SUKJOON (SJ) YOON EDUCATION BACKGROUND Texas A&M University Clemson University Kyung-Hee University

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1 SUKJOON (SJ) YOON Department of Recreation, Park & Tourism Sciences Agriculture and Life Sciences Building # John Kimbrough Boulevard M: E: EDUCATION BACKGROUND Texas A&M University Present Doctor of Philosophy in Recreation, Park and Tourism Sciences (RPTS) Research Interest: Sport Tourism, Tourism Marketing, Event Management, Sport Marketing, Sport Communication, & Sport Analytics Dissertation Graduate Advisory Committee Dr. James F. Petrick: Committee Chair- Professor Tourism in RPTS Dr. Gary Ellis: Professor in RPTS Dr. Wm Alex McIntosh: Professor in RPTS Dr. W. Steven Rholes: Professor in Department of Psychology Clemson University Clemson, SC Masters of Science in Parks, Recreation and Tourism Management (PRTM) Thesis Topic : An Examination of Twitter s Role in the Formation of Collegiate Sport Fans Allegiance Using the Revised Psychological Continuum Model (PCM) Thesis Graduate Advisory Committee Dr. Sheila J. Backman: Committee Chair- Professor in PRTM Dr. Gregory Ramshaw: Professor Sport Tourism in PRTM Dr. Bryan E. Denham: Professor Sport Communication in Communication Studies Dr. Jimmy Sanderson: Professor Sport Communication in Communication Studies Kyung-Hee University Seoul, South Korea Bachelor of Science in Golf Management & Business (Dual Major)

2 MAIN AREAS OF RESEARCH INTEREST The focus of my research is Sport Tourism, Tourism Marketing, Event Management, Sport Marketing, Sport Analytics, and Sport Communication. Research related to sport tourists/ fans behavior such as sport fans/ tourists satisfaction, attachment, and loyalty. My research interest is to examine and understand internal and external factors of sports consumer or tourist behavior that impact the sport tourism or sports industry. My research focuses on investigating the applicability of psychology and marketing principles into the context of leisure, sport, and tourism. In accordance with this focus, I'm interested in predicting sport fans, tourists, and recreationists repurchase intentions by understanding their satisfaction, perception, attachment, and loyalty. Moreover, my research has inspired me to examine a new and niche segment of the sports consumer or tourist behavior landscape. SCHOLARLY WORK A. PUBLICATIONS Yoon, S.J., Petrick, J.F. (Advisor), & Kim, J.W. (In progress). The Impact of Using an Anchored Putter on Winning and Putting Performance. Journal of Sports Analytics. Yoon, S.J., Petrick, J.F. (Advisor) (In progress). An Examination of the Relationship between Sport Tourists Involvement with a Sport Event Destination and their Twitter Usage, Journal of Travel Research. Yoon, S.J., Petrick, J.F. (Advisor), & Backman, S.J. (In progress). Collegiate Sport Fans Loyalty: The Moderating Effects of Twitter Usage. Journal of Intercollegiate Sport. B. RESEARCH PROJECTS Visitor/Non-Visitor White Sheet Prepared for Virginia Report (February, 2015): Conducted by Tourvey inc., James F. Petrick, Ph.D., & Sukjoon Yoon in the Department of RPTS at Texas A&M University - Data Analysis & Report 2013 Texas Association of Convention and Visitors Bureau (TACVB) Members Report (January, 2014): Conducted by ebrains inc., James F. Petrick, Ph.D., & Sukjoon Yoon in the Department of RPTS at Texas A&M University - Data Analysis & Report Florida Keys & Key West (November, 2013)- An Analysis of Advertising and Pricing Effectiveness by Monroe County Tourist Development Council: Conducted by Tourvey inc James F. Petrick, Ph.D. & Sukjoon Yoon in the Department of RPTS at Texas A&M University - Data Analysis & Report

