Forward. WCSJ 2015, a New Leap Forward. Jae-eok Shim Chair of the WCSJ 2015 Organizing Committee

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2 Forward WCSJ 2015, a New Leap Forward My fellow science journalists, I present to you the report of the World Conference of Science Journalists 2015 (WCSJ 2015), a record of the amazing journey that we have taken together. This report officially marks the completion of WCSJ While we strived to compile the records of our conference in as timely a manner as possible, the report encountered some technical difficulties along the way. However, we wanted to ensure that before releasing it, we were presenting every step along the way, every memory and every piece of the experience. This is because we believe that this report will not only be a mere record of the Conference but a crucial part of the history of the Korea Science Journalists Association (KSJA) and of the World Federation of Science Journalists (WFSJ) as a whole. To be frank, I am ecstatic that WCSJ 2015 was evaluated as successful by many. However, when someone congratulates me on the success of the conference, I cannot help but mention the dedication and commitment of the team of people who have selflessly given their time and energy to this project even when they knew how difficult and demanding the journey would be. For three long years, the members of the KSJA, the Organizing Committee, the Compilation Committee, and the Editing Committee have invested an incredible amount of energy and effort because of their love and passion for science journalism. History, in general, is a record of our lives. It is not beholden solely to grandeur. Even the little things or events that may seem insignificant serve to transform history in our memories, and can sometimes be a reference point or a source of pride. Thinking back to the legacy of our Conference, we wanted to ensure that the details of what made WCSJ 2015 such a successful conference would be remembered and thought of in future gatherings of science journalism. As I went over the final report of the Conference, I could not help but feel overwhelmed with different emotions, a little like a walk taken alone at dawn. While the road to achieving success at this conference was fraught with challenges, I will always feel pride at our creation of this important milestone in the advancement of science journalism and the history of the Korea Science Journalists Association. We have laid an important stepping stone in the path towards our future endeavors and success. I sincerely hope that our Association will remember WCSJ 2015 as an opportunity to be more active and to become a central body in global science journalism. It is important for all of us to believe in ourselves and what we can accomplish. WCSJ 2015 is proof of what we can achieve when we strive for it. Jae-eok Shim Chair of the WCSJ 2015 Organizing Committee President of KSJA

3 Forward WCSJ 2015, a Milestone for Korean Science Journalism The World Conference of Science Journalists 2015 was a historic occasion: the first event of its kind to be held in Asia since the Federation s founding. The 2015 Conference invited science journalists from different parts of Asia, as well as colleagues from Africa and South America supported through various sponsorships. Due to this, we have become an important part of the world s science journalism community and the Conference was a big success that we can be proud of and remember for a long time. Health and science related news are not issues that are country specific. As was made clear through the Ebola crisis in Africa, avian influenza in China, the SARS crisis, and the Fukushima nuclear disaster, health and science related issues have a discernable impact on every country in the world. In the modern world, infectious diseases can spread between continents as fast as a jet can fly. Large-scale disasters are something every country should prepare for, as well as joining relief efforts. In these circumstances, the sharing of information becomes crucial. During the conference, we were able to establish solidarity as well as a framework for mutual consent to share information critical to public health. Today, the science and medical media environment is changing rapidly. Science and technology consumers as well as science journalists are communicating directly and interactively through different forms of IT and social media. Seeking new ways to reach out to consumers in the smart technology era of science journalism was one of the challenges the conference was facing. We must study how technological advancement has impacted the public and how they have adapted to the changes. We must also find answers to cope with the changes, as well as in our search for our identity as science journalists. In addition to coming up with new ways to engage with consumers, we must work hard to strengthen the ability of the Korea Science Journalists Association to engage with worldwide colleagues and readers. To do so effectively, we must create a new domestic science journalism symposium that emulates the World Conference of Science Journalists. This new symposium, where science journalists as well as professors, science teachers, public relations officers specializing in health and science, and new aspirants to the field will gather to discuss the challenges they are facing or to present innovative case studies. I am positive that the experience we have acquired through WCSJ 2015 will be the catalyst for the new Korea Conference of Science Journalists. Chuljoong Kim Past President of the WFSJ

4 Forward Korea, Part of the Global Science Journalism Mainstream It has already been a year! On June 8th of last year, I attended the opening ceremony of the WCSJ 2015 with feelings of both excitement and apprehension. There were voices expressing concern and serious doubt due to the catastrophic MERS epidemic that broke out in Korea right before the Conference. And yet, the science journalists of Korea were able to turn the crisis into an opportunity. Contrary to expectations, more than 1200 science journalists from 53 countries attended the conference, turning it into an unprecedented success. Those five days felt like a blur. Looking back now, I am proud to have been part of something amazing. The conference displayed the significance of Korea and Asia to the science journalism community worldwide. It was also an excellent opportunity to reflect on the direction that international scientific journalism should pursue in the future. Many scientific journalists that write for prestigious publications, including Science, Nature, Wall Street, and The New York Times, acknowledged the high quality of Korean science journalism and the professional passion of Korean science journalists. We must now complete the journey that we started. This report, containing the story of the conference from start to finish, will serve as its final celebration and epitaph. I sincerely hope that this report will benefit the next host, San Francisco, as well as any other science journalism association wishing to host WCSJ in the future. WCSJ 2015 will always be remembered as a conference that created a new and exciting chapter in the history of science journalism. Taewon Min Secretary-General of the WCSJ 2015 Organizing Committee

5 Herculean Task Carried Out with Aplomb and Pride In the days leading up to the 9th World Conference of Science Journalists, I must admit I was nervous. Health authorities in Seoul were dealing with an outbreak of the MERS virus. The virus appeared to be contained to a few hospitals in Seoul. But other program committee members and I were jittery: Would the virus escape into the general population and trigger a widespread outbreak? And even if it were contained in the hospitals, would deaths from the virus nevertheless prompt some journalists and speakers who intended to come to Seoul to cancel their plans? Fortunately, our worst fears were not realized. Only a few journalists and speakers stayed home. Rather, the MERS outbreak gave the conference an immediacy and importance lacking in previous WCSJs. An important science story was breaking around the meeting, and many attendees including my colleague at Science, our Asia editor Dennis Normile scrambled to cover the MERS story from the moment they arrived at Incheon airport until the moment of their departure. It was great to see journalists rise to the challenge of covering a breaking story while attending WCSJ s workshops, plenary talks, and symposia. The MERS drama was one ingredient that made the 9th WCSJ, in my view, a spectacular success. There were many others. Firstly, the organization of the meeting proved to be flawless. I commend the organizing committee for the Herculean task that they carried out with aplomb and considerable pride. From the hotel accommodations and transportation to the conference venue, to the management of the conference at the COEX center and the glamorous opening and closing ceremonies, it was clear that the organizing committee effort s had produced a stimulating environment for the 1221 attendees from 55 countries, including science journalists writers, editors, and producers students, other kinds of science communicators, and scientists. I heard many compliments on the hotel accommodations, as well, both for the level of comfort and convenience to COEX. The organizers deserve recognition as well to providing competitively awarded travel scholarships to a few dozen science journalists from developing countries. Secondly, the program was provocative and inspiring. I commend my colleagues on the program committee for the diligence and patience they showed in choosing the best possible selection of panels, and in helping the organizers line up outstanding plenary speakers. The program offerings were diverse, with some sessions designed to appeal to the full conference and others targeting subsets of attendees. Among the three keynote speeches, the address by stem cell pioneer and Nobel laureate Shinya Yamanaka stood out as especially outstanding. Yamanaka s command of the material and the lively Q&A that followed were well received by attendees. And Dan Fagin, a Pulitzer prize-winning science journalist, gave a provocative talk about the future of science journalism.

6 Forward The 9th WCSJ featured timely plenary symposia as well. At the last minute, our Korean colleagues pulled together an outstanding session on the MERS outbreak. That special session generated widespread news coverage of the conference in foreign and local media. Another premier plenary symposium was about the Ebola outbreak in West Africa in , with gripping firsthand reports from science journalists who had been on the front lines. And we had an excellent session on an important new skill for science journalists: being able to access and analyze large data sets. The heart of the meeting was the parallel sessions. Attendees had a smorgasbord of 40 sessions to choose from. If there was a complaint from participants, it was that such a strong and diverse set of topics made it hard to choose which sessions to attend and which they had to forego because of schedule conflicts. One category of sessions featured science journalists telling their own stories: explaining how they cover important issues, such as the space race in Asia or how to report on medical stories without being fooled. Another category were sessions meant to generate news, on topics such as the CRISPR gene editing technique or efforts to engage North Korea in science diplomacy. A third category examined issues in our profession such as sexism in science journalism and nurturing young science journalists in Asia. On the topic of sexism, one of the invited speakers, the Nobel laureate Tim Hunt, during offthe-cuff luncheon remarks, caused a sensation with some insensitive comments about women in the laboratory. The episode sparked a Twitter storm and had some consequences for Dr. Hunt, who was forced to give up his membership on various committees and other professional duties. The short-lived controversy even had the WCSJ trending on Twitter and in the spirit of any publicity is good publicity, by drawing attention to the conference it gave WCSJ even greater prominence in the public discourse. Filling out the program altogether, 70 offerings were highly praised pre-conference workshops on data journalism and geo-journalism, press briefings, and sponsored luncheons. In addition, 15 institutions put on exhibits. In summary, the hosts of the 9th WCSJ the Korean Science Journalists Association and the World Federation of Science Journalists had a daunting challenge. They had to provide a compelling rationale for journalists from around the world to come to East Asia for a professional development meeting. In my estimation, they succeeded, and admirably so, thanks to countless hours of hard work and thanks to the conference s major sponsors: the Ministry of Science ICT and Future Planning, the Korea Foundation for the Advancement of Science & Creativity, the National Research Council of Science & Technology, the Korea Hydro & Nuclear Power Co., Samsung, Seoul Metropolitan Government, and the Korea Institute of S&T Evaluation and Planning. The 9th WCSJ exceeded expectations set by previous conferences, and it set a high bar for the 10th WCSJ, to be held in San Francisco in October As a member of the program committee for the upcoming WCSJ, I can attest that it will be quite a challenge to duplicate the marvelous effort put on in Seoul. Richard Stone Chair of the WCSJ 2015 Program Committee International news editor, Science

7 Forward It s Time to Broaden Our Perspectives into the World It has already been a year since the 'World Conference of Science Journalists 2015' and we are now delving into our collective memories to create its final report. As the head of the Academic Committee and as a member of the Program Committee, I had to ensure that everything was in place. This meant organizing funding from government agencies and businesses as well as making sure that the other busy members of the organizing committee played their roles. It sometimes felt that the organization of the conference was like a giant roller coaster, with huge ups and downs. Sometimes, I doubted that I was the right person to lead this daunting task. Looking back at the organization of the conference, we had to strike a difficult balance due to the Middle East Respiratory Syndrome (MERS) crisis that was affecting Korea at the time. As difficult as it was to forge ahead with the conference, the members of the organizing committee burned the candle at both ends to ensure success. They had meeting after meeting, selected speakers and themes, booked hotels, checked participant status and made full arrangements for the guests of honor. In the end, they are the ones that made it all happen and I am grateful to them. Together, we created a successful conference that was attended by a large number of participants from Korea and overseas. A range of issues was discussed that are critical to scientific journalism and significant progress was made. I feel pride and fulfillment that we were able to achieve such an event. In taking the leading role in creating this event, our biggest goal was to expand the horizons of Korean journalists and have them leap out into the world. The conference was essential in establishing the network that Korean science journalists would need to be successful. It also provided us with the opportunities to speak to science journalists and chief editors from world renowned science journals and media and for us to accurately gage the current status of science and medicine in Korea. Furthermore, Korean journalists who had attended many international conferences only to write about them have played the leading role in organizing this Conference and thus, acquired invaluable know-how on putting together an international event. Many events will take place at the Association level from now on. We should use these future opportunities to proactively participate in such events and demonstrate solidarity. That s one of the reasons why we are publishing this report, which includes the whole journey of the conference, from beginning to end, flaws included. I sincerely hope that this report will not only serve as a recording of this event but be a source of passion and experience in preparing for any future conference that may come. Kil-won Kim Head of the Academic Committee

8 Forward From Doubt to Acclaim A few years ago, when we said we would host the World Conference of Science Journalists in Korea, many were in disbelief and dismissed the notion. The scientific community said we should just focus on Korean science. The government and business enterprises were both skeptical and cynical as their first words upon hearing of the project were, Who will come? There were many obstacles to overcome in organizing a conference for science journalists who were only used to writing stories. But once the event was organized and concluded, we suddenly had our believers. Numerous science journalists gathered in Seoul for the conference and their stories are the outcome of boldly facing this challenge. Korean science journalism is still on the periphery. In order to move to the center, we must face more challenges and learn to surmount them. I strongly believe that the experience and confidence earned from the conference will serve as a foundation for the growth of Korean science journalism. Keon-Hyung Park Head of the Academic Committee

9 Contents Forward Chair of the WCSJ 2015 Organizing Committee / President of KSJA Jae-eok Shim Past President of the WFSJ Chuljoong Kim Secretary-General of WCSJ 2015 Organizing Committee Taewon Min Program Committee Chair Richard Stone Head of the Academic Committee Kil-won Kim Head of the Academic Committee Keon-hyung Park Ⅰ. Overview WCSJ KSJA 5 A. About KSJA B. Organization C. Membership Hosting of WCSJ A. Background B. Activities C. Action plan for the World Conference of Science Journalists 2015

10 Ⅱ. WCSJ 2015 Pre-Conference Preparation Organizing Committee 17 A. Organization B. Appointment of the members of the Organizing Committee C. Activities D. Work Divisions Program Committee 23 A. Organization B. Activities C. Call for Proposals D. Program Planning Travel Schilarships for Journalists and Young Scientists from Developing Countries 57 A. Application B. Process C. Names of the Recipients Budget 60 A. Budget from the government B. Sponsorship C. Sponsors and Supporters D. Financial Statement Public Relations 64 A. Official Logo B. PR Overview C. International Promotion SjCOOP AAAS Chicago ESOF Copenhagen AAAS San Jose Korea Science Journalists Association

