CHARITY PACKAGES. The 2018 Sun-Herald City2Surf presented by Westpac

Transcription

1 CHARITY PACKAGES The 2018 Sun-Herald City2Surf presented by Westpac

2 EVENT DETAILS The Sun-Herald City2Surf presented by Westpac is Australia s largest fun run. 80,000 people will run, hop, skip, walk their way from Hyde Park, Sydney to the most spectacular finish line in the world Bondi Beach. The 48th City2Surf will take place on Sunday, August The City2Surf is an event that everyone gets involved in, from multi generational families to groups of fundraisers. Since 2011 the event has raised over $34 million for many worthy Australian causes EDM REACH >312K SOCIAL MEDIA FRIENDS >64K

3 PACKAGE DETAILS BLUE $17,390 GREEN $20,550 RED $24,750 Charity Superstar running places in the 2018 City2Surf for special start Charity Superstar listing on City2Surf website Tier 1 Tier 1 Tier 1 Charity name listing within the City2Surf registration system Tier 1 Tier 1 Tier 1 Featured on the City2Surf home page before official registrations open Charity Superstar running bibs* Invited to the pre event charity meeting in Sydney Access to City2Surf Marketing & Communications Strategy Fundraising Medals for runners who raise more than $1k Souvenir Charity Superstar finisher s photo Loyalty discount for finisher marquee at other Fairfax events (except City2Surf) Potential media opportunities with official event media partners** Charity featured under Stories of Success on the City2Surf charity page Option to purchase additional Charity Superstar places Featuring at official training runs Advertising tile on the side of charity pages on City2Surf website Video to be featured on screens at the start and VIP areas*** Social media post during the registration campaign** 1 Advertising banner at the top of the City2Surf website Included in the announcer notes for the event Opportunity for charity ambassador to be a gun starter for the event *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content,fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

4 PACKAGE DETAILS ORANGE $6,350 TEAL $10,350 Charity Superstar running places in the 2018 City2Surf for special start Charity Superstar listing on City2Surf website Tier 2 Tier 1 Featured on the City2Surf home page before official registrations open Charity Superstar running bibs* Invited to the pre event charity meeting in Sydney Access to City2Surf Marketing & Communications Strategy Fundraising Medals for runners who raise more than $1k Souvenir Charity Superstar finisher s photo Orange and Teal packages do not include City2Surf registration system listing *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content,fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

5 BENEFIT DETAILS Charity Superstar Running Places Pre Event Charity Meeting - Sydney Your Charity Superstar places are secured in the event, regardless of the event selling out. Your runners will be in a special wave, ahead of 57,000 participants. You will have the opportunity to attend a joint Everydayhero and Fairfax meeting before the event to provide you with information, consider feedback and plan our future together. Charity Superstar listing on Charity Superstar webpage Access to City2Surf Communications & Marketing Strategy Your charity will be listed on our website, promoting your cause to a wider audience. Interested runners will also be able to apply for one of your City2Surf places. Featured on the City2Surf home page before official registrations open We will provide an exclusive profile insight into our event participants. This provides you with a better understanding of our runners profile, giving your charity an opportunity to align your messaging to potential fundraisers, to maximise your investment. Fundraising Medals Be ahead of the game by purchasing a Charity Superstar package. We will feature a link to the Enter for Charity on the home page which will focus on Charity Superstars places. This will be featured before general entries open for the event. We will provide special fundraising medals for participants who raise over $1k. Charity Name Listing within the City2Surf Registration System Provide your Charity Superstar with a souvenir of the day with a free finisher s photo post event. Your charity will be listed in the official registration system, runners can create their page for you or make a one off donation as they sign up for the event. Loyalty Discount on marquees at other Fairfax Events Charity Superstar Running Bibs* Receive a minimum 5% discount on charity finishers marquees at our other events (except City2Surf) through participation in the 2018 City2Surf. All runners will receive a special race bib with their first name printed on the front rather than their race number. Souvenir Charity Superstar finisher s photo continued over page > This can only be offered if charities sign up to Charity Superstars packages and send in their information before 18 April 2018 *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content,fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

6 BENEFIT DETAILS Potential media opportunities with our official event media partners** We will work with you and your charity to promote runner stories and your cause through official event radio and media partners to help you promote your cause. Option to purchase additional Charity Superstar places Should you need to purchase additional Charity Superstar places, you will be able to purchase them at the a special rate but participants will have the benefit of being able to start in the Charity Superstar wave. Runners will be ahead of 57,000 people. Charities Featured under Stories of Success on Charity Page Your charity can be featured on our website in the fundraising section with inspiring content about the work you are doing. Featuring at official training runs Increase your presence by being a charity partner at one of our official training runs. You have the prospect of meeting runners who maybe interested in running for your cause. Advertising Banners Video to be featured on screens at the start area and VIP areas*** Promote your message with a video about your cause to participants involved in the event. We will screen your video at the start of the event. In addition your video will also be promoted at the VIP after party. Social Media Posts We have over 64,000 Social Media followers. Your charity will have the opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels. Included in the announcer notes for the event On race day, we have announcers at the start and finish lines, communicating key information with our runners over the PA system. You have the opportunity to include your charity s key message through our announcer. Opportunity for charity ambassador to be a gun starter for the event You will have the opportunity to enter a charity ambassador to be a gun starter for a wave of the event. This will involve a live Q&A session on the day prior to firing of the gun, providing extra exposure for your cause. Further your charity s exposure through advertising banner or charity page tile. Advertising Banner - Your banner will be featured at the top of our City2Surf main website pages. Charity page tile - You can feature your charity on the side of the charity pages on the website. *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content,fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

7 EXAMPLES SUCCESS STORIES FAIRFAX EDMS WEBSITE NEWS TILE

8 EXAMPLES ADVERTISING BANNER CHARITY PAGE ADVERTISING TILE

9 CHARITY REGISTRATION SYSTEM PINK $4,095 PURPLE $5,795 Characters of copy within registration system Charity rotated in tier bracket Tier 2 Tier 1 Logo within registration system Acquire new fundraisers through the event by listing your charity within the City2Surf official registration system, which will be viewed by more than 80,000 registrants EXAMPLE OF REGISTRATION SYSTEM Benefits Improved and focused charity flow only select one charity Clearer call to action to create page Runners pay for their place and fundraise for your charity Featured within the registration system donation drop down listing Full integration with everydayhero. Runners who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey. Maximum of 55 charities

10 CHARITY SUPPORTER TENTS Based around the finish line of City2Surf Furniture included - details to be confirmed closer to the event Maximum of 13 tents 6 x 3 tents with some outdoor space Location of tents to be confirmed closer to the event Based on a first come first basis Prime location Thank you for your fundraisers and ambassadors Cost $2,500 exc GST

11 CONTACT DETAILS CHARITY PROGRAM Elizabeth Phu Charity Account Manager SALES Your Everydayhero account manager or