Army Strong Stories Weber Shandwick U.S. Army Minneapolis, Minnesota
|
|
- Alexandra Julie Casey
- 6 years ago
- Views:
Transcription
1 Army Strong Stories Weber Shandwick U.S. Army Minneapolis, Minnesota NEED/OPPORTUNITY / In October 2006, Weber Shandwick conducted an online landscape analysis to identify digital discussion about U.S. Army recruitment and life in the military. This benchmark research analyzed blogs, message boards, social networks, podcasts and multimedia sharing sites to assess the tone and scale of sentiment expressed toward the U.S. Army relating to recruitment and life in the military. Findings exhibited a high volume of discussion relevant to these topics, identified key issues, and most notably, illustrated a complete lack of engagement in the discussions by the Army itself. As a result, Weber Shandwick used a research, diagnose, treatment methodology to address the identified issues and composed a plan to help the Army engage with its online audiences. The Army Strong Stories program ( was conceptualized as a medium through which soldiers share candid thoughts on active military life. The goal of disseminating these perspectives was to reach the audience of potential recruits, military personnel, families and anyone else interested in Army life that is, the wide array of people who play a role in one s consideration The reason behind my blog is to give an honest, frank perspective on being in the Army. To know that you find my writing helpful means that I am meeting what I set out to do. Second Lieutenant Kayley Obermier, ArmyStrongStories.com to join the military. This program helps to close the access gap and build better understanding of what it means to be a soldier using a meaningful and authentic medium. INTENDED AUDIENCES / Today, four out of five U.S. adults socialize online, creating, reading or participating in social content at least monthly. In addition, 97 percent of 18- to 24-year-olds and 90 percent of 25- to 34-year-olds are active in social media. As the majority of the Army s recruiting audience (18- to 24-year-olds) continues to spend an increasing amount of time online surfing the Internet, networking and building relationships, Army Strong Stories was intended to harness the power of social communities to provide accurate perceptions regarding military recruitment. Specifically, ArmyStrongStories.com sought to meaningfully and authentically educate the Army s prospective audience about Army life. GOALS AND OBJECTIVES / The goals for the 2009 Army Strong Stories program were to: Provide potential recruits with a real-life look at what life in the military is really like so that they can make a more informed decision regarding their future. Provide soldiers with a platform to share their Army stories through blog, photo and video postings. Raise awareness of the Army Strong Stories program and position it as a resource for recruiters, influencers and prospects. Showcase the depth of Army career opportunities and benefits available. In order to meet these goals, the Army and Weber Shandwick established several measurable objectives at the outset of the campaign: 1
2 Revamp the look and feel of ArmyStrongStories.com to be more relevant to key audiences (the site originally launched in 2008). Increase online presence and awareness by recruiting and retaining 50 active bloggers. Establish effective communication tools to create a drumbeat of support for the Army s signature soldier blog among the internal Army family. Generate awareness within the broader military community, adding credibility to the program and enhancing the Army s online presence, through internal and external media relations. Drive site traffic by attracting an average of 26,000 monthly site visits. SOLUTION OVERVIEW / The 2009 marketing and communication plan incorporated several tactics to meet the above goals and objectives. DIGITAL COMMUNICATION STRATEGY Redesign and redevelop ArmyStrongStories.com to integrate with the Army s existing social mediums and provide soldiers the ability to sign up to blog directly on the site. Leverage existing online programs to promote ArmyStrongStories.com and drive site traffic. EXTERNAL MARKETING STRATEGY Promote ArmyStrongStories.com through proactive media outreach that includes relevant bloggers and mainstream media. Leverage agency activation at Army events to promote the program and recruit additional bloggers. INTERNAL MARKETING STRATEGY Educate agency partners and Army leadership about streamlining messaging and effective promotion by equipping teams with tools and marketing materials to promote the program. Leverage internal editorial opportunities to re-engage internal audiences and promote the