11 Ⅲ. WCSJ 2015 On-site Management Program at a Glance 73 Program 89 Exhibition 91 On-Site Management 94 A. Venue B. Participants C. Industry and Sightseeing Tour D. Others Ⅳ. Acomplishments & Challenges Comprehensive Evaluation 101 Accomplishments 106 A. Korea Emerges as an Asian Leader in Science Journalism B. Becoming a World Leader in Science Journalism C. Opening a New Passage for the World Conference of Science Journalists D. New horizons in Science Journalism E. WCSJ 2015 raises the national status of Korea Future Challenges 122 A. Meeting the Global Standard B. Expanding and utilizing network C. Establishing an action plan to invigorate Science Journalism D. Social Consensus on the Advancement of Science Journalism and Science

12 I. Overview

13 World Conference of Science Journalists WCSJ 2015 I. Overview WCSJ 2015 was attended by 1,221 science journalists, scientists, science administrators and students, making its mark as the best-attended meeting in the history of WCSJ. The Conference program was solid and diverse, with 62 sessions for attendees to choose from: three keynote speeches, three plenary sessions, three workshops, two special sessions, two public lectures, three press briefings, six luncheon sessions, and 40 parallel sessions, along with exhibitions, lab tours, industrial and cultural tours. WCSJ 2015 was sponsored by 38 government organizations, science and medical institutes, and businesses, including the Ministry of Science, ICT and Future Planning (MSIP), a number of government-affiliated institutes, Samsung Electronics, and the Metropolitan Government of Seoul. Also, 20 organizations set up exhibition booths at the venue and promoted their products and services as well as their accomplishments. WCSJ 2015 exposed the world to Korea s scientific achievements and capabilities. It also contributed to broadening perspectives and strengthening the professional competence of Korean science journalists and in promoting international exchange. Korea s leading businesses and Korea Science Journalists Association

14 Expanding Our Horizons! government institutes had an opportunity to introduce their work, expertise, and vision to the participants. In conclusion, the Conference reiterated our intent to serve humanity through science and that we are a strong member of the international community. 4 Event Title: World Conference of Science Journalists 2015 (WCSJ 2015) Theme: Expanding Our Horizons Date: June 8-12, 2015 Venue: COEX Convention Center, Seoul Number of participants: 1,221 people from 55 countries Hosted by: Korea Science Journalists Association, World Federation of Science Journalists Organized by: WCSJ 2015 Organizing Committee Sponsored by 50 organizations including: The Ministry of Science, ICT and Future Planning, the Seoul Metropolitan Government, the Korea Foundation for the Advancement of Science & Creativity, the National Research Council of Science & Technology, Korea Hydro & Nuclear Power, Samsung, the Korea Press Foundation, the Korea Tourism Organization, the Korea Institute of S&T Evaluation and Planning, Nature, and others. I. Overview

15 World Conference of Science Journalists KSJA(Korea Science Journalists Association) A. About KSJA The Korea Science Journalists Association (KSJA, hereafter the Association) was first established as a group for science reporters in 1984, serving as the only specialized journalist organization (as a non-profit incorporated association) in Korea marked the 30th anniversary of its founding. The Association is currently the largest specialized journalists organization in Korea with about 300 members, including reporters who specialize in science, health and medicine at daily newspapers, broadcasting companies, and press agencies. In order to help professional development and boost expertise within the field of science journalism, the Association holds regular and irregular seminars and workshops about current issues in the fields of science, health, and medicine. The Association holds large-scale networking events twice a year to build community and encourage links between science journalists, science media, and scientific institutes and organizations, as well as to promote a variety of research and publishing projects for the advancement of science journalism. Furthermore, the Association gives awards to outstanding scientists and reporters, and supports overseas training for science journalists in cooperation with the Korea Foundation for the Advancement of Science & Creativity (KOFAC). 5 I. Overview Korea Science Journalists Association

16 Expanding Our Horizons! B. Organization The board of directors consists of 13 members; a president, an executive vice president, and a vice president who are also the head of science committee & Medical/Health care committee, nine directors, and two auditors. Board of Directors Title Name Media Areas of Expertise President Jae-eok Shim Seoul Shinmun Medical/Health care Executive vice-president Young-in Ahn SBS Science Vice-president / Head of Academic Committee Director (Acting vice-president / Head of Academic Committee) Kil-won Kim Yonhap News Medical/Health care Tae-hun Kim The Korea Economic Daily Science 6 Chuljoong Kim The Chosun Ilbo Medical/Health care Byoung-mun Lee Maeil Business Newspaper Medical/Health care I. Overview Ik-jun Shin PBC Public health policy Medical/Health care Joo-young Lee Yonhap News Science Director Taewon Min The Kookmin Ilbo Science/Public health policy/ Medical/Health care Yang-joong Kim The Hankyoreh Public health policy Medical/Health care Gyu-tae Kim Dongah Science Science Keon-hyung Park The Chosun Ilbo Science Myung-jin Jung Financial News Medical/Health care Auditor Jin-doo Kim YTN Science Beom-su Shin The Asia Economic Daily Medical/Health care (As of June 2016) C. Membership About 300 science and health journalists from 50 media outlets make up the membership of the Association. Member organizations include the major national daily newspapers, broadcasting companies and press agencies.

17 World Conference of Science Journalists Hosting of WCSJ 2015 I. Overview A. Background The first World Conference of Science Journalists that Korean journalists attended was in 2007 in Australia. The Australian Science Communicators (ASC) Organizing Committee officially requested the participation of Korean journalists through the Korea Press Foundation. The foundation selected and sent ten journalists chosen through an open contest. At the conference, journalist Hee-won Kim from the Korean Daily Report became the first Korean science journalist to take the podium and presented the case of a news release concerning Woo-suk Hwang cloning scandal. After a positive response, the Korea Press Foundation selected and sent more journalists to the 2009 London and 2011 Qatar conferences through additional contests. Moreover, the Conference was designated as an international event support program for the Seoul Conference. Korea Science Journalists Association

18 Expanding Our Horizons! 8 I. Overview In December 2012, Jae-eok Shim (Seoul Shinmun), recently inaugurated as the 24th President of the KSJA, proposed a new direction for the Association. He believed it was time to expand its international exchange, cooperate with the international science journalism community, and to break the taboos that had shackled Korean science journalists and reorganize its methods of communication and networking. He declared the year 2013 to be the beginning of the globalization of Korean science journalism and announced the hosting the 2015 World Conference of Science Journalists would be the first project. Accordingly, following the formation of the Association s new executive committee in January 2013, the WCSJ 2015 Bid Committee was established. During that time, we submitted a large volume of bid material to the World Federation of Science Journalists secretariat. We also explained the background and the reasons for our attempt to host the conference to the National Assembly (the legislative body of Korea) and the Ministry of Science, ICT and Future Planning to obtain their active support. The proposal pointed out that the Federation should keep a close watch on Asia and its sustained development. Holding the WCSJ 2015 in Korea will be an excellent chance to ensure new opportunities by sharing Korea s experience of democracy and economic development, and to obtain a power source of the history of mankind by discovering Asia s value in terms of Science and Science journalism, the proposal stated. B. Activities Preparation for the bidding lasted five months. Following the submission of the bid proposal to WFSJ to host the World Conference of Science Journalists 2015, a Bid Advisory Committee was established, chaired by Sang-hee Lee, a former Minister of Science and Technology. An agency was also selected to support the bidding process. In February, 23 experts from related organizations, the National Assembly, universities, institutions, research facilities, and global companies, as well as Nobel laureates, wrote and submitted letters of endorsement for holding the conference in Seoul. In March, a WFSJ delegation led by the Federation s Secretary-General Jean-Marc Fleury visited Korea and met with Mr. Gun-hyun Lee, the Chair of the National Assembly s Special Committee on Budget & Accounts, and Mr. Yul-rae Cho, the 2nd Vice Minister of Education, Science and Technology. They both ensured support in holding the event on the state level. The delegation also inspected the Conference venue, the COEX Convention Center, and conducted familiarization tours of Korea Institute of Science and Technology (KIST), Samsung Electronics, and other related institutions and hospitals. The delegation gave its full support to Seoul, and had strong faith in it as the next venue. They

19 World Conference of Science Journalists 2015 were satisfied with the convention facilities and infrastructure, and positively evaluated the government s willingness to support the conference. A working-level bid proposal was put into motion. In its proposal, the WCSJ 2015 Bid Committee explained the rationale for why WCSJ 2015 should be held in Seoul. Explaining how Korea has overcome difficulties including a loss of national sovereignty and the Korean War and has achieved rapid economic growth, it said, Korea has transformed from an aid recipient to a significant donor and now it tries to play a leading role in the world. Thus, selecting Korea as the next venue is a timely and a progressive choice, and a logical move that fits the purpose of the WCSJ, which is to promote the role of science journalists as key players in civil society and democracy. The bid explained Korea s economic and scientific success and included the nation s policy of sharing how we have achieved such success with developing countries. Moreover, it showed off vivid traditions and rich history to the world and stated, Korea may still be less known to the world, but cannot be overlooked. The proposal was especially focused on the program. Outstanding lectures, panels, and sessions are a prerequisite for leading a successful event. So the Program Advisory Committee, which consisted of members in Korea and abroad, gathered ideas and opinions about the main theme of the event and discussed ways to construct a program with a wide range of in-depth sessions. The slogan Expanding Our Horizons was chosen after a fierce debate. The slogan reflected our effort to comprehensively and pragmatically accommodate diverse demands from both advanced and developing countries in designing the program for the purpose of seeking new possibilities. The last part of the proposal was the introduction of Korea Science Journalist Association and science journalism in Korea along with the letters of endorsement. The constant support from a slew of prominent international figures and leaders from the fields of politics, science, academia, and medicine and industrial circles helped to make the proposal more trustworthy and our intentions more deliberate. 9 I. Overview Korea Science Journalists Association

20 Expanding Our Horizons! 10 I. Overview In May 2013, Korea submitted the final bid and on June 26, the bidding began at the 8th WCSJ in Helsinki. According to the regulations of the Federation s board, each candidate country had a 20-minute presentation explaining the reasons and their vision for the conference during the bidding briefing session, which was followed by a 10-minute Q&A session. Kenya was the first presenter, followed by Korea and South Africa in accordance with the draw. The competition was fierce. The Federation had been working on the Africa Project, a longstanding program centered on fostering science media in Africa. The bids of Kenya and the Republic of South Africa grabbed a great deal of attention after the early withdrawals of Australia and Brazil. Three Q&A sessions were conducted for bidders. The Federation board conducted a special interview with Korea right before announcing the result, even though the decision had already been made, to provide clear answers on doubts raised within the board. In the final interview, President Shim said, Korea is a more developed society than you think it is and we not only have a strong desire but also the confidence to hold a successful conference. As the Federation presented its final decision, he added, KSJA, which was founded through self-motivation, will answer every question, and all of these will be proven in Seoul two years from now. At the Helsinki Conference closing ceremony, the former President of the Federation, Vesa Niinikangas of Finland, shouted out, The winner is South Korea! confirming that Seoul would be WCSJ s next venue. All the science journalists and scientists in attendance from around the

21 World Conference of Science Journalists I. Overview world offered a celebratory round of applause. At the acceptance speech, President Shim said, Today s decision is very meaningful as it shows that the flow of civilization is heading to Asia from Europe and America. In 2015, you will see new prospects for science and science journalism. Korea Science Journalists Association

22 Expanding Our Horizons! C. Action plan for the World Conference of Science Journalists 2015 A platform for the science journalism community to expand its horizons - The 2015 Conference sought ways to invite a wide range of participants from various cultural backgrounds for an exchange of ideas and experiences that would expand the horizons of participants. - In order to facilitate in-depth discussions from broad perspectives on various issues, the list of invitations includes; chief editors from science journals and magazines like Science, Nature, and Wired; world renowned scientists including Nobel laureates and journalists from the international press. - To encourage participation by aspiring science journalists from developing countries, the Conference will offer travel support to a certain number of applicants from selected regions. - The Conference supports and encourages Korean (domestic) scientists and students in the field of science to participate in the Conference in order to enhance understanding of science journalism, as well as to discuss how to communicate scientific knowledge to the public. 12 I. Overview Boosting Korea s image as a high-tech powerhouse through a cutting-edge conference venue and outstanding scientific achievements - COEX, the venue, offers a cutting-edge conference environment. By maximizing the use of the venue not only through meetings but also through exhibitions, participants will be able to experience the world-class level of science and technology of Korea. - Many science journalists from the world have expressed interest in Korea s scientific advancement and there will be press conferences where they can learn about the scientific achievements and technologies of Korea in detail.

