Subscription Pricing Plan

Transcription

1 NZ s most visited property site Subscription Pricing Plan

2 Welcome to your RESULTS PACK Subsription Pricing Plan Welcome to your Results Pack. When you need to get the word out about any property you re marketing, nothing gives you the sheer clout of Trade Me Property. This pack is designed to help inform agents and vendors on the options and benefits of listing on Trade Me Property. This pack is specific to customers who are on Trade Me Property s Subscription pricing plan. The product flyers contain the net cost to you including GST. If you have any questions, or would like additional free copies of this folder or any of the pages in it, please contact the team at propertyagents@trademe.co.nz or on The pages are also available for download on agents.trademe.co.nz/downloads.

3 The best place to sell your place. Monthly unique audience of 585,000 2 Over 300,000 more people visiting each month than any other property site 2 The wider trademe.co.nz site has over 3.4 million 1 registered Trade Me accounts and averages over 2,000,000 visitors a month. 2 New Zealand s # 1 source of property buyers 3 RECENT HOME BUYERS TOLD US: MOST buyers search on Trade Me Property 3 Average approx: 1.7m For sale property alerts sent to Trade Me Property users each month 4 NZ s most visited property site 2 1. As at 15 September Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category-october 2014) 3. Perceptive survey of recent property buyers, June Trade Me statistics, January to April 2014 MORE BUYERS rated Trade Me Property their No.1 place to find property 3 MORE buyers first found their new place on Trade Me Property than through any other source 3

4 The best place to rent your place. #1 New Zealand s source of property renters 2 Over 10,000 rentals listed on site 1 The wider trademe.co.nz site has over 3.4 million 1 registered Trade Me accounts and averages over 2,000,000 visitors a month. 3 Over 44,000 users receive regular updates of new rental listings from saved searches. 1 Average 790,000 rental watchlist additions per month. 4 LANDLORDS TOLD US TRADE ME PROPERTY IS 2 # 1 Source of new tenants Most popular place to advertise for new tenants TENANTS/RENTERS TOLD US 2 53 % found their last rental property on Trade Me Property 71 % rated Trade Me Property their preferred place to find new rental properties 1. As at 20 November Perspective survey of recent landlords and renters, July 2014, Margin of error +/- 4.7% 3. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category-october 2014) 4. Trade Me statistics, October 2013 to March 2014

5 Property for Sale Property for Sale Sitting On A Goldmine Enquiries $648,000 over $950,000 Papakura, Tuakau, Franklin Auckland 6 or 4 more bedrooms, 2 bathrooms 3 Sitting On A Goldmine Enquiries $648,000 over $950,000 Papakura, Tuakau, Franklin Auckland 6 or 4 more bedrooms, 2 bathrooms 3 Sitting On A Goldmine Enquiries $648,000 over $950,000 Papakura, Tuakau, Franklin Auckland 6 or 4 more bedrooms, 2 bathrooms 3 Listed Today Mon, 23 Sep Listed Mon, Today23 Sep Listed Today Mon, 23 Sep Your listing on NZ s most visited property website: Over 300,000 more people visiting per month than any other property site. 1 #1 search channel for recent buyers. 2 More recent buyers first found their property on Trade Me Property than any other source. 2 One fee for the life of the listing. 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Perceptive survey of recent property buyers, June Trade Me Statistics, March 2013 to February 2014 Base Listing Feature 1.6x more views Super Feature 1.8x more views Average comparative views per listing 3

6 Property for Sale Property for Sale Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathrooms Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathrooms Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathrooms Your listing on NZ s most visited property website 1 : Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee for the life of the listing. Average 1.6x more views. 2 What does it cost? National average 1.6x more views 2 & 2x more buyer enquiries 3 than a base listing Feature Super Feature $ (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014, based on enquiry Base Listing 1.6x more views 1.8x more views Average comparative views per listing 2

7 Sale Property for SUPER Property for Sale SUPER Stunning family home with room to grow Albany, North Shore City 6+ bedrooms, 4 bathrooms To be auctioned Your listing on NZ s most visited property website 1 : Larger profile appearing above all other listings (on rotation). One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for the life of the listing. Average 1.8x more views. 2 What does it cost? SUPER $ Renew your Super Feature for $ (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014, based on enquiry National average 1.8x more views 2 & 2.5x more buyer enquiries 3 Base Listing Feature 1.6x more views Super Feature 1.8x more views Average comparative views per listing 2