3 C. TECHNICAL REPORTS Niagara USA (September 6, 2015) Petrick, J.F. & Yoon, S.J. (2015). Tourism Destination Website Conversion. Report for Visit Buffalo Niagara (U.S.) (April 3 & 13, 2015) Visit Buffalo Niagara (U.S.) (April 3 & 13, 2015) Petrick, J.F. & Yoon, S.J. (2015). Tourism Destination Website Conversion. Report for Visit Buffalo Niagara and Niagara USA (Canada) (April 3 & 13, 2015) Visit Buffalo Niagara and Niagara USA (Canada) (April 3 & 13, 2015) Fairfax County Visitor and Convention Corporation (FXCVC) (Mar 22, 2015) Prince William & Manassas Tourism Management Commission (Mar 19, 2015) Georgetown County Tourism Management Commission (Mar 16, 2015) Virginia Beach Convention & Visitors Bureau (Feb 19, 2015) Petrick, J.F. & Yoon, S.J. (2014). Tourism Advertising Effectiveness & Conversion. Report for Western New York Path through History (Oct 8, 2014) Petrick, J.F. & Yoon, S.J. (2014). Tourism Advertising Effectiveness & Conversion. Report for Roanoke Valley Convention & Visitors Bureau (Sep 22, 2014) Petrick, J.F. & Yoon, S.J. (2014). Tourism Destination Website Conversion. Report for Roanoke Valley Convention & Visitors Bureau (Sep 22, 2014) Petrick, J.F. & Yoon, S.J. (2014). Tourism Advertising Effectiveness & Conversion. Report for Visit Buffalo Niagara (USA) (April 22 & 23, 2014) Petrick, J.F. & Yoon, S.J. (2014). Tourism Destination Website Conversion. Report for Visit Buffalo Niagara (USA) (April 22 & 23, 2014) Petrick, J.F. & Yoon, S.J. (2014). Tourism Advertising Effectiveness & Conversion. Report for Georgetown County Tourism Management Commission, South Carolina (Mar 25, 2014)

4 Petrick, J.F. & Yoon, S.J. (2014). Tourism Advertising Effectiveness & Conversion. Report for Fairfax County Visitor and Convention Corporation (FXCVC) (Mar 11, 2014) D. REFEREED CONFERENCE PRESENTATION Yoon, S.J., Petrick, J.F. (Advisor), & Kim, J.W. (September, 2015). The Impact of Using an Anchored Putter on Winning and Putting Performance New England Symposium on Statistics in Sports Conference, Cambridge, MA. Yoon, S.J. & Petrick, J.F. (Advisor) (June, 2015). Does Disappointment in the Evaluation of a Sporting Event Reduce Sport Consumption? Travel and Tourism Research Association (TTRA) International Conference, Portland, OR. Yoon, S.J. & Petrick, J.F. (Advisor) (June, 2014). An Examination of the Relationship between Sport Tourists Involvement with a Sport Event Destination and their Twitter Usage Travel and Tourism Research Association (TTRA) International Conference, Bruges, Belgium. Yoon, S.J., Petrick, J.F. (Advisor), Backman, S.J (Advisor), Ramshaw, G, Denham, B.E, & Sanderson, J. (May, 2014). Collegiate Sport Fans Allegiance: The Mediating Effects of Twitter Usage North America Society for Sport Management (NASSM) Conference, Pittsburgh, PA. Yoon, S.J., Backman, S.J (Advisor), Ramshaw, G, Denham, B.E, & Sanderson, J. (May, 2013). Using the Revised Psychological Continuum Model (PCM) to Examine the Role of Twitter in Allegiance to an NCAA Division I Men s Basketball Team North America Society for Sport Management (NASSM) Conference, Austin, TX. Yoon, S.J., Backman, S.J (Advisor), & Denham, B.E. (November, 2012). A conceptual study for understanding social media and their effects on the Psychological Continuum Model Sport, Entertainment & Venues Tomorrow (SEVT), Columbia, SC. E. REFEREED COLLEGE CONFERENCE PRESENTATION Yoon, S.J. & Petrick, J.F. (Advisor) (April, 2015). Does Disappointment in the Evaluation of a Sporting Event Reduce Sport Consumption? Department of Recreation, Park and Tourism Sciences Annual Research Symposium,. Yoon, S.J. & Petrick, J.F. (Advisor) (April, 2014). An Examination of the Relationship between Sport Tourists Involvement with a Sport Event Destination and their Twitter Usage Department of Recreation, Park and Tourism Sciences Annual Research Symposium, College Station, TX. Yoon, S.J., Backman, S.J (Advisor), Ramshaw, G, Denham, B.E, & Sanderson, J. (April, 2013). An Examination of Twitter s Role in Sports Allegiance Formation Using the Revised Psychological Continuum Model (PCM). Clemson Graduate Student Government's First Annual Poster Forum, Clemson, SC.

5 ACADEMIC WORK EXPERIENCE TEXAS A&M UNIVERSITY GRADUATE RESEARCH ASSISTANT Present ebrains Project Tourvey inc. CLEMSON UNIVERSITY Clemson, SC TEACHING Leisure Skills: Soccer (LS 204) - This course has an academic as well as a physical component. - Instruct weekly soccer course as a leisure skill to undergraduate students Jan ~ May Spring 2013 (LS ) [4.75(0.60)] - Spring 2013 (LS ) [4.85(0.35)] - Fall 2012 (LS ) [4.82(0.36)] * Taught [Teacher Evaluation: M(SD)] * Teacher Evaluation Based on a Likert Type Scale Where 1 = Low and 5 = High TEACHING ASSISTANT 2012 Leisure Skills: Soccer (LS 204) - This course has an academic as well as a physical component. SCHOLARSHIP AND HONORS GRANT RPTS Graduate Student Travel Grants (September, 2015) - Travel to support conference, Grant Funded ($300) RPTS Graduate Student Travel Grants (Spring, 2015) - Travel to support conference, Grant Funded ($700) RPTS Graduate Student Travel Grants (Fall, 2014) - Travel to support conference, Grant Funded ($1000)

