Teens, Tweens and Social Networking

Transcription

1 2012 Laura Solomon, MCIW, MLS Library Services Manager, OPLIN So many questions. What kinds of behaviors are common? What social media are they actually using? Is privacy important? How can we reach them? Do they even want to be reached? Not a lot of good news material should credit the author and funding source. 1

2 material should credit the author and funding source. 2

3 76% material should credit the author and funding source. 3

4 How important is it? Use doubles at 13 60% 50% 40% 30% 20% Teen social media users 10% 0% One account Multiple accounts material should credit the author and funding source. 4

5 64% What are they actually using? material should credit the author and funding source. 5

6 "There was life before Facebook, even if I can't remember it." Kirby McKenna, 17, Dublin, Ohio 2009 material should credit the author and funding source. 6

7 Teens hide behavior Superlogoff & whitewalling Posting in code material should credit the author and funding source. 7

8 They really do care about privacy But Facebook is the teenage version of . danah boyd Assistant researcher at New York University specializing in youth and social media Wait what? material should credit the author and funding source. 8

9 Teen use dropping 70% 60% 50% 40% 30% 20% 10% 0% 5/1/ to 17-yearolds 55- and 64- years-old The sheer size of Facebook s userbase, nearly 1 billion strong, has made it the high school cafeteria of social networks, while sites like Twitter and Tumblr have become the basement rec-room to which only a select few gain admission. Parents, notably, are excluded. Do teens tweet? material should credit the author and funding source. 9

10 25% 20% 15% 10% Girls Boys 5% 0% Who tweets? 35% 30% 25% 20% 15% 10% White Black Latino 5% 0% Ethnicities Niche network for teens 16% in 2011 material should credit the author and funding source. 10

11 Facebook is for chat Tumblr is #2 material should credit the author and funding source. 11

12 Is MySpace dead? MySpace was an important part of the social web's early history. Its time has passed, though. MySpace is an embarrassment for most people on the web. Many people feel like it's a bratty kid sister wearing too little clothing. They re not blogging Video creation material should credit the author and funding source. 12

13 Video chat Teens & cell phones material should credit the author and funding source. 13

14 Texting is (mostly) increasing Texts per day Texting is more private Talking declining material should credit the author and funding source. 14

15 Location? Not so much What about sexting? What happens in school? material should credit the author and funding source. 15

16 Cellphones and reality How can your library reach out? material should credit the author and funding source. 16

17 Almost half of 12- to 17- year-olds don t think brands should have a presence using social tools at all. Jacqueline Anderson, Consumer Insights Analyst, Forrester Research Ask em! Quit reinventing the wheel material should credit the author and funding source. 17

18 Scavenger hunts material should credit the author and funding source. 18

19 Content consumers Lack of expertise limits content creation material should credit the author and funding source. 19

20 Small social circles They won t build for you X It s all about friends material should credit the author and funding source. 20

21 Reactive, not proactive Quit chasing Absolutely shameless plug Coming Fall 2012 material should credit the author and funding source. 21

22 Stalk me here Thank you! Survey and Certificate of Attendance Please take a minute and fill out our webinar survey. You will find in at: SID=SV_e3rk6SrvaufgFrD Thank you for attending! Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. material should credit the author and funding source. 22