BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017

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1 Hanley Wood Media, Inc. One Thomas Circle NW Suite 600 Washington, DC Tel.: (202) Fax: (202) BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. The Official Publication of: National Association of Home Builders. BUILDER is a leading brand in the residential construction industry and delivers a strategic platform of data and media products to enhance your marketing objectives. With over 35 years of journalistic excellence, BUILDER is the trusted source for top builders, architects and other industry professionals in print, online, and in person. FIELD SERVED BUILDER serves professionals in the building construction, housing and light construction market, Architectural firms; Builders; Builder-Developers, General Contractors & Remodelers engaged in building activities; Mobile or Modular or Sectional Home Manufacturers; Realty, Building Materials, Dealer, Wholesaler or others who act as Builder and/or General Contractor; and Special Trade Contractors and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION recipients are Owners, Partners, Corporate Executives, Directors or General Managers; Architects, Designers or Engineers; Construction Managers or Superintendents, Purchasing Agents or Buyers, or other Construction Managers; Sales and Marketing Managers, other Management personnel, Carpenters, Draftsman, Salesmen and other titled and non-titled personnel including company copies in field served. Comparable No. 206a/06-17 CHANNELS BUILDER MAGAZINE 6 Issues in the period 118,500 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average BUILDER MAGAZINE (6 issues in the period) 78,062 40, ,500 a. Print 54,287 40,438 94,725 THE CRITERION SOCIAL MEDIA b. Digital 23,775-23, Requested 23,775-23, Non-Requested - - -

2 3b. QUALIFICATION SOURCE BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Non-Paid Paid Percent I. Direct Request: 73,326 5,334-54,791 23,869 78, , II. Request from recipient s company: III. Membership Benefit: 36,387 3,518-39, ,905 39, IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): Association rosters and directories Business directories Manufacturer s, distributor s, and wholesaler s lists Other sources VI. Single Copy Sales: TOTAL CIRCULATION 109,713 8,852-94,696 23,869 78,215 40, , PERCENT BUILDER / June

3 GEOGRAPHICAL BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 State Print Digital Non-Paid Paid Percent Maine New Hampshire Vermont Massachusetts 2, , ,709 Rhode Island Connecticut 1, , ,742 NEW ENGLAND 5,228 1,676 5,220 1,684 6, New York 4,007 1,300 4, ,307 New Jersey 2, , ,939 Pennsylvania 4, ,512 1,690 5,202 MIDDLE ATLANTIC 10,378 3,070 10,609 2,839 13, Ohio 3, ,001 1,016 4,017 Indiana 1, , ,317 Illinois 3,015 1,074 3, ,089 Michigan 3, ,923 1,551 4,474 Wisconsin 2, , ,729 EAST NO. CENTRAL 13,755 3,871 12,841 4,785 17, Minnesota 2, , ,526 Iowa 1, ,468 Missouri 1, , ,760 North Dakota South Dakota Nebraska Kansas 1, ,445 WEST NO. CENTRAL 7,598 1,674 5,906 3,366 9, Delaware Maryland 1, , ,369 Washington, DC Virginia 2, , ,520 West Virginia North Carolina 6, ,679 4,130 6,809 South Carolina 1, , ,905 Georgia 3, ,413 1,412 3,825 Florida 5,389 1,521 4,905 2,005 6,910 SOUTH ATLANTIC 21,491 4,899 16,394 9,996 26, State Print Digital Non-Paid Paid Percent Kentucky 1, ,019 1,850 Tennessee 1, , ,099 Alabama 2, ,566 2,412 Mississippi EAST SO. CENTRAL 6, ,239 3,935 7, Arkansas Louisiana 2, ,098 2,677 Oklahoma 1, ,387 Texas 6,246 1,370 4,574 3,042 7,616 WEST SO. CENTRAL 10,549 1,869 6,176 6,242 12, Montana Idaho Wyoming Colorado 1, , ,258 New Mexico 1, ,339 Arizona 1, , ,833 Utah 1, ,308 Nevada MOUNTAIN 7,272 1,982 6,082 3,172 9, Alaska Washington 3, ,723 2,334 4,057 Oregon 1, , ,875 California 6,268 2,651 8, ,919 Hawaii PACIFIC 12,090 3,751 11,559 4,282 15, UNITED STATES 94,583 23,744 78,026 40, , U.S. Territories Canada Mexico Other International APO/FPO TOTAL CIRCULATION 94,696 23,869 78,215 40, , GEOGRAPHICAL BREAKOUT OF CIRCULATION New England 6,904 M iddle Atlantic 13,448 East No. Central 17,626 West No. Central 9,272 South Atlantic 26,390 East So. Central 7,174 West So. Central SOCIAL Mountain MEDIA CHANNEL 9,254 12,418 Pacific US Territories Canada Other International APO/FPO , ,000 8,000 12,000 16,000 20,000 24,000 28,000 BUILDER / June

