Celebrate the Spirit of Giving

Transcription

1 Community Report US Highway 1 Rockledge, FL Physician Referral Nurse Advice Line (after-hours) Volunteer Services Cape Canaveral Hospital Holmes Regional Medical Center Palm Bay Community Hospital Hospice of /Bright Star Employment Opportunities Foundation Celebrate the Spirit of Giving Community Report 2006

2 MESSAGE FROM THE PRESIDENT/CEO & CHAIRMAN OUR MISSION The mission of is to improve the health of individuals within our communities through disease prevention, health education, and the delivery of quality healthcare services., as a private, not-for-profit organization, is community-based and governed, with a commitment to the principles of quality, value and service without regard to financial status. Our annual report to the community offers an opportunity to share valuable information about our accomplishments, goals, and priorities, as well as about the people, services, and facilities that set apart as more than a leading hospital system and health plan. The theme of this year s report, Celebrate the Spirit of Giving, reflects our record of giving back to the Space Coast our shared community because, after all, we believe good health is itself a gift. More than a decade ago, in creating Health First, we set out to ensure that our community s residents have access to the resources required for good health. Transforming this mission into a reality required community support, teamwork, and most importantly, a clear vision. As part of this vision, we understand that good health requires modern facilities equipped with state of-the-art technologies, skilled healthcare Sincerely, professionals delivering quality care, and a network of support services that provides necessary assistance and encouragement in times of need. As we work to deliver these ingredients for good health, our community s needs are changing. And as a not-for-profit organization accountable to all members of our community, we change too, always striving to meet new demands and developing programs that enable us to give back. This report is designed to provide you with a better understanding of the philosophy, as well as offer information about the many resources we re proud to share with the residents of Brevard County. As we continue to lead the way for health care on Florida s Space Coast, we celebrate the spirit of giving to you, our community. Michael D. Means, FACHE President & CEO, Nick Pellegrino Chairman, Board of Directors 1

