Unleashing Your Donor s Inner Fundraiser. July 23, Nonprofit Fundraising Conference

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1 Unleashing Your Donor s Inner Fundraiser July 23, Nonprofit Fundraising Conference

2 Your GiveMN Team Andy Goldman Gray Interim Executive Director Dan Moore Director of Development, Operations, and Product Tom Zimmerman Marketing and Communications Manager Alsa Bruno Community Outreach Specialist Deepta Holalkere Outreach and Partnership Coordinator 2

3 Today s Guests Steve Boland Next in NextInNonprofits.com Beth Cleary East Side Freedom 3

4 Agenda Introductions Basics of Crowdfunding for Organizations Identifying Communities of Participation Activate Your Donors As Fundraising Champions East Side Freedom Library Example Your Questions 4

5 CROWDFUNDING FOR ORGANIZATIONS

6 Online Giving Keeps Growing In 2014, online giving grew 4x overall giving. Kickstarter generates more than $500 million. $501,129,598 $477,718,518 $314,951,125 $1,891,470 $25,388,459 $94,119,

7 Online Fundraising Growth (2013 v. 2014) 7

8 The Best Kept Secret on GiveMN.org Fundraiser pages let your friends toot your horn for you. Fundraiser pages are personal, empowering, and fun! Your champions can use them for birthdays, weddings, anniversaries, special events, office challenges, memorial gifts, races, board campaigns, and much more. Donors are more responsive to solicitations from people they know. 8

9 Peer to Peer Fundraising Works 1 in 1,250 Organization asks that result in a donation. 1 in 4 Peer to peer asks that result in a donation. Approximately 70% of first time donors are engaged through peer to peer fundraising because someone they know and trust asked them personally. 9

10 Why Crowdfunding Works Specific Goals Time Limited Participation Is Easy Personalized Acknowledgement Social And Sharable 10

11 Specific Goals This is not the general operating or annual fund Buy something. Build something. Hire someone. Launch something. Finish something. Match donations. 11

12 Time Limited Urgency is crucial. Deadlines motivated everyone. 12

13 Participation Is Easy Lots of smaller donations add up. East Side Freedom Library s First Campaign: 255 online donors $83 average gift 71 donors $25 $50 88 donors under $25 13

14 Personalized Acknowledgement Personalization and exclusivity of acknowledgement more important that value of reward. Donors want to show their support in ways others can t. 14

15 Social And Sharable Who asks is more important than how often or for what. The value of a network increases as people are connected. 15

16 Social Connectors As Team Leaders Recruit connectors to carry your message to new friends. 16

17 IDENTIFYING COMMUNITIES OF PARTICIPATION

18 Who Has A Story? 18

19 Where Are The Networks? 19

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22 ACTIVATE YOUR DONORS AS FUNDRAISING CHAMPIONS

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30 The Amazing Embeddable Donation Form Accept donations on any website The embeddable donation form adapts to the style of your website Your supporters can embed the form into their blogs and websites 30

31 Admin Tips for Fundraiser Pages Receive alerts when pages are created. View fundraisers that have been created for your organization in the GiveMN Administrative Area. Reach out to your champions and say hello! Provide logos and the latest news. Thank them! Hide pages if absolutely necessary. 31

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37 EAST SIDE FREEDOM LIBRARY

38 Matching The Knight Foundation Arts Grant 38

39 Assemble A Team Of Fundraiser Pages Recruit team leaders with a goal 39

40 Provide Training for Fundraiser Creators 40

41 Ongoing Support For Your Champions Step by step instructions for updating Fundraiser pages and checking donor lists for stewardship. 41

42 Social Reminders Matter Referring URL = Website where donor was when they clicked the click to make a gift facebook.com facebook.com m.facebook.com facebook.com 42

43 Reminders And Celebrations 43

44 YOUR QUESTIONS Basics of Crowdfunding for Organizations Identifying Communities of Participation Activating Your Donors As Fundraising Champions East Side Freedom Library

45 SAVE THE DATE November 12, 2015 Give to the Max Day

46 THANK YOU Daniel Moore Director of Development, Operations, & Product GiveMN 101 Fifth Street East, Suite 2400 Saint Paul, Minnesota