Nonprofit 911: In Case of Emergency Attend Webinar How to plan a disaster response and recovery campaign

Transcription

1 Nonprofit 911: In Case of Emergency Attend Webinar How to plan a disaster response and recovery campaign with Kate Olsen, Regine Webster, Tim Mettey and Frances Harris Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the Request button below the participant panel to get dial in info.

2 About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org for Nonprofits DonateNow Now EventsNow Fundraising Fundmentals CommonGround The Network for Good x1

3 Presenters Kate Olsen Director of Partnerships Network for Good Blog: companiesforgood.org Regine Webster Executive Director Center for Disaster Philanthropy

4 Nonprofit Speakers Tim Mettey Vice President and Disaster Relief Coordinator Matthew 25: Ministries Frances Harris Executive Director Action in Community Through Service of Prince William, Inc. (ACTS)

5 Let s get prepared! Today s agenda: 1. Trends in disaster giving (and what they mean for your donors) 2. An easy disaster campaign framework (a.k.a. your superhero how to guide) 3. How to plan for the longer term recovery (and keep your donors mobilized) 4. What s worked for other nonprofits just like yours

6 Disasters create online fundraising events $45,000,000 $40,000,000 $35,000,000 $30,000,000 $25,000,000 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $0 Monthly Donations via Network for Good December 2009 December 2010 Haiti EQ January 2010 $7M December 2011 Japan EQ March 2011 $7M Jan 09 Mar 09 May 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 The Growth of Disaster Giving Online After 9/11, 1/10 online After Indian Ocean Tsunami, ¼ online After Hurricane Katrina, ½ online After Haiti & Japan earthquakes, most online & mobile Source: The Chronicle of Philanthropy, NTEN, USA Today reporting

7 But timing is everything

8 Is your organization ready? Here s a 5 step plan

9 Step 1: Decide when to respond From Joplin to Japan, the definition of disaster is unique to each organization. Affecting your immediate community or program beneficiaries Affecting a geographic location important to your work Response effort requires your organization s unique skills or resources

10 Step 2: Set the response scope Look to your organization s mission, resources and capabilities. Audience Call to action Timeframe Resources Communication Channels Transparency

11 Step 3: Choose your partner(s) Align your disaster response to partner agencies or companies with which you work. Choose trusted partners you ve worked with before Combine/coordinate resources with partner agencies Enlist the support of a corporate partner to amplify your work Support organizations providing direct relief on the ground

12 Step 4: Frame the call to action The call to action communication should look and feel coordinated across channels.

13 Step 5: Tell your story

14 Now let s talk about the long term recovery And refine the 5 step plan

15 Step 1: Continue to Assess Reassess how the disaster affected your community, geographic location, and requires your organization s skills Impact on your volunteer and/or staff load Constituent needs Human, financial, technical resources Caution: Do not burn out your resources

16 Step 2: Refresh your response scope Use what you learned in Step 1 to Scale Back, Stay the Same, or Surge Forward Constituency Current state of the disaster Timeframe Resources available vs. necessary resources Communication Channels Transparency

17 Step 3: Support your partners Responding partners support the: Communication Coordination, and Collaboration Activities that you established in the early days of the disaster Funding Partners Keep funders in the loop Invite funders to visit (as appropriate) Make sure that funders know the on the ground realities that you face because they want to know!

18 Step 4: Refresh your response scope call to action Raise attention and awareness at the local, state, and national level Fundraise Convene Policy change at the legislative level Use your established communications channels

19 Step 5: Plan for the NEXT Disaster Develop (or refine) your Disaster Mission Statement Prepare Staff for emergencies Determine staffing needs Determine volunteer needs Make sure you can meet the needs of the people you serve On site supplies cache Agency Go Kit Facility Preparation Signage Neighborhood Resources Evacuation & Transportation Communication Financial Resources Ensuring service continuity See: for an example of a full disaster plan

20 Case Study: Matthew 25: Ministries Tim Mettey, VP & Disaster Relief Coordinator

21 ABOUT MATTHEW 25: MINISTRIES EST OUR MISSION The mission of Matthew 25: Ministries is to provide nutritional food to the hungry, clean water to the thirsty, clothing to the naked, affordable shelter to the homeless, medical care to the ill and humanitarian supplies to those in need. OUR PROCESS By rescuing and reusing products from major corporations and manufacturers, Matthew 25: Ministries provides basic necessities, educational materials, medical supplies, micronutrient supplements, building materials, micro enterprise supplies and disaster relief across the US and worldwide. OUR HISTORY Matthew 25: Ministries began as the result of a trip Founder and President Reverend Wendell Mettey made to Nicaragua in Since 1991, Matthew 25: Ministries has grown into an international humanitarian aid and disaster relief organization distributing more than 13,000,000 pounds of products a year locally, nationally and internationally (more than 100,000,000 pounds of products to date) and helping more than 15,000,000 people each year. MORE INFO More than 99% of Matthew 25: Ministries cash and in kind donations go toward programs. Tied for #1 on Forbes' list of the 20 Most Efficient Large Charities in the US. Ranked #1 of 1,400 four star charities on Charity Navigator. Appears in The "Philanthropy 400" listing of America's Top Charities. Accredited by the Better Business Bureau through the "Wise Giving Alliance Standards".

22 REPRESENTATIVE RECENT DISASTERS Southeast Asian Tsunami (12/2004) Hurricane Katrina (08/2005) Pakistani Earthquake (10/05) Hurricane Dean (08/07) Myanmar Cyclone (05/08) Iowa Flooding (06/08) Republic of Georgia Conflict Relief (08/08) Hurricane Gustav (09/08) Hurricane Ike (09/08) Louisville Flash Flooding (08/2009) Haiti Earthquake (01/10) Nashville Flooding (05/10) Pakistan Flooding (08/10) Japan Earthquake and Tsunami (03/12) Alabama Tornadoes (04/11) Joplin Tornadoes (05/11) Central American Flooding (10/11) Tri state Tornadoes (03/12) Eastern KY Flooding (05/09)

23 Case Study: ACTS Frances Harris, Executive Director

24 ACTS Empty Food Pantry Crisis Lessons Learned The community cares A few people with key contacts make a huge impact A combination of media outlets are necessary to reach a variety of communities Use the opportunity to narrate your whole story, not just the one event An organizational communication plan simplifies the process Use the opportunity to educate the board on the impact of social media Keep your donors informed on the results of their support Access to an on line donation venue (Network for Good) is absolutely necessary for single and recurring donations

25 ACTS Empty Food Pantry Crisis Long Term Benefits Increase in the number of recurring contributions from new donors Increase in monthly donors (all donors) Increased visibility through the internet for the website Increased interest in all the programs that ACTS offers Increased interest in maintaining an internet presence by the staff and volunteers.

26 Questions? Upcoming Webinars Register now at March 27, 2012 at 1 p.m. Eastern From Print to Take Your Newsletter on an Epic Journey

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