Degree in Management of Business and Technology

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1 Degree in Management of Business and Technology Official University Degree Specializations: Digital Marketing Digital Entrepreneurship Digital Economy Sports Management 100% IN ENGLISH OR BILINGUAL ENG/SPA

2 DEGREE SPECIALITZATIONS The Degree in Management of Business and Technology prepares you with all the knowledge you need to be competitive in the global business environment. Our unique campus ecosystem combines business, high-tech engineering and startup incubator that enables students to understand what technology can provide us. You will be sharing small classes with students and professors from more than 60 nationalities, gaining multicultural experience that will prepare you for the realities of international management. DIGITAL MARKETING SEM, SEO, Content Marketing, Social Media Marketing, Analytics, Digital Brand Management, Transmedia, E-commerce, Machine Learning. DIGITAL ECONOMY Artificial Intelligence, Financial Innovation, Investment, Money, Economic Growth and Development, International Economics and Digitalization, Governance, International Organizations, Smart Cities, Emerging Technologies. DIGITAL ENTREPRENEURSHIP Lean Startup, Business Model Generation, Investors, Customer Development, Startup Team Management, Growth and Exit Strategies, Mobile App Management, Social Entrepreneurship, Blockchain. Ramon Llull University is in the top 100 Global Employability Ranking of THE (Times Higher Education). SPORTS MANAGEMENT Sports Marketing, Event Management, Sports Media, Arena Management, Sport and Technology, Sponsorship, Branding, Merchandising

3 A UNIQUE, INNOVATIVE AND INTERNATIONAL PROGRAM INTERNATIONAL EXPERIENCES FEATURED SUBJECTS Week-long trips to Shanghai (year 1) and San Francisco (year 2) Participation in the Model United Nations in New York City Study tours to London (Sports Management), Brussels, Paris and Frankfurt (Digital Economy) CREATIVITY AND INNOVATION MOBILE APP MANAGEMENT DIGITAL MARKETING EXCHANGE PROGRAM Study abroad for one or two semesters, destinations including: USA, Australia, China, Germany, Netherlands, Argentina, Mexico, UK, Colombia, Denmark, Norway, Sweden... EMERGING TECHNOLOGIES & SMART CITIES DIGITAL BRAND MANAGEMENT E-BUSINESS INTERNET AND MULTIMEDIA ENTREPRENEURSHIP FINANCIAL INNOVATION, MONEY AND INVESTMENT

4 ACADEMIC PROGRAM: DEGREE IN MANAGEMENT OF BUSINESS AND TECHNOLOGY 1 st 2 nd 3 rd 4 th SEMESTER 1 SEMESTER 2 SEMESTER 1 SEMESTER 2 SEMESTER 1 SEMESTER 2 SEMESTER 1 SEMESTER 2 Thought and Creativity I (2) Thought and Creativity II (2) Principles of Business Management (6) Mathematics for Business I (6) Foreign Language I (5) Principles of Marketing (4) Business Communication Skills I (4) Microeconomics (4) IT Software for Business (6) Accounting Principles I (6) Foreign Language II (5) Human Resources (3) Business Law I (2) Mathematics for Business II (3) Macroeconomics (4) Principles of Finance (6) Cross / Cultural Management (5) Accounting Principles II (6) Principles of Operations (4) Marketing Management (4) Management IT and Information Systems I (4) Modern Social Thought and Movements and Economic History (6) Creativity and Innovation in Technological Organisations (3) Business Law II (4) Financial Management (3) New Product and Service Development (3) Methods of Decision Analysis (4) Thought and Creativity III (3) Principles of Technological Project Management (4.5) Integrated Marketing Communications (3) Corporate and International Finance (5) Budgeting Planning and Control (4) Management IT and Information Systems II (4) Elective (8) Transfer of New Technologies into the Economy (4) Supply Chain Management (4) Marketing Simulations (4) ebusiness (4.5) Internet and Multimedia Technologies (4) Elective (8) International Business (5) Entrepreneurship and Venture Capital (3) Applied Research in Management and Technology (5) Sales Management (4) Final Thesis (16) Internship (4) Business Communication Skills II (2) Elective (4) New Technology Ventures (3) Strategy Management for ICT Ventures (3) Channel Management (3) Leading Teams and Organisations (4) Elective (6) The Degree in Management of Business SPECIALIZATION IN DIGITAL MARKETING SPECIALIZATION IN DIGITAL ENTREPRENEURSHIP and Technology is a 4-year program with each year divided into two semesters. In the second semester of third year, you will carry out a work placement and in fourth year you will present your Final Year project. Economics and Finance Technology Innovation Final Project Management Humanities Data Analysis Marketing Online consumer behaviour (5 ECTS) Marketing Services in the Digital Era (5 ECTS) Digital Marketing Strategies (5 ECTS) Brand Management (5 ECTS) Digital Analytics (5 ECTS) International Digital Marketing (5 ECTS) Mobile App Management (5 ECTS) Social Entrepreneurship (5 ECTS) Marketing Strategy for Digital Startups (5 ECTS) Emerging Technologies and Smart Cities (5 ECTS) Digital Analytics (5 ECTS) Entrepreneurial Finance for E-Businesses (5 ECTS) SPECIALIZATION IN DIGITAL ECONOMY SPECIALIZATION IN SPORTS MANAGEMENT Title: Graduate in Management of Business and Technology ECTS Credits: 240 ECTS Program Length: 4 years Format: On Campus Language: English or Bilingual (Spanish with approximately 30% of credits in English) International Economics and the Digital Era (5 ECTS) Financial Innovation, Money and Investment (5 ECTS) Economic Growth and Innovation (5 ECTS) Emerging Technologies and Smart Cities (5 ECTS) Entrepreneurial Finance for E-Businesses (5 ECTS) Governance and International Organisations (5 ECTS) Model United Nations Project (4 ECTS) Sports Business (5 ECTS) Major Sports Event Management (5 ECTS) Sports Marketing (5 ECTS) Sports Media and PR (5 ECTS) Sports and Technology Management (5 ECTS) Sports Facilities Management (5 ECTS)

