Essential Charity Fundraising Guide

Transcription

1 2016

2 Register Now! or call Charity Fundraising in 2016 Travel Welcome to the 2016 Give as you Live Essential Charity Fundraising Guide. Each year through Give as you Live, thousands of charities from schools to regional and national charities across the UK, raise thousands of pounds to help fund their projects, campaigns and running costs. We help facilitate this by turning a percentage of every penny spent online by a charity s supporters into a free donation for the supporter s chosen charity or good cause. This fundraising guide is an overview of all the 2016 campaigns we ve created to help turn Give as you Live into a recurring, unrestricted revenue stream. You ll see the marketing collateral that your cause will receive when you register your charity with Give as you Live including s, posters, social posts and much more. How do I get started? register your cause with Give as you Live by visiting: give.as/register or simply call for more information

3 Case Study: Charity name: Born Free Charity representative name: Helen Usher What communication channels have you used to promote Give as you Live? , Facebook, Twitter, on the Born Free website, in our supporter magazine and in-house s to staff. What Give as you Live resources have you used to promote it to your supporters? The bespoke s and social media messages are great. The team at Give as you Live could not have been more helpful in supplying us with dedicated collateral which always helps our supporters recognise the benefit of signing up! It s such a simple way of fundraising How Born Free is fundraising through Give as you Live I could not be more impressed with Give as you Live. It is an ingenious, amazing, and highly effective way of raising much needed funds for thousands of charities. This aside, the support we have received has been second-to-none. Helen Usher Register Now! or call The bespoke s and social media messages are great How Global s Make Some Noise is raising ing money with Give as you Live We have been so impressed with Give as you Live from the moment we signed up and it s such an easy way for our supporters to get involved! They can raise money for our cause while doing their every day shopping online and after only being registered for a few months, they ve already raised almost 3,000 for our charity which is fantastic. Rose Finnigan Case Study: Charity name: Global s make some noise Charity representative name: Rose Finnigan What was the first thing you did to promote Give as you Live? After signing up to Give as you Live, we introduced this new avenue of fundraising to our supporters by sending an update in our monthly newsletter. What communication channels have you used to promote Give as you Live? We have sent out internal comms, newsletters to our supporter database, social media posts and have created a feature page on our website. Do you think other charities would benefit from fundraising through Give as you Live? Absolutely It s so simple to do and new ways for supporters to get involved. Case Study: Charity name: The Friends of Bishop Gilpin Charity representative name: Jo Whelan What Give as you Live resources do you use to promote this way of fundraising to your supporters? I use the banners and graphics from the marketing resources to add into our school newsletter and every now and again I send out some of the targeted personalised s that you create for us. Do you think other charities would benefit from fundraising through Give as you Live? Absolutely, I think it is a great idea for school PTAs as they have a ready made fundraising community. How The Friends of Bishop Gilpin are fundraising through Give as you Live "Give as you Live is a revolutionary fundraising tool. We have nearly raised 2,000 for our school using Give as you Live. It is such a simple way of fundraising for your chosen charity, hassle free and with no cost to yourself. Jo Whelan

4 Toolkit items Range of items from A5 flyers, A6 information cards, banners and Facebook posts. Shop now on mobile & desktop RAISE MORE FOR US JUST BY SHOPPING ONLINE Register Now! or call SUPPORT CHARITY JUST BY SHOPPING ONLINE SUPPORT US TODAY JUST BY SHOPPING ONLINE Shop now on mobile & desktop % Step 1 Sign up to Give as you Live on your desktop, tablet or via the mobile app. It s fast, simple and 100% secure. Step 2 Shop for millions of products at over 3,600 top online retailers including Amazon, John Lewis, ebay, Expedia and more. Step 3 A percentage of every pound you spend online will be donated to us. The best thing is, it won t cost you a penny extra. Give as you Live RAISE FUNDS FOR US JUST BY SHOPPING ONLINE Did you know... Thousands of stores will donate to us a percentage of every pound you spend online when you shop through On mobile & desktop You can now shop via the Website; by installing the desktop Shopping Bar and on the go with the new Mobile App. Shop now on mobile & desktop Did you know... A percentage of every pound you spend online will be donated to us when you shop through Step 1 Signup to Give as you Live on your desktop, tablet or via the mobile app. It s fast, simple and 100% secure. Step 2 Shop for millions of products at almost 4,000 top online retailers including Amazon, John Lewis, ebay, Expedia and more. % Step 3 A percentage of every pound you spend online will be donated to us. The best thing is, it won t cost you a penny extra. On mobile & desktop You can now shop via the Website; by installing the desktop Shopping Bar and on the go with the new Mobile App. SUPPORT US TODAY JUST BY SHOPPING ONLINE Give as you Live Stay in touch Join our 60,000+ Give as you Live community WINNER 2014 BEST DIGITAL/TECHNOLOGY PARTNER (DONOR FACING) Give as you Live WINNER 2015 MOST COMMITTED COMPANY TO THE SECTOR Stay in touch Join our 100,000+ Give as you Live community Find out more