23 World Conference of Science Journalists I. Overview Expanding Asian influence and playing a leading role in science journalism - One of the strategies adopted by Korea in its bid for hosting the conference was revitalizing science journalism in Asia and enhancing the network amongst science journalists in the region. The Federation was very keen on the idea and in this context, we seek specific ways to strengthen solidarity within the region and demonstrate the power of Asia. Korea Science Journalists Association

24 Ⅱ. WCSJ 2015 Pre-Conference Preparation

25 World Conference of Science Journalists Organizing Committee A. Organization The Organizing Committee for WCSJ 2015 was launched on November 26, The Committee was comprised of 10 sub-committees, and 18 capable and respected science and medicine journalists were designated as the chairs of each committee to ensure smooth preparations for the Conference. Furthermore, the Program Committee, which was comprised of 17 journalists and personnel involved in science journalism, was established with the aim of creating a high-quality academic program and a sophisticated Conference that would reflect our vision. A professional conference organizer (PCO) was also selected to assist the Secretariat of the Committee in delivering the Conference and the public relations agency in charge of promoting the Conference. <WCSJ 2015 Organizing Committee> 17 Chair Jae-eok Shim (The Seoul Shinmun) Secretary-General Chair Taewon Min (The Kookmin Ilbo) Deputy-Secretary-General Chair Yong-ha Yu (The Seoul Shinmun) President Chair / WFSJ Chuljoong Kim (The Chosun Ilbo) Ⅱ. WCSJ 2015 Pre-Conference Preparation Operation Advisory Chair Committee Eun-sung Kim (National Research Council of Science & Technology) Program Coordination Chair Committee Young-in Ahn (SBS) Program Committee Planning Committee Finance Committee International Relations Committee Government Relations Committee Academic Committee Social Activities Committee Public Relations Committee Asia Conference Committee Keun-tae Park (Chosun Biz) Myung-jin Jung (Financial News) Eun-jung Lee (KBS) Yang-joong Kim (The Hankyoreh) Tae-hun Kim (The Korea Economic Daily) Kil-won Kim (Yonhap News) Keon-hyung Park (The Chosun Ilbo) So-hyung Lim (The Hankook Ilbo) Jun-hyeok Lee (The Korea Economic Daily) Seong-Su Go (Naeil Shinmun) Choong-heon Lee (KBS) Byoung-mun Lee (Maeil Business Newspaper) Secretariat Professional Conference Organizer (P C O) Korea Science Journalists Association

26 Expanding Our Horizons! B. Appointment of the members of the Organizing Committee 18 Ⅱ. WCSJ 2015 Pre-Conference Preparation At the plenary meeting of the KSJA board of directors in March 2013, the Association appointed its President, Jae-eok Shim (medical reporter for the newspaper Seoul Shinmun), as the Chair of the Organizing Committee and one of its executive directors, Chuljoong Kim (medical reporter for the newspaper Chosun Ilbo) as the President of the World Federation of Science Journalists. The regulations of WFSJ prescribe that any association that hopes to host the event shall nominate names for the Chair and the President when they submit the proposal, and they shall take the posts if the association is selected as the host. Therefore, the Chair and the President were officially inaugurated to start their 2-year term at the closing ceremony of the 8th World Conference of Science Journalists, which opened on June 28, 2013 in Helsinki. With the establishment of the Organizing Committee, Young-wan Lee of the Chosun Ilbo was appointed as the Secretary-General, followed by Taewon Min of the Kookmin Ilbo. Yong-ha Yu, currently of the Seoul Shinmun (then at the magazine Dong-A Science) was appointed as the Deputy Secretary-General to support the Secretary-General. The Association established a Program Committee and appointed Young-in Ahn of the broadcaster SBS as the Secretary to organize the academic programs (professional lectures, panels, and sessions) and to coordinate between the Program Committee and the Planning Committee. Keun-tae Park of Korea Economic Daily (then at Chosun Biz) managed the Planning Committee, Myung-jin Jung of Financial News took responsibility for the Financial Committee, and Eun-jung Lee of the broadcaster KBS was in charge of the International Relations Committee. The Association appointed Yang-joong Kim of the newspaper Hankyoreh and Tae-hun Kim of Korea Economic Daily to the Government Relations Committee; Kil-won Kim of Yonhap News Agency and Keon-hyung Park of the Chosun Ilbo (then at the Seoul Shinmun) to the Academic Committee; So-hyung Lim of the Hankook Ilbo and Jun-hyeok Lee of Korea Economic Daily to the Social Activities Committee; and Seong-su Go of the Naeil Shinmun and Choong-heon Lee of KBS to the Public Relations Committee. For those four committees, a science or medical reporter was appointed as co-chief to communicate with the science and medical communities and to fulfill their responsibilities. The Organizing Committee had set up the Financial Committee and appointed Jae-woo Shim of the Joongang Ilbo as the chair but the Committee was dissolved when Shim resigned from his post for personal reasons. Given that the 9th WCSJ was held in Seoul, the Association established an Asia Conference Committee chaired by Byoung-mun Lee of Maeil Economy to better understand science and science journalism in Asia and unite science journalists in the region.

27 World Conference of Science Journalists 2015 C. Activities The Organizing Committee held 36 official meetings, including 4 general meetings, 27 regular meetings, and 5 teleconferences; members also held around 100 unofficial meetings. The Organizing Committee rules declared that they would hold two general meetings a year one in the first half of the year and another in the second half to report and check in on progress. However, two general meetings a year and irregular meetings were not enough to prepare for the Conference. So at general meeting, the Committee voted to hold regular meetings every Tuesday at 7 am in the Secretariat office. The first regular meeting was in September In regular meetings, the following areas of performance were discussed and assessed for areas of improvement. - Securing sponsorship from government organizations and business enterprises - Handling accommodation and flight arrangements for participants - Domestic and international marketing and promotion during the preparation period - Establishing a system of cooperation with the Ministry of Science, ICT and Future Planning s Conference support group - Planning the familiarization (FAM) tour - Applying for government funding and making arrangements for the relevant tasks with the government and the National Assembly - Drafting and signing a memorandum of understanding (MOU) with the Federation - Developing and managing the official website - Development of the Conference program by the Program Committee - Selecting a keynote speaker The Secretariat implemented and carried out the plans and tasks drafted in the meetings. Aside from , most of the communication with overseas members of the Program Committee was done by teleconference. Due to the time difference, the members in Europe, America and Asia were available to participate in teleconferences between 9 pm to 12 pm Korean time via Skype. The meetings were attended by the Committee members and the Secretariat. A total of five teleconferences were held to discuss matters such as the program composition, speaker selection, the financial plan, and international marketing and promotion. 19 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

28 Expanding Our Horizons! Members of the Organizing Committee Jae-eok Shim The Seoul Shinmun Chair Tae-hun Kim The Korea Economic Daily Head, Public Relations Committee Chuljoong Kim The Chosun Ilbo WFSJ President Kil-won Kim Yonhap News Head, Academic Committee Taewon Min The Kookmin Ilbo Secretary-General Keon-hyung Park The Chosun Ilbo Head, Academic Committee 20 Yong-ha Yu The Seoul Shinmun Deputy-Secretary-General So-hyung Lim The Hankook Ilbo Head, Social Activities Committee Ⅱ. WCSJ 2015 Pre-Conference Preparation Young-in Ahn SBS Secretary, Program Committee Keun-tae Park Korea Economic Daily Head, Planning Committee Jun-hyeok Lee Korea Economic Daily Head, Social Activities Committee Seong-su Go The Naeil Shinmun Head, Public Relations Committee Myung-jin Jung Financial News Head, Financial Committee Choong-heon Lee KBS Head, Public Relations Committee Eun-jung Lee KBS Head, International Relations Committee Byoung-mun Lee Maeil Business Newspaper Head, Asia Conference Committee Yang-joong Kim The Hankyoreh Head, Government Relations Committee Eun-sung Kim National Research Council of Science & Technology Head, Operation Advisory Committee

29 World Conference of Science Journalists 2015 D. Work Divisions To fully address the challenges of hosting WCSJ 2015 and ensure smooth preparations for the event, the Organizing Committee established 10 sub-committees, as follows: Program Committee: planning the overall program in collaboration with the Academic Committee and Social Activities Committee Planning Committee: taking charge of overall event preparation and operations, including establishing plans, holding and being in charge of meetings for pushing the event forward, and monitoring and inspecting the procedures of each committee Finance Committee: establishing plans for preparing a budget, implementing a spending plan, and stably managing financial affairs International Relations Committee: establishing a strategy to secure overseas sponsors, exchanging information with the Federation and overseas member countries, identifying and inviting important presenters, and performing international fundraising Government Relations Committee: building close cooperation with the Federation and the international host groups of previous conferences, maintaining a dialogue with the relevant government authorities and related organizations, and acting as a point of contact at home and abroad Public Relations Committee: attracting attention and encouraging people to attend WCSJ 2015 by delivering relevant information and news at home and abroad in a timely manner; the Chair of the Public Relations Committee is also a spokesperson. Social Activities Committee: planning and conducting official events (excluding academic events) including social events, cultural programs, lab tours, welcome receptions and formal dinners, and fully preparing the events to fulfill requirements from attendants, the event host, and the Federation Academic Committee: arranging and putting on the overall academic program including keynote speeches and all panels and sessions and selecting speakers in keeping with the theme Expanding Our Horizons 21 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

30 Expanding Our Horizons! 22 Ⅱ. WCSJ 2015 Pre-Conference Preparation During the preparation, the Committee considered the differing interests of attendees from advanced and developing countries, as well as common issues and pending problems that science journalism is facing throughout the world. The International Advisory Committee that was set up during the bidding process was merged with the Academic Committee to conduct screening and selection for the Travel Scholarships, which targeted science journalists and students from developing countries. Asia Conference Committee: promoting science journalism, establishing a regional network, and boosting solidarity measures in Asia, where the Federation presumed that science journalism is least developed. Operational Advisory Committee: Coordinating cooperation with international conference experts and science professionals, selecting and inviting speakers, suggesting academic and social programming, adjusting and managing the secretariat s workload, and supporting and consulting on promotion and marketing in Korea and abroad.

31 World Conference of Science Journalists Program Committee A. Organization The Organizing Committee s most difficult task was appointing the Chair of the Program Advisory Committee (the original name of the Program Committee). After Korea was selected as host at the 2013 Helsinki Conference, at the AAAS Annual Conference in Chicago, President Shim extended an offer to BBC journalist Pallab Ghosh to be the Chair of the Program Committee, which Ghosh accepted. However, three months later, Ghosh had to resign as he was assigned to a new post in the UK. The Organizing Committee gathered various opinions both within Korea and abroad and appointed Volker Stollorz, a science journalist from the Frankfurter Allgemeine Zeitung, as the Chair. He presided over the first Program Committee plenary session in Seoul on June 3, However, soon after, he was appointed as the Director of the Science Media Center Germany and politely resigned from the position, thus starting the nomination process anew. The Organizing Committee finally decided to appoint Richard Stone, an international news editor at Science, as the Chair and he gladly accepted. Stone is a renowned science journalist and not only was he well-acquainted with Asia, he had made several visits to North Korea and taken a particular interest in issues of the Korean peninsula. There was a voice of concern within the Organizing Committee and the Federation regarding the resignation of the two former chairs but Stone s powerful drive and passion for the work dispelled all worries. As the workload of the Program Advisory Committee increased, the Organizing Committee reconsidered the contributions and roles of the members and the Chair, which exceeded the level of simple consultation; their contribution led to substantive academic program plans, as well as important and effective actions for the overall event based on previous experiences with international conference. Up to this point, the Program Committee had been called The Program Advisory Committee but considering their substantial impact and contribution to the Conference, it was upgraded to the Program Committee. President Shim declared that there would be no rejection or refusal of any suggestion made by the Program Committee unless we can present them with a solid foundation to fully convince them otherwise. He kept his word through the end of the Conference. The most important factor in the success of the Seoul Conference was the Organizing Committee s full faith in and support of the Program Committee, said Richard Stone. Seventeen members were initially selected for the Program Committee. Its overseas members 23 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

32 Expanding Our Horizons! 24 Ⅱ. WCSJ 2015 Pre-Conference Preparation included Mariko Takahashi, senior Staff Writer for the Asahi Simbun; Ulla Järvi, medical journalist and Secretary General of the Finnish Association of Science Editors and Journalists; and Jean-Marc Fleury, who holds the Bell Globe Media Chair in Science Journalism at the Universite Laval (Quebec) and is a former Federation Secretary-General. In February 2014, the seventeen Program Committee members were confirmed after individual interviews with the candidates at the annual meeting of the American Association for the Advancement of Science (AAAS) and Kavli Symposium in Chicago. In choosing these seventeen members the largest-ever WCSJ Program Committee the Organizing Committee took into consideration their regional distribution, the balance between advanced and developing countries, as well as between domestic and international science and medicine. Representing the host country on the Program Committee were KSJA President Jae-eok Shim; Federation President Chuljoong Kim; Keon-hyung Park and Kil-won Kim of Academic Committee; and Dr. Hyong-ha Kim, Principal Research Scientist at the Korea Research Institute of Standards and Science (KRISS).

33 World Conference of Science Journalists 2015 The Program Committee was committed to creating the best WCSJ program ever. To reflect the conference theme tackling global issues and the concerns of Korea and Asia three plenary sessions were held, and the Committee carefully reviewed the keynote speeches and each session. Beginning three months before the event, the Committee held a weekly video conference to monitor the progress of preparations. 25 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

34 Expanding Our Horizons! Program Committee Richard Stone International News Editor for Science Magazine Chair Estrella Burgos Science Writer and Editor Cómo ves? Science Magazine Ivan Oransky International News Editor for Science Magazine Vice President and Global Editorial Director, MedPage Today Co-founder of Retraction Watch Vice-Chair Mariko Takahashi Journalist Senior Staff Writer Asahi Shimbun Osama Abu El Rub Journalist Health and Medicine Editor Al Jazeera Network Ulla Järvi (Finnish Medical Journal) Journalist Medical Journalist Finnish Medical Journal 26 Deborah Blum Professor of Journalism University of Winsconsin Science Columnist for New York Times Jean-Marc Fleury Bell Globemedia Chair in Science Journalism Université of Laval (Québec) Ⅱ. WCSJ 2015 Pre-Conference Preparation Ron Winslow Deputy Bureau Chief, Health Science Wall Street Journal Martin Enserink Contributing News Editor Science Magazine Valeria Román Science and Health Journalist Clarin Jae-eok Shim Deputy Managing Editor The Seoul Shinmun President of KSJA Chair of Organizing Committee Chuljoong Kim Medical Journalist Editorial Writer The Chosun Ilbo President of WFSJ Kil-won Kim Chief Reporter Medical Journalist Yonhap News Volker Stollorz Science Journalist for Frnakfurter Allegemeine Zeitung Keon-hyung Park Science Journalist Editorial Writer The Chosun Ilbo Hyong-ha Kim Doctor of Science Research Scientist Korea Research Institute of Standards and Science Principal

