Non-deal Road Show Presentation

Transcription

1 Non-deal Road Show Presentation Zhaopin Limited July

2 Safe Harbor Statement and Disclaimer This presentation contains forward-looking statements made under the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of These forward-looking statements can be identified by terminology such as will, expects, anticipates, future, intends, plans, believes, estimates, confident and similar statements. Zhaopin may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in presentations and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Zhaopin s beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: Zhaopin s goals and strategies; its future business development, financial condition and results of operations; its ability to retain and grow its user and customer base for its online career platform; the growth of, and trends in, the markets for its services in China; the demand for and market acceptance of its brand and services; competition in its industry in China; its ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant government policies and regulations relating to the corporate structure, business and industry; and its ability to protect its users' information and adequately address privacy concerns. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of the date of the presentation, and Zhaopin does not undertake any obligation to update such information, except as required under applicable law. 1

3 Table of Contents Business Overview Page 3-4 Investment Highlights Page 6-14 Key Financials and Operational Metrics Page Future Growth Strategy Page 23 2

4 Zhaopin - we are the leading career platform in China on both job seeker side and employer side Zhaopin is a leading career platform in China which connects users with relevant job opportunities throughout their career lifecycle. (in millions) Job seeker side Average daily unique visitors (1) Zhaopin Player 2 Employer side Quarterly unique customers (4) 291, ,914 Zhaopin has become No.1 in number of unique customers since Q3 FY15 (frequency) Average monthly visits per user (2) Zhaopin Player 2 YoY growth in no. of quarterly unique customers (4) (in millions) Zhaopin Player 2 Number of registered users (3) % 30% 26% 21% 28% 30% 19% 18% 24% 11% Zhaopin Player 2 Zhaopin Player 2 FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 Source: (1) iresearch, simple average number of daily unique visitors each month in CY14 and CY15 Q1. Daily unique visitors of Player 2 does not include the traffic of the subsidiary that it acquired in (2) iresearch, simple average monthly visits per user throughout CY14 and CY15 Q1. (3)As of March 31, Source: Press releases by Zhaopin and Player 2. (4) A unique customer refers to a customer that purchases the respective company s online recruitment services during each period. Source: Press releases by Zhaopin and Player 2. 3

5 Overview of our business model Zhaopin engages white-collar users throughout their career lifecycle Jobseekers ~ 100 million Core online recruitment platform Best search and matching experience Employers ~ 300,000 quarterly Complementary service offerings across the entire career lifecycle of our users Graduation Campus recruitment xiaoyuan.zhaopin.com Change job White collar recruitment Career advancement High-end recruitment Skills and personality assessment Assessment and testing services ceping.zhaopin.com Continuous education Vocational learning and training edu.zhaopin.com 4

6 Table of Contents Business Overview Page 3-4 Investment Highlights Page 6-14 Key Financials and Operational Metrics Page Future Growth Strategy Page 23 5

7 Key Investment Highlights 1 Large addressable market with huge growth potential 2 Strong market leadership on both job seeker side and employer side 3 Nationwide sales network with high capability and productivity 4 Robust product innovation and business expansion capabilities 5 Successfully executed mobile strategy 6

8 1 Chinese economy continues to grow at 7% with service segment contributing half of the economy China's GDP expected to keep growing Rate of urbanization continues to grow (US$ in trillions, except for percentages) % 44% 46% 47% 48% 50% 51% 53% 54% 55% E 2016E 2017E 2018E China GDP (nominal) Real GDP Growth (%) Service sector gains share of jobs as the economy becomes increasingly sophisticated Steady rise in number of SMEs (millions) Services 32.0% Agriculture 27.0% Services 48.2% Agriculture 9.2% Manufacturing 41.0% Manufacturing 42.6% E 2016E 2017E Source: International Monetary Fund, as of 14 March 2013, National Bureau of Statistics of China and iresearch Public Data. 7

9 Job market trends continue to favor online recruitment business Shortage of skilled workers in China High frequency of job changes (# of job vacancies / # of available skilled workers in China) (% of Generation Y employees changing jobs as of the age of 27 to 31 (1) ) Demand for the first time exceeded supply in % % 18% 0.71 Never 1-3 times >3 times Note: (1) Generation Y is defined as those born between , based on Zhaopin survey as of Feb 24, Source: Ministry of Human Resources and Social Security of China, Zhaopin survey as of Feb 24,

