BRIGHTON & HOVE SPONSORSHIP PACK. #BeMoreSnail

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1 BRIGHTON & HOVE SPONSORSHIP PACK #BeMoreSnail We invite you to come out of your shell in Autumn 2018 Registered Charity No

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3 01 We re delighted to be working with Wild in Art for the second time to deliver another spectacular art installation throughout Brighton & Hove. In 2016 we were delighted by the great success of the Snowdogs campaign which, in addition to raising 310,000 for Martlets, also contributed a staggering 10.1m to the local economy. We re incredibly excited to exhibit another city-wide art installation, particularly as the second sculpture again resonates so wonderfully with the work we do at Martlets. Our life-changing hospice care helps people do the things they love with the time they have. In this fast-paced city it s often hard to remember to slow down and appreciate the things in life that make us smile. The strikingly painted snails across our city will be a constant reminder to take a moment to enjoy the time we have with the people we share our lives with. We can t wait to slowly saunter between each sculpture and enjoy our city s sights at a snail s pace! Imelda Glackin, CEO, Martlets Snowdogs was a wonderful initiative that we were lucky to have the opportunity to be involved in. From staff engagement to online interactions and Snowdog events, the installation gave us new and fun opportunities to engage with people of all ages from Brighton and beyond. Emma Banks Head of Corporate Communications, OneFamily

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5 03 As the leaves turn golden in Autumn 2018, Martlets and Wild in Art will be coming out of their shells as The Snailway arrives in Brighton & Hove. Snail sculptures will be popping up throughout the city, decorated by local artists and community groups with the support of philanthropic local businesses like yours. #BeMoreSnail and take the slow road around our city. Wander wherever the urge takes you. Wonder at the unique sculptures - enjoy and share experiences with friends old and new. Giant snails have a unique connection to Brighton & Hove! The largest known land gastropod is the African Giant Snail, and the largest specimen ever recorded measured an incredible 39.3cm from snout to tail and weighed 900g! This actual snail was found by Christopher Hudson of Hove in Sierra Leone during June 1976, and was named Gee Geronimo. Martlets offer a shell-ter by the sea The snail carries its home wherever it goes. It s a comforting reminder that there s no place like home - exactly how Martlets feels to the patients and families that we help and support. The art of slow travel By placing arty snails all over the city, residents and visitors will get into the mindset of slow travel. Rather than attempting to squeeze as many sights as possible into each trip, the slow traveller takes the time to explore thoroughly and to experience the local culture properly, something The Snailway will encourage all over our city. The power of public art Public art installations always engender a special feeling for those who experience them, and our Snailspace will inspire civic pride, motivate all to explore parts of the city outside their usual neighbourhood, and showcase Brighton & Hove s wealth of artistic talent.

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7 05 We invite your company, employees and customers to be inspired, get imaginative and celebrate the uniqueness of Brighton & Hove, by supporting our second mass participation public art event, Snailspace. Businesses, attractions, education establishments and community groups will be invited to sponsor a blank snail sculpture the canvas. Artists will be invited to submit designs that will be presented to snail sponsors. Selected artists will be commissioned to customise a snail each, creating a collection (or escargatoire ) of beautiful and striking snails. These will be displayed in the streets and public spaces of Brighton & Hove throughout Autumn 2018 for everyone in the city to enjoy. In December, the snails will gather together for a few days for a farewell event prior to heading to auction, so those who were unable to complete The Snailway or simply haven t time to do so can see them all under one roof. The farewell event also provides an opportunity for everyone to choose which snail they might like to bid for at auction! Near Christmas, the snails will take centre stage at a charity auction to raise funds for Martlets, before they snailaway to their permanent homes. June - August 2018 Snails designed and decorated by their artists. October March 2018 Sponsors, artists and schools invited to get involved. September - November 2018 The Snailway goes live! Snails displayed across Brighton & Hove. May 2018 Preview of proposed snail designs for selection by sponsors. December 2018 Snails auctioned to raise money for Martlets.

