The demand side towards the future of our cities. Lanfranco Marasso, Ph.D. Smart City Program Director Engineering Ingegneria Informatica SPA

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1 The demand side towards the future of our cities Lanfranco Marasso, Ph.D. Smart City Program Director Engineering Ingegneria Informatica SPA Turin, october 8th, 2015

2 Opportunities open initiative targeted to create a sustainable ecosystem where European companies, and companies in other regions who wish to join Europe in this endeavour, will be able to capture the opportunities that will emerge with the new wave of digitalisation, brought by combining the Internet of Things with information and Big Data services on the Cloud. Opportunities that could first be materialized in Smart Cities.

3 EUROPEAN OPPORTUNITIES

4 EU: PPP - IoT *

5 EU: PPP - big data *

6 Open Standard Platform for Future Internet applications Driven by implementation Sustainability ensured

7 FIWARE Core Industry Group WHAT S ABOUT SMARTNESS AND ECOSYSTEM?

8 Cities are where daily life and businesses actually happen Smart Cities are not simply about more efficient municipality services but transforming Cities into the digital platform enabling economy growth and well-being through innovation 8

9 Cities will experiment a profound transformation. The IoT, Cloud, BigData and the support of Open Data policies, all together will create the conditions for a new period of intense transformation of cities into smart cities: IOT standard BD

10 contribution HOW TO SUPPORT SMART CITY

11 find innovative solutions new bottom-up demands

12 stakeholders Smart city need to focus less on the technology and more on the operational, citizen and environmental benefits that these technologies deliver There are plenty of challenges ahead in the development of smart cities and the pace of evolution is heavily dependent on the right business model and the right regulatory framework.

13 contribution FACT FILES

14 Ecosystem and platform: two tied concepts ICT Platform (APIs, data models) Digital ecosystem How can it be sustainable? Do we want it open?

15 Bringing the right standards for developing Smart services

16 allowing your city to join forces with others to build a sustainable market

17 Why OASC? the chicken & egg dilema Cities & Communities Developers & integrators De facto standards (platform)

18 The Open and Agile Smart Cities (OASC) initiative Common APIs FIWARE NGSI to start with Standard Data Models CitySDK and more Platform for Open Data/API publication Driven by implementation approach More info:

19 Launch of the OASC initiative 1 st wave of OASC cities* announced at CeBIT: Denmark: Copenhagen, Aarhus and Aalborg Finland: Helsinki, Espoo, Vantaa, Oulu, Tampere, Turku Spain: Valencia, Santander, Málaga, Sevilla Portugal: Porto, Lisbon, Fundão, Palmela, Penela and Águeda Belgium: Brussels, Ghent and Antwerp Italy: Milan, Palermo and Lecce Brazil: Olinda (Recife), Anapólis (Goiás), Porto Alegre (Rio Grande do Sul), Vitória (Espírito Santo), Colinas de Tocantins (Tocantins) and Taquaritinga (São Paulo) Background document describing the vision Cities have to sign a Letter of Intent (LoI) where they: Endorse OASC principles Prove their capacity to implement the principles (*) Ordered by country and date of incorporation

20 Open and Agile Smart Cities (2nd wave, Sep 2015) Ancona

21 How can standard Smart City data models easing common solutions be defined? The solution A design by committee approach would not be the best approach: Such kind of approach has proven to be wrong in many other standardization efforts in the past Who grants that the defined model is suitable for what apps need and developers want to have? We need a driven by implementation approach: Identify real applications that solve a real problem and cities would like to see running in their cities Check what data models they have been designed to work with and take them as input Carry out a data curation process where input data models converge into a single common model You will end with a set of standard data models and soon a portfolio of killer Smart City apps working!

22 It s time to execute! FIWARE Accelerator Programme Other Prototypes or ServiceReady solutions OASC cities City 1 City k City 2 City 3 City n App 1 App 3 City 1 City k City 3 Showcase 1 Showcase 1 App i City 2 City n Showcase m Transference to Market

23 Because it s not just about technology

24 Building a successful ecosystem requires Creating a vibrant community of active contributors who commit a sustainable investment over time Fully open source platform OS community ready since summer PMs devoted to development activities in 5 years (122/76 M of budget/funding) Funding opportunities available in several R&D programs during (e.g., Horizon 2020) Telefonica, Orange, Engineering and AtoS join forces to push common standards for Smart Cities based on FIWARE 24 platform Each FIWARE component is considered strategic in the portfolio of contributing partner

25 Building a successful ecosystem requires engaging cities 31 cities from 7 different countries launch the Open and Agile Smart Cities (OASC) initiative 31 cities from 7 countries launched the Open and Agile Smart Cities (OASC) initative commiting to adopt common principles: Open APIs Standard Data Models Open Data/APIs publication platform Driven by implementation 2nd wave of 50+ cities from 10+ countries planned in 2nd wave to be announced in MindTrek event in Tempere, September rd wave of 100+ cities from 15+ countries planned for SCEWC in November

26 Building a successful ecosystem requires Bringing incentives for entrepreneurs and developers 80 M in grants to startups/smes in the next 2 years (FIWARE Acceleration Programme) 20 M to support involvement of 16 accelerators across Europe startups/smes applied to 1st Open Call of the FIWARE Acceleration programme 1300 startups/smes to be funded (~400 as result of 1st Open Call) FIWARE Acceleration programme now expanding beyond Europe Opportunity for real showcases with cities 26

27 Building a successful ecosystem requires Creating a meeting point where demand connects to offering and innovation takes place FIWARE Lab environment with Cores, 16+ TB RAM, 750+ TB HD open datasets from cities published and growing fast! Multiple nodes across Europe 1st node in LATAM deployed in Mexico. New nodes being setup: Brazil and Chile 27

28 Building a successful ecosystem requires 21 Innovation Hubs in Europe devoted to provide local support First FIWARE Lab nodes in Mexico and Brazil Scale and go global while being able to act local 1,4 M funding assigned to FIWARE mundus activities targeted to build links with US, Mexico, Brazil, Chile, Japan, Canada, Korea, BRIC countries 28

29 Building a successful ecosystem requires Raising awareness (which means an investment in marketing) and creating a brand 6,5 M in marketing activities (4 M so far) 450K just in sponsorship of events during Lead by reputed on-line marketing partner (Ogilvy) 29

30 contact lanfranco.marasso

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