35 World Conference of Science Journalists 2015 B. Activities It was not easy to gather all of the Program Committee members in one place for the plenary meetings; scheduling, budgeting, and doubts about the outcome all posed significant difficulty. The Organizing Committee decided to invite selected members who were actively involved in the process to represent the Program Committee. It was also hoped that their visit to Korea would have the knock-on effect of promoting WCSJ 2015 among the science and medical communities in Korea. A total of three program meetings were held in Seoul: in June and December of 2014, and in April of On June 25, 2014, six foreign delegates representing regions around the globe Mariko Takahashi (Asia), Osama Abu El Rub (Middle East/Africa), Volker Stollorz (Europe), Ron Winslow (Americas), Jean-Marc Fleury (Americas), and Ivan Oransky (Americas), met with five members from Korea. They came up with six major tracks, sorted by issue, which WCSJ 2015 would address, and selected leaders for each track to choose keynote speakers and organize sessions. With this conference giving momentum to the vitalization of Asia s science media, the first topic of the six tracks concerned Asia, and the head of the Academic Committee Park Keon-hyung was designated as the track leader. The second meeting was held for four days on December 11 14, The aim of the meeting was to select sessions from amongst those submitted in response to the Call for Proposals, which targeted science journalists worldwide. A total of twelve members attended four from Korea and eight from abroad. After reviewing all the proposals, they shared their opinions on each project and selected the best ones. The long hours of the intensive meeting schedule astonished even the members of the Secretariat and the interpreters. Finally, 33 proposals were selected from the 97 submissions. The purpose of the third meeting, held in April 2015, was to conduct a final inspection and to finalize the programs. A thorough review of both academic sessions and social events was conducted, including the opening and closing ceremonies, luncheons, dinners, and lab tours; their progress and any difficulties were carefully noted. Attendants shared a broad range of opinions about the response of both overseas science journalists and the public and completed the decision-making process. 27 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

36 Expanding Our Horizons! C. Call for Proposals 28 Ⅱ. WCSJ 2015 Pre-Conference Preparation 1) Process The application period for session proposals ran from October 2 to November 30, The Call for Proposals clearly requested the applicants to submit a proposal not focusing on a precise description of presentations or speeches, but outlining the theme of a 90-minute session of which they would be the producer. Proposals were to follow these guidelines: - The session topic, list of speakers, and method of delivery should be explained within 300 words. - It should clearly show which track it belongs to speakers should give a presentation on a joint topic, followed by 30 minutes of Q&A in a conversational format, a talk show format, or a roundtable discussion with attendees. The sessions of WCSJ 2015 were designed with six pre-set tracks and one open track. The track topics were: Emerging Asia: Possibilities and Conflicts Telling the Stories of Science Technology, Society and Media Diversity and Cooperation of Science Media Science Ethics and Honesty in Science and Science Media Special Sessions 2) Results For four days from December 11 14, the session proposals submitted by science journalists from all around the world were considered at the second program committee meeting. Eight members from abroad attended: Richard Stone, Chair of the Program Committee; Ivan Oransky, Vice-Chair of the Program Committee; Jean-Marc Fleury; Ron Winslow; Ulla Järvi; Estrella Burgos; Martin Enserink; and Mariko Takahashi. They joined five members from Korea: Jaeeok Shim, Organizing Committee President; Chuljoong Kim, WFSJ President; Taewon Min, Secretary-General; Hyong-ha Kim, Program Committee member; and Eun-sung Kim, head of the Operational Advisory Committee. They reviewed 97 proposals in depth, and eventually selected 33 sessions after asking for the attendees opinions on each one.

37 World Conference of Science Journalists ) Final Selections Emerging Asia: Possibilities and Conflicts Telling the stories of science Technology, society, and journalism The great Asian space race What makes Asian science news? Pitching and Commissioning from Asia Covering GMO s in Asia and Africa ScienceJournalism:VoicesfromAsia Lessons from Fukushima Towards a sustainable fishery Entertainment and rigor : can they coexist? Is science journalism becoming irrelevant? (Debate) Portrayal of science in contemporary fiction What are we going to do with data? Using podcasts to tell a science story Into the hot zone: What we learned covering the Ebola epidemic (plenary) What are we going to do with data (II): Lessons from the Kavli Symposium Coming of age (and making the rent) in the digital era From drones to floating smartphones: how technology is helping science journalists investigate 29 Diversity and collaboration in science journalism Citizen science and science journalism Reporting on risk Let me draw that for you: Video and animation for science journalism Geojournalism Science Journalism in Latin America Sexism, science writing and solutions; a global perspective Biodiversity and adaptation in science journalism Global science, different audiences Crossborder Journalism: Platforms, Funding, & Cooperation Ⅱ. WCSJ 2015 Pre-Conference Preparation Science Ethics and integrity in science and science journalism Climate change Science diplomacy in North Korea Cancer Virus hunters of Asia The interface between robots and society Reading and reporting medical studies without being fooled Challenges for science journalists in uncovering research misconduct Fifty shades of scientific fraud: understanding and reporting on fraud Working with science journals Korea Science Journalists Association

38 Expanding Our Horizons! D. Program Planning The overall program consisted of 62 sessions, including opening and closing ceremonies, a welcome reception, three keynote speeches, three plenary sessions, three workshops, two special sessions, two public lectures, three press briefings, six luncheons, and 40 parallel sessions. The conference started on June 8 (Monday) with the public lectures of Deborah Blum and Sir Tim Hunt, and was followed by sessions on nuclear power, the bid presentations for the next conference, workshops, and the Meet the Editors session, all of which ran from 10 a.m. until 6 p.m. 30 Ⅱ. WCSJ 2015 Pre-Conference Preparation

39 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

40 Expanding Our Horizons! On the 9th (Tuesday), events included a special MERS session organized just one week prior to the Conference, followed by the opening ceremony, a keynote speech by Dr. Shinya Yamanaka, and 14 parallel sessions. The day wrapped up with an official dinner sponsored by the city of Seoul and Johnson & Johnson. 32 Ⅱ. WCSJ 2015 Pre-Conference Preparation On the 10th (Wednesday), the third day of the conference, Professor Connie St. Louis from City University London gave a keynote speech and there were press briefings, 20 parallel sessions, and an official dinner sponsored by the Ministry of Science, ICT and Future Planning.

41 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

42 Expanding Our Horizons! 34 Ⅱ. WCSJ 2015 Pre-Conference Preparation The last day of the event, the 11th (Thursday), featured a keynote lecture from Professor Dan Fagin of New York University, the WFSJ annual general assembly, six parallel sessions, and the closing ceremony.

43 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

44 Expanding Our Horizons! 36 Ⅱ. WCSJ 2015 Pre-Conference Preparation On the 12th(Friday), there was an outing to science and industry facilities and historical/cultural sites including the Samsung Innovation Museum, the Korea Institute of Science and Technology (KIST), the Pohang University of Science and Technology (POSTECH), Imjingak Park (located near the Military Demarcation Line between North and South Korea), the Unification Observatory, Gyeongbokgung Palace, Gyeongju (ancient capital of the Shilla kingdom), and Fukushima in Japan.

45 World Conference of Science Journalists 2015 Program Opening Keynote Keynote Won-bok Rhie / President, Duksung Women s University Shinya Yamanaka / Director and Professor of the Center for ips Cell research and Application, Kyoto University Winner of the 2012 Nobel Prize in Physiology or Medicine Connie St. Louis / Senior Lecturer & Director, MA in Science Journalism, City University, London Freelance Journalist, Writer, Scientist Dan Fagin / Director and Professor of Science Journalism, New York University Winner of 2014 Pulitzer Prize for Non-fiction Nuclear Technology Adding Green on Earth Plenary Sessions Into the Hot Zone: What We Learned Covering the Ebola Epidemic Data-jitsu: How to Go Beyond Excel Geojournalism: Building Stories with Layers of Georeferenced Data and Interactive Tools Workshops Special Sessions Lectures Press Briefings Luncheon Sessions Date Journalism (Tutorial) Smart Village Initiative Meet the Editors Combatting the Spread of MERS: Updates from Korea Tim Hunt / Honorary Professor, University College London Winner of the 2001 Nobel Prize in Physiology or Medicine Creative Science - Only a Game? Deborah Blum / Journalism Professor, University of Wisconsin-Madison Winner of the 1992 Pulitzer Prize for Beat Reporting Listening to the Past: Why History Makes Journalists Smarter The Earthquake in Nepal: a First-hand Account Korea Institute of Machinery and Materials (KIMM) Develops Ultra-fine Patterning Technology in Printed Electronics Perovskite Soplar Cells : a High-performance Photovoltaic Technology Korea Federation of Women s Science and Technology Associations Korea Institute of S&T Evaluation and Planning (KISTEP) World Federation of Science Journalists Korea Research-based Pharmaceutical Industry Association Korea Yakult Cooperation Pyunkang Korean Medicine Hospital 37 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

46 Expanding Our Horizons! 38 Ⅱ. WCSJ 2015 Pre-Conference Preparation Parallel Session Program CRISPR Genome Editing in Medicine and Biotechnology The Great Asian Space Race Strategies of Creative Economy and Maker Movement From Drones to Floating Smartphones: How Technology is Helping Science Journalists Investigate Working with Science Journals Does Science Journalism Need More Journalism and Less Science? Nurturing Young Science Journalists in Asia: Experiences of SjCOOP Asia Sexism, Science Writing & Solutions: Global Perspectives Citizen Science and Journalism What makes Asian science news: Pitching and Commissioning from Asia Social media for science journalists: Making the most of your digital presence Virus Hunters of Asia Taming Numbers in Risk Reporting Amazing science from Europe: Young top talent and Nobel laureates Towards a Sustainable Fishery Crossborder Journalism: Platforms,Funding & Cooperation Adaptation for Megacities beyond Prediction and Mitigation against Global Warming Reading and Reporting Medical Studies Without Being Fooled What Are We Going to do with Data? 50 Associations, One conversation Let me draw that for you: Video and Animation for Science Journalism Global Science, Different Audiences The Role of Journalists in Promoting Tech Choice for Farmers Science Diplomacy in North Korea Status of and Prospects for Advanced Nuclear Technology Development and its Safety Regulation in Korea The Interface between Robots and Society Voices from Asia-Pacific Using Podcasts to Tell a Science Story A New Paradigm of Supportive Oncology Coming of Age(and Making the Rent) in Journalism s Digital Era A Round Table about How journalists can report accurately about nuclear matters? Challenges for Science Journalists in Uncovering Research Misconduct Biodiversity and Adaptation in Science Journalism Entertainment and Rigor: Can They Coexist? Reporting GM crops in Africa and Asia Boosting Science Journalism in Latin America: Regional or Global? Climate: en route for a New Agreement? The Growing Challenge of Non-communicable Diseases Social Science & Science Journalism: Rivalries, Misunderstandings and Collaboration 50 Shades of Scientific Fraud

47 World Conference of Science Journalists ) Opening and Closing Ceremony The opening ceremony began with President Shim s opening announcement and address. This was followed by a welcome speech from Federation President Chul-joong Kim, congratulatory messages from South Korean president Geun-hye Park and WHO Director-General Margaret Chan, and the opening keynote speech. To celebrate the first WCSJ in Asia, the committee invited President Park and WHO Director-General Chan; unfortunately, they were unable to attend due to the MERS outbreak and their busy schedules. 39 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

48 Expanding Our Horizons! The venue for WCSJ 2017 was announced at the closing ceremony. San Francisco, U.S.A. and Copenhagen, Denmark staged a keen competition to be the next venue. The Federation chose San Francisco for the next WCSJ after reviewing bid proposals, viewing presentations, conducting in-depth interviews, and holding a board discussion. 40 Ⅱ. WCSJ 2015 Pre-Conference Preparation 2) Keynote Speech At the June 2014 Program Committee meeting, track leaders decided to invite a keynote speaker for each specific track. World-renowned scientists and science journalists were included on the list. Shinya Yamanaka, winner of the 2012 Nobel Prize in Physiology or Medicine for the discovery of induced pluripotent stem cells, was recommended by Mariko Takahashi from the Asahi Shimbun. Professor Dan Fagin, the director of the Science, Health and Environmental Reporting Program at New York University, accepted an offer to speak. Mostefa Souag, managing director of the Al Jazeera Media Network and who made his meteoric rise with Sanctuary Free

49 World Conference of Science Journalists 2015 Report, was a candidate. Souag was recommended by Program Committee member Osama Abu El Rub, and he had planned to discuss the innovative reporting techniques that broke taboos and helped drive Al Jazeera to its position as a globally-renowned media outlet. However, he had to cancel his attendance due to his busy schedule. Professor Connie St. Louis, director of the science journalism master s program at City University London and a BBC radio host, was also invited to attend. 41 Ⅱ. WCSJ 2015 Pre-Conference Preparation South Korean President Park Geun-hye, UN Secretary-General Ban Ki-moon, WHO Director-General Margaret Chan, and UNESCO Director-General Irina Bokova were invited to the opening ceremony. Unfortunately, they were unable to attend due to their busy schedules and the MERS outbreak. President Park Geun-hye and WHO Director-General Margaret Chan delivered congratulatory video messages that were a meaningful addition to the event. Korea Science Journalists Association

50 Expanding Our Horizons! 42 Ⅱ. WCSJ 2015 Pre-Conference Preparation The opening ceremony keynote speaker was selected from Korea in keeping with conference precedent. The nominees were Ha-suk Jang, chair-professor at Cambridge University, and Wonbok Rhie, president of Duksung Women s University, who is the author of the well-known Korean non-fiction graphic novel Distant Countries and Neighboring Countries. In the end, Won-bok Rhie, a cartoonist, designer and scholar who achieved success through conveying knowledge of the liberal arts to the public in an easily understandable manner, was selected to be the opening keynote speaker. Each session was confirmed after fierce debate and discussion. The plenary session Into the Hot Zone: What We Learned Covering the Ebola Epidemic was organized by Martin Enserink, a contributing news editor at Science. It was a series of presentations and an in-depth discussion of the media s reporting of the early stage of the 2014 West African Ebola outbreak and what they overlooked in the reporting process. The session drew especially heavy attention as the MERS situation in Korea was closely related to the issue.

