CENTER FOR THE STUDY OF SOCIAL POLICY STYLE GUIDE

Transcription

1 CENTER FOR THE STUDY OF SOCIAL POLICY STYLE GUIDE Brand becomes critical when you re seeking to create partnerships, when you re seeking other funders and when you're looking to associate yourself with people in the field. A strong brand helps bring greater credibility and trust to a project quicker, and acts as a catalyst for people to want to come to the table. Diane Fusilli, global brand consultant and former communications director at The Rockefeller Foundation ABOUT Branding is about more than a logo or a color scheme. It is the ability to consistently project a written and graphic image that is true to the mission of the organization, meaningful to the organization s current and potential audiences and distinctive from competitors in the nonprofit, for profit and government sectors who are providing similar products or services. This is why the Center for the Study of Social Policy (CSSP) created a comprehensive style manual to help guide the work of its staff and consultants. The parameters outlined below are the responsibility of all staff to follow and maintain on all external facing work products. THE PURPOSE OF THE USAGE GUIDELINES 2 AUDIENCES 2 MISSION, EQUITY STATEMENT AND VALUES 2 THE TAGLINE 3 CSSP SIGNATURE 3 CREATING AND USING SUB-BRANDS 4 THE PRIMARY COLOR PALETTE 5 LOGO USE 7 TYPOGRAPHY 8 STYLEBOOK 9 PUNCTUATION 11 NUMBERS 12 GENERAL USAGE 12 WORDS FREQUENTLY USED AT CSSP 12 ATTRIBUTION POLICIES 15 ESTABLISHING NEW DOMAIN NAMES AND SOCIAL MEDIA SITES 15 CREDITS 16 STANDARD CSSP POSITIONING PARAGRAPH 20 USE OF RECYCLED AND ENVIRONMENTALLY FRIENDLY PAPER 20 As of March

2 THE PURPOSE OF THE USAGE GUIDELINES The logo and logotype work together to communicate the brand, authenticity and confidence. In order to preserve the integrity of the identity message, it is important to use this visual identity in its intended ways and follow the guidelines for its appropriate use. If you have any questions, please contact the CSSP Communications Department. AUDIENCES The CSSP brand/look should figure prominently and consistently in all communications, both internal and external, with a focus on partners, technical assistance recipients, government agencies, foundations, policymakers, the media and others. By doing so, we have the greatest opportunity to clarify and elevate CSSP s reputation as a leader in the technical assistance, research and policy fields focused on improving child, family and community well-being. MISSION, EQUITY STATEMENT AND VALUES During the course of the work, we have kept a steady eye on CSSP s mission, equity statement and values. We do not typically place our theory of change and values out front but, rather, use them to reinforce how we re organized and what matters to us in our work. Mission To create new ideas and promote public policies that produce equal opportunities and better futures for all children and families, especially those most often left behind. Equity Statement Equity is central to CSSP s mission and values. We work to promote equity and reduce disparities based on race, ethnicity, sovereignty, gender, sexual orientation/gender identity and socio-economics. Recognizing the central role that race has played historically in contributing to persistent inequities, CSSP identifies as an anti-racist organization committed to confronting and addressing all forms of racism, particularly institutional and structural. Our Values The following beliefs are at the heart of CSSP s work: Equity and Diversity: We are committed to equal opportunity and to diversity of experience, background and thought. Respect: We believe the worth of all individuals and communities with which we come into contact should be valued and protected. Transparency: We strive to conduct our business with clarity and directness, so that others will always know where we stand. This includes thoughtful and proactive information sharing. Accountability: We understand that accountability is mutual and reciprocal and is the glue that holds good interactions and transactions together. Optimism: We share a profound belief in each other and in the people and places with which we work. Our optimism about the possibility of change is rooted in our sense of hope and a determination to persist until our goals are achieved. Excellence and Integrity: We strive to always work to the highest standards, encouraging innovation, risk taking and leadership. We are always open to new thoughts and maintain a sense of urgency in our work. As of March