3 at a Glance Our Boards of Directors 2 Our Team 6,000-plus associates 2,000-plus volunteers 1,000-plus physicians on medical staffs Hospitals Cape Canaveral Hospital (150 beds) Holmes Regional Medical Center (514 beds) Palm Bay Community Hospital (60 beds; expanding to 100 beds) Viera Hospital opening 2009 (100 beds) Health Plans The region s leading health plan offers a variety of health insurance options to commercial employers of all sizes. In addition, Health Plans offers four Medicare Advantage health plans, each with Medicare Part D prescription drug benefits. Combined, the plans provide coverage to more than 72,000 residents of Brevard and Indian River Counties. Physicians The Physicians medical group includes more than 60 physicians with offices located throughout the Space Coast region. Doctors with specialties including family practice, neurosurgery, gynecology, plastic and reconstructive surgery, geriatrics, radiology, general surgery, and others address community needs and work in s hospital Emergency Departments and Holmes Regional Trauma Center. Additional Services & Facilities Bright Star Center for Grieving Children & Families East Central Florida Memory Clinic First Flight Aging Institute Developmental Clinic Diagnostic Centers (Melbourne and Merritt Island) Home Care Leeza s Place Medical Equipment Medical Rehabilitation (Melbourne, Merritt Island, Palm Bay, Suntree) Pain Management Private Duty Sleep Center Wound Management Holmes Regional Trauma Center Hospice of Pro-Health & Fitness Centers (Melbourne, Merritt Island, Palm Bay, Viera opening 2007) William Childs Hospice House On behalf of everyone at, we extend a special thank-you to the members of our Boards of Directors. Your hard work and continued support are essential to fulfilling our mission. Board of Directors Nicholas E. Pellegrino, Chairman William T. Brennan,Vice Chairman Allen S. Henry, PhD,Treasurer Russell E. Fischer, Secretary Michael V. Gatto, Past Chairman Brian J Bussen Catherine A. Ford Larry F. Garrison A.Thomas Hollingsworth, PhD Michael D. Means Cape Canaveral Hospital Board of Trustees Russell E. Fischer, Chairman Nicholas E. Pellegrino,Vice Chairman Kevin Steele,Treasurer Tony Hernandez III, Esq., Secretary Robert L. Bashore, MD, CCH Medical Staff President Brian J Bussen James E. Carter, MD Judith A. George George W. Lewis Kevin Pruett Jeffrey C. Stalnaker, MD R. Roy Wright Foundation Board of Directors Patrick T. Biddix, Chairman Dale Dettmer,Vice Chairman Gene Bjerning,Treasurer Evelyn Foster, Secretary Wendy Brandon Mike Chaplin Debbie Cherin Carl Coddington, Jr. Linda Coleman Catherine A. Ford Larry F. Garrison Pamela A. Gatto Emmee Harmon-Hanna Mark Hobbs Rhonda Lee Robert Mandel, MD Gene McCarthy Michael D. Means Tibor Menyhart Chris Norton Patricia Pruitt Charles Ragland Turmy Lum Sieveking John Stark Kevin Steele Nancy Taylor Rick Theisen Mindy Thompson Jean Turner Health Plans Board of Directors Rodney S. Ketcham, Chairman Larry F. Garrison,Vice Chairman Robert C. Galloway,Treasurer Jerry Senne, Secretary Andrew M.Atkinson, MD Richard N. Baney, Jr., MD William T. Brennan Rosemary D. Laird, MD Richard M. Levine, MD Michael D. Means Nicholas E. Pellegrino Basil C.Theodotou, MD Physicians Board of Directors Russell E. Fischer, Chairman Larry F. Garrison,Vice President A.Thomas Hollingsworth, PhD, Treasurer R. Roy Wright, Secretary Brian J Bussen Timothy P. Laird, MD Gail Schuneman Holmes Regional Medical Center and Palm Bay Community Hospital Board of Directors Catherine A. Ford, Chairman James C. Shaw, 1st Vice Chairman A.Thomas Hollingsworth, PhD, 2nd Vice Chairman William C. Potter, PhD,Treasurer Martin W. Isenman, MD, Secretary William T. Brennan Harry L. Deffebach, PhD Pamela A. Gatto Christopher S. Kennedy John McKinney, MD, HRMC Medical Staff President Vinay Mehindru, MD, PBCH Medical Staff President Gail Schuneman Hospice of Health First Board of Directors John Thistle, Chairman Patricia Pruitt,Vice Chairman Lou West, Secretary/Treasurer Edward Andre Stephen Batchelor Michael Brownlie Robert Bruckart Madeline Childs Sally S. Gray Christopher S. Kennedy Michael D. Means Robin Petersen R. Roy Wright Leonor Zies, MD 3

4 GUIDED BY A PHILOSOPHY OF GIVING The gift of good health begins with extraordinary people dedicated to providing quality care and promoting wellness. Whether it s physicians dedicated to treating patients or support services for individuals and families, s efforts have gone a long way toward helping create a healthier community for all. As a not-for-profit organization, we believe these efforts demonstrated by our employees and community partners will lead to the long-term improvement of our community s health. As our mission states, we are committed to improving our neighbors health through disease prevention and education, and by delivering quality healthcare services, without regard to financial status. We are committed to giving back. s Wilma Warriors enjoy their homecoming after helping South Florida hospitals hit hard by Hurricane Wilma last year. 4 Volunteers More than 2,000 volunteers provide valuable services to s three hospitals, the Health First Diagnostic Centers, the Developmental Clinic, Pro-Health & Fitness Centers, and Hospice of, including the Bright Star Center for Grieving Children & Families and the William Childs Hospice House. For more information about volunteer opportunities, call at Cape Canaveral Hospital; for Holmes Regional Medical Center and Palm Bay Community Hospital; or for Hospice/Bright Star. 5

