Ambition Quarterly Market Insights

Transcription

1 As predicted in the first quarter of the year, Q has seen a very noticeable upswing in Hong Kong s Sales & Marketing job market, in terms of employers with open headcounts and the number of professionals who were actively seeking new positions. While this is not unusual post-chinese New Year, we have seen more activity in this period as compared to the similar period in previous years. This is reinforced by the fact that experienced professionals with in-demand skill sets are facing multiple offers within a short span of time. INCREASED HIRING ACTIVITY WITHIN A HEALTHIER MARKET In terms of job market movement, there has been an increase in hiring activity within marketing and communication agencies, hospitality, financial services, FMCG, beauty and cosmetics, as well as mass retail industries. Many of the vacancies were across Digital, Social Media and e-commerce. While some of these were replacement headcounts, many were newly created roles in anticipation of improved market conditions. DOMESTIC AND TECHNOLOGY SHIFTS IN RETAIL The Retail sector has been going through a period of transformation. With the sharp decrease in mainland tourists visiting Hong Kong over the last few years, retailers have been shifting their strategies to focus more on domestic consumers. There has been an apparent change in marketing, branding and communication strategies, with an aim to drive higher engagement among the local clientele. We saw an increase in demand for frontline retail staff to strengthen sales and revenue generation. Technology has also been positively impacting the retail sector, especially with the development of omnichannel retailing, creating synergy between physical and online stores. This phenomenon has created a strong demand for professionals with experience in Digital and e-commerce. The Luxury sector, however, remained cautious on their resourcing strategy, especially in talent acquisition. In the FMCG sector, we saw an increase in recruitment activity across Key Account Management, Trade Marketing and Regional Business Development. HIRING PROCESSES WILL LENGTHEN IN Q Throughout Q3, we foresee a similar hiring trend for Sales & Marketing professionals, although interview processes will take longer than usual due to school holidays and vacations. We advise job seekers to carefully weigh opportunities and offers, as hiring decisions will take slightly longer to make. When it comes to job search, patience will be key in the upcoming summer months.

2 SALARY REPORT FOR Q3 2017* Banking & Financial Services Job Title Years of Experience Annual Salary Range (HKD$) Marketing Marketing Director M 2M+ VP, Marketing K 1.3M AVP / Marketing K 720K Associate / Assistant Marketing Head of Corporate Communications / Affairs VP, Corporate Communications / Affairs AVP / Corporate Communications / Affairs Associate / Assistant Corporate Communications K 480K M 1.8M K 1.2M K 720K K 480K Head of Events M 1.5M+ VP Events K 1M AVP / Events K 600K Event Specialist K 420K VP Media Relations K 1.3M Head of Market Research / Business Intelligence Market Research / Business Intelligence M 1.7M K 900K

3 Commerce & Industry Job Title Years of Experience Annual Salary Range (HKD$) Media / Entertainment Chief Editor K 1.3M Marketing Director 15+ 1M 1.2M Director, Sales 15+ 1M 1.5M Director, Distribution 12+ 1M 1.2M Associate, Media Sales K 1M Associate Director, Distribution K 1M, Sales K 720K Marketing K 720K Distribution K 650K Programming K 540K Sales Executive K 480K Marketing Executive K 360K Professional Services Marketing Director 15+ 1M 1.5M Marketing K 780K Corporate Communications K 720K Business Development Director M 1.6M Business Development K 960K Business Development/Marketing Executive K 600K PR K 720K

4 FMCG General M+ Sales Director K 1.3M Sales K 720K Key Account K 520K Assistant Key Account K 360K Marketing Director K 1.3M Marketing K 910K Assistant Marketing K 520K Senior Brand K 780K Brand K 520K Assistant Brand K 360K Category K 480K Assistant Category K 360K Product K 480K Assistant Product K 360K Trade Marketing K 520K Assistant Trade Marketing K 360K IT / Telecommunications Managing Director M+ Head of Sales M 2.2M Sales/Business Development Director M 1.6M Sales K 800K+ Account K 600K Head of Marketing M 1.6M Marketing Director K 1.2M

5 IT / Telecommunications Marketing K 720K Assistant Marketing K 500K Channel K 800K Product K 600K Social Media K 650K Sales Operations K 400K Industrial & Manufacturing General M 1.8M Sales/Business Development Director K 1.3M Business Development K 800K Sales K 660K Sales Executive/Sales Engineer K 360K Marketing/Communications Director K 1.3M Product Marketing K 800K Product Marketing Engineer K 360K Marketing K 800K Marketing Executive K 420K PR Agency Managing Director M+ Director / Group Account Director 15+ 1M 1.5M Account Director K 780K Account K 480K

6 Retail Head of Marketing 15+ 1M 1.5M Marketing K 910K Assistant Marketing K 480K Marketing Executive K 240K Senior Brand K 910K Brand K 540K PR K 650K Assistant PR K 364K Merchandising / Buyer K 910K Digital Marketing Director M 1.5M Digital Marketing K 720K CRM Director K 1.5M CRM K 910K Retail Operations K 910K Assistant Retail Operations K 600K Area K 520K Store K 360K

7 Advertising Agency Group Managing Director M 2M+ Managing Director M 1.5M Business Director K 1.2M Client Services Director K 1.2M Strategic Planning Director K 1.2M Group Account Director K 850K Account Director K 720K Account K 420K Property & Real Estate Head of Leasing M+ Senior Leasing K 1.2M Leasing K 800K Assistant Leasing K 600K Senior Leasing Officer K 420K Head of Marketing/Communications M+ Marketing/Communications Director K 1.1M Senior Marketing/Communications K 900K Marketing/Communications K 720K Assistant Marketing/Communications Senior Marketing/Communications Officer K 420K K 360K * Notes about salary table: 1. Titles and levels vary from organisation to organisation. 2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly month base salaries are assumed. 4. All other benefits and bonuses are in addition to these figures. 5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper. 6. Holiday entitlements range from days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm. 7. Healthcare policies are standard. 8. Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 15 20% of the base salary for senior executives.