3 THE TAGLINE Ideas Into Action Ideas en Acción (Spanish) The purpose of a tagline is to work in concert with the logo to convey a single, critical message related to: what we do how we work/how we re different In order to leverage the impact of a tagline, it must be used consistently and broadly throughout the organization. It should appear on all external communications across all media platforms. The tone of the tagline demonstrates CSSP s approachability and unique niche in the field translating policy and program work into on-the-ground action and bringing that on-the-ground voice and experience back to policy and practice. As a rule, the tagline should be used with the logo. In situations where the tagline serves as a more primary thematic or communication element, it can appear separately. This might be the case if the tagline is the actual title of a POV/Op-Ed piece or the title of a video. CSSP SIGNATURE We created a standardized signature to be used by all CSSP staff. Given the importance of communication today, the consistent use of this signature across the organization conveys an important message about the pride we take in providing great service and stewardship. CSSP staff may choose to omit the mobile phone listing. NAME, Ph.D. (Arial, Black, Bold, 10pt) Program Officer Center for the Study of Social Policy 1575 Eye Street, NW Arial, Black, Regular, 10pt Suite 500 Washington, D.C O: F: E: firstname.lastname@cssp.org cssp.org LOGO WITH TAG SECTION As of March

4 CREATING AND USING SUB-BRANDS (POLICY FOR RESULTS, STRENGTHENING FAMILIES, YOUTH THRIVE, GET R.E.A.L., ETC.) During the evolution of the work for which CSSP is the sole creator, there are projects, programs and initiatives that might emerge with unique visibility and recognition opportunities that warrant their own visual identities. Policy for Results, Youth Thrive and get R.E.A.L. are all examples of this scenario. In these situations, the program staff are charged with working closely with the Communications Department to determine if a new program should emerge and then to establish an appropriate suite of branding tools, including name, logo, URL and potential social media platforms. In all future cases, the visual look/logo must: draw on the CSSP color palette and typography include a tagline that acknowledges the connection to CSSP ( an initiative of the Center for the Study of Social Policy, a Center for the Study of Social Policy project, etc.) be used in conjunction with a prominent CSSP logo When producing printed materials that reflect the work of one of the current four sub-brands, the CSSP logo and information must be included (placement to be customized depending on the project). While the sub-brand must be used in the approved colors, as shown on page five, you can use the colors from the secondary palette in the design of the materials. When producing digital materials headers, Web content, social media platforms, videos the sub-brand should be the primary identifier. The full CSSP signature with tagline should then be used as a formal address block in a footer, in a sidebar, on a Contact Us page or on a final video frame. For additional guidance, contact the Communications Department. Sub-Brands with External Partners When a new sub-brand is created as part of a collaborative effort with multiple funders or partners, for example the Child Welfare and Supportive Housing Resource Center with CSH, the visual identity that results must be approved and coordinated through the Communications Department. In keeping with best practices, whenever possible, a Memorandum of Understanding that outlines the ownership and the use of the sub-brand should be completed with the partner(s) in advance. As of March

5 THE PRIMARY COLOR PALETTE The following are the official colors of CSSP (organizational and sub-brands): CSSP RUST: RGB: 182, 67, 38 Pantone: 174C Hex: #B64326 TEAL: RGB: 56, 112, 103 Pantone: 5545C Hex: # CREAM: RGB: 251, 243, 216 Pantone : 7401C Hex: #FBF3D8 Strengthening Families BLUE: RGB: 0, 38, 99 Pantone: 2757 Hex: # RUST: RGB: 182, 67, 38 Pantone: 174C Hex: #B64326 TEAL: RGB: 56, 112, 103 Pantone: 5545C Hex: # TURQUOISE PMS 305 RGB 112, 206, 226 Hex: #70cee2 MUSTARD PMS 139 RGB: 175,117, 5 Hex: #af7505 QIC-EC PURPLE: RGB: 78, 10, 122 Hex: ff7100 ORANGE: RGB: 255, 113, 0 Hex: 4e0a7a Policy for Results Website 2013 RED: RGB: 188, 66, 14 Hex: #bc420e BLUE: RGB: 38, 84, 124 Hex: #26547c TEAL: RGB: 56, 149, 148 Hex: # LIGHT GRAY: RGB: 243, 243, 243 Hex: #f3f3f As of March

