November 2013 SALES BROCHURE Nairobi, Kenya

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1 SALES BROCHURE 2013 The leading healthcare event of East Africa region Nairobi, Kenya November 2013 Philips Healthcare mission is to Accelerate Healthcare and to contribute to healthcare development on the African continent. We strongly feel that East Africa will be as important as our presence globally Patricia Ngnoumen, Business Manager Philips Healthcare - Africa Organised by

2 Medic East Africa: The region s leading healthcare event On the back of the huge success of the inaugural Medic West Africa (held in Lagos, Nigeria in October 2012) we are delighted to announce the launch of Medic East Africa (MEA). Organised by Informa Life Sciences (organisers of Arab Health) and Afrocet, Medic East Africa promises to replicate the success of MWA. The exhibition will be held in November 2013 at the Kenyatta International Convention Centre. The show will be 1,200 square metres and will have 5 healthcare focused conferences running alongside the exhibition. Visitors will be key decision makers and end users that will be trying and testing the products and services on offer. MEA promises to be the biggest Healthcare Exhibition in East Africa. October 16-18, 2012 Medic East Africa is a perfect platform for B2B in the growing market of eastern Africa region. Nikunj Gada, Medion Healthcare, India Book your stand today!

3 Snapshot Report: East Africa Healthcare The need for the development of Healthcare in East Africa is immense. By definition that means Governments across East Africa will be increasing % GDP spend on healthcare. The Kenyan Government currently spends 5% of GDP on healthcare. The Kenyan Government have instilled a 20 year plan ( ) to develop healthcare services in Kenya. According to Government figures, per capita spend has increased from $17 (2003) to $40 (2010)-an increase of 235%. Healthcare Development Stream Development % : 93% Development (Ksh millions) : 48,000 Recurrent % : 59% Recurent (Ksh millions) : 27,000 Total Healthcare Development : 44% East Africa is definitely a big and strong market, we are venturing out in that region as what we did for the rest of Africa. Dr. Divyesh Shah, Sony Medical, Africa Don t miss this opportunity to showcase your products & services to East Africa s influencers and decision makers.

4 Exhibit at Medic East Africa 2013 Medic East Africa presents an ideal opportunity to boost your company s profile among the influential and decision-making audience of the healthcare industry. Join over 200 local & international exhibitors Expand your business in a new, rapid growing market Network with medical specialists and healthcare end users Reach a targeted East African audience Find dealers & distributors to represent your brand Benchmark your company strengths against leading companies in the healthcare industry; look at and launch new products Sponsorship Packages Sponsorship impact on the visitor is more powerful than any other tool. It is a direct and cost-effective route to your target market. All sponsorship packages are designed to provide you with the opportunity to: Enjoy worldwide publicity with our global marketing campaign Promote yourself as an industry leader Enhance your corporate image and achieve greater brand exposure Add value to your own communication and marketing campaign Generate direct access to your target market

5 Marketing Support EVENT PARTNERS As part of Informa Life Sciences Exhibition, organisers of the leading Arab Health exhibition, Medic East Africa has access to an unprecedented number of industry professionals both in Africa and worldwide. Medic East Africa runs an extensive marketing campaign encompassing a wide variety of available mediums promoting the event to ensure that exhibitors meet the right quality of visitors at the show: Media adverts in healthcare journals and local national press Radio & TV coverage Online advertising Extensive campaign Visitor invitation Show catalogue, post-show report and brochure distribution SMS messaging Social media OFFICIAL JOURNAL Like us: MedicEastAfrica Medic West Africa was a successful event, venturing it out to East Africa is very promising. Pat Memeh, Coscharis Medical, Africa

6 ABOUT US The Sciences division is part of Informa Exhibitions runs the Healthcare Portfolio of products exhibitions, and The division prides itself on offering a of marketing solutions for companies involved with sector, particularly in the Middle East, Africa and Asia r The Life Sciences consists of 20 yearly covering the European, African, Middle and Asian markets. Over the course of the year, events attract over 5,000 exhibitors, visitors For further information about Sciences or any of events please visit: Afrocet Ltd has been specially to Informa events into the Sub Saharan African launched the very first Medic Africa meeting back in 1986 and has long and experience at running successful events Africa. Through sister company Ltd, Ltd also publish the r s leading publication, Africa Health journal. Please visit: CONTACT US Jeano Pangan Dr. Adewale Balogun