6 HEHD Graduate Student Travel Grants (Fall, 2012) - Travel to support conference, Grant Funded ($1000) Professional Enrichment Grant Application Service (PEGAS) (Fall, 2012) - SEVT conference: Columbia, South Carolina, Grant Funded ($444) Dr. Robert Brookover IV s Project - McCormick Gold Rush festival ($100) Clemson, SC Clemson, SC Clemson, SC SCHOLARSHIP Korean RPTS Alumni Scholarship (Spring, 2015) - Academic Scholarship for a year by John Crompton Scholarship (Spring, 2014) - Academic Scholarship for a year by Marguerite Van Dyke Scholarship (Spring, 2013) - Academic Scholarship for a year by Geum Saem Scholarship ( ) Seoul, South Korea - Academic Excellence Scholarship for every year, including an all tuition grant / by Kum Kang Kind CO.LTD Meritz Scholarship ( ) Seoul, South Korea - Academic Excellence Scholarship for every year, including an all tuition grant / by Meritzfire CO.LTD Undergraduate Scholarship for Academic Excellence (2004/ 2006) Seoul, South Korea - Kyung Hee Univ. Tuition Grant SOCIETY-RELATED AWARDS The 2009 LG Global Challenger Jul - Aug Topic: Two outs in the bottom of the ninth - A study on the development of university sports in Korea through advanced cases The 2008 SPORTS TOTO Undergraduate & Graduate Competition May Topic: Let Young Generation : On and off line marketing strategy for the vitality of Spotainment corporate image The 2007 KBOAT (Motorboat Racing) Idea & Poster Competition Dec Topic: A study on Analysis of the Improvement and Problem for KBOAT Corporate Social Responsibility The 2007 GMI Golf Thesis Competition Aug - Sep Topic: A study on the revitalization of Parkgolf in Korea The 2006 LG Global Challenger Jul - Aug Topic: Soccer, beyond the sports - A proposal of developed model through root soccer trip of England

7 PROFESSIONAL AFFILIATIONS Member. Travel and Tourism Research Association (TTRA) Member. Sport Marketing Association (SMA) Member. North American Society for Sport Management (NASSM) Member. United States Golf Association (USGA) Member. World Professional Golf Association (WPGA) Member. United States Golf Teachers Federation (USGTF) Present Present Present Present Present Present SERVICE Reviewer - Event Management July 2015 PROFESSIONAL INDUSTRY EXPERIENCE Private Golf Lessons, U.S. - Teach golf skills and knowledge Aug Present Private Golf Lessons Clemson, SC, U.S - Teach golf skills and knowledge Sep July 2013 Kyung-Hee University- Internship Yongin, South Korea - Worked with administration assistance in the school subject office May - Dec 2010 Han Yang Indoor Driving Range- Internship Busan, South Korea - Taught golf skills and knowledge Sep ~ Nov, 2009 Golf Training Session in United States Phoenix, AZ, U.S. - Learned golf skills and knowledge with KPGA professional players Feb 2009 Golf Training Session in Thailand Chiang Mai, Thailand - Learned golf skills and knowledge with KPGA professional players Feb 2008 Military Service, Republic of Korea Army Sacheon, South Korea - Information Specialist (Operation Staff): Infantry Fighters (#1511) Mar Mar 2007 SMS (Sports Marketing Surveys) Part-Time Job Seoul, South Korea - Sports sponsorship & compliance monitoring: Sponsor Exposure Analysis: measurement of brand exposure May - Sep 2004 SKILLS AND CERTIFICATES SPORTS Golf - World Professional Golf Association (WPGA) Tour/ Teaching Pro June Korea Golf Instructors Fitting Association Class C Jun 2009

8 - Korea Golf Lesson Teacher`s License (by KGCA) May USGTF (United States Golf Teachers Federation) - Teaching Professional Apr 2009 Taekwondo Have attained the level of Dan Windsurfing Have attained the level of Grade Kendo (Japanese fencing) - Have attained the level of Grade Go (Baduk) Have attained the level of Grade STATISTIC & COMPUTER Mplus Statistical Software Program 2015 AMOS/ Lisrel Statistical Software Program 2014 SPSS Program 2010 Adobe Illustrator/ Adobe Photoshop CC 2007 Microsoft Office Specialist MS Access/ MS PowerPoint/ MS Excel/ MS Word 2007 Practical Computer Competency - Have attained the level of Grade Word Processer - Have attained the level of Grade