program. Establish a weekly e-newsletter to Army Strong Stories bloggers, offering helpful blogging tips and relevant program updates. The redesign and redevelopment of ArmyStrongStories.com was the driving tactic that set the stage for program success in On 29 May, Weber Shandwick and the U.S. Army relaunched Army Strong Stories with a new site design and enhanced features, including sharing tools, live commenting, blogger profile customization and the ability for potential bloggers to sign up directly through the site. Since potential bloggers can live anywhere from Afghanistan to Alaska, making the sign-up and posting procedures as painless as possible was key to the program s success. To provide soldiers easy access to the blog, Weber Shandwick built a customized content management system (CMS) for simple content entry and access from any Army network. The customized CMS gives bloggers the tools to add and edit their own posts, providing additional ownership of the program. It also supplies the agency team with customized reporting tools and the ability to post and moderate comments as necessary. 2
3 The 2009 plan included integration with additional social media elements to promote ArmyStrongStories.com. Prominently displayed on the ArmyStrongStories.com sidebar, users can follow the ArmyStories Twitter profile and feed ( that automatically tweets each time a new post is added to ArmyStrongStories.com, further building external awareness of the site. In addition, Weber Shandwick created and placed an Army Strong Stories banner on goarmy.com s MySpace page ( The team also drafted and distributed two MySpace bulletins to the Army s more than 90,000 MySpace friends to drive awareness, and integrated the Army Strong Stories RSS feed with the official goarmy.com Facebook page ( to share content with the Army s more than 27,000 Facebook fans. Following the site relaunch, Weber Shandwick and the Army employed several tactics in the execution of the Army Strong Stories program in conjunction with the site strategies to drive traffic and program awareness: Developed and distributed program collateral materials, including palm cards and flyers, at Army events and installations. Drafted and placed Army Strong Stories editorial coverage in internal and external newsletters and publications, including Recruiter Journal, Fort Benning Bayonet, ArmyGrassrootsPlaybook.com and Special Missions Brigade Newsletter. Established a weekly Army Strong Stories Blogger Newsletter containing relevant program updates and Army news that is distributed to Army Strong Stories bloggers each Monday. Created and coordinated placement of an ArmyStrongStories.com ad in Recruiter Journal and Soldiers Magazine. Drafted and distributed a memo on behalf of Lieutenant General Benjamin Freakley to General Raymond Odierno, encouraging Army Strong Stories bloggers in Iraq. Coordinated Army event activation and outreach at the 2009 BlogWorld & New Media Expo event in October, promoting ArmyStrongStories.com with key social media influencers. Weber Shandwick and the Army established the following core key messages for the program: The Army recognizes that social media is changing the way we communicate with recruiting audiences that it creates the opportunity to strengthen relationships, encourage participation, and foster a dialogue through shared experiences about recruiting, military service, and Army life. The Army Strong Stories program seeks to leverage the social power of the Internet, providing soldiers with a voice to share the untold stories and perspectives on Army service from military recruitment and basic training to everyday life and personal development. As U.S. Army Accessions Command s signature blog, ArmyStrongStories.com provides soldiers an online destination where they can share their experiences through unedited, unfiltered blog posts. 3
4 The Army Strong Stories program is an unfiltered dialogue led solely by its soldier bloggers, a proof point demonstrating the Army s thought leadership in using social media as an important recruitment tool for empowering potential recruits and their influencers to make more informed decisions when considering a path to military service. All readers are invited to participate in an open dialogue with soldiers by leaving comments, asking questions and sharing compelling posts with others. Soldiers and cadets of every rank, background, and military occupational specialty are welcome to participate on ArmyStrongStories.com as long as they adhere to operations security policy guidelines. Soldiers and cadets who would like to blog on ArmyStrongStories.com can sign up by visiting IMPLEMENTATION AND CHALLENGES / The budget for the 2009 Army Strong Stories program was US$327,000, and the campaign was executed from January 2009 through December Weber Shandwick and the Army encountered four specific challenges during the planning and execution stages of the campaign: 1. Identifying/securing soldiers with compelling stories to blog on ArmyStrongStories.com. What the U.S. Army has been doing on the social media front, in terms of recruiting and opening honest conversations with potential soldiers, is nothing short of amazing. Arik C. Hanson, Ragan.com 2. Integrating and communicating with the Army s largest online contributors so that Army Strong Stories would advance and give scale to the overall Army social networking efforts. 