10 1 Both job seeker side and employer side are under-penetrated, indicating big growth potential Under-penetrated and growing user (1) base Zhaopin registered users vs. China online job seekers (in millions) Multiplier effect on the number of placements as a result of increase in job changes per user and employer base Zhaopin unique employers vs. China online employers 70 million SMEs in China Penetration rate = 71.3% million (3) Online employers in China E Zhaopin's (stand-alone) registered users Number of online job seekers in China (2) Our 0.34 million unique employers in 2014 (4) Penetration rate= 17% Notes: (1) # of online job seekers in China. (2) Zhaopin s number of registered users as of December 31, 2013.(Zhaopin standalone data) (3) # of online SME employers in China. Source: iresearch reports. (4) Zhaopin s number of unique employers for the 12 months ended June 30, Source: Company data and iresearch Survey 9

11 2 Strong market leadership on both job seeker and employer sides Job seeker side No. of Registered Users (in millions) % 140% 130% Employer side No. of Unique Customers (in 000) Zhaopin has become No.1 in number of unique customers since Q3 FY % 113% 113% 112% 112% 120% 91% 87% 93% 98% 101% 110% 0 FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 100% FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 Zhaopin Player 2 Zhaopin / Player 2 Zhaopin Player 2 Zhaopin / Player 2 Zhaopin / Player 2 in Daily UV** (PC + Mobile) YoY growth in no. of quarterly unique customers 88% 99% 104% 102% 106% +20% 30% 30% 28% 30% 24% 26% 21% 19% 18% 11% FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 Zhaopin Player 2 Source: Press releases by Zhaopin and Player 2, company data and iresearch reports 10

12 2 Competitive advantages driving market leading position Competitive landscape Players that focus exclusively on recruitment and career-related services Based on job seeker metrics, Zhaopin is consistently the market leader that is exclusively focused on recruitment and career related services through a jobseeker s career lifecycle Ranking by average daily unique visitors General websites which offer recruitment as part of their services Apr-14 1 st 2 nd 6 th 4 th NA May-14 1 st 2 nd 6 th 4 th 33 rd Jun-14 1 st 2 nd 6 th 4 th 29 th Jul-14 1 st 2 nd 6 th 4 th 23 th High-end niche recruitment websites Aug-14 1 st 2 nd 5 th 4 th 17 th Sep-14 1 st 2 rd 4 th 5 th 18 th Oct-14 1 st 2 rd 4 th 5 th 23 th TMT vertical recruitment websites Nov-14 1 st 2 rd 4 th 5 th 18 th Dec-14 1 st 2 rd 4 th 5 th 14 th Professional networking websites Jan-15 1 st 2 rd 5 th 4 th 20 th Feb-15 1 st 2 rd 4 th 5 th 19 th Mar-15 1 st 2 rd 5 th 4 th 14 th Source: iresearch public data. The ranking is measured among major online recruitment companies in China. 11

13 3 Nationwide sales network with high capability and productivity Our nationwide sales footprint enables us to develop business relationships with customers in targeted local markets and industry verticals Haerbin TMT More than 3,000 sales and account management representatives in 33 regional offices nationwide * Numbers are calculated as of March 31, The company opened its second call center in Suzhou in October ** The second call center * Changchun Jilin Beijing Shenyang Shijiazhuang Dalian Tianjin Taiyuan Jinan Zhengzhou Qingdao Wuxi Xian Nanjing Hefei Suzhou** Chengdu Shanghai Hangzhou Wuhan Chongqing Ningbo Nanchang Changsha Guiyang Fuzhou Kunming Xiamen Guangzhou Shenzhen Financial services Consumer/ retail Automotive Recent progress of new Suzhou call center: About 150 headcount Covering ~200 cities Focusing on southern & eastern regions Real estate Source: Company data 12

14 4 Robust product innovation capabilities Recent product innovation Priority Listing Premium charged for higher search results, generating better recruiting results for employers Olive Branch (Invite to apply) Employers send Olive Branches to selected candidates allowing the job seekers to instantly access the job application once accepted, and employers to access the job seeker s contact information Quick Feedback A PC and mobile-based product that allows employers to provide instant feedback to job applicants once the application has been submitted Easy Hire A mobile-based product that provides employers with a user-friendly platform to track applications to their job postings and offer quick feedback through WeChat anytime anywhere 13

