Digital Volunteerism during Crisis Events: Crafting the Crowd for Response
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1 Digital Volunteerism during Crisis Events: Crafting the Crowd for Response Kate Starbird Human Centered Design & Engineering University of NetHope Webinar July 25, 2017
2 2012 Hurricane Sandy Social Computing & Crisis Events
3 Crisis Communications
4 Citizen Reporting
5 Digital Volunteerism
6 Digital Volunteerism
7 Digital Volunteerism - Organization Types
8 Digital Volunteerism - Organization Types Emergent Organizing
9 2011 Hurricane Irene Digital Volunteerism Crowdsourced reports streaming in from New York's Dutchess, Ulster, Sullivan, Schoharie and Greene counties show firsthand images and accounts of businesses, homes and entire towns entirely engulfed by water.
10 Digital Volunteerism: Emergent Organizing 2010 Haiti Earthquake
11 2010 Haiti Earthquake I think that s when I went on Twitter and started tweeting. Then I discovered a whole bunch of people tweeting for Haiti and started doing it myself and building up connections as much as I could in order to try to save some lives if possible. Digital Volunteerism: Emergent Organizing
12 Digital Volunteerism - Organization Types Emergent Organizing Digital Volunteer Organizations
13 Digital Volunteerism - Organization Types Emergent Organizing Digital Volunteer Organizations
14 Digital Volunteerism - Organization Types Emergent Organizing Digital Volunteer Organizations
15 Digital Volunteerism - Organization Types Emergent Organizing Digital Volunteer Organizations Virtual Operations Support Teams (VOSTs)
16 Digital Volunteerism - Organization Types Emergent Organizing Digital Volunteer Organizations Virtual Operations Support Teams (VOSTs) Trusted online volunteers mobilize to contribute in pre-determined ways to an organization s response.
17 How do Digital Volunteers Work?
18 How do Digital Volunteers Work? Different Approaches to Organization of Work 1. Traditional (Hierarchical, Top-Down) 2. Improvised and Collaborative (Lateral) 3. Routinized, Microtasks (Distributed)
19 How do Digital Volunteers Work? Different Approaches to Organization of Work 1. Traditional (Hierarchical, Top-Down) 2. Improvised and Collaborative (Lateral) 3. Routinized, Microtasks (Distributed) Many Digital Volunteer Organization are Hybrid
20 How do Digital Volunteers Work? 1. Episodic 2. Committed Two Types of Engagement
21 Why are they volunteering?
22 Why are they volunteering? Several motivation profiles 1. Altruistic 2. Reputation 3. Social Engagement - Bridging 4. Social Engaging - Bonding 5. Self-Actualization 6. Financial?
23 Why are they volunteering? Several motivation profiles 1. Altruistic 2. Reputation 3. Social Engagement - Bridging 4. Social Engaging - Bonding 5. Self-Actualization 6. Financial? Motivations may change over time.
24 Why are they volunteering? Specific drivers for disaster-related volunteerism 1. Connection the affected location 2. Previous experience w/ a similar event 3. Relevant expertise Knowledge about the location Specific skill set
25 Mapping Motivations to Organizations & Workflows Commitment Motivation Workflow Episodic Committed Altruistic Reputation Social (bridging) Social (bonding) Self-actualization Hierarchical Lateral Distributed Microtasks
26 Mapping Motivations to Organizations & Workflows Commitment Motivation Workflow Episodic Committed Altruistic Reputation Social (bridging) Social (bonding) Self-actualization Hierarchical Lateral Distributed Microtasks
27 Mapping Motivations to Organizations & Workflows Commitment Motivation Workflow Episodic Committed Altruistic Reputation Social (bridging) Social (bonding) Self-actualization Hierarchical Lateral Distributed Microtasks
28 Mapping Motivations to Organizations & Workflows Commitment Motivation Workflow Episodic Committed Altruistic Reputation Social (bridging) Social (bonding) Self-actualization Hierarchical Lateral Distributed Microtasks
29 Recommendations Training Opportunity for Social Engagement Visibility FEEDBACK!
30 Thank you! Kate University of Washington, HCDE US National Science Foundation IIS IIS IIS
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