BARRANQUILLA INVESTMENT CONFERENCE

Transcription

1 BARRANQUILLA INVESTMENT CONFERENCE 2018 OCTOBER 31 - NOVEMBER HOSTED BY:

2 WORKSHOP CONTEXT WORKSHOP OBJECTIVE TO INCREASE THE KNOWLEDGE AND UNDERSTANDING OF KEY TRENDS AND BEST PRACTICES IN AFTER- CARE AND BUSINESS RETENTION & EXPANSION, SUSTAINABLE DEVELOPMENT FDI, LEAD GENERATION, AND DESTINATION MARKETING. THIS TRAINING WILL HIGHLIGHT THE IMPORTANCE OF THE ABOVE MEN- TIONED TOPICS AND PROVIDE SEVERAL CASE STUDIES TO DEMONSTRATE EFFECTIVE APPROACHES. IN ADDITION IT WILL PROVIDE A PLATFORM TO UNCOVER INSTITUTIONAL KNOWLEDGE, IDENTIFY STRENGTHS AND AREAS FOR IMPROVEMENT. This workshop will be conducted by Wavteq ( in association with ProBarranquilla This workshop is designed for heads and team leaders in Investment Promotion Agencies (IPA`s), Chambers of commerce, Free Trade Zones, Port Authorities, Economic Development secretaries of the local goverment, International KEY TOPICS - AFTERCARE AND BUSINESS RETENTION & EXPANSION. Cooperation Agencies, and Business Associations. - SUSTAINABLE DEVELOPMENT GOALS AND FDI. - LEAD GENERATION. - DESTINATION MARKETING.

3 WORKSHOP FACILITATOR Scott is Senior Partner in WAVTEQ with responsibility for leading WAVTEQ s Global Strategy Services and North America In-Market Representation Services. Scott is an innovative and expert strategist, researcher and trainer specializing in high impact FDI attraction and trade promotion, business development an marketing campaigns aimed at demand generation, awareness building and strategic positioning. He has worked with over 200 EDOs/IPAs and has provided training/workshops in the United States, Canada, Haiti, Indonesia, and Tunisia. Previous positions include: o CEO & Founder of Canadian-based Amplify FDI prior to its merger with WAVTEQ o Vice President of Consulting & Marketing Practice Leader, The Talent Company o National Public Sector Marketing Leader, KPMG Canada Service Delivery Manager, CGI Inc. SCOTT BRYAN CHIEF FACILITATOR Scott has provided oversight and governance for over 200 FDI attraction, Business Retention & Expansion and lead generation contracts, while having personally managed over 60 strategic accounts that successfully assisted cities, states and countries to draw investment, create jobs and bolster their economies. While at KPMG he led and supported the generation of $400 million in revenue within 3 years, managing the development and execution of over 30 global marketing initiatives and campaigns. Scott has provided in-market North America representation for Japan (JETRO), FIPA- Tunisia & the World Bank, Dubai (DAFZA), Indonesia (BKPM) as well the State of Florida, State of Rhode Island, and Simcoe County, delivering best-in-class FDI attraction and trade promotion services. Scott earned his MBA from The Ted Rogers School of Management and received a Bachelor of Arts with Honors from the University of Ottawa.

4 ABOUT WAVTEQ COMPANY OVIERVIEW World leader in helping locations attract FDI We help economic development agencies attract businesses to Invest and we provide corporate location services to companies WAVTEQ was founded in 2010 and has built the largest FDI team worldwide with the most extensive global presence To provide global capability for lead generation, WAVTEQ has established operations in the major source countries for FDI andis co-owner of International Investment Services GmbH (Europe) and Research Consultants International Inc. (North America) Over 75 FDI consultants, with lead generation teams in Austria, Canada, China, Germany, Hong Kong, India, Ireland, Japan, Korea, Spain, UK and USA We have helped over 1,000 companies establish over $50 billion of greenfield investments covering all industries and types of project, including manufacturing, logistics, HQs, and R&D WAVTEQ develops the world s leading corporate expansion intelligence and corporate location benchmarking databases and CRM systems 100% designed for EDOs/IPAs WAVTEQ is the technology and consulting partner of fdi Intelligence, Financial Times, with the Canada, Asia and Middle East Franchise

5 ABOUT WAVTEQ RECENT TRAINING CLIENTS ( )

6 WORKSHOP PROGRAM 7:00 p.m. 7:30 a.m. 8:30 a.m. 8:45 a.m. 11:00 a.m. 12:00 p.m. 2:00 p.m. 2:15 p.m. 2:30 p.m. 3:15 p.m. 3:30 p.m. DAY 1 / OCTOBER 31 Welcome reception & dinner Meeting at the Hotel s Lobby DAY 2 / NOVEMBER 1 SITE VISITS Registration Introduction Remarks Site Visit and Main drivers of Investment Desicion-Making Process (Companies to be confirmed) Open Discussion Lunch MODULE 1 AFTERCARE AND BUSSINES RETENTION & EXPANSION Icebreaker: Group Quiz and presentation on FDI Why aftercare is important Group brainstorm and presentation on best practices in account managment Coffre break Group brainstorm and presentation on best practices in account managment 4:15 p.m. How to develop and aftercare policy 4:30 p.m. How to develop and chain policy 4:45 p.m. Q&A 5:00 p.m. Case of study of IPA (to be confirmed) Program may be subject to changes* 8:00 a.m. 9:00 a.m. 9:15 a.m. 9:30 a.m. 9:45 a.m. 10:00 a.m. 1:30 p.m. 1:45 p.m. 2:00 p.m. 2:30 p.m. DAY 3 / NOVEMBER 2 Welcome MODULE 2 LEAD GENERATION Opening Statements & Discussion The challenge of lead generation Intelligence gathering Intermediaries targeting Coffee Break 10:15 a.m. 10:45 a.m. Strategic investor targeting Attending a tradeshow 11:00 a.m. Group brainstorm/breakout session 11:30 a.m. Organizing a roadshow 12:00 a.m. Lunch MODULE 3 SUSTAINABLE DEVELOPMENT FDI What is sustainable development and showcasing the opportunity Investor perspectives and case studies - Discussion panel (to be confirmed) Coffee Break MODULE 4 DESTINATION MARKETING 2:45 p.m. Group quiz and presentation on key marketing techniques 3:00 p.m. Best practices in website marketing 3:15 p.m. Website marketing with case studies 4:00 p.m. Best practices in PR & Communications 4:15 p.m. Best practices in Social Media 4:30 p.m. Case of Study of IPA (to be confirmed) 5:00 p.m. Q&A and wrap-up BARRANQUILLA INVESTMENT CONFERENCE 2018 OCTOBER 31 - NOVEMBER

7 REGISTRATION FEE USD COP BARRANQUILLA INVESTMENT CONFERENCE 2018 OCTOBER 31 - NOVEMBER Until September 15th September 16th October 20th DANN CARLTON HOTEL CALLE 98 # 52B - 10 BARRANQUILLA, COLOMBIA $ 1,100 $ 1,300 $ $ For further information please contact: MARIA JOSÉ OLIVERA Comercial Executive maria.olivera@probarranquilla.org Special rates for assistants: Dann Carlton Hotel Single room per night: $ (COP) / USD $100(aprox.) Double room per night: $ (COP) / USD $107 (aprox.) Other nearby hotels: Crowne Plaza Movich Buró 51 Sonesta Holiday Inn PARTNERS SPONSORS