CURRICULUM VITAE. Dr. N. David Pifer. Assistant Professor Kinesiology and Sport Management Texas Tech University Lubbock, TX

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1 CURRICULUM VITAE (February 28, 2018) Dr. N. David Pifer Assistant Professor Kinesiology and Sport Management Texas Tech University Lubbock, TX Tel:

2 I. RESEARCH FOCUS My current line of research focuses broadly on financial and economic themes in sport. More specifically, my interests center on sports analytics as the subject relates to labor market strategy, organizational efficiency, and player and team performance in professional and upper-level collegiate sport. II. EDUCATIONAL BACKGROUND Institution Location Field of Study Degree Date University of Georgia Marshall University Athens, Ga. Sport Management Ph.D. Aug Huntington, W.Va. Sport Administration Master of Science Dec Covenant College Lookout Mountain, Ga. Business Bachelor of Arts May 2011 III. EMPLOYMENT OVERVIEW Academic Positions Held Employer Location Job Title Date Employed Texas Tech University Lubbock, TX Assistant Professor Sept Present University of Georgia Athens, Ga. Graduate Instructor Aug May 2017 University of South Dakota University of Georgia Athletic Association Chattanooga Christian School Marshall University Marshall University Vermillion, S.D. Athens, Ga. Chattanooga, Tenn. Huntington, W.Va. Huntington, W.Va. Adjunct Faculty Instructor Student-Athlete Academic Mentor Aug Dec May 2014 Dec Lead Upper School Tutor Jan May 2013 Student-Athlete Academic Tutor Co-Instructor: ESS 250 Intro to Sport Mgmt. Aug Dec Fall 2012

3 Industry Positions Held Employer Location Job Title Date Employed University of Georgia Athletic Association University of Georgia Athletic Association Athens, Ga. Athens, Ga. Sports Communications Assistant Student-Athlete Academic Mentor Aug May 2015 May 2014 Dec Tifopremier.com Online Lead Sports Writer July 2014 Dec Marshall University Athletics Dept. Marshall University Athletics Dept. Covenant College Lookout Mountain Golf & Country Club Chattanooga Football (Soccer) Club Huntington, W.Va. Huntington, W.Va. Lookout Mountain, Ga. Lookout Mountain, Ga. Chattanooga, Tenn. Sports Information Assistant Student-Athlete Academic Tutor Interim Sports Information Director Golf Club Staff Member Marketing and Journalism Intern Aug Jan Aug Dec May 2012 Aug May Aug. 2011; 2012 May July 2010 IV. TEACHING EXPERIENCE & EVALUATIONS Texas Tech University At Texas Tech, professors are evaluated across the following three categories: (1) clarity of objectives, (2) teaching effectiveness, and (3) contribution to a valuable learning experience. All evaluation scores in these areas are based on a scale ranging from 1 to 5, with 5 being the most favorable. 1. SPMT 5324 Marketing and Promotions in Sport Term: Fall 2017 Evaluation: (4.80, 4.76, 4.71) Enrollment: SPMT 4357 Financial and Economic Aspects of Sport Term: Summer II 2017 Evaluation: (4.80, 4.60, 4.60) Enrollment: 31 University of Georgia At the University of Georgia, professors and instructors were evaluated across a variety of categories related to their instructional proficiency. In the end, an overall mean score was calculated on a scale ranging from 1 to 5, with 5 being the most favorable. 1. KINS 4520 Sport Finance Term: Spring 2017 Evaluation: (4.5 out of 5) Enrollment: 53

4 2. KINS 4520 Sport Finance Term: Fall 2016 Evaluation: (4.6 out of 5) Enrollment: KINS 4520 Sport Finance Term: Spring 2016 Evaluation: (4.5 out of 5) Enrollment: KINS 4520 Sport Finance Term: Fall 2015 Evaluation: (4.7 out of 5) Enrollment: 32 University of South Dakota Online instructors at the University of South Dakota were evaluated across the following three categories: (1) progress on relevant objectives, (2) being an excellent teacher, and (3) designing an excellent course. All evaluation scores in these areas were based on a scale ranging from 1 to 5, with 5 being the most favorable. 1. KSS 786 Strategic Sport Communication (online) Term: Fall 2016 Evaluation: (4.1, 4.7, 4.5) Enrollment: 22 V. PUBLICATIONS Peer Refereed Journal Articles 1. Turcott, R., Pifer, N. D. (in press). The Preferred Players: A Theoretical and Comparative Analysis of Men's Basketball Recruits at the NCAA's Mid Major Level. Journal of Contemporary Athletics, 12(3). 2. Ebrahim, M., Pifer, N. D., Shalaby, S., El Hakem, K., Mubarak, H., Zhang, J. J. (in press). Is Egyptian soccer well-positioned for business purposes? Assessing competitive balance in the Egyptian Premier League. International Journal of Sports Marketing and Sponsorship. 3. Wang, Y., Zhang, J. J., Pifer, N. D., Kim, M. (in press). Factors affecting regional strategies for developing and advancing the Chinese sport industry. International Journal of Sports Marketing and Sponsorship. 4. Pifer, N. D., Wang, Y., & Zhang, J. J. (in press). Global growth of the soccer business: Opportunities and challenges, Journal of Shanghai University of Sport. 5. Baker, T. A., Liu, X., Brison, N., & Pifer, N. D. (2017). Air Qiaodan: An examination of transliteration and trademark squatting in China based on Jordan vs. Qiaodan Sports, International Journal of Sports Marketing and Sponsorship, 18(1),

