Using Twitter to Engage Nurses in Policy Debate to Inform Health Strategy

Transcription

1 Source: Google images, Credit: Scrubesmag.com Using Twitter to Engage Nurses in Policy Debate to Inform Health Strategy Siobhán O Connor, Lecturer Edinburgh Napier University, United

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3 Health policy can be designed with little input from nursing staff creating gaps between practice and policy that impact patient care (Gebbie et al, 2000) Clinical and organisational expertise of nurses could add value (Ferguson, 2001) Few practicing nurses engage in policy development due to numerous barriers (Toofany, 2005) 3

4 1) Explore views on how nursing needs to develop in Scotland 2) Examine the use of social media to engage nurses in health policy discussion 4

5 #CNOScot tweets captured using NCapture software Thematic analysis (on NVivo) & descriptive statistics using 5

6 No Hashtag (#) Frequency 64 people took part in #CNOScot chat 444 tweets posted Mainly nurses (n=39) and people/org from Scotland (n=52) that participated Reached 9,095 on social media (O Connor et al, 2017) 1 #CNOScot #mhimprove 5 3 #nurses 4 4 #research 3 5 #education 3 6 #eolc 2 7 #IT 2 8 #NAHSCP 2 9 #nursing 2 10 #technology 2 Table 1: Top 10 hashtags used Figure 1: Word Cloud of Top 100 words using during Twitter chat 6

7 roles blending AP skills in primary care & older people s care essential to support future community care - Participant 46 Technology & Informatics we have to put effective mobile IT at the centre of our vision Participant 47 (O Connor et al, 2017) Need to blend aspects of general and mental health nursing and remove silos to ensure relationship based case - Participant 41 Advanced Practice Mental Health Key Themes Education Research It is in pre reg & then not used post reg. The culture is about audit & not research - Participant 49 We must look to see how to tear down the hospital walls and have students in community as the norm yes key - Participant 7 7

8 Benefits Quick & easy to use Open, inclusive discussion with instant results Twitter themes reflect other methods Permanent digital record for transparency Analytics easy to generate Drawbacks Source: Google images, Credit: Not everyone is on Twitter & Digital Divide Limited by 140 characters & fast pace of conversation Concerns over professional behaviour Potential for unsavoury content Analytics can be misleading 8

9 Step 1: Review Review internal policies and external guidance on appropriate use of social media (NMC, 2015). Step 2: Plan Design social media engagement plan i.e. objective, audience, recruitment, platforms to use, hashtag and branding, facilitate online discussion, metrics for evaluation, dissemination. Step 3: Source Acquire additional expertise in running social media campaigns and generating analytics if necessary. Step 4: Engage Run the social media campaign, assess its outcome and impact, share the results with relevant stakeholders. 9

10 Social media is a popular communications tool Quickly reach & connect with people to gauge opinions Could help inform policy development Limitations Secondary analysis of data Small sample & short timeframe Some Tweeters more active (bias) Future Research Source: Google images, Credit: Compare Twitter with other social media platforms Explore online social networks impact on policy discussion 10

11 Ferguson, L. S. (2001). An activist looks at nursing's role in health policy development. J Obstet Gynecol Neonatal Nursing 30: Gebbie, K. M., Wakefield, M., & Kerfoot, K. (2000). Nursing and health policy. Journal of Nursing Scholarship, 32, Nursing and Midwifery Council (2015) Guidance on using social media responsibly. NMC, London. Available at: O Connor, S. (2017). Using social media to engage nurses in health policy development. Journal of Nursing Management in press. Toofany, S. (2005). Nurses and health policy. Nursing Management, 12,

12 Source: Google images, Credit: 12

13 Siobhán O Connor, B.Sc., CIMA CBA, B.Sc., RN, FHEA Siobhán O Connor is a Lecturer in Nursing at the School of Health and Social Care, Edinburgh Napier University, United Kingdom. She has a multidisciplinary background with honours B.Sc. Nursing and B.Sc. Business Information Systems. She teaches nursing and informatics at undergraduate and postgraduate level and is a Fellow of the Higher Education Academy. Siobhán is currently completing her doctorate at the University of Glasgow, exploring patient and public engagement and enrolment in digital health. She is a member of the Royal College of Nurses (RCN) ehealth Forum, the European Federation for Nursing Informatics, the American Nursing Informatics Association (ANIA) and the RSE Young Academy of Scotland. School of Health and Social Care, Edinburgh Napier University, Edinburgh, UK Tel: +44 (0) , S.OConnor@napier.ac.uk Profile: 13