the project Smau 2018

Transcription

1 the project Smau 2018 PADUA, 22 nd -23 rd of March 2018 LONDON, 2 nd, 3 rd, 4 th of May BOLOGNA, 7 th -8 th of June 2018 BERLIN, 13 th -14 th -15 th of June 2018 MILAN, 23 rd -24 th -25 th of October 2018 NAPLES, 13 th -14 th of December 2018 INDEX: Smau TODAY MEDIA IMPACT SOME INNOVATIVE STAKEHOLDERS OF Smau THE WINNERS OF Smau INNOVATION AWARD Smau NUMBERS BE THE PROTAGONIST AT Smau

2 Smau TODAY Smau is the main business matching platform in Italy about innovation and digital technologies for companies and local public governments. For over 50 years Smau supports Italian companies in their innovation choices through a regional circuit of events in the main Italian regions. SOME COMPANIES WHICH HAVE CHOSEN Smau Smau is a platform designed to dialogue directly with the business system to facilitate the culture of innovation and the adoption of digital technologies: a process called Digital Transformation. Smau today is also an important interregional and international meeting platform between the innovation ecosystem and consolidates companies according to the model of Open Innovation, the main development tool for business. Smau NUMBERS* London Berlin ATTENDEES: entrepreneurs and business decision makers EXHIBITORS: digital companies, vendor, startup MEDIA: journalists, media operators * data refers to Roadshow 2017 milan Padua Bologna naples.2.

3 media impact Smau, once the Machinery and office equipment Exhibition, is now the place where companies find the innovation for their business. TG1 ECONOMIA Be innovative is not enough: we need to share. For this reason Smau that opens today is not a simple fair but a meeting platform where the most innovative national and international players compare each other. LA STAMPA Smau Milano, one of the leading kermesse in Europe on the use of new technologies: in three days more than 250 workshops. LA REPUBBLICA - AFFARI & FINANZA Manufacturing is the entrance door of the technologies in the society - Minister of Labour Giuliano Poletti - on tour at Smau Milan among the booths of innovative startups and Italian companies. ANSA.IT Seven Italian companies, leader of the fintech revolution, will take part at Smau Milano. CORRIERE INNOVAZIONE The leading exhibition about innovation and digital technologies for enterprises and local authorities. IL SOLE 24 ORE For three days Milan will be the centre of innovation and enterprises. Since 24th to 26th of October, entrepreneurs, startuppers, managers, small and medium-sized enterprises of all sectors will be able to find tools and experiences for renewal and innovation at Smau. MILLIONAIRE The future is still on display. Closed the doors for consumers since long time, the Machinery and Office Equipment Exhibition born in 1964, has returned to its origins. Over 400 companies and 250 startups from 30 countries will share visions and technologies for the most important sectors of the production system: from manufacturing to agrifood, from trade and tourism, to services. AVVENIRE A three-days high-tech business dedicated to the innovators that of the different sectors of the Italian production system. From manufacturing to agrifood, from trade and tourism up to the new digital services for the SMEs. An edition with a strong international vision which will host more than 60 international investors from 30 foreign countries. L ECONOMIA del CORRIERE DELLA SERA The number of traditional companies which use the Open Innovation model to develop new business is growing: a theme at the heart of this year s edition of Smau. RAI RADIO 1 ETA BETA Today Smau, the main event dedicated to innovation and technology, begins in Milan. METRO At Smau in Milan the project to export the made in Italy innovation is ongoing. IL GIORNO.3.

4 isome luoghi dell innovazione partner di smau innovative stakeholders of Smau ALMA ALMACUBE L INCUBATORE DELL UNIVERSITA DI BOLOGNA.4.

5 The I VINCITORI winners DEL of PREMIO Smau Innovation INNOVAZIONE Award SMAU * * The companies and local authorities listed are just some of the excellences awarded by Smau in the last few years..5.

6 SMAU NUMBERS TOTAL DATABASE: ATTENDEES OF EACH EVENT Enterprises and Public Sector SECTOR 55,4% TOTAL PROFILED DATABASE ,6% ICT Companies and Channel Operators SMAU Padua Attendees: * SMAU Bologna Attendees: * Agrifood Furniture/Design Industrial automation Banking/Insurance/ Financial Chemical/Pharmaceutical Retail/GDO Local governments Consulting/Services Building/Construction Press/Media 2,9% 1,5% 1,2% 3,0% 2,0% 2,2% 2,2% 5,2% 3,8% 3,6% Education/Research Logistics/Transport ICT Engineering Central governments Health Professionals/Associations Apparel Tourism Utility 4,6% 44,6% 1,8% 5,7% 2,0% 2,4% 5,1% 1,8% 2,1% 2,3% SMAU Milan Attendees: * TURNOVER min 2,5 mlns of Euro 2,5-5 mlns of Euro 5-20 mlns of Euro mlns of Euro mlns of Euro more than 250 mlns of Euro 45,3% 18,9% 10,1% 6,6% 9,2% 9,2% NUMBER OF EMPLOYEES min more than ,8% 17,4% 17,9% 8,2% 3,8% 4,7% 13,2% *Data refers to Roadshow 2017 SMAU Naples Attendees: *.6.