6 BNCP GOLD: RGB: 212, 154, 43 PMS: 7405U C18, M41, Y100, K0 BLUE: RGB: 71, 160, 194 PMS: 7461U C67, M18, Y12.2, K4 Youth Thrive LIGHT GREEN: RGB: 192, 215, 47 PMS: 380 Hex: #deff47 DARK GREEN: RGB: 52, 114, 92 PMS: 555 Hex: # Child Welfare and Supportive Housing Resource Center Font Logo: SIGNIKA and GILL SANS BLUE: RGB: 18, 158, 198 CMYK: 66, 0, 0, 23 Web: #129EC6 GRAY: RGB: 88, 88, 91 CMYK: 0, 0, 0, 80 Web: #58595B Pantone: P U Get R.E.A.L. RUST: RGB: 182, 67, 38 Pantone: 174C Hex: #B64326 BLUE: RGB: 0, 38, 99 Pantone: 2757 Hex: # As of March

7 Color Usage Color guides should always be followed. The only exceptions are those done in consultation with the Communications Department and professional design vendors. LOGO USAGE Primary Logo This version is used on a white background. It is never used on a black background. One-Color Logo The one-color version of the logo should be used in applications when materials are reproduced in black and white. *Additional options are available for materials designed by a professional, which should always be coordinated with the Communications Department. Examples include: Color-Reversed Logo When applying the logo to a background that is black, gray or a secondary palette color, use the color-reversed version. Reversed One-Color Logo When the application calls for use on a solid black background, use the reversed one-color version. Over-Image Logo The over-image logo is to be used when placed over photographs (color or black and white) or multicolored illustrations. As of March

8 Unacceptable Logo Use TYPOGRAPHY In order to strengthen the overall integrity of the CSSP brand, we selected specific typefaces for print and digital use. Print refers to materials that are professionally designed and reproduced. Digital refers to all other uses, including body copy in Microsoft Word documents and s. Publications designed by professional vendors may use alternate, appropriate fonts. This work must be coordinated with the Communications Department. Primary Text Arial or Times New Roman Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Narrow abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Times New Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Secondary (Headers) Georgia Georgia abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ As of March

9 STYLEBOOK During the years, a CSSP Stylebook evolved from a desire to maintain a hybrid set of standards that was grounded in the guidelines of the Associated Press (AP) Stylebook, while also accommodating entries that were unique to CSSP. We have now decided that the AP Stylebook is now our one standard. It offers a simple, recognized set of guidelines and continues to reflect the standard English usage that is most commonly adopted by the news media. To help transition our staff to the AP Stylebook and promote easy access to it, a hard copy is available in the Communications Department and staff are always available to advise on questions. Because no stylebook can be all-inclusive, and because certain materials require a more substantive format, the American Psychological Association (APA) Publication Manual style should be used as a secondary reference (primary for academic papers). Capitalization Capitalize common nouns when they are part of the full name of a person, place or thing (Center for the Study of Social Policy). However, the same nouns are lowercase when they stand alone in subsequent references. In other words, after initial identification, use foundation instead of Foundation. Capitalize formal titles when used immediately before a name (Director Frank Farrow). Use lowercase formal titles when used alone or in constructions that set them off from a name by commas (Frank Farrow, director of CSSP). Informal titles need not be capitalized. Capitalize articles that are formal parts of proper nouns: The Ohio State University, but the American Civil Liberties Union. Geographic Identification When used without a city name, state names are always spelled out. When used with a city name, abbreviate the state name using the long-form abbreviation (not the twoletter postal code), followed by a period. After the initial reference, the city name can stand alone. Long-Form State Abbreviations Alabama (Ala.) Arizona (Ariz.) Arkansas (Ark.) California (Calif.) Colorado (Colo.) Connecticut (Conn.) Delaware (Del.) As of March

10 Florida (Fla.) Georgia (Ga.) Illinois (Ill.) Indiana (Ind.) Kansas (Kan.) Kentucky (Ky.) Louisiana (La.) Maryland (Md.) Massachusetts (Mass.) Michigan (Mich.) Minnesota (Minn.) Mississippi (Miss.) Missouri (Mo.) Montana (Mont.) Nebraska (Neb.) Nevada (Nev.) New Hampshire (N.H.) New Jersey (N.J.) New Mexico (N.M.) New York (N.Y.) North Carolina (N.C.) North Dakota (N.D.) Oklahoma (Okla.) Oregon (Ore.) Pennsylvania (Pa.) Rhode Island (R.I.) South Carolina (S.C.) South Dakota (S.D.) Tennessee (Tenn.) Vermont (Vt.) Virginia (Va.) Washington (Wash.) West Virginia (W.Va.) Wisconsin (Wis.) Wyoming (Wyo.) These state names are never abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah As of March