5 On any given day, you ll find members of our team contributing to this mission through a number of initiatives. On-call physicians make home visits to elderly patients through our special Care Level Management program offered by Health Plans; our sponsorship of Operation NOW helps prevent teen driving deaths by instructing young drivers about road safety; and the Brevard Health Alliance supported by delivers quality health care to patients who require financial assistance. At, our parallel goals to 1) improve health and 2) give back to our community guide everything we do. Reflected in all of our programs and services and accepted as essential to the delivery of quality care by each member of our team these goals are woven into the very fabric of. After-hours Nurse Advice Providing health care through our hospitals, physicians, and health plans barely scratches the surface of Health First s role in supporting Brevard County s good health. Beyond our doors through dozens of free programs and affiliations with partners in charitable care we re giving hope and help that keep us all healthier. Larry F. Garrison Executive Vice President & COO offers... Have you ever wished your physician s office was open evenings and on weekends? Finally, there s an after-hours source for personalized medical advice: s Nurse Advice Line. Operational on weekdays after normal business hours and weekends, this free, confidential resource is staffed by registered nurses who will speak with you, evaluate your medical needs, and advise you based on standardized national adult and pediatric health guidelines. Next time you re in need of after-hours advice, call and speak with a nurse. Free Physician Referrals How many times have you asked the question, know a good doctor? Realizing the benefits of a well-informed physician referral, we created a free service that helps Brevard residents find the doctor who s right for them. When you access our physician referral service, a professional will assist you in choosing a doctor based on medical specialties, office locations, insurance coverage, and your personal preferences. We ll even help you schedule an appointment. Call our referral service today at

6 LENDING SUPPORT IN TIMES OF NEED Quality care requires more than exceptional environment. Leeza s Place treatment for sick or injured patients. That s is a resource center offering programs that why also offers support support educate, empower, and energize both for healthier bodies, support for healthier caregivers and patients diagnosed with minds, and support for healthier spirits to memory disorders. Other services are available all members of our community. Through to all members of our community, such as the unique programs, we provide assistance to after-hours Nurse Advice Line, a free resource patients and families in need. In addition, we set up to provide medical advice during educate and increase awareness about specific non-business hours. diseases and health issues. We encourage you to take advantage of these No matter the goals, the mission valuable resources. Doing so may lead to drives every program we offer. Some services your own good health. are geared to a particular audience, like the Infant Developmental Clinic that provides assessment and treatment to enhance the development of newborn babies through two years of age in a warm and nurturing When I first decided to volunteer my time to Bright Star, I was hopeful my efforts would make a difference to these kids who really needed extra emotional support. After a few months, however, I realized these kids had profound insights to share. Yes, I was helping them, but they were helping me, too. All children who are hurting should attend Bright Star. SPOTLIGHT: Bright Star A Shoulder for Grieving Children John Thistle, Hospice of Board Chairman, and Lacie Morgan at Camp Bright Star. The loss of a parent or loved one can be a life-changing event, especially for a child. For many of these children, the best gift is a simple one a shoulder to lean on during this time of great need. Recognizing the value and necessity of a support system for grieving children, developed Bright Star, an innovative program located in Melbourne that provides support for kids ages three to 18 as they face the loss of a loved one. Mary Eason Volunteer Bright Star Center for Grieving Children & Families The Bright Star program s team of professionals, counselors and volunteers facilitates support groups and workshops, and operates a special camp designed just for grieving children. 8 9

7 Opening Doors to Exceptional Health Care Delivering high-quality care requires identifying and meeting the dynamic needs of our growing community, including the improvement and expansion of our services and facilities. Currently, a $131 million expansion is underway at Holmes Regional Medical Center. Slated for completion in October 2006, the new facilities will include a brand new Emergency Department and Trauma Center, an increased number of private rooms, and the new Heart Center. The New Heart Center at Holmes Regional Medical Center The Heart Center will double the size of Holmes while serving as home base for the Heart Institute, a system-wide initiative that boasts the latest inpatient and outpatient technology to be found anywhere in the region. Holmes new 43,000-square-foot Emergency Department will improve access to emergency care for the more than 60,000 patients who pass through its doors each year. And, because more than half of Holmes emergency cases are heart-related, we re situating the new Emergency Department near our nationally-recognized cardiac care center. By locating these services in close proximity to each other, we will enhance the experience for patients and their families and visitors. The Holmes expansion reflects s commitment to ensuring Brevard County s healthcare needs are met and exceeded. With the the state s number one ranked heart program, the region s only trauma center, and state of-the-art technology, Holmes is the epicenter of the Space Coast s healthcare community. As such, we recognize we have a responsibility to keep pace with the changing needs of our community, and this expansion does just that and more! Chris Finton, MD Medical Director of the Heart Institute and Vice President of Medical Affairs for Holmes Regional Medical Center 10

