Council on Strategic Communications 2018 Summer Meeting July 8-10

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1 Council on Strategic Communications 2018 Summer Meeting July 8-10 Westin Poinsett Hotel 120 S. Main Street Greenville, South Carolina

APLU s Council on Strategic Communications 2018 Summer Meeting July 8-10 Westin Poinsett Hotel 120 S. Main Street Greenville, South Carolina Sunday, July 8 5:00-6:30 pm Welcome to Greenville!

2 APLU s Council on Strategic Communications 2018 Summer Meeting July 8-10 Westin Poinsett Hotel 120 S. Main Street Greenville, South Carolina Sunday, July 8 5:00-6:30 pm Welcome to Greenville! (Sponsored by Endeavor Greenville and Clemson University) Please join us for a special welcome reception at the Endeavor Greenville offices in the heart of downtown Greenville where we ll kick off the conference. Monday, July 9 Beverages and hor d oeurves will be served as you meet your CSC colleagues from across the country in advance of the formal meeting that begins the following morning. A very special thanks to our friends at Endeavor Greenville and Clemson University for their support of the CSC Summer Meeting. Location (2-minute walk from the hotel) 1 North Main Street, Greenville, SC :30-8:00 am Registration & Breakfast All Hotel Meetings in Poinsett Ballroom 8:00-8:45 am And You Are? (Breakfast continues until 9:00 am) An icebreaker for everyone to learn more about their CSC colleagues. Led by: Jeff Lieberson, Vice President, Public Affairs, APLU Jack Martin, CSC Chair and Assistant Vice President for Communications, University of Washington Mark Land, Vice President for University Relations, Clemson University 8:45-8:50 am Intro to Free Speech Mania 2018 Free speech and First Amendment rights are public higher education s issue of the day. Every institution is going through a free speech challenge or will be going through one. These issues involve some of the most difficult and complex student and organizational behavior that can arise. At a time when public universities face increasing criticism from all sectors of society about their value, the way institutions navigate controversies over free speech on their

3 campuses can have long-term effects in how they are perceived by prospective students, parents, and elected officials. Over the next three hours, we ll hear from universities that have managed different facets of this multidimensional issue. We will then engage in breakout discussions on the array of free speech issues facing public institutions. 8:50-9:50 am Into the Fire: Managing Controversial Speakers, Protests, Students, & Faculty on Your Campus We ve heard about outsiders who are stirring the pot at college campuses. How have universities successfully managed and handled those situations? What about when the controversy comes from within? What if your campus has a student or faculty member who is a white nationalist promoting racism and violence? How do you manage hate speech and defend First Amendment rights while managing upset students, parents, and alums, as well as policymakers and the media? How do you manage related legal and PR challenges? What are the implications for campus security and safety? 9:50-10:05 am Coffee Break We ll hear from two universities that have been in these situations and learn from their experiences. Q&A to follow. Panelists Tom Milligan, Vice President of External Relations, Colorado State University Nicole Yucht, Assistant Vice President, University Communications, University of Florida 10:05-11:05 am When Free Speech Becomes a Legislative Battle The pitched battle over campus free speech is expanding into state legislatures with eight states enacting laws on the issue and more than a dozen others considering measures aimed at protecting First Amendment rights at colleges and universities. At their core, the bills seek to change practices on college campuses that lawmakers say have been used disproportionately to censor or curtail conservative speakers and student groups. How are universities engaging before, during, and after these legislative battles? What steps should institutions in other states take now? Moderator Sharon Martin, Vice President for University Relations, West Virginia University Panelists Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor of University Communications, North Carolina State University Peter Matthes, Senior Advisor to the President and Vice President for External Relations, University of Iowa Laura Means, Communications Manager for Government Affairs, Georgia Tech Dana Topousis, Chief Marketing and Communications Officer, University of California, Davis 11:05-11:35 am Free Speech Breakout/Discussion Session Divide into groups and tackle one of the following questions: How do your legislative and communication teams work together to address legislation on free speech?

