TCS and Tata Corporate Sustainability Promoting Corporate Community Investment. 4. Oktober 2010
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1 TCS and Tata Corporate Sustainability Promoting Corporate Community Investment 4. Oktober 2010
2 TCS and Tata Corporate Sustainability Promoting Corporate Community Investment 4. Oktober 2010
3 Tata Ethos sustained for 140 Years 1. Jamshetji Tata (mills, hotels, community) In a free enterprise the community is not just another stakeholder in our business but it is in fact the very purpose of its existence. 2. Sir Dorabji Tata (steel, sports, education, health) The health and wellbeing of our operatives are our best assets. 4. JRD Tata (aviation, atomic energy, employee welfare) The wealth gathered by Jamsetji Tata and his sons in half a century is held in trust for the society. The cycle is thus complete, what came from the people has gone back to the people many times over. 5. Ratan Tata (cars, literacy) We are not doing this for propaganda. There are companies (outside the group) who may do it for the sake of publicity. We are doing it because we really wish to (by choice) Corporate Sustainability TCS Europe 2010 CONFIDENTIAL
4 Pioneering Spirit 1902 Taj Mahal 1907 Tata Steel 1910 Tata Power 1932 Tata Airlines 1968 Tata Consultancy Services 1998 Tata Motors Luxury Hotel Asia s first, today world s 6th largest Hydro Power Civil Aviation Software - today in top 10 globally India s first indigenous car Main companies in seven business sectors Chemicals, Engineering, Materials, Energy, Services, Consumer Products, Information systems & communication Tata Tea is the second largest branded tea company in the world, through its UK-based subsidiary Tetley. Tata Chemicals is the world s second largest manufacturer of soda ash Tata Communications is one of the world s largest wholesale voice carriers Corporate Sustainability TCS Europe 2010 CONFIDENTIAL
5 Unique Trusteeship Concept - 66% in Public Trusts Tata Charitable Trusts Ownership of Group Company owner s personal Trusts Group Company Trusts Group Other Stakeholders Other Stakeholders Company Society Company Society Corporate Sustainability TCS Europe 2010 CONFIDENTIAL
6 Endowments for Creation of National Institutions (1911) Indian Institute of Science (1936) Tata Institute of Social Sciences (1941) Tata Memorial Hospital (1945) Tata Institute of Fundamental Research (1966) National Centre for the Performing Arts (2006) Tata Medical Centre, Kolkata Corporate Sustainability TCS Europe 2010 CONFIDENTIAL
7 Business Model and Corporate Sustainability Overview Responsible Products & Service Ethical Global Sourcing Accounting & Reporting Ethics, Diversity Health & Education Marketplace Marketplace leadership Responsible and ethical supply management Ethical leadership Brand & reputation Workplace Responsibility to workforce Diversity Management Development of Excellence Retention Management Community Supporting & Developing customers and their communities Marketing Product & Service development, Brand & capability awareness HR Recruitment, Development, Recognition, Rewards, Engagement, Integration, Performance Management, Retention Corporate Sustainability Operations Sales, Delivery, Service, Relationship & Profitability Management Infrastructure/Logistics Office Management, Travel, Systems Environment Finance Revenue and payment management Procurement and supply management Environment Corporate Sustainability TCS Europe 2010 CONFIDENTIAL
8 Computer Based Functional Literacy (CBFL) - Adult Literacy Programme (ALP) Computer Based Functional Literacy (CBFL) software designed and developed by TCS Available in 9 Indian languages. Now enhanced with numeracy. Arabic & Spanish CBFL under preparation 250 active ALP centres across the country Over 140,000 people made literate Taken up as part of Tata Council of Community Initiatives with the mandate to coordinate with various State Govts to adopt the CBFL Program Partner with the Mission 2007 Program spearheaded by Dr. M S Swaminathan. CBFL being implemented in 1,00,000 Village Knowledge Centers (VKC) through various partner organizations Acknowledged by National Literacy Mission as part of strategy to adopt ICT for Literacy especially in the 11th Five Year Plan. CBFL has crossed Indian shores and been implemented in South Africa, where a version in the Northern Sotho language one of 11 languages in the country is in used in the Lephalale municipality of Northern Province. Arabic is underway and we have also developed CBFL for Spanish. Similarly we have been requested by a partner, the Sterns Stewart Institute, to develop a programme in Moree (Burkina Faso, West Africa) as a precondition for adults seeking 7 to access a Micro Finance project.
