Programme Value Proposition and Incubation Model

Transcription

1 Programme Value Proposition and Incubation Model

2 Value Proposition: Creating green growth Why investment in the Green Economy is imperative for the growth of our economy? With an anticipated target of 300,000 new jobs created through the green economy in South Africa alone by 2020, it s evident that the green economy is set to grow dramatically. Why a focus on youth? Employment in traditional corporate structures which were the main source of job employment is rapidly declining. This trend will continue as a result of disruption, technological innovation and a move towards leaner organisational structures. With youth unemployment rates having topped 75% according to the recent Stats SA report published in April 2016, there needs to be a concerted effort towards the development of new businesses and SMME s to help counter the current unemployment challenge. Sustainable business is critical to ensure the world s resources are shared fairly and ethically so that our communities can look to the future with confidence. The Green Biz programme finds, grows and promotes entrepreneurship among young people to create and convert start up ideas into great environmentally sustainable businesses. Green BizCrea8 attracts and activates next generation green start ups across sectors and at a broader level advocates and promotes a green business ethos amongst aspirant youth entrepreneurs. Green Biz Objectives Active brand campaigning and promotion of green entrepreneurship amongst youth igniting untapped entrepreneurial potential Developing a pipeline of youth start-ups to feed into the eco-system It is with this in mind that Green Biz seeks to unlock the untapped potential of youth entrepreneurs in South Africa through our world class but bespoke green start-up activation programmes. Developing sustainable and innovative green business models Activating & guiding new start- ups What makes us different? Our inclusive approach gives everyone a fair chance to unlock their entrepreneurial capabilities, using a world class, innovative approach conducive to self-paced development Our youth entrepreneurs aspire to develop their businesses in line with South African best practice We are actively strengthening the eco-system of entrepreneurship with a focus on pipeline development of start-ups ready for business acceleration into partner Incubators or collaboration partners Our programme is based on the pivot and plan approach to entrepreneur development, based on an ethos of agility and flexibility to help them continuously pivot their business for ever-changing contexts Our Bespoke Pivot & Plan Model ide8 Key Sponsors & Strategic Partners

3 Bespoke Start-Up Acceleration Incubation Model The model is designed to maximise the opportunity for entrepreneurs who are committed to the process while minimising the early stage investment so as to focus investment on entrepreneurs and business models that have been tested and are most likely to generate real growth and positive environmental impacts. Programme marketing through social media, partners and exhibitions Applications Initial Screening based on entry criteria Screening based on green business concept Ide8 3 Day Ideation Workshop to develop green business concept 3 months Action Based Coaching to refine and test green business concept Graduation with a registered Green Business 9 Month GrowthWheel based coaching and mentorship Screening for business acceleration

4 Advancing Creative Entrepreneurship The bespoke three stage pivot and plan approach of Biz is specifically designed to re-infuse creativity into the entrepreneurial mindset through which identified problems can then be addressed using creative solutions. The solution is then developed into a marketable concept through continual market validation and the development of a business model that could then deliver the solution to the market. The business is then activated, with a focus on driving sales to develop market traction and position the business for investment. Ide8 Three day ideation workshop covering the following: Insights into the Green Economy Trend Spotting and Gap Identification Ideation Skills Training Innovating Your Way to Success Business Canvass 101 Green Biz Hackathon Challenge Three month action based coaching programme covering the following: Visioning and Idea Evaluation Customer Segments, Relationships and Channels Value Proposition and Key Activities Key Partners and Key Resources Cost Structure and Revenue Streams 1:1 Coaching Sessions Practice Pitching Nine month business activation programme offering the following: Prototype Development and IP Protection Compliance Registrations CIPC Registration Tax Clearance BEE Certification Brand Development Brand Architecture Communication Proposition Brand Toolkit Website and Hosting Technical Mentorship Business Skills Training Sales and Customer Appreciation Training Pitch Coaching Professional Business Plan and Proposal Writing Basic SMME Financial Management Sales Strategy Development Capital Access Strategy Development GrowthWheel Business Advisory Services Continual GrowthWheel Activities Coaching GrowthWheel Action Plan Development 1:1 GrowthWheel Business Advisor Mentorship Back Office Support 12 Months Accounting Support SMME HR training and Support

5 Green Bizcre8 Entrepreneur Profiles Elmond Khoza Penny Palane Ditebogo Rametse LAMO Solar Solutions joined the Biz Incubator in Co-founder Elmond Khoza and his team of experts bring added value to the sector because all solar feasibility studies and installation designs are overseen by Engineers ensuring long term value for their clients in both residential and commercial sectors. The Green Biz Value Elmond has been through our boot-camp in 2015 helping him and his team to refine their business model and sales strategy. Lamo receives continued support including customer sales and service coaching and various other development activities that align to their core business needs. Elmond is also a guest speaker at the Biz Ide8 workshops which helps build his public profile and network. Business Outcomes to date Business model testing and validation Revenue growth over a 12 month period to date: ZAR2,5 million Profile building through guest speaking events Continued business relevant development coaching, training More about Lamo Solar Solutions Penny Palane is an aspirant Green Entrepreneur who joined the Biz Ide8 program in March 2016 and has since completed the Action Based Coaching programme. Penny would like to use her background in marketing and communications to develop unique event platforms that brands, promotes and sells proudly African sustainable products and services. The Green Biz Value Penny joined the Ide8 workshop in March and was grappling with her business proposition. Through, she has now refined her concept to a single proposition, developed her business model and will be joining the programme early January to activate her sales and position her for financial investent. Business Start-Up Outcomes to date Ide8 essential start up fast track coaching and skills workshop Problem statement refinement and singular value proposition development - Next step development of business model expansion, viability testing and model refinement as well as business plan development To start in January where the business plan will be activated and her business will be taken from mind to market. Ditebogo Rametse is an aspirant Green Entrepreneur who joined the Biz Ide8 program in March Her company, EnablEnergy, is still at conception phase at Biz but proves to have all the right ingredients to become a sustainable new green business start-up. The company aims to help existing bio gas system manufacturers to develop more user friendly and efficient systems through an innovative new filtration system that Ditebogo has developed. In so doing, she hopes her invention will help in mainstreaming the use of bio gas in households and thus reduce the reliance on traditional energy sources that are more carbon intensive. The Green Biz Value Ditebogo joined the Ide8 workshop in March and has moved on to the Action Based Coaching. She has developed her business model and is now refining her prototype. Once complete, she will enter the programme. Business Start-Up Outcomes to date Ide8 essential start up fast track coaching and skills workshop Problem statement refinement and value proposition alignment Business model development and prototype refinement to prepare for How you can help make Good Things happen by supporting Green Sophiatown the Mix: Entrepreneur development funding or sponsorship of our programmes Outsource your green supply chain development programme or components thereof and score on ED and SD components of your BBBEE score card Sign up or recommend a technical mentor Participate as a value adding guest speaker or facilitator in your area of business expertise Access high quality entrepreneurs as angel investor brendon@sophiatownthemix.com or bizcre8@sophiatownthemix.com Call: Web: Visit: Toby streets, Sophiatown, Johannesburg