3. Developing a technology platform that was simple to use for any soldier on any deployment on any network. 4. Developing and executing complex campaign elements within short time frames. Through creative development, detailed time lines and protocols, and continuous internal communications, Weber Shandwick and the Army successfully overcame each challenge, producing measurable results. MEASUREMENT/EVALUATION OF OUTCOMES / ArmyStrongStories.com relaunched in May 2009 with a benchmark of 18 active bloggers, more than 250 posts, nearly 100 comments and nearly 150,000 visits accrued during the program s infancy. Following the site relaunch, the program saw a significant response, indicating strong interest from soldiers for a place to share their stories and continued momentum for the target audiences to experience the Army through authentic soldier blogs: Traffic increased 650 percent from Site traffic increased steadily each month with an average of 33,020 visits per month (January through December 2009). More than 445,000 site visits and growing. December 2009 posted the largest traffic gains since program inception, bringing in 58,776 site visits. Eighty-one bloggers strong. Bloggers represent medical, legal, band, human resources and other Army careers. In total, these bloggers have posted a collective 574 times. 4
5 Three hundred sixty-eight reader comments. Whether questions about Army service or expressions of gratitude for their service, the soldier bloggers continue to receive feedback from new and returning site visitors. o I d just like to say this is by far the best blog I ve found on ROTC to date, especially if you post everything you say you are planning to. I m starting my ROTC this fall, and I can t wait. Keep the blogs coming! reader comment on 17 April 2009 o I just want to thank you for writing these blogs. I randomly found your writings on the Internet, and I can t stop reading. I am currently 22 and have been thinking about the army since I was a kid. For one reason or another, I still haven t enlisted but I am currently seriously thinking about it again. My biggest problem is that I haven t been able to take the plunge. I ve talked to recruiters, talked to enlisted friends of mine, but still can t do it. The biggest reasons I guess is because I dislike commitment and am scared of the unknown. I have a whole lot of pros and only two cons...should be an easy decision, but it seems so massive. Anyways, I just wanted you to know that your writing...especially the one about basic...has seriously helped motivate me. I don t know you, but you have definitely helped me. So thank you. P.S and if I do enlist...i ll be thanking you again for helping me take that leap. reader comment on 9 October 2009 Key media placements. The program received recognition from key industry leaders, such as FastCompany.com and Ragan.com, as a leader in social media, and positive placements within prominent military blogs, including YouServed.com and Milblogging.com. Significant momentum for Based on the achievements of the 2009 program, senior Army leaders and clients recognize the opportunities for continued growth of the Army Strong Stories blogging community in 2010 with plans for further program expansion and innovation. 5
Dave Tuttle Director, Digital Strategy TMP Worldwide TMP Worldwide. The Digital Brand Authority.
Social Networking for EPCRecruitment Dave Tuttle Director, Digital Strategy TMP Worldwide Social Networking for Recruiting Show of hands What is a social network? Why social networking is important genda
More informationLeverage Employee Reviews to Promote Your Employment Brand. 5 Steps to Influence Candidates Where They Make Career Decisions
Leverage Employee Reviews to Promote Your Employment Brand 5 Steps to Influence Candidates Where They Make Career Decisions WHY GETTING EMPLOYEES TO TELL YOUR STORY MATTERS When you are looking for a job,
More informationA RECRUITER S SOCIAL RECRUITING SURVIVAL GUIDE MASTER THE SOCIAL ARENA icims Inc. All Rights Reserved.