4 How has your university responded to/managed external factors (speakers, etc.) that create free speech issues? How has your university responded to/managed internal factors (faculty, students) that create free speech issues? What internal policies has your university implemented around protection of free speech, free speech zones, outside speakers, etc.? In what ways has your university worked to combat perceptions of a liberal bent in higher ed? To show that you are balanced and fair? To create a safe environment for all ideas? What programming, policies, statements, or initiatives does your institution have in place? 11:35-12:00 pm So What Did You Talk About? Breakout Reporting Each group will give a short presentation on their conclusions so everyone will have ideas to take back to their campuses. Moving forward, resources from institutions that have dealt with various aspects of free speech issues on campus will also be shared online. 12:00-1:00 pm Sponsored Lunch Presentation from Merit Pages It Takes a Village: Activating Personal Storytelling Combats Media Monoliths 1:00-1:30 pm Networking Break The opportunity for higher ed marketing leaders is clear: Presidents at leading institutions are asking, What can marketing do to contribute to our enrollment goals? Now is the time for marketing to get its seat at the table. To accomplish this, public universities must reliably reach broad audiences from rural communities to out-of-state residents with compelling content. Yet, the media landscape continues to change dramatically, with new online advertising gatekeepers and a shrinking news hole for storytelling opportunities. How can marketing leaders break past these barriers to show meaningful, measurable results that connect to recruiting and retention goals? New research points to a powerful solution: personalized, highly focused content creation and mass distribution can buck trends and confound anti-organic algorithms. Learn how applying new findings about organic social media reach, media pickup strategies, and more, drive strategic results. Speaker Colin Mathews, President, Merit Pages 1:30-2:30 pm Frenemies: Partnering with Other Public Universities in Your State While public universities in the same state often compete for students and funding as well as on the football field and basketball court, there are many times where they can advance the public university mission by working together. Learn how public universities are partnering to advance shared legislative goals, improve their state s economy, and respond to other needs of the people in the state they serve. Moderator Nancy Paton, Vice President for Communications, University at Buffalo Panelists Wes Hickman, Chief Communications Officer, University of South Carolina

5 Mark Land, Vice President for University Relations, Clemson University Ryan Piurek, Interim Associate Vice President of University Communications & Chief Communications Strategist, Indiana University Julie Rosa, Assistant Vice President for Strategic Communications, Purdue University 2:30-2:45 pm Board Buses Buses Promptly Leave at 2:45pm 2:45-3:15 pm Travel to Clemson University International Center for Automotive Research, Greenville, SC 3:15-4:30 pm Driving a State s Economy Forward through University-Industry Partnerships Public universities have a special responsibility to serve their home states. Increasingly, a major piece of that service mission is working with state governments and industry to foster economic development by providing focused research and intellectual capital in the form of highly skilled, college-educated workers with the desire and opportunity to remain at home after graduation. Over the past two decades, South Carolina has become home to some of the biggest names in the global manufacturing arena, including BMW, Michelin, Boeing, Samsung and more. Part of the attraction for these firms is the presence of two major APLU research universities. Join economic engagement leaders from Clemson University, the University of South Carolina, industry and the state of South Carolina as they discuss their efforts to create strong industry-university partnerships for the benefit of the state and its residents. Moderator: Wes Hickman, Chief Communications Officer, University of South Carolina Speakers Bill Kirkland, Director of Economic Engagement, University of South Carolina Angie Leidinger, Vice President for External Affairs, Clemson University Nick Rigas, Executive Director, Clemson University International Center for Automotive Research Bennie Vorster, Vice President of Information Technology and Innovation Research, BMW John Ward, World-wide Industrial Solutions Leader for Connected Equipment and Cognitive Manufacturing, IBM 4:30-5:30 pm Objects In Mirror Are Closer Than They Appear See what the future of automotive vehicles looks like with a tour and demo of the Clemson University International Center for Automotive Research. One lucky attendee will walk away with a brand new 2019 BMW i8! (One of those sentences is not true.) 5:30-6:00 pm Board Buses & Travel Back to Hotel 6:00-7:00 pm Break 7:00-9:00 pm Dinner at The Lazy Goat Network with your colleagues from across the country over dinner and drinks in historic Greenville. Located at 170 River Place, Greenville, South Carolina. Walking distance from the hotel.