11 These U.S. cities do not require state names after the city name, even in the initial reference: Atlanta Baltimore Boston Chicago Cincinnati Cleveland Dallas Denver Detroit Honolulu Houston Indianapolis Las Vegas (when referring to the city in Nevada) Los Angeles Miami Milwaukee Minneapolis New Orleans New York Oklahoma City Philadelphia Phoenix Pittsburgh Salt Lake City San Antonio San Diego San Francisco Seattle St. Louis Washington (U.S. capital) A note about Washington: Never abbreviate when referring to the U.S. capital. Use state of Washington or Washington state; D.C. or the District of Columbia when the context requires distinction between the state and the federal district. PUNCTUATION Footnote after punctuation except with an em (long) dash. When using commas to separate a series, do not use a comma before the conjunction (milk, eggs, bread and butter rather than milk, eggs, bread, and butter). When using dashes, put a space on both sides of the dash. As of March

12 When using quotation marks, the period and the comma always go inside the quotation marks. Dashes, semicolons, question marks and exclamation points go inside the quotation marks when they apply to the quoted material. Otherwise, they go outside the quotation marks. NUMBERS As a general guideline, spell out whole numbers below 10; use numbers for 10 and above. However, note that the rule varies with the context and may not be self-evident. Consult the AP Stylebook for context-specific guidelines. It is preferable not to begin a sentence with a number. If doing so is unavoidable, the number should be spelled out. When used at the start of a sentence, calendar years need not be spelled out (e.g., 2012 is an election year). When using ordinal numbers, spell out first through ninth when indicating a time or location sequence. Use figures beginning with 10th. GENERAL USAGE Use over when referring to spatial relationships: The plane flew over the city. Use more than when referring to amounts and numerals: The meeting lasted more than two hours. Use farther only when referring to physical distance. Use further when referring to an extension of time or degree. When referring to percentages, use the word percent rather than the symbol %. Shorthand for the Center for the Study of Social Policy may be CSSP or the organization. Never the Center or the CSSP. WORDS FREQUENTLY USED AT CSSP Throughout the years, questions have arisen about the usage of terms specific to CSSP. For consistency, these terms are written as follows: A above-mentioned aforementioned African American (adj., no hyphen) after school (two words) age out of foster care; aging out of foster care (no hyphen) areawide associate degree B bachelor s degree board board of directors board of trustees bookkeeping (n) book-keeping (a) broad-based bylaws C caseload child care child-rearing (a) citywide As of March

13 co-author coeducation community-based community-wide computer-based cooperate coordinate co-signer cost-awareness cost-conscious cost containment (n) cost-containment (a) cost-effective CSSP (not the Center or the CSSP) D databank database day care (n / a) decision-makers (n) decision-making (n / a) drop out (vi) dropout (n) E entry-level evidence-based F faith-based federal (lowercase unless the architectural style or for corporate or governmental bodies that use the word as part of their formal names, such as Federal Express, the Federal Trade Commission) field-test (vt) field test (n) firsthand follow through (v) follow-through (n) follow up (vt) follow-up (a) foundation-assisted (a) freelance (a) full time (n) full-time (a) fully accredited fundraising G grantmaker grantmaking grassroots (a) groundwater H health care I in-house inner city (n) inner-city (a) in-service Internet (n / a) intranet (n / a) J K L land grant (n) land-grant (a) lifelong lifestyle long-standing (a) long-term (a) low-income M master s degree Midwest mid-year multidirectional multidisciplinary multifaceted multihealth multihospital multistate As of March