7 BE THE PROTAGONIST AT Smau CASE HISTORY AND Smau LIVE SHOW MEDIA RELaTION Selection of one of your reference for the SMAU Innovation Award assigned to the best innovative projects carried out by enterprises and Local Authorities. The application includes an interview with a journalist of the Smau Network. The contents of the interview will be published on smau.it, shared on the official social networks of the event and used in the activity of media relations. At the end of the event, the case history will remain online for journalists and companies. The client will also be the protagonist of a session Smau Live Show, the roundtables dedicated to the main themes of the event (Industry 4.0, Agrifood, Retail and Tourism, Smart Communities, Healthcare, etc) to present the project of innovation adopted in front of the managers and business decision makers involved. The Smau Live Show is a 50 minutes format which has the aim of presenting actors of supply and demand of innovation, stimulating the necessary contamination among all the players of the ecosystem. The session is introduced by a speed pitching in which a selection of startups and enterprises present their innovative solutions/services in 90 seconds. The session is also available in live streaming on Smau channels to amplify the audience during the event and the following months. At the end of the session there is a networking among the participants in order to get in contact with companies inclined to digital transformation processes. Smau Live Show allows the company to enable specific actions of PR and media relations, to enhance the customer loyalty, to amplify the visibility of the products or solutions presented, to interact with the entire ecosystem of innovation, from ICT players to institutions. In order to support the participation Smau offers its media relations through: - press release in the Press Area of smau.it; - possibility to organize interviews with SmauTv; - social networks managed by Smau (Twitter, Facebook, Flickr, You Tube and Linkedin); - editorial opportunities with the media partners of the event. Specific PR actions will be activated with local and national economic editors already before the event, in order to give the wider dissemination to the contents related to the case history..7.

8 BE THE PROTAGONIST AT Smau SPEED PITCHING Presentation of your solutions in one of the vertical sessions SMAU Live Show during the Speed Pitching: 90 seconds to illustrate your offerings to the audience of entrepreneurs and managers. Speed pitching is another opportunity to increase your visibility and generate new business opportunities. Exhibition booth Turn-key fully equipped booth functional for lead generation and networking. The booths are available in different sizes starting from 4sqm, according to the specific needs of the company. The exhibition space will be the meeting point where you can: - present your offering to the visitors (SMEs, Local Public Sector and ICT Channel Operators); - build your customer loyalty in the territory; - have your demo area; - develop guerrilla marketing activities (contest, games, aperitifs, etc). VISIBILITY ONLINE AND MARK IN CALENDAR Visibility of your products/solutions on smau.it with a dedicated page of presentation containing logo, company profile and description of your offering. It is possible to insert also a video and promote demo at your booth. Online system Mark in Calendar (Segna in Agenda) which allows you to contact before the event all the visitors who have declared an interest for your company during the registration on This list of contacts, with all the company data, is available in real time through the Exhibitors Reserved Area online to give you the possibility to contact them already before the event in order to start a first connection functional to a deeper networking opportunity during the event..8.

9 BE THE PROTAGONIST AT Smau INVITATIONS Unlimited electronic personalized invitations to visit Smau exhibition reserved to your customers and prospects. The list of contacts who register on with your invitation code, is available in real time through the Exhibitors Reserved Area online before the event with all the company data. The invitations help you to promote your participation to the event and to increase the customer loyalty. WORKSHOP Realization of a workshop about themes to agree with the Organizer, addressed to the IT Manager, Network Engineer and to all the other professional roles involved in the evaluation and adoption of new technologies in the company. The workshop will be inserted in training programs, promoted in collaboration with associations and ICT communities on the basis of the target of companies to which it is addressed. The arena in which the workshop will take place is equipped with audio-video facilities, technical assistance and hostess for the registration of participants. The workshop will be promoted through all Smau communication channels (website, newsletter, guide of the event, social networks, etc), with the delivery of the preregistered and actual participants database in the single workshop at the end of the event, including authorization to process data. Smau Unplugged Smau Unplugged is the exclusive event reserved to Smau partners, vendors, digital companies, startups, accelerators and incubators, which takes place after the closing time, on the first day of the event at the Studio TV with the aim of stimulating the creation of new collaborations among professionals..9.

10 BE THE PROTAGONIST AT Smau STARTUP SAFARI Promotion of your products/solutions through Startup Safari, a guided tour among the most innovative excellence of Smau - startups, incubators, innovative companies and big ict players - during which visitors will be able to discover the best solutions for their sectors, shake hands with exhibitors and understand how these realities can support the digital transformation of their companies. Startup Safari facilitates the matching between supply and demand of innovation. DATABASE At the end of the event Smau provides: - a list of profiled contacts from the database of pre-registered and participants to the event, selected on the basis of the following criteria (type of activity, turnover, number of employees, etc..); - the profiled database of the attendees recommended by the staff of Smau Discovery. It will also be available in real time through the exhibitors reserved area: - the profiled database of attendees who have used the function Mark in calendar (Segna in Agenda); - the database of the attendees who have used the electronic invitation offered by you..10.

11 contacts Share the most important updates about Smau events Follow all the news about Smau in real time Watch the video interviews of Smau protagonists Listen to the podcasts Follow the updates of Smau Watch the slides of the workshops Watch the video of the workshop dedicated to professional training.11.