A RECRUITER S SOCIAL RECRUITING SURVIVAL GUIDE MASTER THE SOCIAL ARENA Social Recruiting Defined Social recruiting is when companies and recruiters use social platforms to source and recruit candidates
More informationCrowdfunding at Cleveland Clinic: Guide and Application
Crowdfunding at Cleveland Clinic: Guide and Application Contents Page Cleveland Clinic Crowdfunding Overview 2 Cleveland Clinic Crowdfunding Guidelines 3 Platform Basics 4 Campaign Planning 5 Scoring Criteria
More informationCampaign kit. Thinking about launching a campaign but not sure where to start? We can help.
Campaign kit Thinking about launching a campaign but not sure where to start? We can help. CAMPAIGN KIT Get started This turn-key campaign kit includes all you need for a successful fundraising experience.
More informationStrategic Plan
Strategic Plan 2013-2015 Board approved on September 25, 2012 Presented to the membership February 28, 2013 Building a Stronger Community Together MISSION STATEMENT The Quinte West Chamber of Commerce
More informationGreat Expectations: The Evolving Landscape of Technology in Meetings 1
Great Expectations: The Evolving Landscape of Technology in Meetings The Evolving Landscape of Technology in Meetings 1 2 The Evolving Landscape of Technology in Meetings Methodology American Express Meetings
More informationEmployee Campaign Coordinator Training. United Way of Lebanon County Campaign
Employee Campaign Coordinator Training United Way of Lebanon County 2014-2015 Campaign 1 CAMPAIGN Each year, HUNDREDS of local companies and thousands of donors support United Way of Lebanon County through
More informationThe Road Map: A Step-by-Step Guide to Social Media Success
The Road Map: A Step-by-Step Guide to Social Media Success 2017 Haley Marketing Group 1 2017 Haley Marketing Group 2 The Road Map: A Step-by-Step Guide to Social Media Success 2017 Haley Marketing Group
More informationWelcome and Thank you! #OMAHAGIVES :: OMAHAGIVES.ORG
Welcome and Thank you! Last year, you raised almost $8 MILLION! 2017 Results OMAHA COMMUNITY FOUNDATION We inspire philanthropy to create a thriving community for all. NONPROFITS We act as a connector
More informationU.S. Coast Guard Social Media Handbook
U.S. Coast Guard Social Media Handbook v. 2015 The Right Tool The Right Level The Right Audience FORWARD Capt. Tony Hahn Chief, Office of Public Affairs Social media has advanced our ability to tell the
More informationAssociation for Conservation Information 2017 Contest Year Award Categories and Descriptions
Association for Conservation Information 2017 Contest Year Award Categories and Descriptions This list is intended to assist you in selecting appropriate categories for entries. Any discrepancies between
More informationPeer Fundraising Campaign Planner
Templates Peer Fundraising Campaign Planner Create a peer-driven campaign to exceed your reach and raise more money this year. About These Templates Want to grow your donor base and meet your fundraising
More informationMAINE TOURISM MARKETING PARTNERSHIP PROGRAM
MAINE TOURISM MARKETING PARTNERSHIP PROGRAM REGIONAL MARKETING GRANT INTRODUCTION -- FY 2019 SCOPE The primary objective of the Maine Tourism Marketing Partnership Regional Grant Program (MTMPP) is the
More informationTop Essentials for a Winning #GivingTuesday
eguide Top Essentials for a Winning #GivingTuesday Nine essentials to help you plan and launch your 2015 campaign WWW.NETWORKFORGOOD.COM/NPO About this Mini-Guide Getting your nonprofit ready for an stellar
More informationBlogging Success For Staffing & Recruiting Firms
Blogging Success For Staffing & Recruiting Firms PRESENTED BY Brad Smith Today s AGENDA What is a blog and why should you care? Using a blog to attract clients Using a blog to attract candidates Improving
More informationGetting Ready to Get Ready for the Giving Season June 27, 2018
Getting Ready to Get Ready for the Giving Season June 27, 2018 Please Suggest Questions Throughout the Conversation (We ll answer as many as we can at the end.) Questions go in the questions tab Note:
More informationTHE UK S PERFECT PLATFORM TO SHOWCASE NEW PRODUCTS AND SERVICES
10-12 OCTOBER NEC PART OF 2017 10 12 OCTOBER NEC BIRMINGHAM THE UK S PERFECT PLATFORM TO SHOWCASE NEW PRODUCTS AND SERVICES WWW.CIVILEXPO.CO.UK THE UK S PERFECT PLATFORM TO SHOWCASE NEW PRODUCTS AND SERVICES
More informationBe a leader. in your community. Contents. HANDBOOK for promoting the October 16, 2017 School Board Elections. become a school board trustee
Contents Be a leader in your community WHY: promoting school board elections... 2 WHERE: resources available online... 2 become a school board trustee HOW: drafting your local promotion plan... 3 WHO:
More informationThe creative sourcing solution that finds, tracks, and manages talent to keep you ahead of the game.