5 6. Gong, B., Pifer, N. D., Wang, J. J., Kim, M., Kim, M. K., Qian, T. Y., & Zhang, J. J. (2015). Fans' attention to, involvement in, and satisfaction with professional soccer in China. Social Behavior and Personality, 43(10), Pifer, N. D., Mak, J. Y., Bae, W., Zhang, J. J. (2015). Examining the relationship between star player characteristics and the branding process of professional sport teams, The Marketing Management Journal, 25(2), Min, S., Bae, W., Pifer, N.D., & Pillay, C. (2014). An empirical analysis of the effectiveness of World Wrestling Entertainment marketing strategies. The Sport Journal, 55(11). Peer Refereed Book Chapters 1. Pifer, N. D., Wang, Y., Scremin, G., Pitts, B. G., Zhang, J. J. (2018). Contemporary global football industry: An introduction. In James J. Zhang & Brenda G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 3-35). New York, NY: Routledge. 2. Pifer, N. D. (2018). The Driving Forces of Competitive Balance in European Football: A Review of Europe's Top Leagues. In James J. Zhang & Brenda G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp ). New York, NY: Routledge. 3. Kim, M., Pifer, N. D., Kim, M., Kim, S. S., & Zhang, J. J. (2016). Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games. In B. G. Pitts, & J. J. Zhang (Eds.), Bridging the Gap in Sport Management Globally (pp ). London, UK: Routledge. 4. Zhang, J. J., Kim, M., & Pifer, N. D. (2015). Importance of theory in quantitative inquiry. In G. B. Cunningham, J. Fink, & A. Doherty (Eds.), Handbook of Theory and Theory Development in Sport Management (pp. 9-20). New York, NY: Routledge. Invited Book Chapters 1. Pifer, N. D., Mastromartino, B., & Zhang, J. J. (in press). Mark Cuban: An unconventional owner. In Nauright, J., & Wiggins, D. K. (Eds.), Sporting Entrepreneurs (pp.?-?). London, UK: Routledge. 2. Pifer, N. D. (in press). The Asian Football Confederation. In Chadwick, S., Parnell, D., Widdop, P., & Anagnostopoulos, C. (Eds.), Routledge Handbook of Football Business and Management.

6 VI. SUBMITTED MANUSCRIPTS 1. Huml, M., Towle, C., Pifer, N. D., & Rode, C. (accepted with revisions). If we build it, will they come? The effect of new athletic facilities on recruiting rankings for Power Five men s football and basketball programs. Journal of Marketing for Higher Education. 2. Pifer, N. D., DeSchriver, T., Baker, T. A., & Zhang, J. J. (under review). The advantages of experience: Analyzing the effects of player experience on the performances of March Madness teams. Submitted to the Journal of Sport Management. 3. Xu, C., Kim, M. K., Pifer, N. D., & Zhang, J. J. (under review). The impact of event operation quality on consumers: Perceived value and level of attendance at a WTA event held in China. Submitted to Managing Service Quality. 4. Zhou, L., Chen, X. Y., Cianfrone, B. A., Wang, J. J., & Pifer, N. D. (under review). Community sport service provision, resident satisfaction, and participation: Chinese experience and perspective. Submitted to the International Journal of Sport Marketing and Sponsorship. VII. PRESENTATIONS International Conference Presentations 1. Zhang, J. J., & Pifer, N. D. (2014, November). Challenges and conceivable strategies of Asian sport industry development in a globalized marketplace. Presented (keynote) at the 2014 International Conference on Sport Science and Technology, Changsha, China. National Conference Presentations 1. Pifer, N. D. (2016, June). Fantasy football and sport finance: Applying analytics to academia. Presented (free communication) at the 2016 North American Society for Sport Management Teaching and Learning Fair, Orlando, FL. 2. Mak, J. Y., Cheung, S. Y., Pifer, N. D., King, C. (2016, June). Cross-cultural examination of soccer brand perceptions. Presented (poster) at the 2016 North American Society for Sport Management Conference, Orlando, FL. 3. Gong, P. B., Pifer, N. D., Wang, J. J., Kim, M., Kim, M. K., Qian, T. Y., & Zhang, J. J. (2016, March). What is wrong with Chinese soccer? Consumers attention,