8 Property for Sale LISTING OPTIONS Property for Sale Stunning family home with room to grow Albany, North Shore City 6+ bedrooms, 4 bathrooms To be auctioned Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathroms Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathroms Average 1.8x more views 1 & 2.5x more buyer enquiries 2 Average 1.6x more views 1 & 2x more buyer enquiries 2 Classic in Wellington - Sold Sign a Must! - Auction To be auctioned Wellington Central 6 bedrooms, 2 bathroms SUPER Feature Listing benefits + Larger profile appearing above all other listings (on rotation). One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for the life of the listing. Average 1.8x more views, for more enquiries. 1 Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee for the life of the listing. Average 1.6x more views. 1 $ * $ FOR 1 WEEK RENEWAL $ * Over 500,000 visitors per month, meaning more potential buyers than any other property site. 3 Sitting on a Goldmine Enquiries over $950,000 Papakura, Auckland 4 bedrooms, 2 bathroms Sitting on a Goldmine Enquiries over $950,000 Papakura, Auckland 4 bedrooms, 2 bathroms Sitting on a Goldmine Enquiries over $950,000 Papakura, Auckland 4 bedrooms, 2 bathroms #1 search channel for buyers. 4 More recent first buyers find their new property on Trade Me than any other single source Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014 based on enquiry. 3. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Perceptive survey of recent property buyers, June 2014 * All prices include GST.

9 Property for Rent Property for Rent Albany, 4 bedrooms $600 pw Albany, 4 bedrooms $600 pw Albany, 4 bedrooms $600 pw Listed Today Listed Today Listed Mon, 23 Sep Your listing on NZ s most visited property website: Over 300,000 more people visiting per month than any other property site. 1 More rental properties than any other site. 2 Over 10,000 rentals listed on site. 2 One fee for the life of the listing. What does it cost? $44.85 (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/ Apartments category), October As at 20 November 2014

10 Property for Rent Property for Rent Mt Victoria, 6 bedrooms $650 pw Mt Victoria, 6 bedrooms $650 pw Mt Victoria, 6 bedrooms $650 pw Your listing on NZ s most visited property website 1 : Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee to feature for the life of the listing. Average 1.6x more views 2 and 1.5x more enquiries than a base listing. 3 National average 1.6x more views 2 & 1.5x more enquiries 3 What does it cost? TOTAL $44.85 $23.00 $67.85 (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014 based on enquiry

11 Rent Property for SUPER Property for Rent SUPER Albany, 5 bedrooms Available now $950 pw Your listing on NZ s most visited property website 1 : Larger profile appearing above all other listings (on rotation) within relevant search results. One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for the life of the listing. Nationally rents on average faster 2 What does it cost? $44.85 $78.20 $ Renew your Super Feature for $55.20 (Agent cost incl. GST) SUPER TOTAL 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Based on Trade Me Property site statistics of duration of time on site, March 2013 to February 2014

12 Property for Rent LISTING OPTIONS Property for Rent Mt Victoria, 6 bedrooms $650 pw Albany, 4 bedrooms $600 pw Mt Victoria, 6 bedrooms $650 pw Albany, 4 bedrooms $600 pw Nationally Albany, 5 bedrooms Available now rents on $950 pw average faster 1 National average 1.6x Agent more Name views 2 & 1.5x more enquiries 3 Mt Victoria, 6 bedrooms $650 pw Albany, 4 bedrooms $600 pw 1. Based on Trade Me Property site statistics of duration of time on site, March 2013 to February Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014 based on enquiry 4. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 2014 SUPER Feature Listing benefits + Larger profile appearing above all other listings (on rotation) within relevant search results. One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for the life of the listing. Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee to feature for the life of the listing. National average 1.6x more views 2 & 1.5x more enquiries 3 than a Base Listing. Your listing on NZ s most visited property site. 4 #1 channel for prospective renters. One fee for the life of the listing. * All prices include GST. $78.20 * ($ including Base Listing) $55.20 FOR 1 WEEK RENEWAL $23.00 * ($67.85 including Base Listing) $44.85 *

13 Commercial Property Commercial Property Sitting on a Goldmine Christchurch m 2 Sitting on a Goldmine Christchurch m 2 Sitting on a Goldmine Christchurch m 2 Listed Today Listed Today Listed Today Your listing on NZ s most visited property website: Over 300,000 more people visiting per month than any other property site. 1 Over 4,500 for sale and 19,000 for lease listings onsite. 2 Over 4,000 people receive our commercial property updates each week. 2 One fee for the life of the listing. What does it cost? $ (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/ Apartments category), October As at 20 November 2014