Jobvite Engage: Advertising & Marketing The creative sourcing solution that finds, tracks, and manages talent to keep you ahead of the game. As any recruiter in Advertising & Marketing can tell you, today
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Hiring Playbook for SMBs It doesn t cost you anything to think big nor reach beyond the supposed constraints of size and resources. Don t limit your
More informationSocial Media: Tools of the Trade
Social Media: Tools of the Trade The informa,on contained in this document has been supplied to you by Procurious who are CIPS Social Media Knowledge Partner. CIPS takes no responsibility for any loss
More informationSpring2ACTion Checklist for Success
Spring2ACTion Checklist for Success The following checklist will guide you through planning a successful Spring2ACTion campaign. Templates, tips, images and more information can be found in the Nonprofit
More informationJO BS. Recruitment solutions in education 2017/18 MEDIA PACK
JO Recruitment solutions in education 2017/18 MEDIA PACK JO What is EduWeek Jobs? A cost-effective recruitment service designed for jobs in schools, colleges and education; leadership, management, teaching
More informationMarine Corps Social Media Principles
Marine Corps Social Media Principles Defense Media Activity Marine Corps Element Marine Corps News Page 2 of 12 Throughout the Marine Corps history, people have discussed, debated and embraced the United
More informationFundraising Tool Kit
Fundraising Tool Kit We want our athletes to enjoy every step of their journey with us, and we realize for some, the biggest challenge is fundraising, not training. That s where we come in! We ve compiled
More informationYour Guide to Success
Your Guide to Success Table of Contents About Create an Account Post a Project Reach Your Project Goal Partner Funding Opportunities Need Help? About Our Mission Engage the public in public schools by
More informationWORK PLAN WORKBOOK. An interactive resource to help you create, plan, and implement your May 8, 2018 Give Local 757 campaign.
WORK PLAN WORKBOOK An interactive resource to help you create, plan, and implement your May 8, 2018 Give Local 757 campaign. Hampton Roads Give Local 757 is your time to shine. Use this three-step workbook
More informationBERSIN & ASSOCIATES. Social Networking for Recruiting. Madeline Laurano, Principal Analyst April, 2010 IN THIS CASE STUDY
CASE STUDY BERSIN & ASSOCIATES Social Networking for Recruiting Hyatt Corporation Uses Social Networking Sites to Strengthen Its Employer Branding and Sourcing Strategies Madeline Laurano, Principal Analyst
More informationGuidebook. Act now. Act with purpose. Act for the University of North Dakota.
Guidebook Act now. Act with purpose. Act for the University of North Dakota. TABLE OF CONTENTS TABLE OF CONTENTS... 2 INTRODUCTION... 3 PLATFORM... 3 RULES & GUIDELINES... 3 APPROVAL & APPLICATION PROCESS...