14 N nationwide (a) nonprofit not-for-profit O on-campus online on-site out-of-state P part time (n) part-time (a) percent youth physician assistant policymaker (n) policymaking (n) policy-making (a) postgraduate post-secondary preclinical premedical preservice pretest problem solving (a) protective and promotive factor Protective and Promotive Factors Framework protective factor Q QIC-EC or Quality Improvement Center on Early Childhood; never just QIC R recordkeeping (n) re-entry re-establish regionwide self-care self-confidence self-efficacy self-esteem self-improvement self-concept semiprofessional short-term (a) socio-economic state (only capitalize when writing Washington State) stateside statewide subpopulation(s) T third-party payers trade off (v) trade-off (n / a) trustee(s) turnaround U undergraduate underrepresented V vice president volunteerism W waitlist website Web well-being work plan workgroup X X-ray S self-assessment self-awareness Y youth-serving Z For words not included on the list, refer to the current volume of the AP Stylebook or Webster s New Collegiate Dictionary. As of March

15 ATTRIBUTION POLICIES Credit and Attribution Policy The Center for the Study of Social Policy should be the publisher of record. Credit should be given whenever possible to all CSSP authors and contributors. Philosophy No employee or department works in a vacuum at CSSP. All of us contribute significantly to the process of programming, whether it is establishing the intellectual foundation for a strategic programming objective, managing or administering a project s funding or preparing a written report on an initiative and its important lessons learned. Principle CSSP wants to ensure primary authors and significant contributors to written products are recognized publicly and visibly for their work. Given the fact that many contribute to the preparation, production and distribution of CSSP publications, videos and other materials, most products are seen as team products; however, we recommend that individual acknowledgment be granted to key contributors. If an author is going to receive attribution as a primary author, then other significant contributors also need to be acknowledged. We recommend that this principle and the accompanying guidelines be applied only to works developed and published by CSSP. In the case of materials produced outside the organization, such as manuscripts prepared for external publication, the publishing firm s or organization s attribution policies should apply. If outside consultants are preparing material for external publication related to CSSP work, then CSSP expects to have a Memorandum of Understanding or contract prepared with the individual that specifies ownership, authorship and attribution. Such an agreement needs to be completed with the Finance Department. All consultants must be provided with a copy of this manual and provided with guidance on and expectation of its use. ESTABLISHING NEW DOMAIN NAMES AND SOCIAL MEDIA SITES When the need arises to establish a new website, the purchase of the domain name must be approved and facilitated by the Communications Department and if necessary, CSSP s legal counsel. This holds true for setting up any new social media platform as well. As of March

16 CREDITS In most cases, credits for writing support, editing, research, photography, art and special contributions, whether internal or external, should consist of the individual s name and/or organization. Such attribution may be made in one of two places: 1. Acknowledgments section of the publication because this section is earmarked for recognizing or giving favorable notice to an act of achievement, it seems an appropriate place to list the contributions of the team. Such contributions may carry information specifying the page on which the work appears. 2. Back page or inside cover an alternative place to attribute the works of the team would be a block on the inside back page or inside cover of the publication. Such listings should be no more than eight (8) points in size and should be limited to the categories listed above. Examples: Acknowledgments A special thanks to those who contributed to the publication of this guide, including XXXX, writer; XXXXX, editor; XXXXX and XXXXX, content consultants; Firm ABC, designer; XXXX, artist; and XXXX, XXXX and XXXX, photographers. Credits The following individuals contributed to the production of this publication: Writer: XXXX Editor: XXXX Content Consultants: XXXX XXXX Designer: Firm ABC Artist: XXXX Photographers: XXXX (Pages 2, 10, 25) XXXX (Pages 6, 16, 18) XXXX (Pages 8, 14) As of March

17 Magazines and Newsletters Editorial Box With magazines and newsletters, it is common practice to provide an editorial box toward the front, generally on the inside front cover, of such publications. Team credits for writing, editing, research, photography, art and special contributions may be given here. Example: International Journal Volume 7, Number 2 Published by the Center for the Study of Social Policy Frank Farrow Director Judy Meltzer Deputy Director Editor: XXXX Managing Editor: XXXX Consulting Editor: XXXX Section Editors: XXXX XXXX Designer: Firm ABC Writers: XXXX XXXX XXXX Photographers: XXXX XXXX (Additional information may also be included in an editorial box, including the purpose of the publication, subscription information, reprint rights and where to direct letters to the editor.) Writing Credit Options In longer form pieces where it may be important for readers to know who wrote a particular article so that appropriate feedback can be given to the source, we also recommend that either the author s initials or the individual s name appear at the end of each article. It is also possible to attribute the substantial content contributions of others on staff at the end of an article. Brochures Because most brochures are brief, organizational pieces, no attribution is needed. Opinion Pieces When opinion pieces are prepared and published by CSSP, the Communications Department will coordinate which voice from within the organization is the most appropriate to the topic or issue. As of March

