2011 Annual Report.

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1 2011 Annual Report

Network for Good: 10 Years of Your Generosity We turned 10 years old in 2011, and in that time have helped to transform digital philanthropy through your support.

2 Network for Good: 10 Years of Your Generosity We turned 10 years old in 2011, and in that time have helped to transform digital philanthropy through your support. We are proud of the good that our donors, partners and inspiring nonprofits have made possible. 1. 4% of internet users made an online donation at one time. Morris, Stephen and John Horrigan. 13 million Americans made donations online after Hurricanes Katrina and Rita. Pew Internet & American Life Project, November 24, Americansmadedonations-online-after-Hurricanes-Katrina-and-Rita/Data- Memo.aspx, accessed on November 16, US Census Bureau QuickFacts. Last modified October 13, % of Cygnus Survey respondents plan to make at least one gift online on a charity s website this year. Burk, Penelope. The Cygnus Donor Survey Where Philanthropy is Headed in Cygnus Applied Research, Inc., October p, accessed on November 16, Network for Good data, Purcell, Kristen and Michael Dimock. Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means. Pew Internet & American Life Project, March 23, Donations/Report.aspx, accessed on November 14, Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics. Ogilvy PR and Georgetown University s Center for Social Impact Communication, May 31, l.pdf, accessed on November 16, 2011.

Do Good. Feel Good. Network for Good s mission is to unleash generosity, with compelling opportunities to do good in the world at every person s fingertips.

3 Do Good. Feel Good. Network for Good s mission is to unleash generosity, with compelling opportunities to do good in the world at every person s fingertips. Our mission is to deliver the engine and expertise that organizations need to revolutionize giving and unleash generosity at a massive scale. Network for Good processed $138 Million in donations to 40,000 nonprofits in We also trained 180,000 nonprofit professionals in effective nonprofit marketing and online fundraising.

4 Wise Spending and Sustainability Network for Good is a financially sustainable, nonprofit social enterprise. We are accredited by the Better Business Bureau Wise Giving Alliance and meet all 20 of its standards for charity accountability.

5 Network for Good Board of Directors Ted Cahall Corporate Vice President, MSN Danica Remy Managing Director, Tides Scott Case CEO, Startup America Partnership Chairman of Network for Good Louise Felton VP, Global Brand Management, Yahoo! Meg Garlinghouse Head of Employment Brand and Community, LinkedIn Alisa Gravitz Executive Director, Green America (formerly Co-op America) Perla Ni Founder and CEO, GreatNonprofits Network for Good Leadership Brian Sasscer Senior VP, Strategic Operations, Case Foundation Bill Strathmann CEO, Network for Good Maureen Sullivan SVP of Corporate Communications and Marketing, AOL Tien Tzuo Chief Executive Officer, Zuora, Inc. Mike Yutrzenka Senior Director, Global Engagement Organization, Cisco Systems Bill Strathmann Chief Executive Officer Katya Andresen Chief Operating Officer Bob Deily Chief Financial Officer Steve Turner Chief Technology Officer

6 2011 Highlights

7 Japan Disaster Relief Efforts $7M in donations through Network for Good Top Japan Relief Charities 1. American Red Cross 2. Salvation Army 3. Save the Children 4. Japanese Cultural & Community Center of Northern California 5. Americares

8 Serving nonprofits with training and resources Sampling of 2011 free training and publications The Secret Sauce of Social Media Fundraising Susan Gordon Storytelling: The First Big Thing Andy Goodman

9 Nonprofits supported

10 Nonprofit Services Network for Good helps over 10,000 nonprofits raise funds for their missions through our simple, affordable and effective online fundraising services.

What Our Nonprofits Say DonateNow Network for Good has certainly increased our impact.

It helps us run the whole thing. Having that money come to us is crucial.

social media help me to learn some of the jargon I m an educated consumer when talking with our vendor It s allowed me to be a better consumer, and

11 What Our Nonprofits Say DonateNow Network for Good has certainly increased our impact. The donations we received helped the zoo care for the animals, fund our education programs, and to help with general operations. It helps us run the whole thing. Having that money come to us is crucial. -David O Brien, The Maryland Zoo of Baltimore on Network for Good s DonateNow service Nonprofit 911 Webinar Trainings Network for Good s trainings on social media help me to learn some of the jargon I m an educated consumer when talking with our vendor It s allowed me to be a better consumer, and get better results for our organization, and, it s helped me to know what to look for, what to measure and know if we re even close to hitting that mark. -Mary Maupai, Development Director, Hospital Hospitality House on Network for Good s Nonprofit911 webinars Mary has attended 14 webinars since June 2010.

Growth in Corporate Partnerships 2011 was a

giving partner for Coca-Cola s Arctic Home

12 Growth in Corporate Partnerships 2011 was a big growth year for the corporate partnerships group. Network for Good increased its partnership base by 80% by adding 25 new corporate partners. NFG partners raised over $6 million for Japan tsunami relief NFG was the selected giving partner for Coca-Cola s Arctic Home project benefiting the World Wildlife Fund NFG enabled companies to build private label charity gift card programs Selected Core Partners Featured New Partners in 2011 lkjlkjlkjlkjlkjlkjlkjlkjlkjl kjlklkjlk

Insights for Corporations In 2011, Network for Good further

corporate philanthropy, cause marketing and employee engagement.

org, which was voted one of the Ventureneer "25 Top Social Media for

to Effective Corporate Disaster Giving Campaigns Published quarterly

13 Insights for Corporations In 2011, Network for Good further established a presence as a thought leader in digital giving, corporate philanthropy, cause marketing and employee engagement. Milestones: Launched corporate blog CompaniesForGood.org, which was voted one of the Ventureneer "25 Top Social Media for Social Good Blogs for 2011 Published the eguide How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns Published quarterly and annual updates to the Online Giving Index Advised partners on holiday giving campaigns with a Holiday Good Guide

14 Media Mentions 2011

charitable acts and rewards students for

15 Network for Good Six Degrees Partnership Thanks to the support of Kevin Bacon, Six Degrees encourages charitable acts and rewards students for philanthropic innovation. Kevin Bacon with the Challenge finalists

Results: Significant organic social chatter with 250K+ impressions; most

16 1 st Six Degrees Social Media Campaign for Hunger Celebrities each promoted a different hunger organization via Twitter outreach. Results: Significant organic social chatter with 250K+ impressions; most celebrity tweets were retweeted by 100+ people Strong website traffic 91% of the visitors were new to SixDegrees.org

18 2011 Financials

19 Audited Financials

20 Audited Financials

21 Thank you for your generosity. The Team

The Network for Good Online Giving Index. Update: Q1 & Q2 2011

The Network for Good Online Giving Index. Update: Q1 & Q2 2011 The Network for Good Online Index Update: Q1 & Q2 2011 About this Index Network for Good, the Internet s leading nonprofit giving platform, has a unique perspective on the experience and behaviors of charitable