More informationBuilding the Right to Health Movement
Building the Right to Health Movement Tonight s Plan 1. Ten Days to Zero Strategy Recruiting fundraisers Structuring your ten days 2. Ten Days to Zero Logistics Setting up your page! Tips for success Why
More informationIllinois Small Business Development Center 1. July Monthly Connection
Illinois Small Business Development Center 1 July 2012 July 2012 Monthly Connection Illinois Small Business Development Center (SBDC) & International Trade Center (ITC) At Southern Illinois University
More information2018 COMMUNICATIONS TOOLKIT
Communications Toolkit 2018 COMMUNICATIONS TOOLKIT Thanks for joining #GivingTuesday! We re so glad to have you involved in the movement! We encourage you to use the following resources to talk about your
More informationYear-End Fundraising Essentials. A free fundraising guide from your friends at Network for Good
Year-End Fundraising Essentials A free fundraising guide from your friends at Introduction After hitting it off with your supporters and building a strong relationship with them this year through email
More informationSPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES 2015 SACNAS Conference Sponsorship: Elite Packages Events PLATINUM $100,000 GOLD $75,000 SILVER $50,000 BRONZE $25,000 5 minute podium time at general session in front of all
More informationGlobal Recruitment Solutions Helping healthcare recruiters to reach further than ever before, all from one, easy-to-use professional career portal.
Global Recruitment Solutions Helping healthcare recruiters to reach further than ever before, all from one, easy-to-use professional career portal. Competition for healthcare talent is extremely high,
More information2017 Blue Pencil & Gold Screen Awards Competition
Entry fee discounts for early registration and for being an NAGC member! GOOD COMMUNICATION...GOOD GOVENMENT CALL FO ENTIES 2017 Blue Pencil & Gold Screen Awards Competition Are you an employee or contractor
More informationRequest for Proposals Marketing, Communications, and Website Management, Social Media
Request for Proposals Marketing, Communications, and Website Management, Social Media Proposal Submittal Deadline: March 2, 2018 Introduction In 2011, the City of Arroyo Grande formed a Tourism Business
More informationRECRUITMENT ADVERTISING 2018 MEDIA KIT. Inside. Recruiting solutions Online job board Custom blasts New social media options
RECRUITMENT ADVERTISING 2018 MEDIA KIT Inside Recruiting solutions Online job board Custom e-mail blasts New social media options Did you know... Today s Hospitalist s print & digital media reaches more
More informationSEEKING PATIENT PERSPECTIVES IN CLINICAL TRIAL DESIGN AMY FROMENT, GLOBAL FEASIBILITY OPERATIONS DIR THE PATIENT S VOICE 2017
SEEKING PATIENT PERSPECTIVES IN CLINICAL TRIAL DESIGN AMY FROMENT, GLOBAL FEASIBILITY OPERATIONS DIR THE PATIENT S VOICE 2017 IMPORTANT CONTEXT As a biopharmaceutical business, Amgen is a commercial entity.
More informationFundraising Guide for Eagle Scout Service Projects. Guide Table of Contents
Fundraising Guide for Eagle Scout Service Projects Guide Table of Contents Overview...Page 1 How to Apply Online Page 2 Required Documentation...Page 4 Writing the Web Story..Page 5 Forms...Page 6 Page
More informationThe Physicians Foundation Strategic Plan
The Physicians Foundation Strategic Plan 2015 2020 Introduction Founded in 2003, The Physicians Foundation is dedicated to advancing the work of physicians and improving the quality of health care for
More informationInternational WordPress Awards
International WordPress Awards #iwpawards #iwpprize #iwpawards The world s largest WordPress awards! Showcasing the very best WordPress talent from around the world. Welcome to the inaugural IWPs. The
More informationJEN: Prior to embarking on a new master plan, infrastructure project or major policy change, ports need to get buy-in from those who will be affected.
