BUSINESS PLAN 2017 Business Name: Bunches & Brunches

Transcription

1 BUSINESS PLAN 2017 Business Name: Bunches & Brunches Category 1: Business Track Individual Entry Student Name: Adele Mancini School: Mount St Joseph s Girls College Teacher s Name: Nilam Chand 1

2 CONTENTS: 1. Business Overview - The Big Idea Marketing - Sell, Sell, Sell Flyer Location, Location Map of location Floor Plan Management - Preparing for Lift-off Finance - Crunch those numbers References Word counts

3 THE BIG IDEA: BUSINESS IDEA: Bunches & Brunches is an organic café that will be located in the trendy neighbourhood of St Kilda. Shakespeare Grove is the chosen specific location of the eatery that will be an ideal position due to the busy strip of shops, bars and restaurants in close proximity. The café s emphasis will be on organic, healthier foods and drinks, helping protect and better the environment and playing a big role in working with the community. Goods will be sold at an affordable price and be of only the best quality. The menu will be diverse and have a range of original meals and drinks for everyone to enjoy and will also cater for dietary needs of individuals whether that be nut-free, egg- free, dairy-free etc. Bunches & Brunches will offer an energetic, vibrant, modern and social environment to dine in. Bunches & brunches will succeed because as a sole-trading business motivation to reach the business goals will be at its peak. The market is in need of healthier, organic options to provide to consumers as well as cater for specific needs as dietary requirements are changing constantly. The business will follow a budget to ensure that finance is being managed in the correct manner to ensure debts will be repaid and profit will be made. The business will be executed confidently and with commitment, the business will not fail to impress and attract customers each day. The café is to be a place where individuals want to enjoy spending their time at and the business members will work to ensure that customers are being provided with overall quality. 3

4 SELL, SELL, SELL: LOGO: 4

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6 FLYER: NEWLY OPENED ORGANIC CAFE! 7 Shakespeare Grove, St Kilda Open Hours: Mon- Sun 7am- 4pm Enjoy organic housemade goods, freshly grown local produce and our own coffee blend for brunch! 6

7 TARGET AUDIENCE: The café is aimed to stand out towards individuals passionate about organic, healthy meals and towards younger people and adults aged between due to the trendy atmosphere and youthful employees however, the café is open to people of all ages, genders and marital or family statuses. The proposed business is to stand out through a number of business strategies including: o Minimising wastes, recycling and reusing item where possible o Sponsoring charities o Ensuring goods are of the best quality but also are at affordable costs o Ensuring customer service is superior o Guaranteeing products are sourced organically o Maintaining café hygiene by performing thorough cleaning routines daily o Helping and being thoroughly involved with the community o Having a loyalty/rewards program o Offering alternatives for people who may have dietary requirements The designed logo is intend to convey the idea that the business is a café hence the incorporation of the word brunch in the name and the word bunch allows customers to understand that this business is associated with flowers that being the case of the floral theme. The vibrancy of the purple shades used in the logo is to convey a sense of pleasant, lively energy and the slender, serifed font (Bodoni 72 Bold) represents the elegance and modernism of the café. MEDIA CHANNELS: Various social media sources, publications, websites and blogs will be used to promote Bunches & Brunches so that potential customer can recognise the café and the types of provisions that are supplied. Particular media channels will include Instagram, Facebook, the Bunches & Bunches online website, Zomato, TripAdvsor and Gram Magazine. 7

8 LOCATION, LOCATION 8

9 SURROUNDING COMPETITORS: o Sister of Soul o St Kilda RSL o Subway o Balas café o Abbey Road Café o Cicciolina o Vineyard o Matcha Mylkbar o Monarch cakes o ANZ Bank o Westpac Bank branch o Cotton On Body o Acland St pharmacy FLOOR-PLAN: 9

10 The location, 7 Shakespeare Grove, St Kilda, was selected due to the liveliness of this part of the community. In recent times the area has been gentrified and is now an incredibly popular area for individuals to find entertainment, dine, seek adrenaline and relax by the sea. There are many activities to keep individuals occupied such as stopping by for meals and drink right from the morning until the night, attending Luna Park, watching famous artists perform at the Palais Theatre and enjoying the nightlife. The area is vibrant nowadays all though some may still associate the area with it s shady past and not be willing to explore the new St Kilda. There will be competition for Bunches & Brunches as the area is spilling with eateries and bars however this organic café will impact St Kilda due to its uniqueness and consideration for the environment, needs and wellbeing of other individuals. FLOOR-PLAN FEATURES: o Office area o Storage Unit o Courtyard area o Main restaurant floor o Kitchen with workspace bench o Stovetop o Food Collection Bench o Front Counter o Kids Play Area o Corner Bench Seating o Outside Bench Seating o Central Decorative Plant Feature o Seating for 29 individuals o 3 Four-Seater Tables o 3 Two-Seater Tables o 1 Six-Seater Tale o Work Desk o 2 Unisex Toilets o 2 Fridges 10

