Consumer-oriented ICT Solutions for creative SMEs providing Art in Bespoke Fashion. Deliverable D6.1: Dissemination Plan and Project Website BIVOLINO
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1 IART Consumer-oriented ICT Solutions for creative SMEs providing Art in Bespoke Fashion GRANT AGREEMENT NUMBER Deliverable D6.1: Dissemination Plan and Project Website Lead beneficiary: BIVOLINO Due Date: M3 March 2015 Submission Date: 3april 2015 re-submission after interm review 11jan 2016 Work Package Document owner: Contributors: Reviewed by: WP6 C. Moitier (Bivolino) M. Byvoet (Bivolino) M. Vanmechelen (Vanmechelen Mieke) iart D6.1 Dissemination Plan and Project Website 1/12
2 Dissemination Status: Type: Public Report CONTENT Objectives... 2 DISSEMINATION PLAN... 2 OBJECTIVES The objective is to deliver the innovations of the project to the market efficiently during and after the duration of the project. Beside the effort by the participating companies and research institute, the aim is to use the artists community and social media as information channel to widely capture the potential users and beneficiaries. The Dissemination plan sets targets for publishing the project results. DISSEMINATION PLAN In accordance to the spirit of Open Access to information the results of the project will be published as follow : WEBSITE Responsive website is live as per 20 febr 2015, publishing the Kickoff day video. iart D6.1 Dissemination Plan and Project Website 2/12
3 A more professional video about the system will be produced once piloting is done, to be distributed through the project website via Youtube/Vimeo. Maximum 3 minutes, with animations. The video clip should cover the iart methodology and the 3 artists success stories : it should serve the purpose of creating interest and awareness for Fashion Sme s. The success stories should explain their pilots in the context of the steps of the methodology and should make clear which tools are used ( B2C platform). Also publishing on the artist s own websites : The website will be structured as follow : - Homepage, as per screenshot above explaining the allover concept of iart. In the footer links to all partners will be provided as well as the public deliverables. - Homepage footer and social media : Facebook, Twitter, Pinterest icons will be linked to the relevant pages - SEO, url rewriting, as well as page indexations by Google will be activated. Title tag and H1 will be coded on homepage. iart D6.1 Dissemination Plan and Project Website 3/12
4 - A dedicated page for the artists will be available explaining their role in the iart project - A dedicated page for the platform iart.bivolino.com will be build as well as a link to the site will give direct access to consumers to browse and artist to open a shop. - A dedicated page will explain technological progress made on real-time rendering in partnership with leading consortium member EDM University Hasselt. - Different video s will be posted on - The requirements questionnaire will be available for consumers/artist - A demo video about the functionalities how it works from will be activated on the homepage A FLYER ( B2C ) AND A BROCHURE ( B2B) ADRESSING CREATIVE CONSUMERS, ARTISTS AND FASHION SME. The brochure ( paper + epaper ) should be written so that both artists and fashion sme with a moderate IT knowledge will understand and appreciate it. The booklet should serve the purpose of first reading for someone who wants to bring art into bespoke fashion and do not know where to start from.the booklet should be structured around the methodology ( B2C platform) developed in iart on the Bivolino Arty Platform and the tools associated to each step. It shall contain information on whom to talk to for the different tools and methodological steps. BUSINESS PLAN A short document of around 5 pages describing the business plan of the artist and the fashion sme that would exploit the results of the project. SOCIAL MEDIA & AMBASSADORS - iart on Facebook managed by artist Lidia Zdzieszynska iart D6.1 Dissemination Plan and Project Website 4/12
5 iart D6.1 Dissemination Plan and Project Website 5/12
6 - iart on Lidia Zdzieszynska Facebook, managed by artist Lidia Zdzieszynska iart D6.1 Dissemination Plan and Project Website 6/12
7 live per 2/ iart Facebook shop by Lidia Zdzieszynska.3/ iart on Twitter, managed by Bivolino and artist Mieke Vanmechelen. iart D6.1 Dissemination Plan and Project Website 7/12
8 Tweets by Michel Byvoet per march 2015, more ongoing - iart on Pinterest, managed by artist Mieke Vanmechelen : Pinterest iart, live per 3/2145 iart D6.1 Dissemination Plan and Project Website 8/12
9 - iart on Tumblr, managed by artist Mieke Vanmechelen - iart on Instagram, managed by artist Mieke Vanmechelen - iart shirts worn by ambassador singer managed by artist Mieke Vanmechelen - iart ambassadors Lidia Zdzieszynska : CUSTOMIZATION, FASHION AND ART PLATFORMS/MARKETPLACES - Customisation marketplaces : - PL : MyBaze.com is a multibrand that offers furniture, design, fashion, art and accessories. Shop direct from Designers. By Lidia Zdzieszynska 6/ USA : buy and sell handmade or vintage items, art and supplies on Etsy, the world's most vibrant handmade marketplace. By Mieke Vanmechelen. 2/ NL : Marketplace for unique, designer based and handmade products. By Cees Andriessen. 7/ Art market places ( incl commercial Galleries) - USA : Resource for artists to display their work. By Lidia Zdzieszynska iart D6.1 Dissemination Plan and Project Website 9/12
10 find other creative artists to join our group art&fashion : - General merchandise marketplaces: - USA. By Bivolino - Fashion marketplaces: iart D6.1 Dissemination Plan and Project Website 10/12
11 - UK ( iart shop) : NOT JUST A LABEL (NJAL) is the world's leading designer platform for showcasing and nurturing today's pioneers in contemporary fashion. By Lidia Zdzieszynska : shop openened 3/ FR : French fashion marketplace. By Bivolino 11/2015 ART FAIRS & EXHIBITIONS - Afforable Artfair Brussels 2016, managed by artist Gordon Hopkins - Exhibition, managed by artist Jan Latinne iart D6.1 Dissemination Plan and Project Website 11/12
12 - Tilburg , managed by C Andriessen - Exhibition: Cees Andriessen,Gekleurde Herinnering-CODA Museum Exhibition: Cees Andriessen, Sammeln wie gedruckt. Werke der Sammlung Gerhard und Brigitte Hartmann von A bis Z- Galerie ALBSTADT. Städtische Kunstammlungen Exhibition:Cees Andriessen, Gjalt Blaauw, Martin Tissing -Galerie Hoogenbosch, Gorredijk Exhibition: Cees Andriessen, Lichtsplitter. Holzschnitte aus der Sammlung des Museum Morsbroich -Museum Morsbroich, Leverkusen Affordable Art Fair London &/or Affordable Art Fair Hamburg 2016, managed by M Vanmechelen /bazaar-berlin-2016, managed by Lidia Zdzieszynska WORKSHOPS & EVENTS - Creamoda Belgium ( Association from clothing producers ) - Euratex ETP ( european Textile Platform) march ICT 2015 Innovate, Connect, Transform on October 2015 in Lisbon Portugal( Bivolino & M Vanmechelen) BIVOLINO B2C PLATFORM ARTIST GALLERIES PUBLISHED ON MARKETPLACES & SOCIAL MEDIA - B2C sharing, editing and publishing features ( Open API s ) for Social Media - Promote via Bivolino s Social Media iart D6.1 Dissemination Plan and Project Website 12/12
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