APRIL Project Presentation FRANCHISE FESTIVAL INTERNATIONAL FRANCHISE FESTIVAL nffrussia.ru. Crocus Expo Exhibition Centre, Moscow.

Transcription

1 INTERNATIONAL 2018 APRIL Project Presentation nffrussia.ru We welcome you to participate in one of leading franchise business events of 2018.

2 CONTENT ABOUT THE EVENT ADVANTAGES OF PARTICIPATION CONFERENCE PROGRAM MARKETING STRATEGY AUDIENCE PHOTOGALLERY SOME OF OUR EXHIBITORS CONTACTS 02

3 ABOUT THE EVENT OVER THE YEARS, THE INTERNATIONAL HAS WON THE STATUS OF REALLY EFFECTIVE PLATFORM FOR INTERACTION BETWEEN COMPANIES AND POTENTIAL INVESTORS FROM ALL OVER RUSSIA AND CIS COUNTRIES. INTERNATIONAL 2018 IS THE FOLLOWING: Upcoming event will be held on the 10-12th of April 2018 at Crocus Expo Exhibition Center in Moscow, and will bring together over of potential and existing investors, franchisees, entrepreneurs and small and medium-size business owners UNIQUE TARGETED VISITORS 150 FRANCSHISE BRANDS FRANCHISING VENDING AND EQUIPMENT FOR BUSINESS BUSINESS FINANCING BUSINESS SERVICES LICENSING 03

4 ADVANTAGES OF PARTICIPATION During the 6 years of the Festival existence more than 380 companies have closed over 1500 deals with new partners throughout Russia and the CIS. TARGET AUDIENCE PARTICIPATION IN THE EXHIBITION Visitors investment capacity investment varies from100 thousand rubles to 100 million rubles. EFFICIENCY Confirmed by large number of closed deals and permanent exhibitors. Is an effective sales and development channel, as well as an indicator of stability and prestige of the company. GEOGRAPHYCAL PRESENTATION OF THE VISITORS From Kaliningrad to Vladivostok (from the west to the east), from Murmansk to Krasnodar (from the north to the south), as well as all over the CIS countries and abroad. 04

5 CONFERENCE PROGRAM A PROFESSIONAL CONFERENCE PROGRAM IS AN INTEGRAL PART OF THE INTERNATIONAL. LEADING RUSSIAN AND FOREIGN FRANCSHISE EXPERTS ARE INVITED TO THE UPCOMING EVENT. The best of the best are invited to participate in the upcoming event: franchise experts, well-known entrepreneurs of the country, ligal advisors, patent attorneys, business coaches and many other authorities in the field! Success stories: founders of major international chains Financing issues: attracting investments in new projects Building a company's strong brand Foreign franchise concepts adaptation on the Russian market MAIN TOPICS OF PRESENTATIONS: Quality control when building a franchise network International markets access, experience, challenges and perspectives Intellectual property protection 05 GENNADY KOCHETKOV Vice-President Subway Russia VLADIMIR RAICH Master Franchisee of US franchise Tutti Frutti DMITRY POTAPENKO Founder and Managing Partner of Management Development Group Inc. RUSLAN TUGUSHEV Entrepreneur, co-founder of crowdfunding platform Boomstarter. AYAZ SHABUTDINOV Founder and Head of LIKE-holding EKATERINA SMIRNOVA Head of intellectual property of Law Firm Kachkin and partners. OLEG IVANOV Entrepreneur, Owner of InvestBazar Fund, Founder of Tornado Energy and Innovate LLC - exclusive bottler in RF of American brand RC Cola. OLEG YUDIN Director of Franchise Development of Domino's Pizza. ALEXANDR SMOLIN Director of Franchise Development of Beeline

6 MARKETING STRATEGY TV RBK TV, PROBusiness, M24.Ru, TV Hello, TVchannel Uspeh SMM: Facebook, VK.com, Twitter, YouTube SITE TRAFFIC* *According to the marketing strategy of the previous Festival GOVERNMENTAL ORGANIZATIONS: The Moscow City Government, Russian Chamber of Commerce and Industry, Government-financed institution Small business of Moscow, OPORA ROSSII, Delovaya Rossiya, Agency for Strategic Initiatives, Small Business Credit Assistance Fund, Rosmolodezh PRINTED ADVERTISEMENT The Moscow Times, Generalniy Direktor, Business-Journal, Chief Time, Office Magazine, Izvestiya and so on. INTERNET MEDIA Forbes, RBK, RBK BizTorg, Delovaya Sreda, Sekret firmy, Vedomosti, Moye Delo, New Retail etc. PORTALS Franch.biz, Franshiza.ru, BeBoss.ru, CoolIdea, GetBiz, Open Business and others. WEB PROMOTION Contextual advertising, targeting and retargeting, banner advertising on Yandex and Google; SEO; video production AUDIENCE COVERAGE: more people *More detailed information we will gladly provide on request at nkharatian@nffrussia.ru 06

7 AUDIENCE Business goods and services Restaurants and fast food Fashion/Lingerie Construction materials and services Automative spare parts and services VISITOR PROFILE Health/Beauty/Nutrition/Fitness 62% Entertainment Food Retail Manufacture Goods and Services for kids 14,55% 9,98% 7,46% 6,43% 5,80% 5,40% 4,84% 4,28% 4,18% 3,74% 3,37% 3,35% 2,98% 38% EXPERIENCE IN ORGANIZING AND RUNNING OWN BUSINESS no 18% yes 82% Real Estate Computers/Consumer Electronics Services for Retail Medical services Jewelry/Accessories Shoes 2,89% 2,79% 2,71% Perfume, cosmetics Goods and services for pets Photography Laundry/Dry Cleaning 2,42% 0,90% 0,88% 0,51% AVERAGE AGE 8% 47% 31% 12 2% VISITING PURPOSE 62,35% INTERESTED IN BUYING less than 25 years old years old years old years old года 24,64% INTERESTED TO FIND OUT MORE ABOUT FRANCHISING, CONFERENCE PROGRAM 13,01% POTENTIAL FRANCHISORS INVESTMENT POTENTIAL 36% 25,6% 15,4% before 1 million rubles from 1up to 5 millions rubles from 5 up to 10 millions rubles 12,8% from 10 up to 15 millions rubles 10,2% do not answer REGIONAL VISITORS FROM ALL OVER RUSSIA AND CIS COUNTRIES MOSCOW, MOSCOW REGION AND S.PETERSBURG EUROPEAN COUNTRIES (Italy, Spain, Finland, Estonia, Germany, Sweden 07

8 PHOTOGALLERY 08

9 SOME OF OUR EXHIBITORS 09 AND MANY OTHERS

10 CONTACT DETAILS CEO Natalia Kharatian phone: + 7 (966) (916)