PROGRAMME ACCOMMODATION AND MEETING: QUBUS HOTEL Ul. Nadwislanska Krakow Poland Tel:

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1 PROGRAMME SUNDAY, SEPTEMBER 1, 2013 Arrival of the participants (no transfers will be organised) ACCOMMODATION AND MEETING: QUBUS HOTEL Ul. Nadwislanska Krakow Poland Tel: :30-19:30 ELU working documents presented to the participants at the EL welcome desk located in the hotel lobby. 19:45 Cocktail 20:15 Dinner at the hotel QUBUS (banquet-conference room) General Secretariat at Avenue de Béthusy 36 CH 1005 Lausanne T F info@european-lotteries.org

2 MONDAY, SEPTEMBER 2, :00 10:00 Meeting room B (2 nd floor) Welcome addresses Introduction of participants / objectives Background to the Lottery business in Europe Mr. Wojciech SZPIL, CEO, Totalizator Sportowy Mr. Ray BATES, EL Honorary President, EL Moderator 10:00 10:45 ELU Keynote Speaker Monopolies in a Competitive World Mr. Ray BATES, EL Honorary President Discussion on above 10:45 11:15 Coffee Break 11:15 11:30 Strategic planning 11:30 12:15 Lottery Structures Including a Group Workshop CS I 12:15 13:15 Buffet lunch at the Restaurant Ogień 13:15 14:45 Games Introduction to Games Mr. Ray BATES Design a scratch game including group presentations 14:45 15:15 Coffee Break 15:15 16:00 ELU Keynote Speaker Multijurisdictional games and Internet games Mr. Matt OSGOOD Head of Brands & Marketing, Camelot Global Services 16:00 16:45 ELU Keynote Speaker Games on Internet, Mobile, New Channels Mr. Martin JEKL Managing Director, Austrian Lotteries - Win2day 16:45 17:30 Game strategy and Case Study II 18:00 Departure of the hotel by bus Evening offered by GUIDED TOUR OF THE CITY OF KRAKOW and DINNER IN RESTAURANT KLEZMER HOIS Don t forget to wear comfortable shoes.

3 TUESDAY, SEPTEMBER 3, :00 10:00 ELU Keynote Speaker New Technology Trends Mr. Georges NAHON CEO R&D, France Telecom, San Francisco, USA 10:00 10:45 ELU Keynote Speaker Connecting with the consumer Ms. Véronique DECONINCK via events and social media Manager Social Media & Consumer Dialogue National Lottery, Belgium 10:45 11:15 Coffee Break 11:15 12:00 ELU Keynote Speakers Successes and core challenges in retail channels Mr Nigel SCULLY, Head of sales, Panel discussion National Lottery Ireland 12:00 12:30 Panel discussion Technology & Consumers 12:30 13:30 Buffet lunch at the Restaurant Ogień 13:30 14:00 Social media Case study III 14:00 14:45 ELU Keynote Speaker Risk Management Mr Martin SUTTON, Head of Corporate Assurance & Compliance, Camelot Group 14:45 15:30 ELU Keynote Speaker Marketing Technique Ms. Véronique DECONINCK and Brand Positioning 15:30 16:00 Coffee Break 16:00 16:30 Launching a new game Case Study IV 16:30 17:30 What if all goes wrong? Case Study V 19:30 Departure from the hotel by foot 20:00 Dinner at the restaurant Bulwar Czerwieński 81

4 WEDNESDAY, SEPTEMBER 4, :00 10:45 Corporate Social Responsibility & Case Study Mr Raymond BOVERO Responsible Gaming Manager La Française des Jeux, France Ms Laura DA SILVA Corporate Responsibility Manager Camelot UK Lotteries Ltd., UK Discussion 10:45 11:15 Coffee Break 11:15 12:15 Financial management and control Case Study VI 12:15 12:30 Business Continuity 12:30 12:45 Hosting Lottery Presentation of Totalizator Sportowy Mr. Sebastian MEITZ Manager of Strategy, Innovation and Product Development 12:45 13:30 Buffet lunch at the Restaurant Ogień 14:00 Departure of the hotel by bus Excursion organised by Hosting Lottery Visits all afternoon Nowa Huta, Alvernia Studios, Wieliczka Salt Mine 20:00 Dinner in one of Wieliczka Salt Mine s cave 22:30 Return to the hotel

5 THURSDAY, SEPTEMBER 5, :00 10:00 ELU Keynote Speaker Legal matters Mr. Philippe VLAEMMINCK The new legal scene: Future of the Lotteries EL Legal Adviser Discussion Q/A session 10:00 11:00 ELU Keynote Speaker Communication and advertising in a Changing Mr. Reidar NORDBY, Jr. Lottery World Consultant, Nordby Associates, Norway The impact of communication and advertising on the position, reputation and development of a successful Lottery? 11:00 11:30 Coffee Break 11:30 12:15 ELU Keynote Speakers Sports Betting Mr. Walter WATSON Chair of the Sport Working Group and Manager Lottery & Sports Betting Dept, De Lotto 12:15 12:45 Loyalty programmes from around the world Mr. Reidar NORDBY, Jr. 12:45 13:30 Buffet lunch at the Restaurant Ogień 13:30 14:00 Panel discussion My Lottery from A to Z All participants 14:00 Introduction to major case Study VII Work per team Mr. Ray BATES Mr. Reidar NORDBY, Jr. SOFT DRINKS WILL BE AVAILABLE IN THE MEETING ROOM 19:30 Departure of the hotel by foot 20:00 Dinner at the restaurant Rynek Główny 19

6 FRIDAY, SEPTEMBER 6, :00 11:00 Presentations Case Study Jury: Mr. Ray BATES Mr. Reidar NORDBY, Jr. 11:00 11:30 Coffee Break Please note that the latest check-out is 12:00 11:30 12:00 Feedback on group presentations Closing remarks / conclusion of the ELU seminar A snack will be served before departure at the Restaurant Ogień Departure formalities Each participant must settle his/her extras (phone, fax, mini-bar, additional nights etc.) prior to check-out. All participants will receive a link to the presentations after the seminar. Lausanne, September 9, 2013

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