8 GIVING BACK BEGINS WITH OUR PEOPLE 12 The 6,000-plus associates, 1,000-plus medical staff and board members, and 2,000-plus volunteers who make up the team stand on the front lines of our commitment to give back. Generously caring for patients and reaching out to our neighbors, their efforts reveal the very heart of s mission. In an effort to create opportunities for our team members to give back, we ve developed a series of initiatives that encourage charitable giving on the part of our employees. Through these programs our associates donate their time, professional skills, and in some cases, their money all in the name of improving our community s health. Perhaps one of the best examples of our employees generosity is the EAGLES program, which stands for Every Associate s Gift Leaves Everlasting Spirit. This initiative, which has helped raise $600,000 since its inception, encourages associates from all areas of to contribute to educational and fundraising efforts. SPOTLIGHT: Brevard Health Alliance Hope for Those Who Need it Most Ensuring medical care to all members of our community is at the core of our commitment as a not-for-profit healthcare system. In 1991, Holmes Regional Medical Center provided the leadership and financial resources to establish H.O.P.E., a system of free clinics and mobile health teams providing critical medical care, medications, and access to 110 volunteer specialty physicians for those who would otherwise go without. The individuals served by H.O.P.E. through the last 15 years are not only the homeless, but are also our neighbors and friends who have fallen on hard times. Our commitment to our community s health further motivated to explore model programs for expanding critical health services and creating access for 70,000 uninsured individuals. The creation of the Brevard Health Alliance, our county s only Federally Qualified Health Center, provides these members of our community with a medical home. This entity is the direct result of leadership, commitment, and the financial support of. With our ongoing contribution of $3 million in cash and in-kind services, this newly created not-for-profit will ensure the availability of these critical services for years to come. Since the creation of Brevard Health Alliance, 6,000 patients have accessed more than $1 million in discounted medical care and $2 million in free wholesalepriced medications. Further, our network of specialty physicians has treated 2,000 patients free of charge. Thanks to Brevard Health Alliance, everyone in our community has access to the care they need. The patients I treat at the Brevard Health Alliance could not be more appreciative. I m proud I have chosen this program and the people it serves as a priority in my life. Danielle Boucher, MD Physician Volunteer Brevard Health Alliance 13

9 Other giving initiatives arise as the needs of our community change and as our world changes. Early last year, associates donated more than $32,000 in the name of tsunami relief. Months later, several Health First employees donated their time and money to the relief efforts following Hurricanes Katrina and Wilma. In the end, our associates contributed more than $60,000 to storm relief. These examples highlight how our associates give back. However, our employees do their part 24 hours a day, 365 days a year. It s the very nature of their profession. From laboratory technicians in our hospitals and nurses at our William Childs Hospice House, to exercise specialists in our fitness centers, to physicians who volunteer their time through the Brevard Health Alliance, the people of give back every day Community Benefits The 2006 EAGLES Steering Committee. It s our family s mission to provide healthcare services that improve the health and well being of the entire community, including those least able to afford these services. The generosity of our associates is inspiring. Every day at work, they demonstrate deep compassion and true excellence with their patients and customers. Even more telling are the substantial contributions to our community they make on their own time. They consistently go above and beyond by generously sharing their time, their money, and their hearts with those in need. All of us in Brevard County are blessed by their ability to positively transform lives, both at work and throughout our community. Robert W. Suttles Vice President of Human Resources In fiscal year 2005, : Provided more than $125 million in charity care and care for those unable to pay. Assisted cancer patients with medications and cancer treatments valued at $600,000 through our Cancer Assistance Program. Gave more than 1,400 flu shots to members of the community. Donated more than $100,000 in direct monetary support to other charitable organizations in our community. Provided support for Brevard Health Alliance exceeding $1.8 million. Also during 2005, associates: Pledged more than $230,000 for local United Way agencies. Contributed more than $60,000 to the American Red Cross to help victims of Hurricanes Katrina and Rita. Participated in gift-giving to local Adopt-a-Family and Brevard County Foster Children s holiday programs. Walked or jogged in fundraisers for the American Cancer Society, American Heart Association, American Lung Association, Juvenile Diabetes Research Foundation, Leukemia & Lymphoma Society, March of Dimes, and National Multiple Sclerosis Society, among others. Sent care packages for U.S. soldiers in the Middle East through the Adopt-a-Soldier Shoebox Program. Participated in medical missions in Central and South America. Donated more than $87,500 through our employeegiving program called EAGLES (Every Associate s Gift Leaves Everlasting Spirit) that was used in 2005 to: - Print 15,000 domestic violence handbooks - Purchase glucose monitors and supplies for qualifying patients with diabetes - Provide scholarships for children to attend the Bright Star Camp (a program of Hospice of for children who have suffered the loss of a loved one) - Sponsor the Life: Keep It Going Conference and other transplantation and donor awareness programs - Produce the annual Tiger Team calendar promoting organ and tissue donation - Provide funds for transplant patients to attend the International Transplant Games - Support the Center for Child Development - Support the William Childs Hospice House 14 15

