Asia s Fashion Jewellery & Accessories Fair March. Exhibitor Survey Report

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March Exhibitor Survey Report

2 Survey Summary Total number of exhibitors 327 Total number of collected onsite survey 152 Overall onsite survey response rate 46.5% (152/327) Total number of online survey successfully sent out 327 Total number of collected online survey 42 Overall online survey response rate 12.8% Total number of collected survey 194 Total response rate 59.3% (194/327) Schedule: The date the online survey started The date of the reminder sent The date of the closing of the online survey The date of the submission of the report 15 March 22 March 29 March 5 May

3 Exhibitor Profile-Nature of Business(es) Mail Order House/E-Tailer Department/Chain Store Related Institute/Association Publication Buying Agent Retailer Importer Fashion Jewellery/Accessories Designer Wholesaler 0% 1%(1) 0% 0% 1%(2) 2%(3) 6%(11) 4%(7) 14%(26) Exporter 44%(84) Manufacturer/Supplier 86%(165) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Some respondents ticked more than one option. No. of People Answered: 191 No. of People Skipped: 3

4 Are you a first-time participant in this exhibition? 2010 First-time exhibitors 12%(22) First-time exhibitors 17%(35) Repeated exhibitors 88% (165) Repeated exhibitors 83% (171) No. of People Answered: 187 No. of People Skipped: 7 No. of People Answered: 206 No. of People Skipped: 8

5 How did you learn about this exhibition? 2010 Electronic promotion At other exhibitions Direct mail Word of mouth Website Advertisement 5% (9) 3%(5) 4%(8) 4%(7) 9%(17) 9%(16) 9%(17) 14%(26) 18%(32) 32%(59) 24%(44) 28%(51) 2010: No. of People Answered: 182 No. of People skipped: 32 : No. of People Answered: 182 No. of People skipped: 12 Regular Exhibitors of 3FJ At other UBM Asia's exhibitions 42%(77) 50%(91) 44%(80) 0% 10% 20% 30% 40% 50% 60% Some respondents ticked more than one option. In 2010, regular exhibitors of 3FJ was not available options and were grouped into Others.

6 What is your major product category? Display & Packaging Fashion jewellery materials 1%(3) 4%(8) 4%(9) 12%(23) 2010 No. of People Answered: 207 No. of People Skipped: 7 No. of People Answered: 193 No. of People Skipped:1 Fashion accessories 16%(34) 39%(75) Fashion Jewellery 78%(161) 81%(157) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Some respondents ticked more than one option.

7 Which are your current (geographical) markets? 2010 No. of People Answered: 206 No. of People Skipped: 8 No. of People Answered: 192 No. of People Skipped: 2 Others 4%(9) 3%(6) 2010 Mainland China 15%(30) 16%(31) Hong Kong Middle East North America Central & South America Asia (excluding mainland China & Hong Kong) Eastern Europe Western Europe 18%(37) 13%(25) 21%(44) 23%(44) 34%(71) 34%(65) 33%(69) 27%(52) 51%(106) 47%(91) 59%(121) 62%(120) 75%(155) 79%(152) 0% 17% 33% 50% 66% 83% Some respondents ticked more than one option.

8 2010 No. of People Answered: 201 No. of People Skipped: 13 No. of People Answered: 184 No. of People Skipped: 10 Which are your new target (geographical) markets? Others 7%(15) 3%(5) 2010 Mainland China 12%(24) 10%(18) Hong Kong Middle East North America Central & South America Asia (excluding mainland China & Hong Kong) Eastern Europe Western Europe Some respondents ticked more than one option. 11%(22) 9%(16) 22%(45) 22%(40) 29%(59) 30%(56) 44%(89) 48%(89) 53%(107) 52%(95) 49%(98) 52%(96) 59%(119) 57% (105) 0% 17% 33% 50% 66%

9 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? 3%(4) Brand Building 3%(5) Collect market information 37%(58) 51%(80) 10%(16) 30%(46) 20%(31) 6%(10) 32%(50) 8%(13) 4%(7) Consolidate contacts with buyers/business partners 52%(82) 28%(45) 5%(8) 10%(16) : No. of People Answered: 189 No. of People Skipped: 5 3%(5) Explore new markets 7%(11) Launch new products 4%(8) Seek new buyers 40%(67) 50%(80) 50%(94) 1%(2) Seek franchise partners/agents 27%(41) 11%(16) 23%(35) 39%(65) 29%(46) 38%(71) 15%(25) 4%(6) 38%(57) 7%(11) 7%(11) 7%(14) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100 % Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 1%(1)