5 WHY US? Business studies for a New Generation. Importance of Technology Technology is changing our societies and transforming businesses. Our business students learn how technology can add value to a company, how customers are changing in the digital era and how organizations need to continually adapt to rapidly changing environments. Innovation and Creativity Business leaders of the future will be defined by their creativity and ability to innovate. We help our students to think differently, to be original and transform their ideas into viable business solutions.

6 International Experience We provide our students with international experiences that develop international mindsets. On campus our students work in an international environment in multicultural teams with diverse faculty members. Through our study tours and global exchange programme we enable students to travel to experience new cultures and ways of life. Mindset Entrepreneurship We believe in developing entrepreneurial mindsets. Our students are characterised by their desire to solve complex problems, find viable business opportunities and lead change and innovation. Students experience the realities of taking a business idea to creation and have the opportunity to startup whilst studying. Markets and companies in the 21st century cannot be managed by 20th century managers. We need a new profile of managers who have the ability to imagine and design the future. Christopher Kennett Director of the Management of Business and Technologies Degree La Salle-URL

7 PROFESSIONAL CAREER DEVELOPMENT Exit Profile: Technology knowhow: Manager of Digital Business Development / BizDev Monetization Analyst Online Reputation Manager Community Manager Analyst of Digital Companies and Startups ecommerce Analyst Digital Campaign Manager Brand Manager Founder of Startup Prepared to work in international business Experience in managing real projects Where our alumni work: La Salle Technova Barcelona: We help you to create and grow your company. A pioneering innovation park and startup incubator that helps students turn their ideas into businesses start-ups created. Technova is in the top 10 european accelerators of Empowering innovation.

8 OUR METHODOLOGY Personalised attention in small groups. Learning by doing. Practical, real life projects. Skills development: teamwork, leadership, communication. Challenges with Companies.

9 ADMISSION PROCESS We care about helping you make the best decision and guiding you through the process. 1) Sign up: 2) Documentation: Photocopy of National Identity Document or passport. Digital photograph. Cover letter, written in the language you would like to take your studies in. Academic documentation. Access test. Unlike the "Selectividad" test, our test is specific and evaluates your aptitudes for the Degree you want to study. 3) Face-to-face interview. 4) Acceptance. 5) Request for Scholarships or Economic Support and reservation of place. STUDENT GUIDANCE SERVICE We offer our new students help with the management of visas, administrative procedures, accommodation, etc. ACCOMMODATION We have a new residence in the very centre of the campus. In addition, we have agreements with other student residences with beneficial conditions for our students. More information at: SCHOLARSHIPS We work to attract talent and we help young people who are interested in studying with us, regardless of their financial and family situation and their geographical and cultural origins. On average, 49% of La Salle-URL degree students benefit from grants awarded annually by La Salle. Scholarships: 1 Financial Support 2 Academic Merit 3 5 La Salle Schools 4 La Salle Women Engineers Scholarships for students: Collaboration scholarships Calculate your scholarship at: Sant Joan de la Salle, Barcelona Follow LaSalleBCN Tel: Whatsapp: _CatàlegADE_ENG_V4

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