7 involvement, and satisfaction. Presented (free communication) at the 2016 Association of Marketing Theory and Practice Conference, St. Simons Island, GA. 4. Pifer, N. D. (2015, October). Good buys and bad buys: An analysis of the variables affecting success and failure in the English Premier League s transfer market. Presented (poster) at the 13 th Annual Conference of the Sport Marketing Association, Atlanta, GA. 5. Pifer, N. D., Mak, J. Y., Bae, W., & Schenewark, J. (2013, March). Using exploratory factor analysis to identify star players effects on the branding process of professional sports teams. Presented (free communication) at the 2013 Association of Marketing Theory and Practice Conference, Charleston, S.C. Regional Conference Presentations 1. Pifer, N.D., & Zhang, J. J. (2014, March). Facts in fiction: Implications of the resource dependence theory in fantasy football. Presented (poster) at the 2014 Global Education Forum, Athens, GA. 2. Pifer, N.D., Mak, J. Y., Bae, W., & Zhang, J. J. (2014, February). Star struck: The relationships between star player characteristics and the branding process of professional sports teams. Presented (poster) at the 2014 UGA Sport Business Symposium, Athens, GA. Invited Guest Lectures 1. Guest Lecturer, Texas Tech University, College of Arts and Sciences, KIN 1301: Introduction to Kinesiology, An Overview of Sport Management, Lubbock, TX, February 26, Guest Lecturer, Texas Tech University, College of Arts and Sciences, SPMT 4357: Financial and Economic Aspects of Sport, Applying Basketball Analytics, Lubbock, TX, November 21, Guest Lecturer, University of Georgia, College of Education, International Center for Sport Management, The Money and Numbers behind Super Bowl 50, Athens, GA, February 5, Guest Lecturer, University of Georgia, College of Education, KINS 5210: Sport Mass Media, Crisis Management in Sport Media, Athens, GA, Nov. 6, Guest Lecturer, University of Georgia, College of Education, KINS 3430: Intro to Sport Management, Overview of Sports Analytics, Athens, GA, Oct. 9, 2015.

8 6. Guest Lecturer, University of Georgia, Terry College of Business, ECON 6460: Sports Economics, An Overview of the Labor Market for European Soccer, Athens, GA, Feb. 28, VIII. GRANTS, CONSULTING, & FUNDING External Funding Received from Consulting 1. Principal Investigator: Dr. N. David Pifer. Co-Principal Investigators: Henderson, Hutcherson, & McCullough, PLLC. Financial evaluation of Chattanooga Football Club for prospective investors, Chattanooga Football Club. Chattanooga, Tenn. Received: $1,500. (October December 2017). IX. SCHOLARLY SERVICE Journal Editor 1. Guest Editor, Special Issue: Managing and Marketing Soccer Journal of Shanghai University of Sport ( ). Journal Reviewer 1. International Journal of Financial Studies (January 2018 Present). 2. SAGE Business Cases Review Board Member (August 2017 Present). 3. International Journal of Sports Marketing and Sponsorship (June 2014 Present). 4. SHAPE America National Convention (August 2016). Book Reviewer 1. Taylor & Francis (March 2018). Committees 1. Faculty Search Committee ( ), Texas Tech University, Department of Kinesiology and Sport Management. Course Development 1. SPMT 5344 Applied Issues in Sports Analytics, Spring 2019, Texas Tech University, Department of Kinesiology and Sport Management.

9 2. SPMT 3376 Introduction to Sports Analytics, Fall 2018, Texas Tech University, Department of Kinesiology and Sport Management. 3. SPMT 5347 Sport Media Management (online), Spring 2018, Texas Tech University, Department of Kinesiology and Sport Management. X. AWARDS & HONORS Scholarly Awards 1. UGA Career Development Award. (2017). University of Georgia Career Center. 2. Gwinnett Graduate Assistant Scholarship. (2016). University of Georgia College of Education, Department of Kinesiology. 3. Gwinnett Graduate Assistant Scholarship. (2015). University of Georgia, College of Education, Department of Kinesiology. 4. Top Graduate Presentation Award. (2014). UGA Sports Business Symposium. Academic Achievements 1. Dean s List. (Fall 2007). Covenant College, Lookout Mountain, Ga. 2. Dean s List. (Fall 2008). Covenant College, Lookout Mountain, Ga. 3. Dean s List. (Spring 2010). Covenant College, Lookout Mountain, Ga. 4. Dean s List. (Fall 2010). Covenant College, Lookout Mountain, Ga. 5. Dean s List. (Spring 2011). Covenant College, Lookout Mountain, Ga. Athletic Awards 1. NCCAA All-American, Honorable Mention Covenant College Varsity Men s Soccer Team, Lookout Mountain, Ga. 2. NCCAA All-South Region Covenant College Varsity Men s Soccer Team, Lookout Mountain, Ga. XI. CERTIFICATES 1. CTL Online Teaching and Learning Certificate (Fall 2016).

10 2. MITx Verified Analytics Certificate. (Spring 2014). XII. PROFESSIONAL MEMBERSHIPS 1. North American Society of Sport Management (2016 Present) 2. Sport Marketing Association (2015) 3. College Sports Information Directors of America ( )