Job Description and Person Specification. Campaigns and Digital Officer Head of Campaigns and Digital Salary:

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1 Job Description and Person Specification Job Title: Campaigns and Digital Officer Reports to: Head of Campaigns and Digital Salary: 38,678 full-time, plus up to 5% employee matched pension contribution Date call released: 1 May 2018 Deadline for applications: Monday 21 st May 2018 by 9am Start date: ASAP Duration: 12 month fixed term full-time contract. About Reprieve Reprieve is a UK charity with an international reach, founded in 1999 by human rights lawyer Clive Stafford Smith. We use strategic interventions to end the use of the death penalty globally, and secret prisons and state-sanctioned assassinations in the context of the so-called war on terror. Through a combination of investigation, litigation, and education, we assist those accused of the most extreme crimes, such as acts of murder or terrorism, as it is in such cases that human rights are most likely to be jettisoned or eroded. The prisoners that we assist typically cannot find advocates elsewhere. Reprieve focuses on cases involving the world s most powerful governments, especially those that should be upholding the highest standards when it comes to adherence to human rights. Reprieve utilizes three cross-cutting strategies for the enforcement of human rights: Investigation: we deploy investigators around the world to uncover the facts -- facts that could make a difference in an individual case or expose the frailties of an entire justice system. Litigation: our in-house lawyers, associate fellows and pro-bono legal partners assist prisoners facing execution at the hands of the state, or those imprisoned outside the reach of the law in the war on terror. We concentrate on cases with the potential to have a wider impact on law or policy. Public Education: Reprieve is broadening the debate about human rights abuses surrounding the death penalty and the War on Terror - educating the public, shifting the narrative, promoting best practices, and bringing new voices to the discussion.

2 Reprieve s main office is based in London, UK. Reprieve also supports full time Reprieve Fellows, who work as lawyers, investigators and advocates in different countries. Reprieve works with partners in jurisdictions globally, including Non-Governmental Organizations (NGOs), government officials, individual lawyers and human rights defenders, as well as individual, corporate and foundation funders. How to Apply To apply, please submit a CV and covering letter, setting out how you are suited to the role, to applications@reprieve.org.uk by the date above. Please ensure your has the subject heading Campaigns and Digital Officer, and that all attachments are sent in PDF format with your name in the document title. Please confirm in the body of your that you have the right to work in the UK. Interviews for shortlisted candidates will be held in Central London. Campaigns and Digital Officer Reprieve is looking for a Campaigns and Digital Officer to join our fast-moving and creative Campaigns Team. You will be at the heart of Reprieve s public-facing work, using your creative and technical skills to help us achieve our ambitious goals. You will be joining our team at a key point in the development of our digital programme, in which we are focussing on list growth in a post-general Data Protection Regulation (GDPR) world and looking to double our digital fundraising income over the next three years. Working with and reporting to the Head of Campaigns and Digital, and working closely with our other Campaigns and Digital Officer, you will be a great organiser with experience in digital campaigning, digital marketing, digital fundraising or digital content creation. You will have great communication (including written) skills, design skills and technical skills. You will be passionate about engaging people in human rights work and furthering Reprieve s mission. And you will be experienced at reviewing data and using it to assess your progress in achieving the goals set out for this role. The Campaigns and Digital Officer s main duties include: Creating multimedia digital content across a variety of online platforms. Preparing copy for Reprieve s website, fundraising and campaign s, social media pages, Facebook ads and campaigns. Working closely with Reprieve s Casework and Communications teams to get the information required on Reprieve s casework to run a successful digital programme. Working closely with Reprieve s Communications and Casework teams to create effective public campaigns that support both casework objectives and the

