit for students and businesses.

memorable learning experience. This conference could not be held without the volunteer service and contributions of a select group of individuals.

2 Oklahoma DECA values and appreciates the various businesses and organizations that have contributed to the success of the 74th Annual Oklahoma DECA Career Development Conference. We sincerely thank the representatives of these businesses and organizations for judging our competitive events, attending our meetings, helping with planning, and contributing time, talents, and financial assistance. This unique partnership is a mutual benefit for students and businesses. We also recognize the student delegates and their adult sponsors for promoting the ideals of Marketing and Business Education and making the 74th Annual Oklahoma DECA Career Development Conference a memorable learning experience. This conference could not be held without the volunteer service and contributions of a select group of individuals. These include Chip Lutz, Susan Krebsbach, Liz Wright, Arlynda Sexton, Stacy Oakley, Lester Claravall, Latta High School DECA, Oklahoma DECA Advisors, and State Staff from the Oklahoma Department of Career and Technology Education. Special gratitude is also expressed to Richard Stewart and his students in the Criminal Justice program at Tulsa Technology Center for providing security at this conference. We are indebted to the Meinders School of Business at Oklahoma City University, Oklahoma State University, and Johnson & Wales University for their generous scholarship commitments to Oklahoma DECA. We encourage our DECA members to consider these programs as they make their post graduation plans. This conference is dependent upon the contributions of many businesses, organizations, and individuals. We believe our dedicated efforts are truly making a difference in the lives of DECA members. Special Thanks to our Conference Sponsors Lashun Oakley John Deere Page 11

Oklahoma DECA Chapter Advisors Ada High School...Christy Brown/Melissa Wright Bixby High School... Susan Krebsbach Broken Arrow High School... Debbie Coffey Cache High School.

..Barbara Inselman Edmond Santa Fe High School... Christy Flanigan Francis Tuttle Technology Center... Natalie Jordan High Plains Technology Center Woodward...Katrina McDowell Holdenville High School.

3 Oklahoma DECA Chapter Advisors Ada High School...Christy Brown/Melissa Wright Bixby High School... Susan Krebsbach Broken Arrow High School... Debbie Coffey Cache High School...Kimberly Hewett Clinton High School... Erin Koons Duncan High School... Lesa Hefner Durant High School...Sandra Jones Edmond Memorial High School... Kim Walters Edmond North High School...Barbara Inselman Edmond Santa Fe High School... Christy Flanigan Francis Tuttle Technology Center... Natalie Jordan High Plains Technology Center Woodward...Katrina McDowell Holdenville High School...Betty Reavis Indiahoma High School..Irene Runnels Jenks High School... SueLyn Glidden/Liz Wright Latta High School... Stacy Oakley Metro Tech-Springlake Campus....Taiseka Moore Midwest City High School... Andrea Kerr Moore High School... Natasha Banez Moore Norman Technology Center... Nancy Pierce Muskogee High School... Clayton Blevins Mustang High School... Michael Rachlin Noble High School... Dawn Owen Norman High School... Ashley Weston Norman North High School... Jamie Wilson Oklahoma School for the Blind... Susan Young Ponca City High School... Heather Monks Putnam City High School... Brandy Redus Putnam City North High School......Marie Page Putnam City West High School... Tammy Graves Southmoore High School... Carla Stanley Tri County Technology Center... Carrie Miller Tulsa Technology Center Owasso... Arlynda Sexton Tulsa Webster High School... Lanette Duncan Vinita High School...Emily Colvin Yukon High School... Dana Kennemer Oklahoma DECA State Executive Council President... Jessica Hale Vice President... Bradley Robinson Vice President... Ash Patel Vice President... Bryan Moses Oklahoma Department of Career and Technology Education State Director... Dr. Marcie Mack Associate State Director... Becki Foster State Program Administrator... Carrie DeMuth Program Specialist/DECA State Advisor... Jack Hedrick Program Specialist/BPA State Advisor... Mark Burch Program Specialist... Jaclyn Arnold Program Specialist... Tonja Bell Administrative Assistant... Janette Sagersa DECA/BPA Office Assistant... Cody Gervasi Keynote Speaker Lieutenant Commander Chip Lutz, USN(Ret), MSEd, CSP, is the President and founder of Unconventional Leader, LLC and has 27 years of solid leadership experience. A retired Navy Officer, he has had two command tours and also served as the Director of Security for Naval District Washington, DC during September 11, In that capacity, he was responsible for the safety and security of 25,000 people on 6 different Naval Installations in the National Capital Region during one of our Nations most trying times. A seasoned educator and trainer, he is currently adjunct faculty for two different universities and has taught over 20 different classes in leadership, management, human resource development, and organizational behavior. He is the author of 4 books, been published in Security Management Magazine, and has had numerous articles on teamwork and leadership published in Zig Ziglar s Weekly Newsletter. Chip is a leader who has been there, done that, and has the uniform to prove it! He works with leaders who WANT to lead better, get more done, and leave a legacy. He is where theory meets application. Campaign booths operate from 8:00 a.m. to 5:00 p.m. on Tuesday, February 7. Campaigning is limited to the Mezzanine, 2nd Floor. Campaign materials can be shown during allotted campaign time only. Campaign materials cannot be placed on walls or doors at any time. Page 10 Page 3

74th Annual Oklahoma DECA Career Development Conference Schedule of Events Monday, February 6, 2017 9:00 a.m. Set-Up... Council Oak 3:00 p.m. Media Rehearsal... Council Oak 5:00 p.m. 2016-2017 State Executive Council Meeting.