5 Register Now! Travel 2016 ster or call his Su ds f Holidays, flights and travel are one of the simplest, quickest ways for you to secure large donations from a single purchase, so by promoting travel you could double your Give as you Live donations total for GET AWAY IN 2016 Get away in 2016 & raise FREE funds for us RAISE FREE DONATIONS GET AWAY IN 2016 Support us when getting away in 2016 Just by shopping online GET AWAY IN 2016 Support us when you travel in 2016 Just by shopping online Support us when you travel in 2016 Just by shopping online Get away in 2016 & raise FREE funds for us Sign up at give.as/school Did for u and a pen GET AWAY IN 2016

6 Marketing Campaigns In 2016 we are bringing you bigger and better marketing materials, with leading Seasonal Campaigns to help you turn your supporters into shoppers. Alongside there are Mini Campaigns which can be used throughout year, including Travel, Switch & Save and many more! Get fit & raise money in 2016 Support us & Spread a little Love! Support us this Mother s Day Using a variety of Give as you Live campaigns will also encourage your supporters who have already signed up to continue raising funds, just by shopping online. Get Fit Valentine s Support us this Easter Weekend shopping for Summer clothes shopping for Father s Day Mother s Day Easter Summer Wardrobe Father s Day School s Out Back to school Winter Wardrobe Halloween Christmas Register Now! er s/register or call Now! Get fit & raise money in 2016 shopping for School s out specials shopping for Halloween gifts shopping for Back to School stuff planning all your Christmas ideas shopping for Winter stuff Shopping for Christmas gifts

7 Register Now! or call Campaign Calendars It s one thing having all this lovely marketing collateral, but it s another knowing when to use it. So, we ve put together these helpful marketing calendars to help you make the most of your Give as you Live campaigns. You can download your 12 month overview calendar by visiting: give.as/2016 We will send you detailed calendars every month for the following month s suggested marketing activities so you can plan your communications.

8 Weekly Resources Each week we send out a weekly resources with pre-created content for you to utilise. Register Now! or call There are images for Facebook and Twitter, tweets and s to forward on. We ve designed them to save you time and they are ready to copy and paste straight into your communication channels. You can raise a free donation for us when you shop online at over 4,000 retailers! Find out School uniform from F&F from just shop & raise a free donation for us! Has #GBBO got you inspired to bake? Shop & raise a free donation for us! Facebook images Example tweets

9 Print management At Give as you Live we want to raise money and reduce costs for the charities we work with. Our print management service saves charities up to 20% on their printing costs. As printed marketing materials remain an important, effective way to communicate with supporters, we re delighted that this service makes printed communications more affordable for charities. We have secured some of the best printing and mailing rates in the UK and we are able to print a wide range of products including newsletters, s, direct mail and beyond, while guaranteeing excellent service and fast turnaround. We can also offer an affordable design service if required. To find out more about the savings you could be making printing@giveasyoulive.com

10 Corporate business It s easy to raise huge donations from your day-to-day office spend, or that of your corporate partners and local businesses. From buying printer ink and equipment to booking hotels and train tickets, you can shop at over 4,000 retailers via Give as you Live and raise a free donation for your charity. We have created a campaign that you can use to promote Give as you Live to your corporate partners and local businesses to help the charity encourage them to raise more funds for your charity.

11 Give a gift We re delighted to be partnered with Give a Gift to help turn 1 billion of wasted gift cards into donations for your charity. Don t let them squirrel it away, tell your supporters about Give a Gift! Simply sign up, create your own fully branded page and in just a few clicks you can share your unique micro-site and start accepting donations. We ll help you enagage with your supporters and generate more revenue with no set-up cost or subscription fees and only a small processing fee per donation. There are a selection of materials available in the Marketing Toolkit to share with your supporters too (don t forget to create your unique Give a Gift web page and share the link!). Find out more! hello@giveagifthq.com or call

12 We hope you like what you ve seen! These marketing campaigns have been designed to help you engage with your supporters, regardless of their online shopping habits or the channels through which you communicate with them. We are confident that they will increase both your Give as you Live shopper numbers and the amount you raise in donations through Give as you Live. You can request the marketing campaigns at any time and please watch out for the weekly resources an sent every Monday with additional marketing content for you. To register your charity please visit give.as/register or call a member of our charity team on to discuss your marketing campaigns. Give as you Live giveasyoulive.com 2016 Everyclick Ltd. All rights reserved