design company startups We connect ideas, business opportunities and design in order to help startups become sustainable and grow. USA. Latam.

Transcription

1 design company startups We connect ideas, business opportunities and design in order to help startups become sustainable and grow. USA. Latam. Europe

2 startups design thinking Lean Startup traditional process explore insights validate in uncertainty move forward with certainty

3 a Startup is an experiment A Startup is a human institution designed to deliver a new product o service under conditions of extreme uncertainty. stop wasting People Time The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. focus on what Customers want The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

4 Based on The Lean Startup methodology we offer specific services for each stage in the evolution of a startup, connecting the needs of our customers with market expectations. ideas #learn #built data design #measure

5 #start Market research Strategy definition MVP definition Knowing the different competitors, cases of success and failure. Discovering insights to feed strategies. Understanding what the startup wants to do, why and how, using simple tools and displaying the business potential in future scenarios. Finding the minimum variables to save resources and speed up the project. What it is the minimum we can build to test whether the idea, product or service will be accepted by the market? #learn #build

6 #build Concepts Rendering Prototype Video / Animation Social Media / Web Page Converting abstract ideas into tangible proposals. Experiencing solutions that can be valued by consumers. Creating virtual images so realistic that users can feel the experience. Making physical or digital prototypes to simulate an experience that addresses all the senses. Developing lively and dynamic presentations to display solutions that can be understood in minutes. Building an online space to have a first approach to users, presenting solutions and getting feedback from consumers. #start #measure

7 #measure Test strategy Crowdfunding campaign Insights Funding Needs / Possibilities Viability Defining a plan of action for performing tests and points of contact with consumers. Defining a launch strategy through collaborative funding platforms. Prioritizing and classifying the insights discovered during MVP and testing. Sort and classify information received from consumers and users. Defining economic indicators of the project and possible channels of access to funding. Studying the technical / economic / productive viability and feasibility to enter to the market. #build #learn

8 #learn Add value Pivot strategy Studying and proposing improvements to increase the functionality of the product / service. Learning from the whole process and defining the necessary changes to the project strategy to guide solutions to market needs. #measure #start

9 We know that cashflow is very important on a startup, that s why we have two business models: Partnership "we want to be partner of the best ideas Services "we offer the best quality/price deal" startups

10 Team Martín Boschetti Martín Ries Centeno Cristobal Papendieck Nando Abril Oyer Corazón Eliana Segurola Santiago Lopez Gala Aizpurú Luciana Feo Belén Ortiz Laura Boschetti Martín Borchardt Alejandro Palandjoglou Victor Reyes Esteban Duffour

11 Partners INICIA Asociación Civil de Emprendedores Miembros de Comisión Directiva CAD. Cámara Argentina de Diseño Miembros Fundadores MOOD PRODUCCIONES Organización de eventos MainStream Argentina. Latam GO GLOBAL Consulting Group Global WOLOX Desarrollo de Software - IoT Argentina. USA Oz DESIGN Diseño Gráfico e Identidad Brasil. Latam NAMSA Medical Devices Regulatory & Quality Systems USA. Global Accelerators we collaborate

12 We are We connect our passion for Design with creative, innovative and state-of-the-art solutions, in an environment of multidisciplinary collaboration. The company has over 100 clients in Argentina, Mexico and the US, having carried out almost 400 projects with outputs in the 5 continents. Our main office is located in Buenos Aires, Argentina. We are also in New York, San Francisco, Houston, Ciudad de México, Santiago de Chile and Madrid, thanks to our Partners and a strong network. We love what we do. We know what a Startup needs. We believe that design is a key factor in new business.

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14 design company dmo.company dmocompany Buenos Aires Martín Boschetti +54 (911) Mexico City Victor Reyes Chile Esteban Duffour San Francisco Martín Ries Centeno +1 (650) New York Laura Boschetti +1 (917) Houston Alejandro Palandjoglou +1 (650) Madrid Nando Abril São Paulo Ronald Kapaz / Oz Design ronald@ozdesign.com.br