Let the world see your brand on a global stage

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Katrina Stokes
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1 2008 EUROPEAN CAPITAL OF CULTURE 10 YEAR ANNIVERSARY Let the world see your brand on a global stage PARTNERSHIP OPPORTUNITY

2 A GLOBAL BUSINESS OPPORTUNITY SINCE THE TURN OF THE MILLENNIUM, LIVERPOOL HAS ESTABLISHED ITSELF ON THE INTERNATIONAL STAGE WITH A UNIQUE CULTURAL IDENTITY AND A GLOBAL REPUTATION BUILT ON CREATIVITY, AMBITION, AND OPENNESS. LIVERPOOL AND ITS CITY REGION HAVE EXPERIENCED A REMARKABLE RENAISSANCE, ENJOYING ECONOMIC AND POPULATION GROWTH. LIVERPOOL S YEAR AS EUROPEAN CAPITAL OF CULTURE IN 2008 WAS THE SUCCESSFUL CULMINATION OF A DECADE OF INVESTMENT BY THE CITY. LIVERPOOL 2018 WILL BE A THRILLING, NOT-TO-BE-MISSED JOURNEY CELEBRATING THE CITY S POSITION AT THE EPICENTRE OF UK ART, CULTURE, FASHION, BUSINESS AND SPORT ATTRACTING EXTENSIVE WORLDWIDE GLOBAL MEDIA EXPOSURE. THE DEVOLUTION AGREEMENT OF 2014 OPENS A NEW CHAPTER IN OUR RELATIONS WITH GOVERNMENT, AND IS A SIGN OF THE CONFIDENCE THAT GOVERNMENT FEELS IN US AND THAT WE FEEL IN OURSELVES. THE DEVOLUTION AGREEMENT MAKES EXPLICIT REFERENCE TO THE IMPORTANCE OF 2018 IN THE EVOLUTION OF THE CITY AND WE WILL USE 2018 AND ANOTHER DECADE OF CULTURAL INVESTMENT AS THE LAUNCH PAD. THIS WILL FUTUREPROOF WHAT IT IS THAT MAKES THE LIVERPOOL CITY REGION DISTINCTIVE, AND WILL ENSURE THAT THE CITY CONTINUES TO PLAY SUCH AN IMPORTANT ROLE IN THE INTERNATIONAL POSITIONING AND STRENGTH OF THE NORTH OF ENGLAND, AS WELL AS THE WIDER UNITED KINGDOM. WE WILL SHOWCASE LIVERPOOL S CREATIVITY, INNOVATION, CONFIDENCE, AND AMBITION THROUGH A CULTURAL LENS - A 12 MONTH PROGRAMME OF INTERNATIONALLY SIGNIFICANT MAJOR EXHIBITIONS AND ONE-OFF TRANSFORMATIONAL EVENTS. CULTURE LIVERPOOL S AWARD WINNING TEAM BEHIND THE CITY S 2008 EUROPEAN CAPITAL OF CULTURE CELEBRATIONS AND 08 SPONSORSHIP PROGRAMME HAVE THE ABILITY, DRIVE AND AMBITION TO STAGE BIG SPECTACLES, ATTRACT HUGE AUDIENCES AND EXCITE LOCAL, NATIONAL AND INTERNATIONAL MEDIA WHICH PLACE LIVERPOOL AT THE FOREFRONT. I AM INVITING YOU TO BECOME A SPONSOR OF LIVERPOOL 2018 AND BE PART OF OUR STORY. JOE ANDERSON OBE MAYOR OF LIVERPOOL

THE NUMB ER S 20 0 8 EUROPEAN CAPITAL OF CULTUR E 1 0 YEAR

SUSAN FINNEGAN HEAD OF COMMERCIAL & MARKETING CULTURE

L3 1DS T: +44 (0)151 233 0173 E: SUSAN.FINNEGAN@LIVERPOOL.GOV.

3 THE NUMB ER S EUROPEAN CAPITAL OF CULTUR E 1 0 YEAR ANNIVE R SARY #liverpool2018 FOR FURTHER INFORMATION, CONTACT: SUSAN FINNEGAN HEAD OF COMMERCIAL & MARKETING CULTURE LIVERPOOL CUNARD BUILDING, 4TH FLOOR, WATER STREET, LIVERPOOL L3 1DS T: +44 (0) E: SUSAN.FINNEGAN@LIVERPOOL.GOV.UK Let the world see your brand on a global stage PARTNE R SHIP OPPORTUNITY

4 A GLOBAL STAGE LIVERPOOL 2018 PARTNERS UNLOCK ADDITIONAL RIGHTS, BENEFITS AND SPONSOR ASSOCIATION WITH ALL HIGHLIGHTED CULTURE LIVERPOOL EVENTS

5 GET EXCITED. BE PART OF IT. INVESTING IN A CITY S RENAISSANCE IS A RARE OPPORTUNITY, PARTICULARLY WHEN IT IS PLAYED OUT ON A GLOBAL STAGE. WE ARE LOOKING FOR A LIMITED NUMBER OF EXCLUSIVE PARTNERS AT 5 LEVELS, ENABLING EACH PARTNER TO LEVERAGE INTERNATIONAL MARKETING ASSETS, CITY BRANDING, ACCESS HUGE AUDIENCES, DRIVE BUSINESS GROWTH, RAISE BRAND PROFILE AND ENTERTAIN CLIENTS WITH ONCE-IN-A-LIFETIME CORPORATE HOSPITALITY EXPERIENCES THE PERFECT PLATFORM FOR CSR INVESTMENT. WE ARE INVITING EXPRESSIONS OF INTEREST FROM BUSINESSES AND BRANDS WHO CAN BENEFIT FROM THE RANGE OF RIGHTS AVAILABLE TO BECOME A PARTNER OF LIVERPOOL 2018 AND OUR WORLD CLASS SERIES OF EVENTS, SET TO ATTRACT EXTENSIVE WORLDWIDE MEDIA COVERAGE. OPPORTUNITIES ARE LIMITED SO WHETHER YOU ARE INTERESTED IN PARTNERING WITH US FOR THE ENTIRE YEAR OR SIMPLY WANT TO SPONSOR AN INDIVIDUAL EVENT, WE WANT TO HEAR FROM YOU. SPONSORSHIP TIERS PRINCIPAL PARTNER MAJOR PARTNER CITY PARTNER OFFICIAL SUPPLIER MAYORAL 100 CLUB

6 #liverpool2018 FOR FURTHER INFORMATION, CONTACT: SUSAN FINNEGAN HEAD OF COMMERCIAL & MARKETING CULTURE LIVERPOOL CUNARD BUILDING, 4TH FLOOR, WATER STREET, LIVERPOOL L3 1DS T: +44 (0) E:

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