.. Mezzanine, 2nd Floor 8:00 a.m. Conference Registration... Second Floor Foyer 8:00 a.m. Exhibits/Candidate Booths... Mezzanine, 2nd Floor 8:00 a.m. Advisor Hospitality Suite... Suite 306 8:30 a.m. Event Director Orientation.

4 74th Annual Oklahoma DECA Career Development Conference Schedule of Events Monday, February 6, :00 a.m. Set-Up... Council Oak 3:00 p.m. Media Rehearsal... Council Oak 5:00 p.m State Executive Council Meeting...Maple 6:00 p.m. State Officer Applicant Screening...Maple 7:30 p.m. Rehearsals... Council Oak 8:00 p.m. Officer Candidate Booth Setup... Mezzanine 7:00 a.m. Exhibitor Set-Up... Mezzanine, 2nd Floor 8:00 a.m. Conference Registration... Second Floor Foyer 8:00 a.m. Exhibits/Candidate Booths... Mezzanine, 2nd Floor 8:00 a.m. Advisor Hospitality Suite... Suite 306 8:30 a.m. Event Director Orientation... Silver Oak A 8:45 a.m. Local Chapter President Rehearsal... Council Oak 9:00 a.m. Courtesy Corps/Guests Meeting... Maple Awards Presentations Business Growth Plan (EBG) Innovation Plan (ENP) Advertising Campaign (ADC) Fashion Merchandising Promotion Plan (FMP) Sports and Entertainment Promotion Plan (SEPP) Hospitality and Tourism Professional Selling (HTPS) Professional Selling (PSE) Financial Consulting (FCE) Social Media Marketing (SMM) Congratulations to all of our State Winners! Best of luck to you as you represent the best of Oklahoma DECA at the International Career Development Conference in Anaheim, California!!! 9:00 a.m. Opening Session... Council Oak National Anthem, Bryan Moses, State Vice President Parade of Local Chapter Presidents Introduction of the State Executive Council Call to Order DECA State President Remarks, Jessica Hale Introduction of Special Guests Greetings from ODCTE Keynote Presentation Instructions for the Day 9:30 a.m. Judges Orientation... Silver Oak A 10:30 a.m. Competitive Event Prep begins Did you know that the first DECA Chapter in Oklahoma was chartered in 1946? On January 16, 2015, Dr. Marcie Mack became the State Director of the Oklahoma Department of Career and Technology Education. Mack previously served as the Chief of Staff and Interim State Director for ODCTE. She previously served as the Assistant Superintendent at Autry Technology Center. She has worked in various capacities including support, instructor, information systems and administration. Mack has been involved in various community organizations and served in various leadership roles in local and state organizations. Mack earned a doctorate in educational administration and leadership from Oklahoma State University, where she also completed her master s degree in telecommunications management and bachelor s degree in education. Dr. Mack has a true passion for quality education. Oklahoma DECA would like to thank Dr. Mack for her support and also to welcome her to the 2017 State Career Development Conference! Page 4 Page 9

