CAMPAIGN OPPORTUNITIES. Creating a world where patients and those who care for them are free from harm npsf.org

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1 CAMPAIGN OPPORTUNITIES Creating a world where patients and those who care for them are free from harm npsf.org

2 DID YOU KNOW: Studies suggest that preventable harm in health care is a leading cause of death. 1,2 Most people in the U.S. are likely to experience a missed, delayed, or wrong diagnosis in their lifetime. 3 Despite progress in some areas, about 1 in 10 hospitalized patients still experience a medication error, infection, pressure ulcer, or other hospitalacquired condition. 4 The National Patient Safety Foundation is kicking off its United for Patient Safety campaign, which will highlight and reinforce that all of us within the health care system have a role to play in keeping patients safe and free from harm. United for Patient Safety is an annual education and engagement campaign that brings together diverse organizations with a commitment to patient safety and the general public to learn more about the topic, start important dialogue, and take action for improved safety conditions. Join us for the United for Patient Safety Campaign which will serve as a dedicated platform for increasing awareness about patient safety nationwide. March 12 18, 2017, Patient Safety Awareness Week will launch an effort to highlight important issues related to patient safety and the organizations united in this mission while providing the opportunity for discussions, events, and engagement by those dedicated to this cause Impact and Value organizations participated in Patient Safety Awareness Week activities in ,366 Health Care Professionals took the online campaign pledge to support patient safety. More than 27,000 website visitors and over 100,000+ website impressions were tallied from the 2016 campaign website. 1. James J. A New, Evidence-based Estimate of Patient Harms Associated with Hospital Care. J Patient Saf, Volume 9, Number 3, September Makary MA, Daniel M. Medical error the third leading cause of death in the US. BMJ 2016;353:i National Academies of Sciences, Engineering, and Medicine Improving diagnosis in health care. Washington, DC: The National Academies Press. 4. Saving Lives and Saving Money: Hospital-Acquired Conditions Update. Content last reviewed December Agency for Healthcare Research and Quality, Rockville, MD.

3 2017 Engagement In 2017 we plan for even greater increased campaign reach and growth in participation through a dedicated campaign website, online activities, social media strategies, and webcasts (to name a few). Those partnering with the National Patient Safety Foundation to promote this campaign and awareness week come from all areas of health care, including hospitals and health systems, physician groups, solutions providers/ industry, associations, and many others. YOUR ORGANIZATION S NAME HERE

4 Help us help you. By promoting United for Patient Safety, you show your stakeholders your commitment to patient safety across the care continuum. We offer extra opportunities to provide your organization with the tools and resources needed to effectively promote the campaign and awareness week, engage your stakeholders, and highlight your continued participation and commitment to this cause. Patient Safety Awareness Week Campaign Opportunities Complimentary $100 $250 $5,000 United for Patient Safety Toolkit (1) Premier United for Patient Safety Toolkits (5) Co-branding License (organization logo on print-ready materials) Members of the NPSF Stand Up for Patient Safety program and NPSF Patient Safety Coalition receive the following complimentary benefits: United for Patient Safety Toolkit (Stand Up Members only) NPSF is proud to recognize Mallinckrodt Pharmaceuticals as the exclusive sponsor of 2017 Patient Safety Awareness Week

5 Get Active, Get Involved! There are many ways to help promote Patient Safety Awareness Week. Here are just a few. Have your own ideas for promotion? We d love to hear about them. ENGAGE ON SOCIAL MEDIA Share our social media messages with your followers, and post some interesting facts and stats to help educate your audience. Don t forget to follow us on and join in the discussion using #UnitedforPatientSafety2016 HOST AN EVENT, WORKSHOP, OR ROUNDTABLE DISCUSSION Become a leader in the cause by inviting your stakeholders to learn more about patient safety and this important awareness week. Share any photos from your events at UnitedforPatientSafety.org. CONSIDER DONATING All financial support goes directly to help promote and administer this annual campaign. Your participation provides your organization with the tools and resources needed to effectively highlight the campaign and your organization s support and participation. To make direct donations to the National Patient Safety Foundation in support of Patient Safety Awareness Week, please contact Sara Valentin at Svalentin@npsf.org.

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