10 To what extent are you satisfied with the Exhibitors on the following? No. of People Answered: 189 No. of People Skipped: 5 Business opportunities 8% (14) 61%(107) 27%(48) 3%(6) Facilities and services of the exhibition centre 16%(29) 64%(115) 16%(28) 4%(7) Move-in and move-out arrangement 14%(23) 68%(113) 15%(25) 2%(4) Official forwarding agent(s) 12%(19) 71%(111) 13%(21) 4%(6) Official stand contractors 15%(27) 66%(116) 15%(27) 3%(6) Service of our staff on-site 22%(40) 68%(125) 9%(16) 1%(2) Service of our staff pre-show 22%(39) 70%(126) 8%(14) 1%(2) Visitor quality 9%(17) 67%(122) 21%(38) 3%(6) Visitor traffic 4%(8) 47%(85) 41%(74) 8%(14) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

11 How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition? 6%(10) E-invitation 14%(23) 53%(89) 27%(46) Listing of your company on this website of this exhibition 13%(21) 55%(87) 27%(43) 5%(8) Printed invitation 11%(19) 45%(74) 34%(56) 10%(17) Special invitation to your VIP buyers on your behalf 15%(25) 51%(83) 27%(44) 6%(10) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely useful Quite useful Not quite useful Not useful at all No. of People Answered: 176 No. of People Skipped: 18

12 If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. Invite buyers by s 16% (27) 69%(118) 2%(3) 9%(15) 5%(8) Invite buyers by mail 9%(13) 37%(55) 26%(39) 5%(8) 23%(34) Invite buyers by phone calls 11%(17) 42%(65) 25%(38) 4%(6) 18%(27) On-site advertising 7%(10) 35%(51) 28%(41) 3%(5) 26%(38) Run advertisements prior to the exhibiton 7%(11) 38%(56) 27%(40) 5%(8) 23%(34) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely Extremely effective Quite effective Not quite effective Not effective at all No applicable

13 How often do you make use of the following marketing channels to promote your business? Professional print publications 7%(10) 18%(26) 45%(65) 30%(44) Professional website 16%(25) 32%(49) 40%(61) 11%(17) Sales respresentatives/agents 7%(11) 22%(33) 41%(61) 29%(42) Trade exhibitions 41%(71) 46%(79) 11%(19) 2%(4) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No. of People Answered: 176 No. of People Skipped: 18 All the time Most of the time Seldom Not at all

14 Please tick the fashion jewellery exhibition that you rate most important for your company Manila F.A.M.E., the Philippines (April) Other exhibition EuroBijoux & Accessories, Spain (May) India Handicrafts & Gifts Fair (October) Eclat de Mode/ Bijorhca, France (January) Macef, Italy (January) 6FJ 9FJ 3FJ 5% (8) 7% (12) 2% (3) 4%(7) 5%(8) 7%(13) No. of People Answered: 177 No. of People Skipped: 17 42%(74) 49%(86) 47%(83) 0% 10% 20% 30% 40% 50% 60% Some respondents ticked more than one option.

15 What are your plans for participating in this exhibition next year? : No. of People Answered: 181 No. of People Skipped: % (159) 13%(25) 2%(4) 2010: No. of People Answered: 188 No. of People Skipped: 26 85%(153) 14%(26) 1%(2) 0% 20% 40% 60% 80% 100% In those respondents who will participate in the exhibition, 109 people in 2010 and 99 people in want the same booth size, while 42 people in 2010 and 30 people in want a larger booth, while 8 people in 2010 and 8 people in want a smaller booth. Will participate Will not participate 80% 70% 60% 50% 40% 30% 72%(99) 22%(30) May participate 69%(109) 26%(42) 20% Same booth size Larger booth size 10% 6%(8) 5%(8) Smaller booth size 0% 2010

16 2010 Are you interested in exhibiting in UBM Asia's other exhibitions? 94% (182) 6%(11) 2010: No. of People Answered: 193 No. of People Skipped: 21 : No. of People Answered: 172 No. of People Skipped: 22 90% (154) 10%(18) Intersted in other UBM exhibitions Not interested in other UBM exhibitions 0% 20% 40% 60% 80% 100% 9FJ 6FJ 77% (115) 87% (131) In, among those who are interested in UBM exhibitions, 115 people are interested in 6FJ11 while 131 people are interested in 9FJ11. 50% 60% 70% 80% 90% 100%

17 Are you interested in UBM Asia s other products? No. of People Answered: 140 No. of People Skipped: 54 Not interested in other UBM products 56% (78) Interested in other UBM products 44% (62)