Degree in Digital Business, Design and Innovation

Transcription

1 Degree in Digital Business, Design and Innovation Official University Degree 100% IN ENGLISH NEW 3 YEARS

2 INTRODUCTION In today s world, the digital revolution is transforming the way we communicate and the way we do business. Digital Leaders need to be disruptive and continuously adaptable. Are you a game changer? The Degree in Digital Business, Design and Innovation is designed as an integral journey into the entrepreneurial business mindset and skillset. What you will take with you: 1 Thinking like an innovator is a critical element for business success. According to the Thiel Fellows, some of the elements of an entrepreneurial mindset include: International Curiosity, a Bias Toward Action, Self-Directed Learner, and Creative Confidence. 2 3 Enabling you to make valuable contributions to solving companies biggest challenges. The program empowers students to make a difference in companies, their communities and society in general, by developing innovative ideas that have an impact on people s lives. Developing your entrepreneurial and leadership skills. Through methodologies such as Design Thinking, Lean Startup, and Agile Development (SCRUM) in the pipeline of real projects, you will develop: Information technology and computer skills, Strategic Skills, Marketing, Innovation, Understanding financial concepts, Creativity, Project Management, and many more!

3 WHY STUDY THIS DEGREE? Business studies for a New Generation. Some key features that set this Degree apart. Importance of Technology Technology is changing our societies and transforming businesses. Our business students learn how technology can add value to a company, how customers are changing in the digital era and how organizations need to continually adapt to rapidly changing environments. Innovation and Creativity Business leaders of the future will be defined by their creativity and ability to innovate. We help our students to think differently, to be original and transform their ideas into viable business solutions. International Experience We provide our students with international experiences that develop international mindsets. On Campus, our students work in a diverse environment in multicultural teams with international faculty members. Through our study tours and global exchange program we enable students to travel in order to experience new cultures and ways of life. Entrepreneurial mindset We believe in developing entrepreneurial mindsets. Our students are characterized by their desire to solve complex problems, find viable business opportunities and lead change and innovation. Students experience the realities of taking a business idea to creation and have the opportunity to startup whilst studying. We help startups find financing to carry out their projects through Technova, the Technology and Innovation Park on Campus. Also, you can participate in projects with Technova Young (the studentrun entrepreneurship club).

4 STUDENT PROFILE We are looking for highly prepared candidates with an entrepreneurial and innovative mindset. Business knowledge You have some business knowledge form your high school studies or business experience. Creative confidence You are able to develop your ideas in uncertain and volatile situations and cope with experimental, highly innovative processes. You must be able to step outside of your comfort zone. Entrepreneurial mindset You have a combination of creativity, innovation, proactivity, be highly self-motivated, and show evidence of entrepreneurial behavior to date. We are looking for people who will make things happen and lead change. Startup fan You are an avid follower of the startup world, and interested in what s happening in this fastmoving environment internationally. Technology-driven You have a deep interest in new technologies and the way they are transforming the business environment. Digital transformation You are curious about how companies are responding to the challenge of digitalization and how they embrace the emerging opportunities. You will form part of a generation that will lead the next era of digital transformation.

5 METHODOLOGY A new methodology is born: Learning by challenge. Challenge-based projects give you the opportunity to apply what you are learning in real time. You will be an active Learner. You will move around the class, debating, helping your classmates, and, above all, applying the learning outcome of the projects. You will focus on the latest technologies Continuous application of theory to practice from day 1 2% theory 7% application Following the example of Singularity University, we believe that the most powerful way to solve the world s greatest challenges is the application of exponential technologies. GLOBAL THINKING 1 International and visiting professors with broad diverse business management experience. The Degree in Digital Business, Design and Innovation prepares you to work on an international level. We teach an international way of thinking global about business, and prepare students to work around the world. You will live in an entrepreneurial ecosystem At La Salle Campus Barcelona, the entrepreneurial ecosystem revolves around Technova, one of the top ten startup accelerators in Europe. You ll benefit from having a Technology and Innovation Park on Campus, where you can enrol in internships or be part of some Technova Young projects. We ll train you to create and develop your own business. You will benefit from personalized mentoring You will be assigned an academic tutor and a corporate mentor who will join you along the journey, providing insights, unique feedback and support to reach your personal goals. 2 International Study Tours to Europe, USA, Asia and the opportunity to enroll in an additional exchange program after completing the 3rd year. 3 Study 100% in English in an International Campus with 27% of students from abroad.

6 INTERNATIONAL EXPERIENCES International Study Tours You will spend one week in a different continent every year in one of our prestigious partner universities. During this week you will experience personalized courses and visits to leading companies from a variety of industries. 1 st year: Asia 2 nd year: USA 3 rd year: Europe International Exchange Program Studying abroad will expand your horizons and prepare you for a global business career. Getting first-hand knowledge of other business cultures is an essential part of your personal and professional growth. We give you the life changing opportunity to enroll in our global exchange program in one of our partner universities for an additional semester after completing your 3rd year.