10 COMMITTED TO QUALITY COMMITTED TO YOU For more than a decade, has focused on setting the standard for quality health care on Florida s Space Coast. In fact, delivering the best care possible to all members of our community is our top priority. In this pursuit, we equip our hospitals with state of-the-art medical technology; we recruit healthcare professionals who are among the top leaders in their fields; and we work to ensure our facilities are comfortable and accessible to all members of our community. Our ability to give quality care requires ongoing investment in both our physical resources and our human resources such as the VitalWatch electronic intensive care unit (eicu ) program. Hospice of Volunteers Phyllis Conwell, Marge Turner, Wayne McLaughlin, Mary Oliver, and Nell Clavette. SPOTLIGHT: VitalWatch Keeping a Watchful Eye on Our Patients For critical care patients in our hospitals, a life-saving gift is around-the-clock medical attention. To add an extra level of patient care, implemented the VitalWatch electronic intensive care unit (eicu ) program for each of our three hospitals in Combining state of-the-art telemedicine technology, computer software, and 24/7 electronic monitoring, our board-certified critical care physicians and specialized nurses monitor up to 62 patients in the intensive care units (ICUs) from a central location outside the hospitals. By adding VitalWatch s additional layer of care, patients receive critical medical attention when they need it. Currently, all three of s intensive care units located at Cape Canaveral Hospital, Holmes Regional Medical Center, and Palm Bay Community Hospital utilize VitalWatch technology. Since its opening in 2004, the VitalWatch program has resulted in a 30 percent reduction in ICU mortality. 16 eicu is a registered trademark of VISICU, Inc. 17

11 In addition to programs like VitalWatch, during the past year we invested millions of dollars into a range of initiatives to improve Brevard County s healthcare infrastructure. From a dramatic renovation and expansion of Holmes Regional Medical Center, to the ongoing improvement of our medical technology, our dedication to meeting Brevard s healthcare needs no matter how complex sets us apart as our community s healthcare leader. We are also working with other area hospitals and the Brevard County Health Department to form a Health Information Network to support privacy-protected data sharing. This initiative, which was made possible by a grant from the Agency for Health Care Administration, focuses on the development of a web-based system that will provide physicians and other healthcare practitioners 24-hour electronic access to a patient s current medical information. SPOTLIGHT: Viera Health Park Compassion is the basis for everything we do. We are leaders in clinical excellence, but we are people first people with a heart for serving others. There is not a more personal, more intimate service than health care. Our patients are not diagnoses; they are mothers, fathers, sons and daughters who we treat as if they were our own. Our relationship with our patients and the trust they place in us is everything. The Next Chapter in Health Care There s a new health park on the horizon in Viera, one of the fastest growing regions in Brevard County. The initial phase of this state of-the-art complex is scheduled to open in December 2007 and will include a 75,000-square-foot Pro-Health & Fitness Center, diagnostic facilities, rehabilitation and urgent care services, and an office building for physicians. The second phase, tentatively slated for completion in 2009, will be home to Viera Hospital, which will include 100 beds, all-private rooms, a full-service Emergency Department, and additional office space for physicians. In addition to expanding the capabilities of, the complex will create hundreds of new jobs here in Brevard County. Phase One Scheduled for completion in December 2007 Project will generate approximately 235 new jobs Facilities will include: a fitness center, diagnostic and rehabilitation services, urgent care, and a physicians office building Phase Two Groundbreaking scheduled for 2007; opening scheduled for 2009 Project will generate several hundred new jobs Facilities will include: a hospital with 100 beds (84 acute-care beds; all-private rooms), a full-service Emergency Department, and additional office space for physicians Valerie Holloway Vice President of Customer Service The facility s inland location will also provide a vital shelter for patients displaced by hurricanes and other natural disasters. For more information, visit our website at

