Communications and Social Marketing Intern. Dominican Republic Santo Domingo Stimulating sustainable economic growth. Project Description:
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1 Titre du stage / Internship Position Title: Pays / Country: Ville / City: Secteur prioritaire / Sector: Description du stage / Position Description: Communications and Social Marketing Intern Dominican Republic Santo Domingo Stimulating sustainable economic growth Project Description: Pilot Tourism Project A main strategy for ProActividad over the last couple of years has been to support the productive sector impacting on communitybased tourism for job creation and poverty reduction amongst disenfranchised young people living in towns with tourism potential in the Dominican Republic. In a country with a tourism-driven economy, it is important for the benefits of tourism to be enjoyed as equitably as possible among the people of the Dominican Republic. This requires increased community participation and resource management so that tourism can be developed in a more equitable and sustainable manner. The tourism initiative began as a pilot project with LGBT youth in the provinces of La Vega, Samana, La Romana, and Santo Domingo. The project has set out both to use tourism as a vehicle to achieve a degree of sustainable social and economic development for the LGBT youth residing in these localities, but also as a means of creating greater tolerance and acceptance of the LGBT community through exposure to LGBT tourists from abroad in these communities, as well as by partnering with the formal tourism sector and the Ministry of Tourism in the Dominican Republic and sensitizing them about the benefits of the LGBT tourism niche for the Dominican economy. Social Enterprise Initiatives ProActividad has set up and operated a number of social enterprises over the last 10 years or so including Mata de Mango (Mango Tree), a cultural space that operated as a lounge and juice bar, and more recently a coffee shop initiative called K de café. Both the tourism project and the social enterprise initiatives operated by ProActividad rely heavily on communications and social marketing strategies. ProActividad is looking to take on a
2 Communications and Social Marketing Intern to support the organization in these important areas. Position Description: The Communications and Social Marketing Intern will focus on areas of work related to ProActividad s tourism and social enterprise initiatives with a view to generate financial and ideological support for ProActividad s work. Focus will be on supporting related branding and marketing to enhance the visibility and image of each of ProActividad s tourism and social enterprise initiatives. The intern will also support the efficiency of ProActividad s advocacy campaigns. Under the direction and supervision of the Executive Director of ProActividad and the Programme Officer, and in cooperation with ProACtividad s office staff, the intern will: Provide support to the internal and external communications of ProActividad Provide general communications and PR support to ProActividad; Solicit contributions for external communications from ProActividad s office staff and partner organisations; Regularly update ProActividad s Social Media presence (Web-pages, facebook page and other social media based on content contributed by ProActividad office staff and partner organisations; Draft media stories and social media content on ProActividad office priorities and reporting on ProActivida s initiatives and activities, for placement in in-house social media as well as national and international media; Monitor national and international print and social media pertinent to ProActividad and make recommendations to ProActividad on communications responses in this context. Contribute to enhancing ProActividad s Marketing strategies, on-line presence and increasing traffic on ProActividad s various social media sites Support ProActividad s online sales and donation platform including developing and monitoring online marketing activities, benchmarking other websites and identifying online partnership opportunities; Enhance ProActividad s online travel services and marketing content of the websites and other social media
3 platforms; Help develop online communication material (e.g. banners, screensavers, ads ); Support overall marketing and sales objectives of ProActividad s income generating ventures; Support the development of brand strategies and social marketing plans across the organisation. More specifically Identify partnership opportunities and research new market opportunities, Develop promotional opportunities and ideas from conception through to deliver, Aid in developing brand identity and related positioning and messaging to help inform the creative process, Maintain brand consistency across all communication material, advertising, campaigns and all internal and external communications as it pertains to ProActividad s brands, ensuring ProActividad s guidelines and policies are followed Assist in mapping out potential clients and competitors; Assist in developing and implementing of a social marketing strategy with specific objectives and targets; Support a good liaison with external and internal clients and suppliers, assisting in commissioning and delivery of marketing material; Provide accurate and creative copy writing and proof reading skills and working to pre-agreed deadlines Qualifications: Degree in Communications, Marketing or equivalent professional qualification; Demonstrated experience in communications in social, print and broadcast media channels; Experience working with a range of government, civil society and international partners; Experience in implementing and maintaining marketing strategies; Technical marketing skills and sound understanding of marketing principles; Knowledge and proven experience in new social media and online marketing; Basic understanding on marketing data analysis; Excellent written and oral communication skills for different
4 audiences; Excellent collaboration and team work; Organization and planning; Problem analysis and problem-solving; Formal presentation skills (for a private sector and donor audience); Persuasiveness and ability to conceptualize and present ideas in a clear and convincing manner; Ability to work well with young people belonging to socially excluded groups; Ability to handle change and unpredictability ; Ability to deliver under pressure and to multi-task; Creativity, innovation and ability to take initiative; Excellent command of written and spoken English Working knowledge of Spanish is a strong asset Eligibility Criteria: To be eligible for the International Youth Internship Program, you must: be a Canadian citizen or a permanent resident be a post-secondary graduate graduate of a degree or diploma program from a university, college, post-secondary school of technology, post-secondary institute or a CEGEP (collège d'enseignement général et professionnel) be between the ages of 19 and 30 have not previously participated in an internship within GAC's IYIP initiative be legally entitled to work in Canada Application Deadline: until position is filled Please send CV and cover letter to: hiring@icad-cisd.com Date de début du stage / Start Date of Internship: Date de fin du stage / End Date of Internship: Organisation d accueil / Host Organization: Détails au sujet de l organisation d accueil / September/ October 2016 March 2017 Local Host: Centro de Orientacion e Investigacion Integral (COIN) in partnership with ProActividad Canadian Partner: Interagency Coalition on AIDS and Development The Centro de Orientación e Investigación (COIN) is an NGO with twenty-five years of experience working in HIV prevention, care and
5 Host Organization Details: treatment with key populations in the Dominican Republic. Over the years COIN s work has evolved from prevention efforts addressing the behaviour of key populations as individuals, such as condom promotion and STI management towards environmentalstructural interventions that address the physical, social, and political contexts in which individual behaviour takes place. To achieve this COIN has learned to draw from the strengths of both community solidarity and government policy initiatives, and to engage community members in both program and policy development. This has involved building the capacity of numerous grass roots organisations like REDNACER a network of young people living with HIV or JALEA a youth group of LGBT youth from La Romana, so they become a local long-term resource for the community; as well as effectively engaging government in participatory dialogue and securing collaboration. As described in Horizon s brief Community Approaches and Government Policy Reduce HIV Risk in the Dominican Republic, this is something COIN has a sound track record in. The social enterprise initiative is an important strategy for COIN both because it attempts to address structural issues like unemployment, poverty, and lack of opportunities; and it generates resources that make us left dependent of donor funding. For more information on COIN and it s work please see our websites at : ProActividad is a registered NGO working for social justice and development in the Dominican Republic, through a combination of practical interventions on the ground, sexual and reproductive health initiatives, economic and social empowerment activities, people-centred research and policy advocacy for young people on the margins of Dominican Society. ProActividad works in common cause with youth who are poor, underserved and often been denied their rights to obtain social justice, achieve their full development potential, or be part of locally rooted citizen movements.
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