5 Awards Presentations Collegiate DECA Awards Accounting Applications (ACT) Apparel and Accessories Marketing (AAM) Automotive Services Marketing (ASM) Business Finance Series (BFS) Business Services Marketing (BSM) Food Marketing Series (FMS) Hotel and Lodging Management Series (HLM) Human Resources Management Series (HRM) Marketing Communications Series (MCS) Quick Serve Restaurant Management Series (QSRM) Chapter Attendance at the General Sessions and Grand Awards Session is mandatory in order to receive stipends for placing and to qualify for Emerging Leader Series and Academies at ICDC. Restaurant and Food Service Management Series (RFSM) Retail Merchandising Series (RMS) Sports and Entertainment Marketing Series (SEM) Personal Financial Literacy (PFL) Principles of Business Management and Administration (PBM) Principles of Finance (PFN) Principles of Hospitality and Tourism (PHT) Principles of Marketing (PMK) Business Law and Ethics Team (BLTDM) Buying and Merchandising Team (BTDM) Financial Services Team (FTDM) Hospitality Services Team (HTDM) Marketing Management Team (MTDM) Sports and Entertainment Marketing Team (STDM) Travel and Tourism Team (TTDM) Business Services Operations Research (BOR) Buying and Merchandising Operations Research (BMOR) Finance Operations Research (FOR) Hospitality and Tourism Operations Research (HTOR) Sports & Entertainment Marketing Operations Research (SEOR) Community Service Project (CSP) Creative Marketing Project (CMP) Entrepreneurship Promotion Project (EPP) Financial Literacy Promotion Project (FLPP) Learn and Earn Project (LEP) Public Relations Project (PRP) Independent Business Plan (EIB) International Business Plan (IBP) Franchise Business Plan (EFB) Start Up Business Plan (ESB) Schedule of Events continued 11:00 a.m. Competitive Events Begin... 2nd Floor NOTE: Be sure to check individual schedules as some prep times begin at 10:30 a.m. Principles of Business Administration Events... Sequoia Principles of Business Management and Administration (PBM) Principles of Finance (PFN) Principles of Hospitality and Tourism (PHT) Principles of Marketing (PMK) Team Decision Making Events... Sycamore Business Law and Ethics TDM (BLTDM) Buying and Merchandising TDM (BTDM) Financial Services TDM (FTDM) Hospitality Services TDM (HTDM) Marketing Management TDM (MTDM) Sports and Entertainment TDM (STDM) Travel and Tourism TDM (TTDM) Individual Series Events...Sequoia Accounting Applications (ACT) Apparel and Accessories Marketing (AAM) Automotive Services Marketing (ASM) Business Finance (BFS) Business Services Marketing (BSM) Food Marketing (FMS) Hotel and Lodging Management (HLM) Human Resources Management (HRM) Marketing Communications (MCS) Quick Serve Restaurant Management (QSRM) Restaurant and Food Service Management (RFSM) Retail Merchandising (RMS) Social Media Marketing (SMM) Sports and Entertainment Marketing (SEM) Personal Financial Literacy Event...Sequoia Personal Financial Literacy (PFL) Business Operations Research Events... Silver Oak B Business Services Operations Research (BOR) Buying and Merchandising Operations Research (BMOR) Finance Operations Research (FOR) Hospitality and Tourism Operations Research (HTOR) Sports and Entertainment Marketing Operations Research (SEOR) Page 8 Page 5

6 Schedule of Events continued 11:00 a.m. Competitive Events Begin... 2nd Floor Chapter Team Events... Birch Community Service Project (CSP) Creative Marketing Project (CMP) Entrepreneurship Promotion Project (EPP) Financial Literacy Promotion Project (FLPP) Learn and Earn Project (LEP) Public Relations Project (PRP) Entrepreneurship Events... Redbud B Innovation Plan (EIP) Start-Up Business Plan (ESB) Independent Business Plan (EIB) International Business Plan (IBP) Business Growth Plan (EBG) Franchise Business Plan (EFB) Marketing Representative Events... Silver Oak B Advertising Campaign (ADC) Fashion Merchandising Promotion Plan (FMP) Sports and Entertainment Promotion Plan (SEPP) Professional Selling and Consulting Events... Redbud B Financial Consulting (FCE) Hospitality and Tourism Professional Selling (HTPS) Professional Selling (PSE) Collegiate DECA Events... Cedar Financial Statement Analysis Business Research 11:00 a.m. Participant Lunch... Council Oak 1:00 p.m. Leadership Development Academy Session 1 Leadership Rocks, Chip Lutz... Council Oak B FiDM, Sherry DeMoss... Council Oak D Fashion Institute of Design and Merchandising Social Media, Courtney Maye... Council Oak E Hospitality Certification Testing... Maple (open to any paid DECA member) Workplace Safety Competition... Pecan 1:30 p.m. Tour 1 departs for Tulsa Underground... Lobby Page 6 Schedule of Events continued 2:45 p.m. Tour 2 departs for Tulsa Underground... Lobby 3:00 p.m. Leadership Development Academy Session 2 Leadership Rocks, Chip Lutz... Council Oak B FiDM, Sherry DeMoss... Council Oak D Fashion Institute of Design and Merchandising Social Media, Courtney Maye... Council Oak E Hospitality Certification Testing... Maple (open to any paid DECA member) 3:15 p.m. Tour 3 departs for 36 North... Lobby 11:00 p.m. Curfew Wednesday, February 8, :30 a.m. Advisor/Administrator Breakfast... Redbud 8:30 a.m. Second Session/Business Meeting... Council Oak Remarks by DECA State President Financial Report State Executive Council Candidate Speeches Local Chapter Caucus Roll Call of Voting Delegates Voting 9:30 a.m. Grand Awards Session... Council Oak Keynote Presentation, Minesh Patel Presentation of Collegiate Awards Presentation of High School Awards State Executive Council Farewell Results of the State Executive Council Election Installation of State Executive Council Conference Flashback 11:30 p.m. ICDC Qualifier Meeting... Council Oak 12:00 p.m. Newly Elected State Executive Council Meeting Page 7

CONFERENCE OVERVIEW FRIDAY APRIL 24 SATURDAY APRIL 25 SUNDAY APRIL 26

CONFERENCE OVERVIEW FRIDAY APRIL 24 8:00 a.m. 9:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Registration for Chartered Association Advisors,