51 World Conference of Science Journalists In one of the Conference s most talked-about lectures, Prof. Dan Fagin delivered a wide-ranging, big-picture analysis of what he called the long-simmering crisis [that is] afflicting science journalism. It was a blistering indictment of curbs on press freedoms around the world, a cleareyed look at the bleak economics of journalism in the US, and an impassioned defense of journalistic principles and the role of science journalists to provide independent and evidence-based reporting to the public. The rise of data journalism served as the topic for another heavily-attended plenary session. The issue had been spotlighted by the 2nd Kavli Symposium, held by WFSJ in February 2015 in conjunction with the annual meeting of the American Association for the Advancement of Science (AAAS). The symposium garnered a lot of attention for its sessions on how journalists can use data mining techniques to find stories. At WCSJ in Seoul, the Data-jitsu session featured tutorials from several of the Kavli speakers and was again heavily attended, as Big Data had become a major issue in Korea. Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

52 Expanding Our Horizons! Korea Hydro & Nuclear Power drew attention when discussing the controversial issues and technology related to the nuclear power industry in a session titled Nuclear Technology Adding Green on Earth. 44 Ⅱ. WCSJ 2015 Pre-Conference Preparation 3) Special Sessions The MERS outbreak was a deadly surprise that had a major impact on the conference. In response, the committee announced it would take the MERS bull by the horns. One week before the event, a MERS special session was arranged and Dong-chan Cho, medical journalist from SBS was designated as the producer. It was a big success. There was another session that was put together at the last minute. Two months before the conference, there was a disastrous earthquake in Nepal. A number of science journalists went into the field to report on sanitary issues, disease, infection, and recovery efforts. Despite the lack of consistent communication, Nepalese journalists decided to attend the Conference to discuss and explain their local situation. Although unintentional, infectious disease became a core topic of the event, along with data journalism.

53 World Conference of Science Journalists ) Parallel Sessions The main sessions selected from the submitted proposals were arranged by tracks to be discussed with international experts and chosen from a variety of issues that are of concern to science media. These sessions were scheduled concurrently in six 90-minute timeslots. Up to seven sessions were organized to occur in the same time period, so lectures and discussions took place in separate spaces simultaneously. Ⅱ. WCSJ 2015 Pre-Conference Preparation 10 institutions from home and abroad suggested sessions: the Korea Institute of S&T Evaluation and Planning (KISTEP), the Weather Information Service Engine (WISE), the Institute for Basic Science (IBS), the Korea Foundation for the Advancement of Science and Creativity (KOFAC), the Korea Atomic Energy Research Institute (KAERI), the Korea Institute of Nuclear Safety (KINS), the World Federation of Scientific Workers (WSFW), the European Research Council (ERC), Smart Villages, SciDev.net, and the Massachusetts Institute of Technology (MIT). Korea Science Journalists Association

54 Expanding Our Horizons! 46 I. Overview

55 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

56 Expanding Our Horizons! 48 Ⅱ. WCSJ 2015 Pre-Conference Preparation

57 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

58 Expanding Our Horizons! 50 Ⅱ. WCSJ 2015 Pre-Conference Preparation

59 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

60 Expanding Our Horizons! 52 Ⅱ. WCSJ 2015 Pre-Conference Preparation

61 World Conference of Science Journalists ) Workshop Day In previous conferences, workshops generally aimed to train young and aspiring journalists prior to the opening ceremony. The purpose was to share new skills, reporting techniques, and trends in the field of journalism. In this context, sessions related to Geo Journalism, Data Journalism, and Smart Village technology were arranged to run at the same time as the workshops. The workshop began on Monday, June 8 and the main events of WCSJ 2015 kicked off with the opening ceremony on Tuesday, June 9. Considering that Koreans usually recognize Monday as the first day of the week, the workshop program was given as much importance as Tuesday s main events. To boost the atmosphere from the opening day, a great deal of effort was put into the workshop planning and marketing, a plenary session was scheduled on the first day, and a speech from a Nobel laureate was arranged right before the plenary session in order to increase participation. Pulitzer Prize-winning journalist Deborah Blum was scheduled to speak on the first day, but the European Research Council (ERC) nominated a list of speakers that included a Nobel laureate. To be respectful, the Program Committee requested that an extra lecture program be added. The reason for opening talks open to the public was to show that the Conference was not just for scientists and science journalists but for everyone. Unlike their counterparts in Korea, a number of overseas science journalists work as freelancers. One session that provided tips on how to pitch articles to well-known publications was very popular among attendants of the previous conference and influenced the program selection for WCSJ This is why the Conference invited science journalism editors those who make the decisions to commission and publish articles and held a Meet the Editors session to allow journalists to talk with them in person. Professor Jean-Marc Fleury, who suggested this idea, designated freelance science journalist Mark Zastrow as his joint producer, which was evaluated as an interesting and unique approach. 53 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

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63 World Conference of Science Journalists Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

64 Expanding Our Horizons! 6) 2017 WCSJ Bid Briefing On the first day of the conference, nations vying to host WCSJ 2017 delivered their bid presentations. There were not many attendees at the bid presentations during the 2013 Helsinki conference as the briefing was held at the same time as another session. Thus, at the Seoul Conference, the briefing session was the only event in its time slot to avoid conflict with other sessions, ensure higher attendance, and raise anticipation for the 2017 conference. Both the U.S. and Denmark participated in the briefing. In particular, the U.S., which had low attendance at WCSJ, upped the ante by emphasizing the solidarity and unity of its science journalists, increasing the intensity of the bidding. 56 Ⅱ. WCSJ 2015 Pre-Conference Preparation 7) Tour programs After the official four-day program, attendees took field excursions on June 12 to science laboratories, industry facilities, and cultural institutions, including: the Samsung Innovation Museum, Korea Institute of Science and Technology (KIST), the Pohang University of Science and Technology (POSTECH), Imjingak Park and the Unification Observatory (located near the Military Demarcation Line between North and South Korea), Gyeongbok Palace, Gyeongju and Fukushima in Japan. Tours of the Amore Pacific Story Garden (the corporate museum and experience center of the cosmetics firm Amore Pacific) and the DMZ were scheduled but had to be canceled due to the MERS outbreak.

65 World Conference of Science Journalists Travel Scholarships for Journalists and Young Scientists from Developing Countries A. Application 1) Overview Travel scholarships for journalists from developing countries are one of the Federation s mandatory requirements of WCSJ host nations in order to offer opportunities to prospective science journalists from different regions and cultures to participate in the conference, as well as to advance science journalism around the globe. Through this program, WCSJ contributes to improving the level of science journalism around the world by providing a chance to journalists from different developing countries to understand trends and learn reporting techniques from science journalists around the world. WCSJ 2015 Travel Scholarship Applicants 57 Europe 10% Americas 15% Africa 40% Asia 22% Number of Applicants (Journalists & Students) Asia 47 from 9 countries Middle East 27 from 7 countries Africa 85 from 17 countries Europe 21 from 10 countries Americas 31 from 7 countries Total 211 from 50 countries Ⅱ. WCSJ 2015 Pre-Conference Preparation Middle East 13% 211 applicants from 50 countries around the world applied for the travel scholarship program during the two-week application period through March 17 31, The scholarships covered round-trip airfare, accommodation and meals for five days, the conference registration fee, and off-site excursions. Applications were accepted by . The Program Committee and the Organizing Committee evaluated the documents and the proposals separately and tallied the individual scores to make the final selection. Korea Science Journalists Association

66 Expanding Our Horizons! 2) Announcement The recipients were announced on April 14, Out of 211 applicants from 50 countries, 44 candidates from 24 countries were offered full scholarships to attend WCSJ WCSJ 2015 Travel Scholarship Recipients Europe 13% Americas 24% Africa 24% Asia 39% Number of Recipients (Journalists & Students) Asia Middle East Africa Europe Americas 15 from 6 countries 0 from 0 countries 9 from 6 countries 5 from 5 countries 9 from 5 countries Total 38 from 22 countries 58 Middle East 0% Ⅱ. WCSJ 2015 Pre-Conference Preparation B. Process The results of the selection were announced on the official website of the WCSJ 2015 and the scholarship recipients were individually notified via and asked to send an acceptance within a week. The recipient obligations included: to post at least five conference-related messages on social media services prior to the opening of the Conference, to write and share stories covering the Conference once it has kicked off, and to arrive in Seoul before June 8 to participate in all official events and sessions. In the end, 38 journalists from 22 countries were confirmed as scholarship recipients.

67 World Conference of Science Journalists 2015 C. Names of the Recipients No Name in Full Nationality Occupation 1 Anthony King Ireland Journalist 2 Ashraf Amin Mohamed Egypt Journalist 3 Bernardo Esteves Brazil Journalist 4 Chhatra Karki Nepal Journalist 5 Evelyn Lirri Uganda Journalist 6 HenriqueKugler Brazil Journalist 7 Jasson Clarke Costa Rica Journalist 8 John Muchangi Njiru Kenya Journalist 9 Joy Wanja Muraya Kenya Journalist 10 Karim Namoano Burkina Faso Journalist 11 Kun Huang China Journalist 12 LiễuThịPhươngNguyễn Vietnam Journalist 13 Ling Xin China Journalist 14 Liu Shilei (Allen) China Journalist 15 Magdy Said Egypt Journalist 16 María Cecilia Farré Argentina Journalist 17 Milica Momcilovic Serbia Journalist 18 MonserrathVargas Costa Rica Journalist 19 Nataliya Demina Russia Journalist 20 Nguyet Thi Ta Vietnam Journalist 21 Nithyanand Rao India Student 22 OmarNajiAL-Hayani Yemen Journalist 23 Oscar Contreras-Villarroel Chile Journalist 24 Oscar Salvador Miyamoto Mexico Student 25 Paidamoyo Chipunza Zimbabwe Journalist 26 Phuong Thi Thu Nguyen Vietnam Student 27 Richa Malhotra India Journalist 28 Richard Keir Hodson UK Student 29 Rodrigo Pérez Ortega Mexico Student 30 Rouwen Lin Malaysia Journalist 31 Samuel Maina Waruru Kenya Journalist 32 Sanjay Kumar India Journalist 33 Shahnaz Sharmeen Bangladeshi Journalist 34 Shreya Dasgupta Madan India Journalist 35 Sven Paulus Estonia Journalist 36 Tan Shiow Chin Malaysia Journalist 37 Tran Thi Gia Loc Vietnam Journalist 38 Victoria Sánchez Hernández Mexico Journalist 59 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

68 Expanding Our Horizons! 4 Budget A. Budget from the government 60 In Korea, applications for government funding must be submitted before the upcoming fiscal year. When we won the right to host the Conference in 2013, it was too late to apply for funding from the 2014 national budget. Therefore, we had to search for other means to secure financial support from the government. We had a number of meetings with the Ministry of Science, ICT and Future Planning (MSIP) and legislators from the National Assembly and convinced them to give us support and 300 million won for marketing, funded via the Korea Foundation for the Advancement of Science and Creativity (KOFAC). We also were able to apply for funding from the 2015 national budget and were awarded 850 million won. Aside from financial support, the Seoul Tourism Organization, Korea Tourism Organization, and Korea Press Foundation helped us through various programs from the bidding process to promotion up through the actual opening of the Conference. Ⅱ. WCSJ 2015 Pre-Conference Preparation

69 World Conference of Science Journalists 2015 B. Sponsorship To receive funding from medical and science institutes and business enterprises, sponsorship packages were arranged. The packages included sponsorships for the welcome reception, official dinner, luncheon session, networking sessions, advertisements, supporting participants, and exhibitions. We diversified the packages and the sponsorship amounts. We made a list of 250 prospective sponsors and sent them letters asking for sponsorship. The members of the organizing committee had numerous meetings in person and succeeded in getting many sponsorships. The Secretary to the President for Science & Technology and MSIP encouraged affiliated science institutes to participate and support WCSJ C. Sponsors and Supporters Total number of 50 businesses and organizations supported and sponsored WCSJ Sponsors for Events & Exhibitions Name Ministry of Science, ICT and Future Planning (MSIP) Dinner (June 10) Korea Foundation for the Advancement of Science and Creativity (KOFAC) Gwangju Institute of Science & Technology (GIST) National Research Council of Science & Technology (NST) National Fusion Research Institute (NFRI) Parallel Session (June 9) Exhibition Exhibition Exhibition Description Inatitute for Basic Science (IBS) Parallel Session (June 9) Pohang University of Science and Technology (POSTECH) Korea Institute of S&T Evaluation and Planning (KISTEP) Luncheon Session (June 9) Korea Institute of Science and Technology (KIST) Korea Advanced Institute of Science and Technology (KAIST) Tour Exhibition Event Support Korea Federation of Women s Science and Technology Associations(KOFWST) Luncheon (June 8) Korea Institute of Nuclear Safety (KINS) Parallel Session (June 10) Korea Atomic Energy Research Institute (KAERI) Electronics and Telecommunications Research Institute (ETRI) Korea Institute of Geoscience and Mineral Resources (KIGAM) Korea Research Institute of Standards and Science (KRISS) Korea Institute of Ocean Science and Technology (KIOST) Parallel Session (June 10), Exhibition Exhibition Exhibition Exhibition Exhibition Government Funding Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

70 Expanding Our Horizons! Korea Tourism Organization Name Program Book Description Seoul Metropolitan Government /Seoul Tourism Organization Korea Press Foundation Weather Information Service Engine (WISE) Event Support Participant Support Parallel Session (June 10), Exhibition National Cancer Center Parallel Session (June 10) Gachon University Gill Hospital Seoul National University Hospital, Bundang Samsung Seoul Hospital St. Mary s Hospital, Seoul Seoul Asan Hospital Sillajen Severance Hospital Event Support Event Support Event Support Event Support Event Support, Medical Support Exhibition Event Support Pyunkang Korean Medicine Hospital Luncheon Session (June 11) 62 Novartis Green Cross Coffee Break Event Support Ⅱ. WCSJ 2015 Pre-Conference Preparation Celtrion Souvenirs Janssen Korea Event Support MSD Korea Souvenirs Korea Research-based Pharmaceutical Industry Association (KRPIA) Luncheon Session (June10) Samsung Event Support CJ Event Support Amore Pacific Event Support, Tour SK Provided Internet Service Korea Hydro & Nuclear Power Co., Ltd Lecture (June 8) Yakult Korea Luncheon Session (June 10) European Resesrch Council(ERC) Parallel Session (June 9) Japan Science and Technology Agency(JST) Johnson & Johnson Exhibition Dinner Knight Science Journalism at MIT Parallel Session (June 9) NATURE New Energy and Industrial Technology Development Organization(NEDO) Participant Support Exhibition Smart Villages Workshop (June 8) World Federation of Science Journalists(WFSJ) Others Exhibition Event Support

