EMIA Presentation 18 November 2009

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1 EMIA Presentation 18 November 2009

2 CONTENT Definition and purpose of EMIA EMIA Structure EMIA Offerings (Products) EMIA Financial Support EMIA Qualifying Criteria Generic EMIA Documents

3 EMIA - BRINGING THE WORLD TO YOU

4 THE PURPOSE OF EMIA EMIA is the abbreviation for Export Marketing and Investment Assistance The scheme was designed to partially compensate exporters for costs incurred in their marketing activities abroad

5 EMIA STRUCTURE EMIA Scheme TISA Christiaan Saaiman Tel: (012) TEO Donald Mabusela Tel: (012) Group Missions National Pavilions Individual Exhibitions PMR & FDI Individual Missions SSAS & CPFP

6 EMIA GROUP OFFERINGS Group Outward Selling/Investment Missions Assistance to SA exporters/companies who wish to make contact with potential buyers/investors with a view to conclude new export orders/recruit foreign direct investment Group Inward Buying/Investment Missions Assistance is provided to organisers of inward buying/investment missions to enable prospective buyers/investors to make contact with SA exporters/companies to conclude export orders/attract foreign direct investment

7 EMIA GROUP OFFERINGS National Pavilions - To showcase SA Industries - To promote the country in general - To promote SA firms to foreign buyers & generate export sales - Gathering of information (Intelligence) - Promoting SMME s / HDI s

8 EMIA INDIVIDUAL OFFERINGS Individual Exhibitions Assistance is granted to individual SA exporters to exhibit products at recognised exhibitions abroad where the dti does not provide for a national pavilion PMR and FDI Research Assistance is provided to partially compensate exporters for costs incurred in developing new export markets or recruiting new Foreign Direct Investment into South Africa through personal contact by visiting potential buyers/investors in foreign countries

9 EMIA INDIVIDUAL OFFERINGS (cont) Individual Inward Buying/Investment Missions Assistance is provided to South African entities organising inward buying/investment missions to enable a prospective buyer/investor to make contact with them to conclude export orders or attract foreign direct investment

10 EMIA GENERIC AND PROJECT FUNDING Sector Specific Assistance -Generic Funding (Export Councils and JAGs) administered by TISA -Project Funding administered by TEO -Developing industry sectors and new export markets -Broadening the export base Capital Projects Feasibility Programme The Fund is a cost-sharing scheme, providing a contribution to the cost of feasibility studies that are likely to lead to projects outside South Africa that will increase local exports and stimulate the market for the South African capital goods and services

11 WHO QUALIFIES FOR EMIA South African manufacturers of products South African export trading houses / Commission Agents South African Export Councils, Industry Associations and Joint Action Groups. Provincial Investment Promotion Agencies, Local and Provincial Government participating in International Trade Initiatives (ITI s).

12 DEFINITION OF SMALL, MEDIUM AND MICRO-SIZED EXPORTERS (SMME s) SMME s must be privately, independently or co-operatively owned and managed, and must comply with any two of the following quantitative criteria: Annual Turnover less than R40m Total assets excluding fixed property must be less than R15m Less than 200 full time employees

13 DEFINITION OF A HDI Historically Disadvantaged Individuals An SMME At least 51% ownership by black person(s), women or disabled person(s) Persons must be of a South Africa Nationality

14 ACTUAL ASSISTANCE Assistance is provided on the following basis: Travel (economy class) Daily subsistence Transport of samples for specific events Development of marketing materials for specific events Exhibition costs relating to stand rental, stand design, services and set up costs Costs of brochures Project funding (SSAS) Export Council Operational Funding (SSAS)

15 GENERIC CRITERIA FOR ASSISTANCE Export/production performance of the applicant Export/marketing competency of the person visiting the foreign country Potential or available/accessible production/export product capacity Extent of export marketing planning Type of products for export and local sales performance Level of labour absorption, location and technological requirements Industry in which the venture operates or is planned Membership of an Export Council (not compulsory but preferable)

16 NATIONAL PAVILIONS

17 NATIONAL PAVILIONS To showcase our Industry (Grouped stands more effective than small individual stands) To promote the country in general. To promote our firms to Foreign buyers Gathering of information (Intelligence) Promoting SMME s / PDI s

18 GROUP MISSIONS Export promotion tool: Introduce local firms to new or existing markets Gaining entry or strengthening existing networks Exploit number of Free Trade, Bi-lateral and Multilateral agreements Encourage entry and / or expansion when experience is still limited First hand experience of market through direct contact Adjust perception of market potential and increase knowledge Establishment of networks

19 GROUP MISSIONS INTERNATIONAL TRADE INITIATIVES The Export Promotion Directorate at the dti has embarked on a new initiative, called an International Trade Initiative, to target priority sectors in priority export markets with an objective to profile South Africa as an export nation and to showcase South African export capabilities in these priority markets. The International Trade Initiatives are planned trade missions to key priority markets, using various export promotion tools during the trade mission (including exhibitions, export seminars and prearranged business-to-business meetings)

20 THANK YOU QUESTIONS?

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