8 40 generous sponsors 44 giant snowdogs 352,341 overall visitors media coverage of 464,242 1 in 5 travelled to Brighton & Hove 35 amazing artists 18 miles of trial 310,000 raised for Martlets Hospice 10.1m contributed to the local economy 06 1 in 3 60% 70% said visited the entire trail 14.6m #BrightonSnowDogs social media impressions of trail-goers posted on Facebook they spent more time in the city due to the Snowdogs 100% of Brighton & Hove residents were proud to have the trail in their area

9 07 Presented in partnership with Wild in Art, Snowdogs by the Sea was the city s largest ever public art event, and the single biggest fundraiser Martlets has ever delivered. Supported by businesses from across the city, the project won the hearts and minds of everyone in Brighton & Hove and beyond. Snowdogs by the Sea was only made possible thanks to the amazing support of the corporate community and public sector organisations whose generous funding enabled it to be a pawsome success. The result was a 10-week long trail of 44 giant Snowdogs created by local and national artists and 22 Snowpups, designed and decorated by school children from across the city. The trail covered 18 miles around the city, with Snowdogs scattered far and wide! Hundreds of thousands of families, friends, schools, collegues and individuals across several generations travelled into the city to engage with the adorable sculptures.

10 We were delighted to be sponsors of Snowdogs as it gave visitors a new reason to come to the city outside of the main summer season. There was a palpable Snowdog effect as city dwellers and visitors struck up conversations as they made their way around the trail. It was a great way to get people to explore different areas of Brighton & Hove and of course it had a significant economic impact too. We are excited about the prospect of another event in Autumn 2018 and the promotional opportunity it presents for us as a city. Howard Barden, Head of Tourism, VisitBrighton Sponsoring Lola, our Snowdog helped to raise the profile of our 2016 Christmas show, Sunny Afternoon. She gave us a continuous presence on New Road promoting the show with something different from our usual front of house displays. We also benefited from the press coverage and social media engagement, which all contributed to an extremely successful show. It was also great to be involved in this lovely city-wide initiative and to support Martlets. John Baldock, General Manager, Theatre Royal Brighton We never really had the intention of owning our Snowdog Pebbles; but the more it went on and the more we saw feedback on social media, we thought he couldn t go anywhere else, he had to be ours. Maria Valentine, YellowFish Director 08

11 09 Climb aboard The Snailway! Get involved with this unique and innovative opportunity to promote your business. Drive customers to your door and support a much-loved local charity. We ve put together a range of sponsorship packages tailored to your needs and budget so you can support what will be a hugely popular event. All our packages offer an excellent return on your investment, whilst helping you to achieve your marketing and PR objectives. Here are just some of the benefits of sponsorship: Present your business or organisation in a positive way to current and new customers, as well as potential new employees in a competitive market. Great PR for your business, with lots of opportunities for your brand to be seen via our official media partners and social media. Drive footfall and sales to your business through The Snailway app and other promotional options. Be a key part of a city-wide, long-lasting event that raises civic pride, delights the whole city and drives Brighton s feel-good factor. All sponsorship partners will benefit from the following: Your logo and sales message on the Snailspace website. Your brand will be included in the Snailspace social media campaign, with specific posts, mentions and links to your business. Your snail sculpture will wear a plaque carrying your business s logo. Raise positive awareness of your business or organisation by supporting a charitable initiative. Showcase your own corporate creativity, improve your team morale and engage staff with your very own sponsored sculpture, and generate a positive association with local artists. The event encourages our city s community to get out and walk The Snailway and inspire quality time as families head out together to find the snails! You ll be enabling significant funds to be raised for Martlets Hospice through the auction of your snail at the end of the city-wide exhibition. Your brand will feature on the Snailspace app, with the option to offer a dedicated reward to drive customers to your business. You ll receive an invitation to our activation workshop, artist selection event, exclusive preview, public farewell and the auction.