71 World Conference of Science Journalists 2015 D. Financial Statement Summary (Unit: KRW) Income Expense Revenue 2,080,634,955 2,044,361,402 36,273,553 Income (Unit: KRW) Item Amount Total 2,080,634,955 Note Government Funding 850,000,000 MSIP / KOFAC Sponsorship 1,055,026, sponsors & exhibitors Registration Fee 174,618, domestic registrations, 140 overseas registrations Tours 989, people for DMZ tour 63 Expenditure (Unit: KRW) Item Amount Note Total 2,044,361,402 Invitation Cost 387,476,936 Travel scholarship, speakers, etc. Promotion & Marketing 209,870,661 Website, social media, media operation & promotion Venue 149,198,838 COEX Grand Ballroom, Auditorium, meeting rooms, etc. Meeting Operation 620,821,879 Cost for running 62 session (system, staff, etc.) Ⅱ. WCSJ 2015 Pre-Conference Preparation Exhibition 25,502,200 Manufacturing and installation of booths Interpretation 82,017,250 Interpreters for three languages, interpretation system Food & Beverage 140,671,200 Luncheons, dinners, snacks, etc. Transportation & Tours 20,732,800 Meet-and-assist service, shuttle services, tours, etc. Products 62,270,000 Souvenirs, prints, reports, etc. Others 8,761,300 Participant insurance, etc. Disbandment Ceremony 41,249,400 Operation Cost for Organizing Committee & Program Committee 295,788,938 Invitation cost for Program Committee members, appreciation plaques, etc. Secretariat & Committees (September 2013-February 2016) Korea Science Journalists Association

72 Expanding Our Horizons! 5 Public Relations A. Official Logo The organizing Committee created a symbolic emblem for the website, banners, and other marketing materials. The idea for the logo came from Jae-eok Shim, the chairman of the organizing committee. The logo was designed with a motif based on hangul, the Korean writing system, which has long been recognized globally for its logical and scientific structure. It also represented a unique element of Korean culture by arranging the symbols in the pattern of Korean traditional windows in which the nine segmented frames combine to make one perfect structure. The five main colors used in the logo symbolize yin and yang, as well as wu xing, the five traditional Chinese elements which formed the ideological basis of the humanities and natural sciences. The colors also connoted the dynamic and diverse nature of the world. The blank space at 64 the bottom signified the future that needs to be filled by science journalists. Ⅱ. WCSJ 2015 Pre-Conference Preparation wcsj 2015 Official Logo - Designed with a motif based on hangul, the Korean writing system, which has long been recognized globally for its logical and scientific structure. - Represents a unique element of Korean culture by arranging the symbols in the pattern of Korean traditional windows, in which the nine segmented frames combine to make one perfect structure - Hangul characters from moveable-type metal printing presses, which were invented in Korea in the 14 th century and played an important role in world civilization, are used to spell out the first consonants of each word of World Conference of Science Journalists - The five main colors used in the logo symblize yin and yang, as well as wu xing, the five traditional Chinese elements which formed the ideological basis of the humanities and natural sciences. - The blank space at the bottom signified the future to be filled by science journalists.

73 World Conference of Science Journalists 2015 B. PR Overview Pre-Conference Promotion Materials 1 Official logo 2 WCSJ 2015 website in Korean and English 3 WCSJ 2015 Brochures in English and Korean 4 Sponsorship brochures in English and Korean 5 Poster design and printing 6 Translation of documents into English 7 WCSJ 2015 official briefing material 8 Special feature story in Association newsletter 9 Online invitation 10 Organizing Committee letterhead design Pre-Conference PR Online 65 1 Newsletter in Korean and English sent out. 2 Letters introducing the WCSJ 2015 sent to the Korean Federation of Science & Technology, KAIST and the life sciences website BRIC. 3 Direct mail to Health Communication Society sent. 4 Direct mail to Health Communication Society sent. 5 Running of Behind the Scenes blog posts by Mark Zastrow operation of the message board and translation into Korean 6 WCSJ 2015 social media (Tweeter) 7 WCSJ 2015 social media (Facebook) Ⅱ. WCSJ 2015 Pre-Conference Preparation 8 Online viral marketing (blogs, cafes, communities) 9 Online banners and advertisements 10 Website pop-ups Offline Overseas Promotion 1 SjCOOP 2 American Association for the Advancement of Science (AAAS) Chicago 3 Euro Science Open Forum (ESOF) Copenhagen 4 American Association for the Advancement of Science (AAAS) San Jose Korea Science Journalists Association

74 Expanding Our Horizons! Offline Pre-Conference Promotion 1 Posters distributed to institutes and schools. 2 Posters put up in Universities 3 Press conference for Korean media held. 1. MSIP briefing 4 Press conference for Korean media held For welfare/health Journalists 5 Media tour conducted for international press. 6 Invited school newspaper reporters from science colleges to brief them about WCSJ Invited major health and medicine publications to brief them about WCSJ Recruited college student supporters 9 Program Committee meeting and interpretation assistance 10 Planned interviews, articles and broadcasting Letters encouraging participation sent to different media outlets. Ⅱ. WCSJ 2015 Pre-Conference Preparation Promotion During the Conference 1 A press Center was operated throughout the Conference. 2 Three press releases were distributed. 3 On-site media production 1. Interviews and broadcasting 4 On-site media production 2. Feature story 5 On-site media production 3. Agreement made to supply stories to Yonhap News 6 On-site media production 4. Photo news 7 Official website photo gallery daily photo update 8 Official website in Korean and English, live streaming of the Federation General Assembly 9 Four daily Conference newsletters published (WCSJ 2015 Today) 10 Hangeul event held 11 Monitoring and briefing Post-Conference Tasks 1 Story written about the Conference for The Association of Korean Women Scientists and Engineers 2 Thank you letters sent out

75 World Conference of Science Journalists 2015 C. International Promotion SjCOOP We participated in SjCOOP, a mentoring project for science journalists in Asia held November 21 23, 2013 in Tokyo, Japan, and had a chance to introduce WCSJ We emphasized the importance of regional cooperation and encouraged attendees to participate in the Conference around 40 science journalists from Japan, Australia, Vietnam, the Philippines, Indonesia, and Cambodia. 67 Ⅱ. WCSJ 2015 Pre-Conference Preparation AAAS Chicago To promote WCSJ 2015 and to learn about key issues and current trends in the global science journalism community that could be incorporated in the conference program, Jae-eok Shim, the chairman of the Organizing Committee, Chul-joong Kim, the president of WFSJ, and Kil-won Kim of the Academic Committee participated in the annual meeting of AAAS (the American Association for the Advancement of Science) in Chicago on February On Korea Science Journalists Association

76 Expanding Our Horizons! February 15, they gave a presentation introducing WCSJ 2015 to a room full of 800 science journalists. At a dinner following the presentation, they made a brief speech inviting everyone to attend WCSJ Ⅱ. WCSJ 2015 Pre-Conference Preparation ESOF Copenhagen Chuljoong Kim, president of WFSJ; Beom-soo Joo, director of the Secretariat; and Mi-jin Lee from Enzaim PR Agency participated in the 2014 Euro Science Open Forum (ESOF) on June Chul-joong Kim gave a presentation introducing WCSJ 2015 and encouraged the participants to join the Conference.

77 World Conference of Science Journalists 2015 AAAS San Jose A presentation to promote WCSJ 2015 was delivered at the 2015 AAAS meeting in San Jose on February 13 16, inviting foreign journalists to participate in the event. 69 Ⅱ. WCSJ 2015 Pre-Conference Preparation Korea Science Journalists Association

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79 World Conference of Science Journalists Program at a Glance 73 Ⅲ. WCSJ 2015 On-Site Management Korea Science Journalists Association

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81 World Conference of Science Journalists Ⅲ. WCSJ 2015 On-Site Management Korea Science Journalists Association

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95 World Conference of Science Journalists Program A. Pre-event and Workshops In order to boost the atmosphere of the event, a lineup of free lectures open to the public were held on the day before the official opening. A renowned speaker who has played an important role in advancing women in science and a Nobel laureate were invited. Workshops were delivered in a tutorial format with a small group of participants and the Meet the Editors session was conducted as a panel discussion with editors responding directly to story pitches from the participants. The ten session pitches were divided between the themes of science and medicine in a ratio of 7: 3. B. Keynote speech As the most prominent element of WCSJ 2015, there were four keynote speeches with one opening keynote. World-renowned speakers who have made great achievements in science and science journalism were invited. The opening keynote was delivered by a Korean speaker with insights into the science and history of the East and the West. C. Special Session During the event of WCSJ 2015, the biggest issue domestically and abroad was the MERS outbreak in Korea. A special session was arranged that featured professional medical opinions, as well as a discussion and Q&A. 89 Ⅲ. WCSJ 2015 On-Site Management D. Opening Ceremony and Closing Ceremony At the opening ceremony, WCSJ 2015 was officially kicked off and the programs and themes were introduced. During the closing ceremony, the key outcomes of the five-day conference were briefly summarized and the host for WCSJ 2017 was announced. E. Parallel Session Six parallel sessions consisting of seven sub-sessions were delivered. Scientists, science journalists, and Korean science institutes were encouraged to participate in the sessions and there were also social events and networking opportunities with leading science journalists. Korea Science Journalists Association

96 Expanding Our Horizons! F. World Federation Session 1) Bid presentations for WCSJ 2017 Groups from the USA and Denmark-members of WFSJ and competitors for hosting WCSJ 2017-delivered their bid presentations to the selection committee. 2) SjCOOP Asia Workshops SjCOOP Asia, a global cooperative project of WFSJ, organized a professional development workshop to nurture young science journalists from developing countries in Asia. 3) WFSJ Annual General Assembly The World Federation of Science Journalists held its annual general assembly and it was attended by representatives of 51 member associations. 90 Ⅲ. WCSJ 2015 On-Site Management

97 World Conference of Science Journalists Exhibition A. Overview The original plan for the exhibition was to set up 35 booths in the lobby of the grand ballroom and Room 103, plus 25 booths at the main lobby of the convention center. Event sponsors were given either a pre-assembled booth or an independent booth, both free of charge, while organizations participating only in the exhibition were charged a booth fee. The Organizing Committee sold booth space to exhibitors through meetings as well as through the official website, and in the end, 15 institutes and companies participated. However, the scale of the exhibition was downsized and the exhibition booths were installed only in Room Ⅲ. WCSJ 2015 On-Site Management Exhibition Fee Booth Booth Fee (VAT included) Note Assembled booth KRW 8,000,000 per booth 1 Booth size: 6m2 (3m 2m) Independent booth KRW 7,500,000 per booth Free registration for 3 persons per booth Korea Science Journalists Association

98 Expanding Our Horizons! B. Exhibition Layout A total of 15 institutes and enterprises participated in the exhibition. Space allocation was based on the dimensions of the booths, the amount of sponsorship, and the order in which payment was received. The exhibition area was set up in a meeting room that was not designed for exhibition purposes, so to make the best use of the space, large booths were arranged in a central island. In order to allow people to move efficiently to and from the room entrance, the independent and pre-assembled booths were installed in a ㄷ shape. The exhibition was open from 9 am to 6 pm, June 8 11 in Grand Ballroom Room 103 and the lobby at COEX. The exhibition displayed the accomplishments of the participating organizations as well as the development of Korean science. 92 Ⅲ. WCSJ 2015 On-Site Management

99 World Conference of Science Journalists 2015 Exhibitor Name Content Ministry of Science, ICT and Future Planning(MSIP) History of development of science & technology National Research Council of Science & Technology(NST) Introduction of the institute and its accomplishments Korea Hydro & Nuclear Power Co., Ltd Promotion of Korea s hydro & nuclear power Weather Information Service Engine(WICE) Introduction of the institute and its accomplishments Korea Institute of Ocean Science & Technology(KIOST) Introduction of the institute and its accomplishments Gwangju Institute of Science and Technology(GIST) Introduction of the institute and its accomplishments Japan Science and Technology Agency(JST) New Energy and Industrial Technology Development Organization(NEDO) World Federation of Science Journalists(WFSJ) Seoul Asan Hospital SillaJen PyunKang Korean Medicine Hospital Promotion for JST projects Promotion for NEDO projects Promotion for WFSJ Medical room Promotion of its accomplishments Introduction of the hospital and promotion for Korean medicine 93 Ⅲ. WCSJ 2015 On-Site Management Smart Villages Smart Village technology & application cases SciDev.net Company promotion European Research Council(ERC) Introduction of ERC projects Korea Science Journalists Association

100 Expanding Our Horizons! 4 On-Site Management A. Venue 94 Ⅲ. WCSJ 2015 On-Site Management Conference Room Main events expected to have large numbers of attendees like Plenary 1, Meet the Editors, the opening and closing ceremonies, and keynote lectures were initially planned to be held in the auditorium. Sessions expected to have attendees were to be held at the Grand Ballroom and the medium-sized meeting room at the North Conference Room. Meetings with fewer than 30 attendees were to be held in the small meeting room. However, the pre-event program on June 8 was moved from the auditorium to the Grand Ballroom; it was estimated to be attended by fewer than 400 participants as many of the international participants arrived either on or after June 8. The Grand Ballroom has the capacity to hold only people but the estimated number of attendees was 350 for Plenary 1 and Meet the Editors. Therefore, for those two sessions, Room 101 and 102 were combined to accommodate 350 participants. Other Facilities A separate Wi-Fi lounge had been created on the first and second floors of the Media Center in order to meet the needs of participants writing and filing stories. The initial plan was to set up a Media Center in the conference room on the second floor with a capacity of 30 people, but it was expanded to accommodate 75 people. In addition, a speaker green room, a VIP lounge, and an interview room were set up.