11 PREPARING FOR LIFT-OFF: BUSINESS STRUCTURE: The business will be a sole trader structured business that is, a business owned and operated by one person. This business structure was chosen as it as advantageous in the aspects that there is: o Low cost of entry o Complete control o No partner disputes o Right to keep all profits o Less government regulation o No tax on profits, only on personal income. PERMITS & LICENCES REQUIRED: o Business Tax File Number (TFN) o Individual Tax File Number (TFN) o Business name registration o Australian Business Number (ABN) o Goods and Service Tax (GST) o Pay as you go withholding (PAYG) o Food business licence o Food Health and Safety Regulations CONTACT BEFORE OPERATION: o Council o Business Banker o Financial Adviser o Consultant o Accountant o Insurance Broker o Legal Expert o Business Mentor PURCHASES PRIOR TO OPERATION: o Chairs o Tables o Food and drink supplies to sell o Coffee Machine o Juicer/Smoothie Maker Machine o Cutlery o Crockery o ipads for order taking o Fridges/Freezers o Display Cabinet 11

12 EMPLOYEES: The ideal amount of employees to have working at the café would be somewhere bwteen15-20 people. At least 5 employees should be working at the same time to ensure customer service is superior and the business is functioning smoothly. SKILLS & EXPERTISE: The skills that the employees are required to have prior to their job potentiality are; excellent customer service, flexible work availability, optimism and willingness to learn new techniques and practice. The potential workers would be advantaged if they had extra experience working in hospitality prior to their application. 12

13 CRUNCH THOSE NUMBERS: * Majority of this section is based on approximate estimated figures For the business a total of $60,000 is aimed to be invested and this will be enough to cover the start-up costs and monthly expenses for the first quarter of the year of business operation. $30,000 of this sum will be sourced from the proprietor, $20,000 from a bank loan and $10,000 borrowed from family members. The rental property in St Kilda will require a lease deposit of $3000 and the total of rent required to be paid yearly is $ 27,600 which will be included in monthly expenses to pay this off. The property is already fitted with a kitchen and cooking equipment therefore only specific kitchen items will be required to be purchased prior to business operation. Most of the start-up costs are paid for only once which is at the beginning of business operation however some expenses will need to be renewed and maintained. Monthly expenses will vary slightly each month as some costs may be required or not such as maintenance. The costs mostly consist of bills for electricity, water and gas as well as supplies that 13

14 the café will require to continue operation. To project my revenue the money earned per hour was calculated then per day then per month. If these projections are accurate there will be an approximate of $96,640 per year. 14

15 REFERENCES: 1. Foodsafety.com.au. (2017). Everything You Need to Know about Starting a Food Business. [online] Available at: [Accessed 17 May 2017]. 2. Business.gov.au. (2017). Business and company registration. [online] Available at: [Accessed 17 May 2017]. 3. Business.vic.gov.au. (2017). Work out your start up costs Business Victoria. [online] Available at: [Accessed 17 May 2017]. 4. Forbes.com. (2017). Forbes Welcome. [online] Available at: [Accessed 30 May 2017]. 5. Software, P. (2017). Organic Restaurant Business Plan Sample - Market Analysis Bplans. [online] Bplans.com. Available at: ary_fc.php [Accessed 30 May 2017]. 6. Statedevelopment.sa.gov.au. (2017). Cite a Website - Cite This For Me. [online] Available at: [Accessed 30 May 2017]. 15

16 7. Business.qld.gov.au. (2017). Types of business advisers Business Queensland. [online] Available at: [Accessed 30 May 2017]. 8. Realcommercial.com.au. (2017). 7 Shakespeare Grove, St Kilda, Vic Retail Property for Lease # realcommercial.com.au. [online] Available at: WORD COUNTS OF EACH SECTION: 1. The Big Idea 267 words 2. Sell, sell, sell 270 words 3. Location, location 270 words 4. Preparing for lift-off 264 words 5. Crunch those numbers 229 words 16