12 Presenting Partner 35,000 * investment Your brand uniquely associated with a snail sculpture and a one-off opportunity to be synonymous with the Snailspace initiative and feature on all related material. Unique opportunity to align with The Snailway from beginning to end, from the delivery phase all the way through to the public Snailway and high-profile auction. The headline sponsor s brand will be synonymous with the project and feature on all related material. Get your own uniquely designed and decorated snail in a high profile location on the 2018 Snailway. Partner with a local community group to create a very special sculpture; the only collaborative community sculpture on The Snailway. Realise your business s Corporate Social Responsibility (CSR) objectives by working with a community group to design, create and produce a sculpture that speaks for the group that created it. This headline partnership will generate unique and positive PR opportunities. Dedicated support from the Martlets business partner lead. Your brand on the Snailspace website, map, app and on the snail s plaque. Learning Programme 12,500 * investment Your brand uniquely associated with a snail sculpture, as well as the opportunity to work with schools and youth groups across the city as they decorate their own smaller snails and follow a very special education programme. Get your own uniquely designed and decorated snail in a high profile location on the 2018 Snailway. Donate two small snail sculptures to a school or youth group of your choice. Your brand will be integrated into the learning programme for schools and all related collateral. You ll receive invitations to education workshops, invitations to exclusive preview events, the public farewell and the auction. This headline partnership will generate positive and exciting PR opportunities. Dedicated support from the Martlets business partner lead. Your brand on the Snailspace website, map, app and on the snail s plaque. There are a limited number of snails looking for sponsorship and they will be allocated on a first come first served basis, so get in touch with our team now! 10 * All package prices exclude VAT

13 11 Sponsor a snail 10,000 * investment Your brand uniquely associated with a snail sculpture, as well as a two-year close working partnership with Martlets. Get your own uniquely designed and decorated snail in a high profile location on the 2018 Snailway. A close working partnership with Martlets for two years - including a staff engagement programme, fundraising activities, special events, visits to the hospice and volunteering experience. Benefit from a wide range of PR and marketing opportunities and the reach that this project brings. A great opportunity for your business to really work with us at Martlets to raise money for your local hospice. A productive and rewarding experience for your team - we ll really get to know each other! A mutually rewarding programme of support tailored to your business and Corporate Social Responsibility objectives. Your brand on the Snailspace website, map, app and on the snail s plaque. If you don t see a package that suits your needs, we would love to discuss how the benefits of getting involved with Snailspace can help you achieve your marketing, PR and CSR objectives. Please get in touch you will find the contact details for Snailspace on the back of this pack. Sponsor a snail 5,000 * investment Your brand uniquely associated with a snail sculpture. Get your own, uniquely designed and decorated snail in a high profile location on the 2018 Snailway. Benefit from a wide range of PR and marketing opportunities and the reach that this project brings. Your brand on the Snailspace website, map, app and on the snail s plaque. Snailway Ambassador 2,000 investment Your brand walking around The Snailway. Our Ambassadors are a very special team of volunteers that will act as the eyes, ears and mouths of The Snailway. They will be handing out Snailway maps and chatting to people about the snails, artists and sponsors, as well as keeping a careful eye on our snails. Sponsorship includes: Your business s logo on the Ambassadors uniforms. Event launch photocall and press release to introduce your brand s association with The Snailway. Promotion on our dedicated social media channels. Your brand on the Snailspace website, map and app.

14 Martlets is a charity that cares for people living with a terminal illness in Brighton & Hove and neighbouring areas. We are much more than a hospice and we re working to change perceptions of hospice care. Today most of our patients receive care in their own home. Our Hospice care helps people do the things they love with the time they have. Our Hospice provides those living with a terminal illness hope, purpose and possibility. We are committed to our community and we re privileged to be such an important part of it. We re at the heart of Brighton & Hove. For further information about Martlets visit Wild in Art is one of the leading creative producers of spectacular, mass-appeal public art events which bring together business and creative sectors with schools and local communities through the creation of city-wide trails of uniquely painted sculptures. Since 2008, Wild in Art has animated cities across the world including Sydney, Melbourne, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Aardman Animations. Its events have enabled over 10million to be raised for charitable causes to date and allowed millions of people of all ages to experience art by taking it out of traditional contexts and putting it into everyday life. Wild in Art events have attracted over 8 million additional visitors to host cities across the UK & worldwide, contributed over 1.2m to local creative communities, and engaged over 100,000 young people in creative programmes. For further info about Wild in Art visit Brand, tone of voice & design by: &

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16 #SnailedIt For more information please contact our Snailspace team: to speak to Sarah Harvey our Project Manager to speak to Emma Knight our Head of Corporate and Major Donor Giving Registered Charity No