101 World Conference of Science Journalists 2015 B. Participants 1,221 participants from 55 countries (353 international and 868 Korean participants) Category Total International Korean Total 1, Organizing Committee WFSJ Speaker Participant Day Session Only KSJA Press Exhibitor Invitees (based on financial support) Category Number of participants Air Travel Keynote Speaker 3 Round trip business class ticket WFSJ / Program Committee Member WFSJ: 5 PAC: 11 Producer & Speaker Travel Scholarship Recipient Round trip economy class ticket Ⅲ. WCSJ 2015 On-Site Management Accommodation Accommodation at Seoul Intercontinental COEX Accommodation for 6 days at Hotel Rivera Accommodation according to the duration of stay -2 days: Hotel Rivera -3 days: Seoul Residence -4days: Urban Place -6 days: 24 Guest House in Gangnam Accommodation for 6 days at Urban Place Transportation Airport reception and private sedan service provided Tickets for limousine shuttle bus from airport to hotel provided to those who arrived on June 6-8. Korea Science Journalists Association

102 Expanding Our Horizons! Registration Fee ( ) =KRW Category Early Bird (~5. 3) Early Registration (5. 4~5. 27) On-site Registration (6. 8~6. 12) WFSJ Member US$500 (550,000) US$590 (650,000) US$680 (750,000) Non-member US$545 (600,000) US$635 (700,000) US$725 (800,000) Student US$275 (300,000) US$320 (350,000) US$365 (400,000) WFSJ Member (1-Day) Non-member (1-Day) US$275 (300,000) US$300 (330,000) US$325 (360,000) US$300 (330,000) US$327 (360,000) US$355 (390,000) - Prices varied for members, non-members and students. 96 C. Industry and Sightseeing Tour Ⅲ. WCSJ 2015 On-Site Management The program included tours of industrial facilities and cultural landmarks. The industry tour consisted of consisted of leading Korea an science and technology institutions located within 90 minutes of COEX. Locations included the Samsung Innovation Museum (affiliated with one of our sponsor companies), AmorePacific Story Garden (the corporate museum and experience center of the cosmetics firm AmorePacifc), Hyundai Automobile Laboratory, Bundang Seoul National University Hospital, and the Korea Institute of Science and Technology (KIST). The cultural tour focused on introducing the history and culture of Korea to the participants with visits to the DMZ, Gyeongbok Palace, the Korea Folk Village, and the Suwon Hwasung (fortress). There was also an overnight tour to the city of Gyeongju, the ancient capital of the Shilla dynasty and a UNESCO World Cultural Heritage Site, and the Pohang University of Science and Technology (POSTECH). Initially there had been seven tour programs but due to the MERS outbreak, three of the tours had to be cancelled. 1) Overview Date: June 12, 2015 (Friday) Target: Participants and companions

103 World Conference of Science Journalists 2015 Program Course Location Date 1 DMZ + Seoul City Tour June12(Friday) 7:30~20:00 2 Samsung Innovation Museum + Korean Folk Village June12(Friday) 9:00~18:00 3 Korea Institute of Science and Technology + Kyeongbuk Palace June12(Friday) 9:00~18:00 4 Pohang University of Science and Technology (POSTECH)+Gyeongju June11(Thursday) 19:00~ June12(Friday) 22:00 2) Participant Registration Pre-conference registration was available by downloading and sending in the application online; they were processed on a first-come first-serve basis. On-site registration was handled at the information desk. The early bird period for online registration was May 20 28, the second deadline was June 4, and the on-site registration deadline was June ) Tour Information Desk The tour information desk operated from June 8 12, 8 am to 6 pm, on the first floor of the COEX Grand Ballroom lobby. D. Others Medical Support With the support of Seoul Asan Hospital, a medical center was set up and operational for 4 days on June 8 11 from 6 am to 6 pm in COEX Ballroom Room 103, with one nurse on duty to respond to medical emergencies. A protocol was drafted to quarantine anyone who showed symptoms of MERS before transferring them to the hospital for necessary treatment, but no cases arose during the duration of the program. Ⅲ. WCSJ 2015 On-Site Management A nurse was also available for examination and consultation at the COEX medical room next to the west wing entrance on the first floor. In response to MERS, 35 hand sanitizer stations were set up at the entrance and hallway of COEX, as well as one at the E/L Hall on the first floor of the Trade Tower. Preventive measures for disease control were implemented starting on June 8 through the duration of the program. Korea Science Journalists Association

104 Ⅳ. Accomplishments & Challenges

105 World Conference of Science Journalists Comprehensive Evaluation Between recording the largest number of participants of any WCSJ conference and the diverse programming that reflected the challenges and issues that science journalism faces today, WCSJ 2015 attracted a lot of attention. Not only did WCSJ 2015 open up Korean science journalism to new audiences, it expanded the reach of the World Federation of Science Journalists to Asia. The conference emphasized the emerging role of Asia, as well as Korea, in the advancement of science journalism. 101 Ⅳ. Accomplishments & Challenges Photo session after the opening ceremony In previous years, science journalism was centered on Western Europe and North America. WCSJ 2015 in Seoul marked a milestone in the globalization of science journalism. It is now clear that discussions about the globalization of science journalism are practically meaningless without including Asia, especially Korea, Japan, and China, who contribute significantly to the advancement of science journalism worldwide. Working in this context, the organizing committee of WCSJ 2015 devoted much effort to Korea Science Journalists Association

106 Expanding Our Horizons! highlighting the significance of Asia within the development of science journalism. This was shown throughout the conference program, including in keynote speeches, the selection of the theme, and the conference logo design. Speaking during the closing ceremonies, held at the COEX auditorium on May 11, 2015, Curtis Brainard, newly-appointed president of WFSJ, said, WCSJ 2015 was a great success. It will set a constructive precedent for future conferences. Although this will create pressure for later hosts, it s also a good incentive. As the newly-minted President, his comment was viewed as an objective assessment of the 2015 Conference. In addition, Seoul had to pass the torch to a new host. After a close competition with Copenhagen, San Francisco was chosen to be the host of WCSJ Ⅳ. Accomplishments & Challenges Curtis Brainard (USA, right-hand side), the newly appointed president of WFSJ and Chuljoong Kim, the former president of WFSJ WCSJ 2015 attracted significant attention for its strong academic program and in-depth sessions that reflected diverse perspectives. The extensive coverage of modern scientific issues made the conference a great platform for advancing the globalization of science journalism. The gathering functioned as a networking channel where science journalists from around the world were able to communicate and share their expertise with Nobel Prize laureates and other

107 World Conference of Science Journalists 2015 world-renowned scientists, as well as science program administrators. In particular, the conference demonstrated the passion and endeavors of Korean science journalists to promptly deliver clear and accurate information to the public. The journalists and scientists who came to visit Korea not only witnessed the development that Korea has achieved but recognized that its development was driven by Korea s keen interest in science and the work of science journalists that helped plant the seeds of that enthusiasm. Therefore, the success of WCSJ 2015 provided an opportunity for not only Korean science journalism but also for the fields of science and technology in Korea to continue their remarkable development. 103 Ⅳ. Accomplishments & Challenges Vesa Niinikangas, past president of WFSJ(Finland, left-hand side), Jae-eok Shim, chair of Organizing Committee During the conference, a number of participants were asked what they thought of the scientific community in Korea and what they had accomplished. Many were quick to praise Seoul and Korea. Vesa Niinikangas, the former president of WFSJ, who was in Korea for the first time said, I was surprised by Seoul. When the KSJA first expressed their intention to host the WCSJ 2015 in Seoul, the Federation board was skeptical. Knowledge of the Korean science community was not widespread. President Shim of the KSJA replied, Come to Seoul and see it for yourself. You won t be disappointed. I must say that he was right. Our time here has been nothing but a pleasant surprise. Korea Science Journalists Association

108 Expanding Our Horizons! 104 Ⅳ. Accomplishments & Challenges Group photo taken after the evaluation meeting Korea did not only attract rave reviews during the conference itself. The global evaluation meeting for the event was held last December in Seoul and an in-depth discussion took place on ways to expand on the success of the Conference. During the evaluation meeting, Professor Jean-Marc Fleury of Université Laval said, I m proud to have contributed to WCSJ 2015 as a member of the Program Committee. I also want to advise that if Korea and KSJA take the initiative to continue the success story of the Conference, scientific endeavors and science journalism in Korea will not only reach new heights, but will also be able to expand their influence within the global community.

109 World Conference of Science Journalists Richard Stone, Chair of the Program Committee (USA, Science) Science international news editor Richard Stone, who displayed outstanding leadership and drive as the chair of the program committee, said, This Conference s greatest accomplishment is that it has become a turning point. Events that were held in Western Europe and North America tended to have less participation from regions like Asia, South America and Africa. This event provided us with an opportunity to highlight Asia from the perspective of science journalism and science. We were able to emphasize the cooperation within international journalism that is able to deliver prompt and accurate news on natural disasters and epidemics. I am confident that this conference will be remembered as one of the most important in the history of WCSJ. Many of the attendees of the evaluation meeting also pointed out that, The new challenge for KSJA is to hold seminars and conferences similar to that of WCSJ Seoul on a regular basis. KSJA must ensure that it continues to build on the benefits from WCSJ Seoul and launch greater endeavors to advance global science journalism. Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

110 Expanding Our Horizons! 2 Accomplishments A. Korea Emerges as an Asian Leader in Science Journalism 106 Ⅳ. Accomplishments & Challenges WCSJ 2015 in Seoul was the first world conference to be held in Asia since the establishment of the World Federation of Science Journalists. While there was a conference hosted by the Japanese Association of Science Journalists in 1992, this conference took place before the inception of the Federation. When a Chinese science journalist group expressed interest in hosting the conference, the Federation turned them down as there was wide skepticism about the independence of journalism within China. Against this backdrop, WCSJ 2015 functioned as an opportunity to let the world know about science journalism within Korea and Asia. The event verified that the work of science journalists and their contribution to society reflects the social changes that the emerging countries of Asia are striving for. This has had the effect of strengthening solidarity and cooperation between the Federation and the Asian associations. Since its inception, the Federation has worked with the Japanese Association of Science and Technology Journalists (JASTJ) on SjCOOP Asia, a project to foster budding science journalists in Asia. This reflected the Federation s effort to cultivate Asian science journalism and elevate it to global standards. The fact that such efforts existed shows that, from the Federation s perspective, science journalism in Asia didn t match international standards before WCSJ Group photo taken after the bid presentation with the other bidders

111 World Conference of Science Journalists 2015 Jae-eok Shim, president of KSJA, giving a bid presentation during WCSJ 2013 in Helsinki, Finland However, given KSJA s successful hosting of WCSJ 2015, not only have such notions been dispelled, but the potential of Asian science journalism has been realized, with Korea an integral part of it and its future development. 107 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

112 Expanding Our Horizons! B. Becoming a World Leader in Science Journalism During WCSJ 2013 in Helsinki, KSJA presented its bid for WCSJ 2015 and recommended Chul-Joong Kim (Photo: The Chosun Ilbo) as the next president of the Federation. With KSJA s successful bid and Seoul chosen to host the 2105 event, Mr. Kim became the first Federation president from Asia. During his two-year term, President Kim made a lasting contribution. As a Korean journalist, he led the Federation board of directors in supporting the success of WCSJ Through his leadership, a foundation for Korean science journalism was established and this will contribute to its future global success. 108 Ⅳ. Accomplishments & Challenges Plenary meeting with the Program Committee and the Organizing Committee Academic Committee chair Kil-Won Kim (Yonhap News Agency), KSJA Vice President Keon-Hyung Park (health reporter for The Chosun Ilbo health reporter), and Dr. Hyong-Ha Kim (Korean government health scientist), made great contributions to the program planning and the general operation of the conference. Byoung-mun Lee (Maeil Business Newspaper), Eun-Jung Lee (KBS), Choong-Heon Lee (KBS), Keun-Tae Park (The Korea Economic Daily), Yong-ha

113 World Conference of Science Journalists 2015 Yu (Seoul Shinmun), Myung-Jin Jung (Financial News), and Eun-sung Kim (advisory committee head) were the team who oversaw the entire planning process of the Conference. Executive secretary Beom-Soo Joo, operations team leader Won-Kyeong Kang, and KSJA executive secretary Tae-Won Go provided ongoing support for the conference. Operations team leader Yeosong Han, the PCO firm EZPMP, and the PR agency Enzaim also provided invaluable help and advice in putting the 2015 Conference together. These members of the organizing committee brought dedication and commitment to the success of WCSJ 2015 and their help in creating a global outlet for Korean science journalism will be remembered long after the end of the event. 109 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

114 Expanding Our Horizons! C. Opening a New Passage for the World Conference of Science Journalists 110 Ⅳ. Accomplishments & Challenges Prof. Shinya Yamanaka (Japan, Kyoto University) WCSJ 2015 made its mark in the history of the WCSJ with an unprecedented lineup of speakers that represented science and science journalism today. These included two Nobel laureates Dr. Shinya Yamanaka of Japan and Sir Tim Hunt of the UK and two Pulitzer Prize winners Deborah Blum and Dan Fagin. This not only elevated the status of Korean science journalism but also that of the conference itself. Shinya Yamanaka (Kyoto University), a recipient of the 2012 Nobel Prize in Physiology or Medicine, is famous for not leaving his lab and turning down invitations to give speeches. However, he decided to join the list of speakers and his visit to Seoul became an international sensation that was widely anticipated in the run-up to the conference. During his keynote speech, Professor Yamanaka summarized advances in regenerative medicine and drug discoveries that were based on induced pluripotent stem cells (ips), and also described his current research in detail. In his time at the podium, he demonstrated humanity s vision and its strong inclination to fight disease. At the end of his speech, Professor Yamanaka thanked organizers for including him in the conference and said he was glad to have had the opportunity to speak in front of so many of the world s science journalists. In his self-deprecating

115 World Conference of Science Journalists 2015 manner, he stated that he might not be the best communicator even though he has had significant practice in previous interviews. Even if Professor Yamanaka may not say so out loud, he stands among the most respected scientists in the world and he wowed the crowd in attendance with his informative and humorous lecture. 111 Prof. Dan Fagin (USA, New York University) Professor Dan Fagin, director of the science journalism program at New York University, is a Pulitzer Prize winning journalist who has been an environmental writer for 20 years. Prof. Fagin offered a keen analysis on the crisis within journalism and proposed detailed solutions to the challenges that science journalists face on a daily basis in reporting to audiences around the world. After he delivered his keynote speech, a number of conference participants requested for his presentation to be posted on the WCSJ 2015 website. They commented. With an insightful understanding of the future, Prof. Dan Fagin suggested solutions to the today s crisis in journalism. Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

116 Expanding Our Horizons! 112 Ⅳ. Accomplishments & Challenges Prof. Deborah Blum (USA, University of Wisconsin-Madison) Author and Pulitzer Prize winner Prof. Deborah Blum s discussion about investigative journalism also attracted a large audience. Blum's perspective on investigative journalism demonstrates the importance of significant in-depth research as well as a thorough scientific approach. The basis for her research clearly resonated with both science journalists as well as scientists. Numerous people in the audience said that they were able to see why Blum had won the prestigious Pulitzer Prize.