12 Highlights May 2005: and American Heart Association Join Forces presented the American Heart Association with $150,000 to save lives in Brevard County through Automated External Defibrillator (AED) placement and training in public and business facilities throughout Brevard County. September 2005: Growth in its Employee Campaign United Way presented with one of its highest campaign honors a Campaign Excellence Award for achieving significant growth in its employee campaign initiated this month. Employees pledged $230,000, a 56 percent increase from the previous year. October 2005: Expanding Holmes: New Birth Suites Open Holmes Regional Medical Center s new Birth Suites feature 22 private, exquisitely appointed post-partum rooms with views of the Indian River. Complemented by our Neonatal Intensive Care Unit (NICU), the unit boasts seven special care rooms, eight labor/delivery rooms, two C-section rooms, and 14 nursery beds. October 2005: Holmes Regional Medical Center Ranked #1 in Florida for Cardiac Services According to a study released by HealthGrades, one of the nation s leading providers of independent hospital ratings, Holmes Regional Medical Center and Palm Bay Community Hospital ranked #1 in Florida and in the top five percent nationally with multiple five-star ratings for clinical excellence in cardiac services. November 2005: Cape Canaveral Hospital Installs New Cardiac Catheterization Suite This new suite includes two procedure rooms with the most advanced digital imaging platform available. Also included is a four-bed recovery and holding area, with each bay featuring a customized computer that allows the physician to review catheterization films with the patient and family members immediately following a procedure. January 2006: Offers Online Services became the first healthcare organization in Brevard County to offer full-service, electronic transactions over the Internet. In keeping with our commitment to making customer service a focus in 2006, we implemented a new system that allows consumers to complete pre-registration, request outpatient scheduling, and pay their bills, all from the comfort of their home using the Internet. February 2006: Ranked Among the Nation s Top 100 Healthcare Networks For the third consecutive year, was ranked as one of the top 100 Integrated Healthcare Networks in the U.S. by the Verispan IHN Rating System, the nation s premier rating system for local and regional non-specialty, integrated healthcare networks. Ranked 51 st out of 566 facilities across the country, Health First was evaluated on its performance, degree of integration, and critical success factors. March 2006: Board Approves $68 Million Expansion Plan for Palm Bay Community Hospital The hospital s Board of Directors approved a $68 million expansion plan for Palm Bay Community Hospital that will make it the largest construction project in that community s history. The expansion, set for completion in 2008, will more than double the size of the hospital and feature 40 new, all-private inpatient beds and an expanded Emergency Department with 10 new observation beds. April 2006: Health Plans Earn Excellent Rating For the first time, Health Plans earned an Excellent rating from the National Committee for Quality Assurance (NCQA) the top distinction awarded by the nation s leading organization dedicated to assuring quality in managed health care. This rating evaluates health plans in areas ranging from member services, to access, to quality care. May 2006: Palm Bay Community Hospital Wins VHA Leadership Award The 2006 VHA Leadership Award for Clinical Excellence, awarded to Palm Bay Community Hospital, honors organizations that have differentiated themselves around national performance standards through the implementation of Rapid Response Teams. Our Supporters As a not-for-profit organization, we rely on the generous benefactors from the community who support our efforts through their time and/or financial contributions. To learn how you can make a donation, call the Foundation at or visit Fiscal Year 2005 Totals Hospital admissions...39,590 Births...3,093 Emergency Department visits...119,173 Trauma patients...3,083 Surgeries...20,917 Medical staff members (physicians)...1,070 Home Care visits...88,403 Call Center calls answered...1,010,406 20