Giving Day Basics. Welcome to Give For Good Louisville!

Transcription

1 Giving Day Basics Welcome to Give For Good Louisville!

2 AGENDA Who s Who What It Is Highlights From 2017 How It Works Next Steps

3 WHO S WHO

4 Who s Who Host of the giving day Platform/technology partner Nonprofit and training partner support

5 WHAT IT IS

6 What It Is 24-hour online giving day September 13, 2018 from midnight to 11:59 PM Midday Nonprofit Rally at 4 th Street Live Each nonprofit conducts their own campaign on that day Nonprofits are eligible for bonus & prize funds CFL creates a community-wide movement through media sponsors and promotional activity Nonprofits gain access to trainings, toolkits, and resources

7 HIGHLIGHTS FROM 2017

8 Highlights From 2017

9 Highlights From LOCAL NONPROFITS

10 Highlights From 2017 SMALL=UNDER $250K MEDIUM=$251K - $1.5M LARGE=$1.5M+ GiveGab Dashboard, Give For Good Louisville, 2017

11 Highlights From 2017 AVERAGE GIFT SIZE SMALL NPOs MEDIUM NPOs LARGE NPOs GiveGab Dashboard, Give For Good Louisville, 2017

12 Nonprofit Survey, October 2017 Highlights From 2017

13 Nonprofit Survey, October 2017 Highlights From 2017 I think we can leave this out. My takeaway form this is that I d like more nonprofits to track this (fewer t be unsure next year)

14 GiveGab Dashboard, Give For Good Louisville, 2017 Highlights From 2017

15 GiveGab Dashboard, Give For Good Louisville, 2017 Highlights From 2017

16 Getting to Know the Good Facebook Live Series Highlights From 2017

17 Midday Nonprofit Rally at 4 th Street Live Highlights From 2017

18 Facebook Live Coverage Throughout the Day Highlights From 2017

19 Highlights From 2017

20 Highlights From 2017 Facebook* 282 CFL Posts 18,172 engaged users 181,642 paid impressions 900,227 impressions Twitter** 4,694 tweets 2,608 original tweets tweets 1,929 retweets 12 million timeline deliveries Instagram** 804 posts 581 likes 16 comments 234 contributors 949,902 impressions Almost 14 million impressions generated on social media. An increase of 182% over last year! Data from Hashtracking.com and Facebook Insights. 7/25/17-10/31/17.

21 Highlights From 2017 PROMOTIONAL ADVERTISING 11 media partners over 27 media outlets 20 radio stations 3 television stations 3 print publications 1 billboard partner PUBLIC RELATIONS 30 Media Stories across television, print and online

22 HOW IT WORKS

23 Eligibility # IRS approved 501(c)(3) public charities # Located in 8-county area around Louisville # Schools and churches with proper IRS documentation # Programs or projects that have a fiscal sponsor # All 509(a)(3) supporting organizations must state their designation (type I, II, or III) upon registration # In compliance with state fundraising laws

24 Registration Process June 1 June 15: Early Bird Registration $25 June 16 July 13: Registration $60 Have handy: Organization name Official street address Phone number EIN Size (based on total revenue from your most recent 990) Primary cause category 25-word description of your organization (for a giving guide) Credit card payment for participation fee Do you offer oral health programs?

25 Registration Process If your organization is new, you will register on GiveGab and then register for Give For Good Louisville. If your organization has participated before, search for your organization, enter the requested information, pay your participation fee and then copy over and update your profile. Organizations will be notified within 10 business days if they are not eligible to participate or if additional information is required. Organizations will be removed if they have not completed their profile, including their bank account information, by August 1.

26 Registration Process

27 Registration Process

28 Registration Process

29 Registration Process

30 Profile Creation Dashboard Checklist Bank Account Information First Name, Last Name, Date of Birth, the last 4 digits of their Social Security Number Requirement of Patriot Act Will be removed from participation if not completed by August 1 About Your Organization Tell Your Story Verifying Your Nonprofit Giving Levels Donor Information Automatic Thank Yous P2P Fundraisers Match Dollars

31 Profile Creation

32 Profile Creation

33 Profile Creation

34 Profile Creation CHECK OUT OUR TRAINING VIDEOS!

35 How People Give I don t remember seeing this so plainly explained last year and it thin this will help. Online at or through direct link to the nonprofit s donation page Fees: 2% platform fees + 2/2% credit card fee +$.30/transaction capped at $20. CFL takes no portion of these fees. Donors have the option to elect to cover these fees and donor data shows that ~65% do. Through CFL Donors CFL Donors have the option to earmark grants from their funds for Give For Good Louisville that are not subject to any fees.

36 NEXT STEPS

37 NEXT STEPS Register! Profile Creation Sign Up For In-Person Trainings July 24: Nonprofit Training Camp Muhammad Ali Center August 16: Final Countdown Community Foundation of Louisville Utilize Online Resources How-To & Training Videos Nonprofit Toolkit Connect On Social Media Use Hashtag #GiveForGoodLou Join Give For Good Louisville Facebook Group Use Chat Bubble

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