6 Tuesday, July 10 8:00-9:00 am Breakfast at Westin Poinsett (continues through following session) All Hotel Meetings in Poinsett Ballroom 8:15-9:30 am Lightning Round of New, Creative, Awesome, and/or Mind-Blowing Ideas Enjoy breakfast while designated attendees each take 5-7 minutes to describe and discuss something unique and different they are doing on campus to more effectively carry out their work. By the end of breakfast, you ll be full of food and new ideas. Moderator: Jeff Lieberson, Vice President, Public Affairs, APLU 9:30-9:45 am Board Buses to Clemson University Campus Buses Promptly Leave at 9:45am 9:45-10:45 am Travel to Clemson University Campus 10:45am-12:00 pm Translating Science to English: Scientists Who Engage & Communicate Directly The Watt Family with Public Audiences Innovation Center How can public research universities and other organizations train scientists (and other 405 S. Palmetto Blvd faculty) to communicate and engage with public audiences? This is not about how Clemson, SC communicators tell science or research stories. We ll review data about how and why scientists should communicate. We ll also present survey results about universities that offer communications training to their faculty, how the training is conducted, and how universities measure the impact of this training. Finally, we ll review third-party organizations that provide communications training programs and get feedback about their efficacy. Moderator Dana Topousis, Chief Marketing and Communications Officer, University of California, Davis Panelists Russ Campbell, Communications Officer, Burroughs Wellcome Fund Tanya Vomacka, Director of Strategic Communications, University of South Florida Tracy Vosburgh, Senior Associate Vice President for University Relations, Virginia Tech 12:15-1:15 pm Lunch at Frank Howard Field at Clemson Memorial Stadium Enjoy lunch in the president s suite overlooking the home field of the 2017 College Football Playoff National Champion Clemson University Tigers. Speaker Jim Clements, President, Clemson University 1:15 2:30 pm Touchdown or Pass Interference? Maximizing the Opportunities & Minimizing the Downsides of College Athletics Collegiate athletics have become a big-time endeavor generating significant revenue, passion, and positive attention for many public universities. At the same time, athletic scandals can bring down a university administration and do lasting harm to an institution s image. Find out how some universities are navigating the promise and peril of high-profile college athletics programs and the value of forging strong athletics-administration ties on the communications front.

7 Learn how the University of Maryland, Baltimore County (UMBC) leveraged its men s basketball team s historic feat as the first No. 16 seed to ever win a NCAA tournament game and achieved significant positive attention for its academic programs. Find out how Clemson University and University of North Carolina at Chapel Hill maximized football and basketball championships to boost their reputations as public research universities. And learn how these and other schools work to ensure athletics problems don't tarnish institutional integrity. Moderator Mark Land, Vice President for University Relations, Clemson University Speakers Lisa Akchin, Associate Vice President, Engagement, University of Maryland, Baltimore County Joel Curran, Vice Chancellor for University Communications, University of North Carolina at Chapel Hill Joe Galbraith, Associate Athletic Director for Communications, Clemson University Christine Green, Executive Director of University Marketing, Clemson University 2:30-3:45 pm Visit to Allen N. Reeves Football Complex Enjoy a brief tour of the state-of-the-art training and recreation complex for the Clemson University football team. Then have some fun playing a little miniature golf or practicing your three-point shot on the team s basketball court. Prefer to sit out the activities? No problem. Everyone will cool off with some delicious ice cream straight from the Clemson University creamery. 3:45-4:45 pm Back to the Future: If I Could Do One Thing Differently Through a series of brief presentations, find out what your peers would tell themselves if they could travel back in time to their first day on the job. What would they do differently if they could do it all over again? What office structure works best? What mistake are they still living with that could have been avoided? Who on campus is their most unexpected, but biggest ally? 4:45-5:45 pm Board Buses & Travel to Greenville/Official Meeting Concludes 7:00-9:30 pm Optional Networking Outing: Walking Food Tour of Historic Greenville Join us for this highly acclaimed, guided walking tour of historic Greenville with stops at four of the city s top restaurants. Come hungry and thirsty as each restaurant visit will feature a drink and different dinner course as well as talks from the chef and/or owner who will share historic and cultural insights about the city. Vegetarian and other dietary restrictions can be accommodated. ($45 extra) This is your chance to better find out find out why Greenville was recently recognized by Travel + Leisure, The Washington Post, and The New York Times as a top travel destination!

APLU s Council on Strategic Communications 2017 Summer Meeting -- July Kimpton Hotel Monaco Seattle th Ave, Seattle, Washington

APLU s Council on Strategic Communications 2017 Summer Meeting -- July 16-18 Kimpton Hotel Monaco Seattle 1101 4th Ave, Seattle, Washington Sunday, July 16 5:00-6:30pm Welcome to Seattle! (Sponsored by