3 objectives of the digital programme and, more broadly, the objectives of the Development and Outreach Team. Supporting the Head of Digital and Campaigns to deliver on the team strategy. Reporting to the Head of Digital and Campaigns on progress as against the team s operational plan and the organisation s fundraising strategy. Inputting into the collation and analysis of data around Reprieve s fundraising campaigns, in order to monitor and evaluate the effectiveness of the digital programme, and assisting with reporting to the Development and Outreach Team on progress against targets. Responsibilities The Campaigns and Digital Officer will be responsible for the following activities: 1. Website and social media Assisting with maintaining and improving the website and Reprieve s social media pages. Regularly creating digital content in the form of writing, video and graphics. Drafting and editing copy for website content, fundraising and campaign s, social media content, Facebook ads, and campaigns. Building engaging campaign pages, fundraising pages, s and supporter journeys using Blue State Digital (BSD) Tools. Ensuring that all information on Reprieve s website and social media pages is accurate and up to date and that new information is added on a regular basis. Coordinating with our external web developers to ensure the smooth running, maintenance and on-going development of our website, and assist the Head of Campaigns and Digital to track expenditure in this area. Supporting the Head of Digital and Campaigns in scoping out any new software, addons or support services to ensure that the website and social media is as effective as possible. Supporting the Head of Digital and Campaigns in future major projects such as the investment in a new website, or the roll out of new campaigning technology. Assisting with SEO and Google Ads 2. Campaigns Generating ideas and new tactics for our campaigns and fundraising work to ensure we hit our ambitious goals. Creating and delivering regular, effective fundraising campaigns, for both one-off and regular donations, and contributing to a fundraising strategy that will enable us to reach our goal of doubling digital income over the next three years. Working with teams across the organisation to create effective public campaigns, including attending brainstorming and planning meetings.

4 Managing campaigning and fundraising projects from start to finish, working with the Campaigns Team and other relevant sections of the organisation, and using Trello. Supporting the Head of Digital and Campaigns to keep the Development and Outreach Team, Campaigns Team, and other teams up to date about the campaign programme, ensuring that it is well coordinated and delivered in a way that is complementary to our other outward facing work. Testing, monitoring, analysing and optimising our campaign pages, fundraising pages, s and supporter journeys. Feeding back data about the effectiveness of campaigns to the Database Officer and Development and Outreach Team. 3. Planning, resources, monitoring and evaluation Inputting into the collation and analysis of data around Reprieve s fundraising campaigns, in order to monitor and evaluate the effectiveness of the digital programme, and assisting with reporting to the Development and Outreach Team on progress against targets. Supporting the Head of Digital and Campaigns in managing relationships with third party providers, tracking their performance, and working to relay any relevant information regarding contracts and expenditure of the digital and campaigns budget to the Executive Director, Operations Team and Finance Manager. Assisting the Digital and Campaigns Team with developing and improving the tools it has or acquires in order to help implement its strategy. Assisting the Head of Digital and Campaigns with supervising any paid fellows or interns in the team. 4. Other Assist with any other tasks as required by the Head of Digital and Campaigns. Key Contacts Reporting to the Head of Digital and Campaigns, the Digital and Campaigns Officer will work closely with the other Digital and Campaigns Officer, the Deputy Director of Advocacy, the Head of Communications, and the Head of Development and Outreach. Length, Salary and Location The role is a 12 month fixed term contract. The salary is 38,678 per annum less any required deductions for income tax and national insurance. Please note that Reprieve is proud to operate a 33% pay ratio between the highest and lowest salaries at Reprieve. This means that our pay is transparent and non-negotiable. However, we are a flexible employer and offer a range of non-financial benefits to employees. The position will be based in the London office. Applicants must be eligible to work in the UK. Reprieve is an equal opportunity employer.

5 Person Specification CRITERIA Essential Desirable A genuine interest in human rights and a commitment to Reprieve s goals Eligible to live and work in the UK Brilliant organiser of yourself and others Excellent copyrighting, communication and editing skills At least one year of experience working in digital campaigning, digital marketing, digital fundraising or digital content creation Experience of creating engaging digital content for a variety of audiences, including copy writing, images, and other types of content Experience of drafting and building fundraising campaigns using digital platforms like BSD tools Enthusiasm for working creatively and coming up with new ideas Being comfortable working in a fast-paced organisation Enthusiasm for, and ability to, create content in-house and on a small budget Experience of analysing data to inform strategic decision-making Experience of working within a team, including familiarity with sign-off processes and excellent judgment when consulting with team members Experience using digital tools to achieve campaigning objectives Experience planning supporter journeys A good understanding of online user experience and how to improve it

6 Experience drafting and managing Facebook adverts Knowledge of testing and optimisation Ability to use design software (Indesign/Photoshop/Illustrator) Knowledge of HTML, CSS or JavaScript Working knowledge of General Data Protection Regulation (GDPR) regulations