4 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served of a recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request the digital versions are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. AVERAGE NON- CIRCULATION: ALLOCATED FOR TRADE SHOW AND CONVENTIONS: 2017 Issue Show Location # of Copies January Kitchen & Bath Industry show Orlando, Florida 1,000 January International Builders Show\nextBUILD Orlando, Florida 3,500 January NEXTadventure Home Clermont, Florida 75 March JLC Live Providence, Rhode Island 500 May Housing Leadership Summit Dana Point, California 400 June PCBC 2017 San Diego, California 300 June Gold Nugget Awards Alta Loma, California 100 PARAGRAPH 1: Paid Membership Benefit Averaging 39,896 copies were sold at $15.00 to qualified recipients. AVERAGE ANNUAL ORDER PRICE: $16.25 PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Paul Tourbaf, Group President, Residential Construction Diana Turco, Audience Marketing & Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 10, 2017 State DC County Washington Revised July 10, 2017 Type PJ ID Number B039B0J7 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2017 BPA Worldwide. All rights reserved. BUILDER / June 2017

5 MAGAZINE CHANNEL Official Publication of: National Association of Home Builders Established: 1947/Issues Per Year: 12 AVERAGE NON- CIRCULATION NON- Not Included Elsewhere Copies Other Paid Circulation 580 Advertiser and Agency 1,557 *Allocated for Trade Shows and Conventions 979 All Other 1,100 *See Additional Data TOTAL 4, AVERAGE CIRCULATION BREAKOUT FOR THE PERIOD Non-Paid Paid CIRCULATION Copies Percent Copies Percent Copies Percent Individual 78, , Sponsored Individually Addressed *Membership Benefit 39, , Multi Copy Same Addressee Single Copy Sales TOTAL CIRCULATION *See Additional Data 118, , , CIRCULATION BY ISSUES FOR PERIOD 2017 Issue Print Digital Non-Paid Paid January 94,724 23,742 77,840 40, ,466 February 94,725 23,726 78,251 40, ,451 March 94,724 23,690 78,120 40, ,414 April 94,723 23,771 78,161 40, ,494 May 94,696 23,869 78,215 40, ,565 June 94,759 23,850 77,784 40, ,609 3a. BUSINESS/OCCUPATION BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 This issue is 0.1% or 78 copies above the average of the other 5 issues reported in Paragraph 2. This publication conforms to the uniform business/industry/occupational breakout which was developed by the BPA Worldwide advertiser, agency and publisher committee for section (a) of the Building Construction Market in October 1978, requiring participating publications to report their circulation on a comparable basis by December A copy of the comparability brochure can be obtained from BPA Worldwide. BUSINESS AND INDUSTRY (See Note 2) TOTAL PERCENT OF TOTAL Print Digital NON-PAID PAID ASSOCIATION DIRECT SUBSCRIPTIONS IN COMPANY NAME ONLY OWNERS, PARTNERS, CORPORATE EXECUTIVES, DIRECTORS GENERAL MANAGERS ARCHITECTS, DESIGNERS & ENGINEERS CONSTRUCTION MANAGER OR SUPERINTENDENT, PURCHASING AGENT OR BUYER, OR OTHER CONSTRUCTION MANAGERS CLASSIFICATION BY TITLE SALES & MARKETING MGMT. OTHER MANAGEMENT PERSONNEL CARPENTERS, DRAFTSMEN, SALESMEN & OTHER EMPLOYEES OTHER TITLES TITLE NOT AVAILABLE (See Note 1) 1. Architectural Firms, Architectural-Engineering Firms, Architects & Architect-Engineers, Designers of Homes 5, ,661 2,661 2,661 2,661 2, ,075 1, Builders, Builder-Developers, General Contractors & Remodelers engaged in Building activities; Mobile or Modular or Sectional Home Manufacturers; Realty, Building Material Dealers, Wholesalers & others who act as Builders and/or General Contractors 112, ,000 20,000 74,346 37,654 37, ,956 2,526 6,178 4,304 4,531 1,994-10, Special Trade Contractors engaged in parts of the work on buildings such as Carpentry, Plumbing & Electrical 1, ,208 1, TOTAL CIRCULATION 118, ,696 23,869 78,215 40,350 39, ,969 3,593 6,308 4,480 4,702 2,085-11,428 Note 1: Title not available includes NAHB members who have not completed title information on membership form. Note 2: Non-Comparable additional data reported at the Publisher s option. BUILDER / June BUILDER / June

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