CLUSTER ACADEMY 2015 How to build up and manage successfully cluster organizations based on 17 years of experience in Upper Austria

Transcription

1 CLUSTER ACADEMY 2015 How to build up and manage successfully cluster organizations based on 17 years of experience in Upper Austria Date: Tuesday, 24 th November to Friday, 27 th November 2015 Venue: Park Inn by Radisson, Hessenplatz 16-18, 4020 Linz

2 Welcome in Upper Austria, the cluster region! Upper Austria is Europe s leading region with regard to cluster and networking organisations. Nowhere else industry is as efficiently networked and the cooperation environment as friendly as in this Austrian region. Clusterland Upper Austria is the single umbrella of seven cluster organisations and two cross-sectorial networks. Christian Atmann, MBA, Director of Clusterland Oberösterreich In Austria as well as abroad, Upper Austria is recognised as a showcase region for innovative and successful cluster setup and networking policies! Clusterland is the host of 1,871 member companies. The success of the organisation is proven by more than 456 cooperation projects, dedicated primarily to the development of new technologies and products. Region of clusters Innovation through cooperation The statistics are impressive: 456 submitted, current and concluded projects with more than 1,841 participating companies were initiated since the launch of the cluster and network organisations. In total, 1,890 events have been organised, attracting approximately 69,000 participants eager to find out the latest news and trends in their line of business. Countless measures were implemented to booster existing strengths. Cross-sectorial networks Innovation through competence Many areas with a positive impact on the competitiveness and competence of a company are not or not entirely specific to a particular industry. The experience of one sector can be transferred to another sector and hence companies from the different sectors can benefit from this approach. Therefore various cross-sectorial networks spanning several industries were set up, for instance in the fields of human resources, and resource- and energy efficiency. They focus on key issues for entrepreneurial success, in particular on non-technological innovations.

3 DAY 1 Tuesday, 24 th November Welcome and setting scene Presentation of participants & their expectations Presentation of cluster policy in Upper Austria COFFEE BREAK The history of clusters in Upper Austria and the new Business Agency (Business Upper Austria-OÖ Wirtschaftsagentur GmbH) Setting up Business Upper Austria-OÖ Wirtschaftsagentur GmbH (incl. integrating Clusterland): Change Management and lessons learned LUNCH BREAK CLUSTERLAND: Structure, services, finance, success stories (overview) Global Megatrends and regional characteristics: The impact on cluster management COFFEE BREAK Implementing an industrial Megatrend (Advanced Manufacturing) in times of uncertainty Wrap-up Dinner at the Brewery Josef

4 DAY 2 Wednesday, 25 th November Welcome and setting the scene Workshop: How to deal with uncertainty (work on concrete topics and applying tools) COFFEE BREAK :30 Leadership mindsets and management tools :30 LUNCH BREAK :30 Dialogical cluster management 2.0: business development for cluster initiatives COFFEE BREAK :30 Dialogical cluster management 2.0: business development for cluster initiatives Wrap-up Visit the Christmas Market

5 DAY 3 Thursday, 26 th November Bus transfer to our partner company Rosenbauer Presentation of Rosenbauer and its benefits of being an active cluster member :45 Guided tour through the factory of Rosenbauer (incl. using the firefighting simulator) 13:00 13:30 Transfer to the Austrian Trade Commission LUNCH BREAK Internationalization: Export Center OÖ a platform of internationalization of Upper Austria :15 Internationalization: Services of Business Upper Austria 15:15 15:45 Internationalization: The services and benefits of the Enterprise Europe Network (EEN) for your clients 15:45 16:15 COFFEE BREAK 16:15 16:45 Internationalization: UNIDO and the cooperation with Business Upper Austria 16:45 18:00 Workshop: Internationalization: Compile your international services (incl. short presentation of outcome) 18:00-18:15 Wrap-up 20:00 Dinner at Fischer Häusl (Linz)

6 DAY 4 Friday, 27 th November Welcome and setting the scene Knowledge management working with databases Workshop: How to optimize services for your cluster partners Customer segmentation 10:45 11:00 COFFEE BREAK Presentation of outcome Workshop: How to measure success of cluster organizations: impact indicators, outcome indicators, balance of financial resources LUNCH BREAK Presentation of outcome 14:30 15:30 Certificate of participation and Wrap-up

7 Imprint: Clusterland is the sponsor of cluster-building initiatives in the areas of automotive engineering, plastic engineering, furniture-building and timber technology, health technology, mechatronics, information technology as well as environmental technology, and of networks in the areas of human resources as well as resource- and energy efficiency. All measures are financed by the Province of Upper Austria and contributions of the partner companies. Media owner (publisher): Business Upper Austria OÖ Wirtschaftsagentur GmbH, Hafenstraße 47-51, A-4020 Linz, Tel: +43/732/ , Fax: +43/732/ , Responsible for the content: Christoph Reiss-Schmidt, Editing: Christine Schröder, address of the editorial