14 Commercial Property Commercial Property The options are endless Albany, North Shore m 2 The options are endless Albany, North Shore m 2 The options are endless Albany, North Shore m 2 Your listing on NZ s most visited property website 1 : Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee to feature for the life of the listing. FOR SALE: National average 1.6x more views 2, 1.8x more enquiries 3 FOR LEASE: National average 2.9x more views 2, 2.6x more enquiries 3 What does it cost? TOTAL $ $ $ (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014 based on enquiry

15 Commercial Property SUPER Commercial Property SUPER Stunning in the heart of the financial district Albany, North Shore City 1,300m 2 Your listing on NZ s most visited property website 1 : Larger profile appearing above all other listings (on rotation). One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for the life of the listing. What does it cost? FOR SALE: Nationally sells on average faster 2 FOR LEASE: Nationally leases on average faster 2 $ SUPER TOTAL $ $ Renew your Super Feature for $ (Agent cost incl. GST) 1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October Based on Trade Me Property site statistics of duration of time on site, March 2013 to February 2014

16 Commercial Property LISTING OPTIONS FOR SALE: Stunning in the heart of the financial district Albany, North Shore City 1,300m 2 Nationally sells on average faster 1 FOR LEASE: on average Nationally leases faster 1 SUPER Feature Listing benefits + Larger profile appearing above all other listings (on rotation). One fee for 7 day super feature. Plus, you get a feature listing (and all its benefits) for lifetime of listing. $ * ($ including Base Listing) $ FOR 1 WEEK RENEWAL Commercial Property The options are endless Albany, North Shore m 2 The options are endless Albany, North Shore m 2 FOR SALE: National average 1.6x more Agent views Name 2, 1.8x more enquiries 3 The options are endless Albany, North Shore m 2 FOR LEASE: National average 2.9x more views 2, Listed 2.6x todaymore enquiries 3 Base Listing benefits + Highlighted listing. Appear (in date order) above base listings. One fee to feature for the life of the listing. $ * ($ including Base Listing) Your listing on NZ s most visited property website. 4 One fee for the life of the listing. Sitting on a Goldmine Sitting on a Goldmine Sitting on a Goldmine Christchurch m 2 Christchurch m 2 Christchurch m 2 $ * 1. Based on Trade Me Property site statistics of duration of time on site, January - August Trade Me Statistics, March 2013 to February Trade Me Statistics, March 2013 to February 2014 based on enquiry 4. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 2014 * All prices include GST.

17 Business for Sale Business for Sale Thriving inner-city cafe Asking price $365,000 Parnell, Auckland Thriving inner-city cafe Asking price $365,000 Parnell, Auckland Thriving inner-city cafe Asking price $365,000 Parnell, Auckland Listed Today Listed Today Listed Today Your listing on NZ s most popular online marketplace. Over 4,000 listings on site. 1 National average 570 views per Base Listing LISTING: National average 2x more page views, 2.3x more enquiries. What does it cost? $55.20 (Agent cost incl. GST) 1. As at 20 November 2014 YOUR LISTING FOR JUST $14.95 incl. GST

18 Rates Summary Subscription Pricing Plan as at 1 August 2014 Property for Sale (excl. Commercial for Sale) Property for Rent Commercial for Sale Direct to Public incl. GST $349 $99 $149 $349 $399 Agent Price excl. GST / incl. GST Covered by offical monthly subscription $39 / $44.85 $159 / $ Commercial Lease $399 $159 / $ (Capped at $999 excl. GST per month) Business for Sale $99 $48 / $55.20 Property for Sale Property for Rent Commercial Business for Sale Direct to Public incl. GST $129 $29 $129 $19 Agent Price excl. GST / incl. GST $89 / $ $20 / $23 $89 / $ $13 / $14.95 SUPER Property for Sale first week Property for Sale 1 week renewal Property for Rent first week Property for Rent 1 week renewal Commercial first week Commercial 1 week renewal Direct to Public incl. GST $299 $170 $99 $70 $299 $170 Agent Price excl. GST / incl. GST $208 / $ $118 / $ $68 / $78.20 $48 / $55.20 $208 / $ $118 / $135.70