15 4 Successful launch of new business Highpin.cn About Highpin.cn Positioning: focus on high-end job seekers with RMB100K+ annual salary (~200K for tier-1 cities) Features: - Three-way interaction among headhunters, job seekers and employers - Fit passive job seekers needs through functions like job invitations - Provide comprehensive profiles of job seekers by 3D resumes - Promote interactions between different parties through functions such as review and credit rating Job Invitation 3D Resume Source: Company data as of Mar

16 Table of Contents Business Overview Page 3-4 Investment Highlights Page 6-14 Key Financials and Operational Metrics Page Future Growth Strategy Page 23 15

17 Robust top-line revenue growth Total revenues (RMB million) Net revenues (RMB million) 1, , FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3* FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3* * Quarterly numbers refer to unaudited financial results. Source: Company data 16

18 Solid online recruitment revenue growth driven by strong customer volume growth (RMB million) Online recruitment services revenues Number of unique customers and ARPU (Average Revenue per Customer ("ARPU") in RMB) No. of unique customers('000) ARPU ,114 2,991 2, FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3* FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3* FY2012 FY2013 FY2014 FY2014 FY2015 Q3 Q3* * Quarterly numbers refer to unaudited financial results. Source: Company data 17

19 Other services revenues continue to grow Revenue Breakdown Between Online and Other Services Other Services Revenues (RMB million) 16% 15% 18% 19% 18% % 85% 82% 81% 82% FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3* FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3* Online recruitment services Other services revenues * Quarterly numbers refer to unaudited financial results. Source: Company data 18

20 Stable profitability with continued investment to support business expansion Gross profit and margin (unaudited) Operating expenses (unaudited) (RMB million) 94% 93% 93% 91% 91% % % % 93% % 89% (RMB million) % 68% 71% 67% 71% 69% 70% 69% 69% 68% 69% 13 Q1* 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3 13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3 Operating profit and margin (unaudited) Net profit and margin (unaudited) (RMB million) % 43 23% 20% 59 26% % 20% 20% % 24% 21% 20% (RMB million) 25% 50 20% 45 11% 16% 38 20% % 17% % 21% 18% 19% Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3 13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3 * All quarters refer to fiscal quarters. Zhaopin s fiscal year refers to the 12 months ended June 30. All quarter numbers refer to ** unaudited ** financial results. *** ** Reported net profits for FY13 Q3 and Q4 included withholding taxes associated with cash dividends by a subsidiary to Zhaopin Ltd. in an amount of RMB13 million and RMB10 million respectively. Excluding such taxes, the net profits and net margins would be RMB36 million and 17% for FY13 Q3 and RMB48 million and 20% for FY13 Q4, respectively. ***Excluding the one-time tax expense of RMB5 million arising from the ownership change of a consolidated affiliated entity, our net profit and net margin for FY15, 1Q would have been RMB65 million and 22%, respectively. Source: Company data. All quarterly margins and expenses percentage are calculated as a % of quarterly net revenue. 19

21 Strong cash generating capability and healthy cash position Deferred revenue Cash balance (1) (As of fiscal year-end ) (As of quarter-end ) (As of fiscal year-end ) (RMB million) (RMB million) (RMB million) (As of quarter-end ) (RMB million) , , , , FY2012 FY2013 FY2014 FY2015 Q1 FY2015 Q2 FY2015 Q3 (2) (2) FY2012 FY2013 FY2014 FY2015 Q1 FY2015 Q2 FY2015 Q3 (1) Including restricted cash, time deposits and restricted time deposits. (2) Quarterly numbers refer to unaudited financial results. Source: Company data 20

22 Healthy growth in key operating metrics No. of Registered Users No. of Completed Resumes (As of fiscal year-end / quarter-end) (As of fiscal year-end / quarter-end) (in million) ( in million) FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3 FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3 No. of Job Postings (in million) Average Daily Unique Visitors (in million) FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3 FY2012 FY2013 FY2014 FY2014 Q1-Q3 FY2015 Q1-Q3 Source: Company data. 21

23 Table of Contents Business Overview Page 3-4 Investment Highlights Page 6-14 Key Financials and Operational Metrics Page Future Growth Strategy Page 23 22

24 Our vision and future growth strategy Our strategic objective is to strengthen our leadership as the No.1 career platform for job seekers in China Attracting and retaining more users and customers by growing our core marketplace aggressively Leverage our core platform to expand into adjacent product offerings Continue to pursue our mobile strategies Proactively pursue strategic investment and acquisition opportunities 23