LOYALTY PROGRAMS AFFINITY COMMUNITY CLUBS

Transcription

1 LOYALTY PROGRAMS AFFINITY COMMUNITY CLUBS

2 ORGANISATION AND KEY DATES SOCIETE GENERALE GROUP 2015 Clubnorplus.com Crédit du Nord loyalty program launch ( clients) FRANFINANCE Funding to individuals SOCIETE GENERALE France Retail Banking CREDIT du NORD Retail Banking 2014 Grandeavenue.fr The Jazz loyalty program new service of Société Générale is launched (3.4 million clients) 3 million clients 9 million clients CFC SERVICES 3,5 million clients Club FA PL Avantages the club for liberal professionals (UNAPL) / Club Ofup and Club FA the two ADL Partners clubs Loyalty Programs White label solutions since Carreprive.fr Purchase of Coopsante.fr by Franfinance, and launching of carreprive.fr (Franfinance loyalty program) 2004 Coopsante.fr benefit program reserved for health professionals (ACMF) Founder: Claudie Bonnotte cfc 2

3 CFC SERVICES MISSION IS TWOFOLD To bring the greatest generosity to its members in order to retain customers of major corporate partners To provide visibility and new customers to retail partners in accordance with their image and ROI CFC SERVICES QUALITY APPROACH SITES ARE RESERVED RESPECT FOR RETAIL PARTNERS RESPECT FOR MEMBERS ACCESS TO EXCEPTIONAL SPACES GREAT OFFERS Members are exclusively invited by the sponsor partner No public recruitment policy No commercial pressure - Great generosity Close collaboration CFC / Sponsor partners Meeting our commitments to our sponsors partners cfc 3

4 PROGRAMS IN FIGURE More than active members, all over the clubs managed by CFC Services Société Générale Crédit du Nord Health professionnals Jazz members clients membres membres membres Franfinance clients Teachers and students Other clubs population membres membres membres Fast acquisition Find and visit all clubs on cfc 4

5 Monthly overall traffic In january 2017, on all CFC Services Clubs unique visits visits 1.2 Million page views cfc 5

6 850 PARTNERS ebusiness LEADERS multi-specialists, specialists, mbusiness and web-to-store CFC invites its retail partners to benefit from the Société Générale brand image and strong potential Justify a strong reputation and good brand image partners prerogatives Fil into our quality approach Bring great generosity to clubs members cfc 6

7 CLUBS EXPOSURE All CFC clubs offer opportunities to be highlighted in multiple areas homepage pages event pages 13 universes 130 categories 850 merchant pages 1 weekly newsletter / club cfc 7

8 HOMEPAGE Slider Format [770x180] Exemple : Groupon cfc 8

9 HOMEPAGE Mini Banner Format [300x90] Exemple : Accorhotels cfc 9

10 Univers Slider Format [770x180] et Mini banner Format [300x90] Exemple : univers thématique High-tech & Téléphonie cfc 10

11 Segments (subcategorizes) Mini banner Format [300x90] Exemple : segment Location de voiture de l univers Voyage & Transport cfc 11

12 FICHE ENSEIGNE Mini banner Format [300x90] Exemple : DIM, right margin cfc 12

13 Les Top-Enseignes (homepage, univers et segments) cfc 13

14 Les Actualités (news) (homepage, univers, segments et merchand page) Format : logo + texte cfc 14

15 Page Hausses de Remboursement Logo + cashback alpha. list cfc 15

16 Special pages Logo + cashback Exemple : Sales, Christmas, Travel cfc 16

17 Newsletters Weekly neewsletters (every 000 members) Sélection Grande Avenue n 3 : La Redoute cfc 17

18 EXCEPTIONAL EXPOSURE AREAS Prestigious spaces are also reserved for promoting brands that position themselves as privileged partners of CFC Services clubs : From homepage to client account space on & Societe Generale homepage : 22 million views / month Crédit du Nord homepage : 2 million views / month cfc 18

19 EXCEPTIONAL EXPOSURE AREAS Banner on the Crédit du Nord account statement page (4,000,000 page views / month) cfc 19

20 EXCEPTIONAL EXPOSURE AREAS In the 2 millions WebMails sent in secure messaging Société Générale client bank account Or in the WebMails sent in secure messaging Crédit du Nord client bank account Or in the Newsletters sent on personal customers s of Crédit du Nord In the 3.4 millions Jazz magazines mailed to Société Générale customers And in the inserts accompanying Crédit du Nord customers account statements cfc 20

21 Example of Webmail SG Between 1 and 2 million s in Société Générale Webmail. Example Newsletter Franfinance Sent to approximately 600,000 addresses. Example of Webmail Crédit du Nord 600,000 s in Crédit du Nord Webmail.

22 EXCEPTIONAL EXPOSURE AREAS LANDING PAGE Jeunes actifs cfc 23

23 Exposures packs prizes estimation * Pack BOOST - Presence in the Increased cashback page / VS +2% com. Pack BOOST+ In addition to the BOOST package: / VS Top commission Or +2% com. & News in universe, segments, merchant page - Special page (during special periods such as Christmas, Sales, etc.) Permanent visibility in the concerned UNIVERS & SEGMENTS Slider and / or Mini-Banner and / or Top programs alternately throughout the period (See pages 7-8) + Newsletter : Newsletter : included Pack PREMIUM / VS Top commission & 400 Pack PREMIUM+ / VS Top remuneration & 500 In addition to the BOOST and BOOST + packages: Exposure in HOMEPAGE for 5 days: Mini-Banner 1/3 of the period News 'Top News' + Newsletter : included In addition to BOOST, BOOST + and PREMIUM packs: Permanent exposure in the best HOMEPAGE spaces : Slider and / or Mini-Banner and / or Top Programs alternating throughout the period (see pages 5-6) News 'Top News' + Newsletter : included Pack GOLD (for top programs only) In addition to all the previous packs: / VS (depending on services) Access to one or more exceptional spaces of the Société Générale group (see pages 16-18) + Newsletter : included. Multiple Newsletters, possibility of dedicated Newsletters. * For a 15 days long exposures in Q cfc 23

24 WHAT S UP? Opening of So actif website dedicated to the Jeunes Actifs clients of Société Générale with a dedicated landing page on Grande Avenue. Who are they? Young client of SG between 18 and 29 YO and having regular income (not student) How much are they? 1.2 millions people We have the opportunity to communicate to this target very often and we are looking for partners to settle win-win relationship Dedicated landing page on Grande Avenue cfc 24

25 CFC IN 2017 We expect a faster members acquisition, especially on Société Générale group clubs and thanks to new clubs openings! cfc 25

26 CONTACT Commercial Director Claudie Bonnotte Commercial Assistant Sehresh Mian Mohammad