7 EXIT PROFILE Paul Fox, Ph.D. Director of Entrepreneurship Studies. In the Degree in Digital Business, Design and Innovation, students develop the mindset and skillset to solve society s greatest global challenges. We apply emerging technologies through team projects with high levels of innovation, complexity and impact. Digital Transformer Professional in a Startup Digital Projects Consultant Entrepreneur and Founder of a new company Digital Marketing Manager or Digital Project Manager in an established company Intrapreneur in an established company Businesses have been transformed by the digital revolution. Now it s time to transform business studies programs. The Digital Business, Design and Innovation program is our response a new approach to business studies for a digital generation. Chris Kennett, Pd.D. Director of Undergraduate Business and Technology Programs.

8 ACADEMIC PROGRAM: DEGREE IN DIGITAL BUSINESS, DESIGN AND INNOVATION YEAR 1 Start NEW! 3 YEARS Duration: 3 years Language: English Credits: 180 ECTS Format: On Campus Semesters 1-2 Thought and Creativity I ECTS 2 ELECTIVES Introduction to Digital Business Environment Digital Marketing Electives: Social Media Electives: Marketing Principles > Online Consumer Behaviour ( ECTS) > Social Media Environments ( ECTS) Digital Economy Principles > Brand Management ( ECTS) > Social Media Strategies ( ECTS) Quantitative and Qualitative Analysis > Marketing Services in the Digital Era ( ECTS) > Digital Marketing in Social Media ( ECTS) Digital Skills Development > Digital Analytics ( ECTS) > Emerging Trends in Social Media ( ECTS) Communication. Leadership and Team Management Foreign Language Entrepreneurship in Technology-Based Ventures Creativity and Innovation Management Introduction to Accounting YEAR 2 Semester 1 ECTS Semester 2 Grow ECTS Digital Economy Electives: > International Economics and the Digital Era ( ECTS) > Economic Growth and Innovation ( ECTS) > Emerging Technologies and Smart Cities ( ECTS) > Legal Issues for Digital Startups ( ECTS) Other Electives to foment the collaboration of the students in investigation projects on Campus: > Departmental Collaboration I (4 ECTS) > Departmental Collaboration II (4 ECTS) > Departmental Collaboration III (4 ECTS) > Departmental Collaboration IV (4 ECTS) Thought and Creativity II 1 Thought and Creativity II 1 ELECTIVES Managing by Design Managing Projects Online Marketing in Digtial Business Financing Technology-Based Projects Business Model Design Managing Emerging Technologies E-commerce Investment and Financial Management for Technology-Based Firms Strategic Management and Innovation for New Ventures Digital Business Foundations Communication Skills OPTIONAL EXCHANGE TERM Creativity and Innovation in Technology-Based Business Finance for Digital Business Digital Business Strategy R&D&I Management YEAR 3 Accelerate After completing your 3rd year, you have the opportunity to enroll for an additional term in a global exchange program at one of our partner universities. Semesters 1-2 ECTS Thought and Creativity III Final Thesis 3 1 Continue your studies at La Salle Campus Barcelona Internship Electives After your Degree studies, you can study a Master at La Salle Campus Barcelona, in a specialized area of Digital Business (Digital Marketing, E-commerce, Data Science ).

9 ADMISSION PROCESS We care about helping you make the best decision and guiding you through the process. 1) Sign up: 2) Documentation: Photocopy of National Identity Document or passport. Digital photograph. Cover letter, written in the language you would like to take your studies in. Academic documentation. Access test. Unlike the "Selectividad" test, our test is specific and evaluates your aptitudes for the Degree you want to study. 3) Face-to-face interview. 4) Acceptance. ) Request for Scholarships or Economic Support and reservation of place. STUDENT GUIDANCE SERVICE We offer our new students help with the management of visas, administrative procedures, accommodation, etc. ACCOMMODATION We have a new residence in the very centre of the campus. In addition, we have agreements with other student residences with beneficial conditions for our students. More information at: SCHOLARSHIPS We work to attract talent and we help young people who are interested in studying with us, regardless of their financial and family situation and their geographical and cultural origins. On average, 49% of La Salle-URL degree students benefit from grants awarded annually by La Salle. Scholarships: 1 Financial Support 2 Academic Merit 3 La Salle Schools 4 La Salle Women Engineers Scholarships for students: Collaboration scholarships Calculate your scholarship at: Sant Joan de la Salle, Barcelona Follow LaSalleBCN Tel: sia@salleurl.edu Whatsapp: _CatàlegGDB_ENG_V1