9 Using CDAC s GIST Technology graphics engine NLM primers lesson scripts wallpaper Based on a Puppet Theatre Model story board Using MacroMedia s FLASH mul7media engine computer based func7onal literacy
10 Use of IT core competence to address large scale societal problems mkrishi : Mobile Agro Advisory System Redefining the cell phone: from a mere voice device to a multi-function system Uses BREW applications on CMDA phones to provide vital information for farmers on issues like : Micro region weather information and advice. Advice on fertilizer and pesticide usage Market information Currently operational in Borgaon, in the grape-growing Sangli district of Maharashtra and in Waifad, Ganori and Bichaula for the use of farmers growing cotton, soyabean and potatoes respectively. M-KRISHI Advice on fertilizer TCS is working on developing an ecopartner network including NGOs, agriculture faculty, research scientists from national research labs and farmer s associations. 9
11 Collaboration PAU THNU Suguna
12 Collaboration ( Overseas ) International Rice Research Institute Philippines Foreign Universities Ghana University Intern Oxford University Intern LSE-Research into effective technology Transfer International Fertilizer Association, France efresh.com,netherlands Connecting farmers to purchasers Introduce Quality Certification Connect farmers to supply chain Enable them to export PTC+ Netherlands Floriculture & Horticulture Tech Transfer Monitoring technology transfer process PhyTech, Israel Plant, soil, weather, sensors A.R.O. Israel Simulations Models Agriculture and Animal Technology Tech Transfer to Nigerian farmers Tech Transfer to Afghan farmers
13 mkrishi makes sense to farmers in India and to business 30% 70% New bottom of pyramid revenue MDGs many years of conferences Collaborative and scalable solution Many initiatives address a few thousand people Leverage expertise- banking, government, agriculture mkrishi address 70% of >1Bn at bottom of pyramid etc The Gap exists between farmer and his stakeholders Base station Serves 500 farms Attacking real issues facing farmers every day Farmer is the centre of solution, not technology Product and revenue, cost in pesticide, Suicide
14 Anytime Anywhere services Single sign-on and single point access to multiple government services Transparent governance leading to improved image of the government Scalable kiosks model under Public-Private Partnership mode providing employment to the local citizens Providing timely and comprehensive services to citizens in remote areas Taking the Government to the doorstep of the citizens AP Online is the digital gateway of the Government to provide multiple services, any time 13 and anywhere to citizens and business users.
15 TATA SWATCH Nanotech Water Purifier Unique Tata Swach Reverse Flow with Nano Technology Meets internationally prescribed challenge levels for bacterial and virus 3000 Litres of purification per bulb (replaceable cartridge Rs. 299) giving approx 10 paise per liter cost to customer which is cheapest to any other brand and even boiling water. No Chemicals (No chlorine, no bromine) Made of RHA (Rice Husk Ash) impregnated with nano silver coating which kills almost 100% bacteria and viruses. Stops water flow from top container (input water) to lower container (purified water) using FUSE Total capacity both containers 18 litres Non Electric & does not require running water from tap. Easy to assemble and clean. 10 am to 8 pm customer care centre for assistance (Call: ) MRP Rs. 749 & Rs. 999 (possibly cheapest in the world) RP Rs. 749 & Rs. 999 (possibly cheapest in the world) For more details visit
16 MYGOODWORKS mygoodworks is an initiative tied to an Incubator of one of our large customers in Europe. It operated as separate stichting, that offers an online platform through which individuals can provide funds directly either anonymously or as registered users, either as donations or as loans, to local projects. Microcredit, Sustainability, Revolving donations, Crowd funding, Social networking are key trends capitalized on by this initiative. TCS has developed this IT platform on an at cost basis as a CSR initiative.
17 WALK FOR LIFE PARTICIPATION ACROSS TCS EUROPE GIRISH RAMACHANDRAN-DIRECTOR FORMER GLOBAL HR HEAD S PADMANABHAN TCS NETHERLANDS ASSOCIATES EUROPE AT THE WALK AT THE WALK IN AMSTERDAM AT THE WALK IN AMSTERDAM ASSOCIATES OF TCS GERMANY AT THE WALK ASSOCIATES FROM TCS DENMARK & TCS SWEDEN PARTICIPATING IN THE WALK
18 SNAPSHOTS WORKING WITH NGO S & CHARITY ORGANISATIONS IN FIGHT AGAINST HUNGER AND POVERTY Residents & Clients of Wesser 5 - NGO in Frankfurt HR Manager Central Europe with organisers of Lazarus Home for Homeless 1 7
19 Thank You
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