2017 The Nordic s Most Attractive Employers. Students

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1 2017 The Nordic s Most Attractive Employers Students 1

2 Agenda 23 AGENDA Summary Nordic rankings methodology Nordic rankings & trends

3 2017 The cost benefits of a strong Employer Brand Cost savings derive from a number of factors Targeting the right potential candidates You are less likely to waste money attracting the wrong kind of candidates when being clear about who you are targeting Enhancing your pulling power Rationalising your creative spend Hiring good people for less Building brand awareness and equity In addition to more cost effective push marketing, a strong employer brand image will pull a much higher proportion of unsolicited applications A consistent approach and focusing on a single creative framework with a selection of creative assets will save costs The stronger your employer brand is, the less salary increase will be required when trying to convince a candidate to leave an organization and join yours A positive brand image generates a brand halo that brings beneficial effects (and cost savings) to every aspect of marketing activity Reducing unwanted attrition. If you re clear in your messaging towards your target group and deliver on your employer brand promises, you re likely to enjoy a lower level of employee turnover Source: Employer Brand Management by Richard Mosley 3

4 Summary of insights Nordic rankings Business trends Auditing and Accounting together with Banking remain on top of the Nordic student industry ranking. The top 3 in the Nordic ranking remain stable, however, Nordea lost its fourth place position to McKinsey & Company. FMCG is the most represented industry among Nordic business students, followed by Management Consulting and Banks. Engineering trends The rise in interest of Telecommunication & Services has led it to become the most attractive industry for Nordic engineering students to work for. Industrial Engineering, Manufacturing and Software & Computer Services industry have dropped the most in the rankings. Significant stability among the top 10 ideal Nordic employers. Google managed to increase their standing over ABB, while BCG lost their 9 th place position to NCC. There are a total of 9 new companies on the Nordic engineering ranking, the most successful newcomer is Volvo Car Corporation, making its debut in 14 th place. IT trends There are no changes to the top 5 employers since 2016, while Visma entered the top 10 for the first time. Software & Computer Services is the most represented industry and now outranks Telecommunications & Networks in the Nordic ranking. SAS Institute gained 7 places in the Nordic ranking 2017 among IT students, while Hewlett Packard Enterprise are dropped 3 positions and are no longer in the top 10. Career Goals Work/life balance is the top career goal in Sweden and Finland and the second most important in Norway and Denmark. All Nordic students want to be competitively or intellectually challenged they chose it as their third most important career goal. The career goals are unchanged in Norway and Sweden since 2016 but to be dedicated to a cause or to feel that I am serving a greater good has become more important in Denmark. Preferences With the exception of Sweden, all Nordic Engineering students have a friendly work environment among their top two preferences. With the exception of Sweden, all Nordic business students chose Leadership opportunities among their top 3 preferences. For IT students, high future earnings are a top 3 preference in all markets except in Finland. Preferred Industries Management Consulting is becoming a more popular industry in the Nordic business ranking. Successful newcomers have created movement in the Nordic engineering ranking, however Construction and Civil Engineering remains as the most popular industry.

5 2017 Nordic rankings Top Career Goals for Business, Engineering & IT students 5 Top 3 Career Goals 1. To be secure or stable in my job 2. To have work/life balance 3. To be competitively or intellectually challenged Top 3 Career Goals SWEDEN 1. To have work/life balance 2. To be secure or stable in my job 3. To be competitively or intellectually challenged Top 3 Career Goals 1. To have work/life balance 2. To be dedicated to a cause or to feel that I am serving a greater good 3. To be competitively or intellectually challenged Top 3 Career Goals 1. To be dedicated to a cause or to feel that I am serving a greater good 2. To have work/life balance 3. To be competitively or intellectually challenged

6 Agenda 63 AGENDA Summary Nordic rankings methodology Nordic rankings & trends

7 Nordic rankings Methodology Compiled from the Universum Student Surveys conducted in 4 Nordic markets: Sweden, Norway, Denmark, Finland. Includes all employers that are in the top 90% of the Universum ranking in at least 2 of the 4 markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP (1) so that a high ranking position in Sweden has a larger influence than a high ranking position in Finland (1) Based on GDP Nominal (millions of USD). Source: CIA World Fact book

8 2017 Nordic rankings Respondents & Weighting (1) 8 The Nordics Most Attractive Employers rankings 2017 reflects the opinions of more than 36,000 students from all 4 Nordic countries. The percentage denotes the weight each country receives based on GDP NORWAY % Resp SWEDEN 2017 Resp. 36% FINLAND 2017 Resp. 17% Business students SE: NO: DK: FI: Engineering students SE: NO: DK: FI: IT students SE: NO: 737 DK: 809 FI: 845 DENMARK % Resp The percentage denotes the weight each country receives based on GDP Nominal (millions of USD). The number of respondents consists of Business, Engineering and IT students in each country.