18 Slide Shows and Multimedia Presentations Because such shows are generally organizational in nature, attribution would be limited to Produced by the Center for the Study of Social Policy unless licensing requirements for music, art, photography or video require otherwise. When licensing requirements exist, credits should be given appropriately on the individual slide (e.g., a graph on numbers of primary care practitioners operating in the United States may state that the data are Courtesy of the American Medical Association. ). This is generally done in small type at the bottom of the visual. In the case of video-based media, such credits should be given at the end of the presentation. Video In keeping with the principles and philosophy set forth earlier in this document, all videos should conclude with the following statement: Produced by the Center for the Study of Social Policy. If the contributions of outside organizations, institutions or individuals are required, a credit line saying, Special thanks to, would follow. Because most vendors contributing to such productions generally like to have their name listed for marketing purposes at the end of a presentation, the video should go to black for five seconds and then a full list (internal and external contributors) of credits would appear. This option allows the vendor(s) to include a full list of credits at no extra expense. This should be done in such a way that the credit segment of the video could easily be deleted from any showing. Examples: Produced by the Center for the Study of Social Policy or Special thanks to... for his/her/their assistance in making this production possible. (fade to black for five seconds) Executive Producer: XXXX Producer: XXXX Director: XXXX Script Writer: XXXX Production and Post Production: Lawrence Productions, Grand Rapids, Mich. Videography: XXXX Audio: XXXX Lighting: XXXX Editing: XXXX Production Assistant: XXXX Dubbing: Caluger Video Group, Nashville, Tenn. As of March

19 Photography and Art Following the guidelines outlined earlier, all photography and art, both internal and external, should be given credit in the Acknowledgments section or at the back of a publication if necessary. In slide presentations and other electronic media, such attribution needs to appear on the visual as required by licensing requirements. Occasionally, an exception will be required. When a vendor requires attribution and the photo or art is essential to the desired purpose, then a credit line should appear along the bottom or side of the photograph or art indicating the individual and/or organization responsible for the visual. Examples: Photo by Jim Powell Photography, Baltimore, Md. or Photography courtesy of the Pan American Health Organization, Washington, D.C. Conference Support Attribution When CSSP is a funder or supporter of a publication, event or conference, the organization should be referred to as a supporter, partner or funder. The use of the word sponsor is to be avoided. Funder Attribution Proper recognition and acknowledgment should be provided to all funders whenever possible and/or applicable. When requirements exist per contract disclaimers or funding agreements, they should be followed (e.g., federal funding language). When not specified, funders may be included in the Acknowledgments section or inside cover. Work with the Communications and Finance Departments to ensure proper attribution for all documents. As of March

20 STANDARD CSSP POSITIONING PARAGRAPH (also known as boilerplate ) The Center for the Study of Social Policy (CSSP) is a national, nonprofit organization recognized for its leadership in shaping policy, reforming public systems and building the capacity of communities. For more than 30 years, CSSP has influenced and supported elected officials, public administrators, families and neighborhood residents to take the actions they need. Based in Washington, D.C., CSSP translates research and new ideas into strategies for on-the-ground implementation. We use the knowledge from those real experiences to better inform the next generation of ideas, programs and policies. CSSP s goal is to make sure low-income children can learn, develop and thrive with the support of strong families in safe and healthy communities. SECTIO USE OF RECYCLED AND ENVIRONMENTALLY FRIENDLY PAPER When selecting a paper stock for printing, it is important to research the wide range of recycled and environmentally friendly paper options available. Whenever possible, CSSP should use Forest Stewardship Council (FSC)-certified paper with a minimum of 10 percent post-consumer waste. All printed materials should carry the appropriate FSC trademark on the back cover, which can be obtained from your print vendor. As of March