117 World Conference of Science Journalists 2015 Sir Tim Hunt, who was knighted by the Queen of England for his winning of the 2001 Nobel Prize in physiology or medicine, was embroiled in a controversial event during the conference due to remarks he made that were viewed as sexist. This was unfortunate; outside of those remarks, conference participants saw was that he was dignified, down to earth, and friendly, with a big grin on his face. Following the opening lectures by Tim Hunt and Deborah Blum that were held on the first day of the Conference, there was a special session discussing MERS that took place before the official opening ceremony on June 9. This session attracted Prof. Tim Hunt (UK, University of London) both local and international media attention due to the MERS crisis that Korea was facing at the time. After the opening ceremony, there was an opening keynote speech by Won-Bok Rhie, president of Duksung University. 113 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

118 Expanding Our Horizons! 114 Ⅳ. Accomplishments & Challenges Won-Bok Rhie, president of Duksung Women s University, who is also the author of the well-known Korean non-fiction graphic novel Distant Countries and Neighboring Countries, gave a lecture about how history could be changed constructively through a writer s imagination. The discussion, which was based on his personal experience, was described as inspiring by attendees. Rhie achieved success by conveying knowledge of the liberal arts to the public in an easily understandable manner through his work Distant Countries and Neighboring Countries. And he Won-bok Rhie (President, Duksung Women s University, Korea) demonstrated an insightful perspective on the core value of science journalism: how to convey reporting about science to the public in a clear and simple manner. He wanted to highlight how it is possible to report scientific stories to the public using easy-to-understand narratives. The talks by such acclaimed speakers enhanced the prestige of Korean science journalism and science. The foreign attendees at the conference evaluation meeting said that KSJA has made a strong impression on the world science community through the success of WCSJ 2015 and it was only possible because of the scientific achievements and development of science journalism in Korea.

119 World Conference of Science Journalists 2015 D. New horizons in Science Journalism WCSJ is the largest-scale international event in the science journalism community and the only academic conference. WCSJ 2015 expanded the reach of science journalism by setting up a wide range of timely programming that encompassed science, medicine, disease, data journalism, and science journalism. A special session on the MERS crisis that was sweeping the nation, was urgently put together to reflect on the epidemic from a journalistic perspective. The session was very well attended with both Korean and foreign journalists in the audience. During the session, there was a critical introspection on the nature of the MERS outbreak and a fierce debate on the way the media handled and reported the outbreak. The international journalists who attended the Conference pointed out that the biggest difference between the WCSJ 2015 and the previous conferences was the solid program that boldly identified a changing world as the theme. Important issues of science journalism were discussed in-depth at the Plenary 2 program, which consisted of the sessions What We Learned Covering the Ebola Epidemic, Working with Science Journals, and Citizen Science and Journalism. Also various workshops like the Meet the Editors session and another on data journalism provided a valuable networking opportunity for the science journalists, scientists and students. 115 Ⅳ. Accomplishments & Challenges Ebola Session Korea Science Journalists Association

120 Expanding Our Horizons! The Ebola session produced by Martin Enserink attracted much attention even before the opening of the Conference. The session featured journalists who had risked their lives to report on the crisis in Africa, and the experiences that they shared resonated with every person at the session. Martin Enserink invited Umaru Fofana of Sierra Leone, who was the first journalist to put the world s attention on the Ebola outbreak in Africa, to demonstrate how accurate, fast and courageous reporting contributes to tackling such a catastrophic crisis. At the press briefing, Khatra Karki, a journalist from Nepal shared, his story of the earthquake that struck his homeland. He asked the attendees to embrace the distraught nation with humanity. Chhatra Karki (Senior Corresponden, Nagarik Daily Newspaper, Nepal) 116 Ⅳ. Accomplishments & Challenges Meet the Editors, the highlight of the first day, was a workshop where science journalists, scientists and students could get hands-on experience in pitching a piece, and putting it up against the global standards of editors from major publications. Seven editors agreed on the importance of originality and a solid scientific foundation in an article. The also offered a variety of different suggestions on how to find stories, taking a unique angle towards an issue, and reporting techniques. The workshop was evaluated to have allowed the attendees to have a better and deeper understanding of science writing.

121 World Conference of Science Journalists Meet the Editors Another workshop led by Martin Enserink of Science, Ivan Oransky, an expert on medical ethics and the founder of Retraction Watch, Andrew Jack of the Financial Times, Ron Winslow of the Wall Street Journal, Andrew Revkin of the New York Times, and Rosie Mestel of Nature won rave reviews, and so did the plenary session on data journalism. The science journalism debate session produced by Peter Vermij was initially planned to have 15 participants in the discussion but more than 50 volunteered to join the discussion. Jae-eok Shim, the chair of the Organizing Committee, said, WCSJ 2015 taught Korean science journalists the vision, perspectives, and trends of the world science journalism community. On the other hand, it has given us a chance to say to science journalists worldwide that we are here and they should take note of Asia. He also pointed out that, Korean science journalism must take WCSJ 2015 as an opportunity to seek change. We can no longer be tied to the old way of doing things, saying, It s our way. And we cannot and must not depend on foreign news sources and simply reproduce their work. Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

122 Expanding Our Horizons! E. WCSJ 2015 raises the national status of Korea 118 Ⅳ. Accomplishments & Challenges Participant Registration Just like the slogan Expanding Our Horizons, WCSJ 2015 was a great success as 1,221 participants from 55 countries attended the Conference despite the fact that it was held at the height of MERS outbreak. Although transmission of the MERS virus in Korea was contained almost entirely to hospitals, the public perception of the outbreak presented a serious crisis for WCSJ The Secretariat received countless s and phone calls inquiring whether the Conference was going to be held or not. The Organizing Committee had to make an important decision. After many meetings with the Program Committee, they decided to go ahead with the Conference as planned. The Committee informed participants and media of their decision, encouraged participation, and sent out daily update s based on the latest information from government press releases. They also made arrangements with Seoul Asan Hospital to dispatch a medical team to be stationed at COEX throughout the Conference, and even set up a quarantine room.

123 World Conference of Science Journalists 2015 MERS Session They also put together a special session on MERS. The session was produced by Dong-chan Cho, medical reporter for SBS, and featured a panel of medical experts including Prof. Geunhwa Lee of Jeju Medical School, Prof. Sung-han Kim of Seoul Asan Hospital, and Dr. Gi-jong Hong of the Korea Society of Virology. The crisis that once threatened the Conference had become the most compelling topic of discussion among the journalists from around the world. The Organizing Committee s MERS response was largely successful in reassuring attendees only five pre-registered overseas participants decided not to attend the Conference. One international attendee said, We trusted MERS-related information provided by the Organizing Committee. They said we wouldn t have any problem as long as we followed the general epidemic preventive measures and we trusted them. Another said, We re happy to be in Seoul and not worrying about MERS. 119 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

124 Expanding Our Horizons! 120 Ulla Jarvi (Secretary General of FASEJ, Finland) Ⅳ. Accomplishments & Challenges Ulla Jarvi of the Finnish Medical Journal said, The information provided by the Korean government and the Organizing Committee helped me and other participants to have an accurate understanding of the situation. She added, In circumstances like these, providing accurate and timely information is very important. In that context, the MERS crisis has changed my perception of Korea.

125 World Conference of Science Journalists 2015 Ron Winslow of the Wall Street Journal, who was one of the members of the Program Committee, said, I m happy that the Conference was held as planned. If the Conference was canceled due to the MERS crisis, it would have not only affected the Organizing Committee but Korea as well. Many participants came to Seoul because they trusted the Korean government and their ability to handle the situation. That s the kind of country Korea is. Through this Conference, more people will know that Korea is not just a country that has accomplished rapid economic development but a country that has established a solid social system. 121 Ron Winslow (USA, WallStreet Journal) Ⅳ. Accomplishments & Challenges The MERS outbreak was the biggest crisis for WCSJ But because of the Korean government s epidemic control system and because the Organizing Committee promptly provided accurate information to the World Federation and the member associations, 1,221 participants were able to attend WCSJ In conclusion, Korea is a country with capable countermeasures to such epidemics, and the Organizing Committee sought to rely information as quickly as possible. In addition, the Committee s accurate assessment of the situation and their determination turned the crisis into an opportunity that helped boost Korea s image. Korea Science Journalists Association

126 Expanding Our Horizons! 3 Future Challenges A. Meeting the Global Standard 122 Ⅳ. Accomplishments & Challenges Although the Korean journalism community has long been aware of the need to invigorate and globalize itself, finding pragmatic and systematic ways to achieve that goal remains a challenge. There are very few if any public grants available to Korean reporters, so when a media outlet needs to send a journalist overseas to cover a story, it has to cover all expenses. That inevitably leads to a downturn in overseas assignments and causes Korea s science media to become isolated. Whether it s creating a coalition of media outlets or operating a joint association, the most important thing for Korean science journalism is to adopt an effective means to globalize. Ideally, global standards could be promoted by public journalism organizations like the Korea Press Foundation, but to do so, the government which controls the functions and activities of the Foundation must be willing to join the globalization effort. The global standard is a comprehensive standard that defines journalistic activities including story coverage and reporting, as well as journalism management. To adopt the global standard as our own criteria in science journalism, there must be state-level, systematic support that is based on the principle of providing support without intervention. In particular, the government can and should provide financial support and establish an information exchange support system using its diplomatic network and draft guidelines based on the values of freedom and diplomacy. The most important value of the global standard is carrying out journalism that is just, fair, and uninfluenced by the power of authority or money and the effort and actions by which that journalism is pursued.

127 World Conference of Science Journalists 2015 B. Expanding and utilizing network WCSJ 2015 made us realize the importance and urgency of expanding our human and systematic resource networks. We must turn this valuable experience we have acquired from the Conference into constructive energy that advances science journalism. For Korean science journalism, going out into the world and working together with and competing against international journalists is no longer optional it is mandatory. The hard work and commitment that went into WCSJ 2015 opened a gateway to the global community, and we must use it to communicate and exchange experiences with people around the world. In order for us to get actively involved in the global community and contribute to it, we must establish a system and network that meets the global standard. However, this is something that cannot be done by an individual media outlet or journalist. The most reasonable solution to globalizing would be encouraging international exchange through established science journalist organizations equivalent to KSJA to broaden and deepen the understanding of different cultures, languages, and perceptions. 123 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

128 Expanding Our Horizons! C. Establishing an action plan to invigorate science journalism 124 Ⅳ. Accomplishments & Challenges One of the most important values of WCSJ 2015 was to turn the spotlight on Korea and Asia, and the Conference is considered as a success in that context. Our next task is to use the success of the Conference as a driving force to bring together the resources of Asia. To realize this vision, the Organizing Committee had set up an Asia Conference Committee chaired by Byoung-mun Lee of Maeil Business Newspaper. Unfortunately, the Committee wasn t able to function as we had planned due to financial difficulties. However, it is clear that the board of the Association and the Organizing Committee reached consensus on the need of bringing together regional resources by forming an Asia Science Journalist Association. With the success of the first Conference held in Asia, it is now time for Asian science journalists to become active members of the global community through such an Asia Science Journalists Association. To this end, we have been sharing opinions with the science journalists of Japan, China, India and other Asian countries, and they have agreed to our plan and requested that we take the lead role. Mariko Takahashi of Asahi Shimbun, member of the Program Committee, said, The international weight of Korea, Japan and China is not light at all. However, it s too bad that we don t have any science journalism organization that represents Asia. It s proof that we have failed to achieve globalization within the region and to define the roles and functions of Asia in the global community. It s now time for Asian science journalism communities to come together and connect the circuit of communication, interchange and competition with the regional organizations of Europe, America and Africa.

129 World Conference of Science Journalists 2015 D. Social Consensus on the Advancement of Science Journalism and Science The World Conference of Science Journalists has been growing in size with each successive edition, and the host of the next conference, San Francisco, launched their Organizing Committee at an earlier stage than we had. It s encouraging to know that WCSJ 2015 helped to increase the world s interest in Asia and Korea. However, it wasn t without its challenges. The first was that businesses were not interested in the largest gathering of science journalists. This was also the case with the previous Conference in Helsinki. The Helsinki Conference was faced with a serious financial problem when Nokia bailed on its sponsorship due to their management crisis. Even the Seoul Conference was met by businesses largely with indifference. The reason why more companies in Korea didn t show interest in the Conference was that the notion of advancing science and science journalism is not established and there is no social consensus to tackle this issue. In addition, the businesses themselves may have had internal issues and a lack of corporate strategy. Of course, what needs to be addressed first is the social system that forces large international events to depend solely on corporate sponsorship. As Korea s national image rises, more international academic conferences will take place in Korea. But most of the organizations that are hosting the events are societies or non-profit organizations without sufficient financial stability, which increases the dependency on corporate sponsorship. In order to solve this problem, public funding must be established. However, the initial funding might also have to come from businesses. Receiving financial support from the government is another challenge as each ministry and party has different perspectives and criteria for providing financial support. 125 Ⅳ. Accomplishments & Challenges Korea Science Journalists Association

130 World Conference of Science Journalists 2015 Final Report Published by Jae-eok Shim (Chair of WCSJ 2015 Organizing Committee) Edited by WCSJ 2015 Organizing Committee Published on June 30, 2016 by WCSJ 2015 Organizing Committee and Korea Science Journalists Association Address #707 Korea Science and Technology Center, (Teheran Road 7 gil 22) Yeoksam-dong, Gangnam-gu, Seoul, Korea Tel Fax Designed by D&P Tel This publication is in copyright. No reproduction of any part may take place without written permission of Korea Science Journalists Association.

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