9 Agenda 93 AGENDA Summary Nordic rankings methodology Nordic rankings & trends

10 FMCG most represented industry on business ranking Business 10 25% 22% Distribution of represented industries in % (only industries with 3 or more companies are shown) % 15% 10% 12% 12% 10% 10% 6% 5% 0% FMCG Management and Strategy Consulting Banks Software and Computer Services* Auditing and Accounting Retail *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment

11 Industry ranking trend Business Auditing and Accounting Banks Retail Management and Strategy Consulting Software and Computer Services* FMCG Average Nordic ranking position per industry. Only industries with at least 3 companies and comparable companies over the years are shown *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment

12 Nordic Rankings 2017 Business 12 Employer Employer EY (Ernst & Young) 1 1 IBM PwC (PricewaterhouseCoopers) 2 2 Carlsberg L'Oréal Group 3 3 Nestlé McKinsey & Company 4 5 Scandic Hotels Nordea 5 4 Tui 30 - NEW Microsoft 6 6 Maersk IKEA 7 10 Arla Foods The Boston Consulting Group (BCG) 8 7 Visma Deloitte 9 8 ABB KPMG 10 9 Schibsted Media Group Danske Bank Swedish Match Handelsbanken Orkla SAS Siemens SEB BDO Google Capgemini Consulting H&M PA Consulting Unilever QVARTZ Accenture DNB Samsung Coop Coca-Cola Enterprises TeliaSonera Swedbank Mondelēz International Procter & Gamble (P&G) Canon 47 - NEW Bain & Company Telenor NASDAQ OMX If Nordnet British American Tobacco 50 51

13 Construction is the most represented industry Engineering 13 Distribution of represented industries in % (only industries with 3 or more companies are shown) 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 18% 16% 12% 10% % 6% 6% 6% *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment and Industrial Engineering and Manufacturing **Full name: Industrial Engineering and Manufacturing**

14 Industry Ranking Trend Engineering Construction and Civil Engineering Management and Strategy Consulting Software and Computer Services* Industrial Engineering and Manufacturing FMCG Telecommunication and Networks 40 Pharmaceuticals and Biotechnology Industrial Metals and Mining Average Nordic ranking position per industry. Only industries with at least 3 companies and comparable companies over the years are shown *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment

15 Nordic Rankings 2017 Engineering 15 Employer Employer Microsoft 1 1 PEAB Ramboll 2 2 Maersk Sweco 3 3 Stora Enso Siemens 4 4 Capgemini Consulting 29 - NEW Google 5 6 SSAB 30 - NEW ABB 6 5 Novo Nordisk McKinsey & Company 7 7 Alfa Laval Skanska 8 8 Sony Mobile NCC 9 10 Pfizer The Boston Consulting Group (BCG) 10 9 Boliden Accenture Unilever COWI Pöyry Rolls-Royce Telenor Volvo Car Corporation 14 - NEW 3M 39 - NEW Vattenfall Hewlett Packard Enterprise 40 - NEW IBM Schneider Electric ÅF Orkla GE Healthcare BearingPoint SAS Tieto Ericsson 20 - NEW TeliaSonera Arla Foods Bayer Fortum Danfoss 47 - NEW Veidekke 23 - NEW Shell Sandvik Outokumpu Bain & Company Vard 50 - NEW

16 Most represented industries IT 16 60% 50% 53% Distribution of represented industries in % (only industries with 3 or more companies are shown) % 30% 20% 10% 10% 0% Software and Computer Services* Telecommunication and Networks *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment

17 Industry Ranking Trend IT Software and Computer Services* Telecommunications and Networks Average Nordic ranking position per industry. Only industries with at least 3 companies and comparable companies over the years are shown *Full name: Software, Computer Services, Multimedia Development, Digital Entertainment

18 18 Nordic Rankings 2017 IT Employer Employer Google 1 1 F-Secure Microsoft 2 2 SAS Institute IBM 3 3 EVRY Oracle 4 4 Schibsted Media Group Accenture 5 5 Tieto Ericsson 6 7 Telenor Knowit 7 6 SAP CGI 8 10 Atea Capgemini 9 9 Siemens Visma Danske Bank Hewlett Packard Enterprise 11 8 Acando ABB EY (Ernst & Young) 27 - NEW TeliaSonera Tui 28 - NEW Dell PostNord 29 - NEW Nordea Deloitte 30 29

19 2017 About Universum Present in 60 countries with regional offices in New York City, Paris, Shanghai, Singapore and Stockholm. Helping the world s leading organizations strengthen their Employer Brands for over 25 years. Surveying more than 1.3 million career-seekers, partnering with thousands of universities and organizations. Thought leaders in Employer Branding, publishing content on C-suite level subjects. Serving more than clients globally, including Fortune 100 companies. Full service Employer Branding partner, taking clients from identifying challenges, engaging talent to measuring success. Our Employer Branding content is published yearly in renowned media, e.g. WSJ, CNN, Le Monde, BusinessWeek.

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