Good morning, I m Jen Barsell, Director of Marketing and Communications for the Port of San Diego and your moderator for this morning s panel discussion. As port PR professionals, we re here today to discuss
More informationUsing Social Media Tools to Help You Find a Job
Using Social Media Tools to Help You Find a Job Agenda Defining Social Media The Employment Picture Social Media Outlets: Facebook, Twitter, LinkedIn, and Blogs Using Google to Get Found Conclusion 1 Defining
More informationGUIDE TO ENTRY. For further information contact the awards team at
GUIDE TO ENTRY Nominations Open: August 1 Entry Deadline: September 30 Late Entry Deadline: October 7 Shortlist Announced: November 4 Awards Reception in Hong Kong: November 30 For further information
More informationParagon Awards. Deadlines. Early Bird October 1 Final Deadline October 15
Paragon Awards Deadlines Early Bird October 1 Final Deadline October 15 Winners in this year s contest will be announced at NCMPR s 2019 national conference, Hitch Up the BRAND Wagon, March 24-26 in Texas
More informationCorporate Communication Plan. April 2011 March 2012
Corporate Communication Plan April 2011 March 2012 Table of Contents Background 3 Our Roles and Responsibilities 3 Our Vision 3 Our Priorities 4 2010-2013 Integrated Health Service Plan Strategic Directions
More informationIt s time to search with your eyes wide open. Friends, we are that somebody.
It s time to search with your eyes wide open. There s a dirty little secret hidden in the blind spot of every job search. Job boards and aggregators. They re filled with every scam from phishing and pharming
More informationWelcome to Coalition U
Welcome to Coalition U Social Media Best Practices Friday, 10:00AM 1:00PM Wells Fargo, 123 S. Broad Street 5 th Floor Board Room Live Tweet your questions and comments! #CoalitionU @CoalitionU 10:00 AM
More informationSymposium on International Safeguards: Building Future Safeguards Capabilities
Symposium on International Safeguards: Building Future Safeguards Capabilities Organized by the International Atomic Energy Agency (IAEA) IAEA Headquarters Vienna, Austria 5 8 November 2018 Ref. No.: CN-267;
More informationFind, Learn, Meet 2017 RESOURCE GUIDE. The largest collection of healthcare design research, best practices, resources and tools.
Find, Learn, Meet 2017 RESOURCE GUIDE MD Anderson Children s Hospital The largest collection of healthcare design research, best practices, resources and tools. Insights & Solutions to today s most urgent
More informationOffice of External Affairs. Overview
Office of External Affairs Overview The Office of External Affairs (OEA) supports the mission and goals of the University of Miami School of Law, its constituents (students, faculty, staff, alumni, donors
More informationTwitter How Recruiters are Using Tech to Source Top Talent
by- Guide to Recruiting on Twitter How Recruiters are Using Tech to Source Top Talent First Things First When you recruit on social do you When you recruit on social do you mostly recruit on sites designed
More informationRFP Response Speaking and Writing to Persuade. Cindy Pfennig. PBRL495 Assignment 5-1. Public Relations & Communications Capstone. Professor Keithley
RFP RESPONSE SPEAKING AND WRITING TO PERSUADE 1 RFP Response Speaking and Writing to Persuade Cindy Pfennig PBRL495 Assignment 5-1 Public Relations & Communications Capstone Professor Keithley May 1, 2012
More informationGREATER DES MOINES PARTNERSHIP
GREATER DES MOINES PARTNERSHIP Program Synopses: CarpeDM Seize Des Moines DOWNTOWN DEVELOPMENT ECONOMIC DEVELOPMENT REGIONAL BUSINESS DEVELOPMENT WORKFORCE & EDUCATION 1 1. PROGRAM/INITIATIVE NAME CarpeDM
More information2018 Medallion Awards
Call for Entries Sponsored by the National Council for Marketing & Public Relations (NCMPR), the Medallion Awards recognize outstanding achievement in design and communication at community and technical
More informationBuilding Your Influence on Social Media. To participate in the Live Polls. Plenary: Building Your Influence on Social Media
April 10, 2018 Plenary: Building Your Influence on Social Media To participate in the Live Polls For WiFi or website participation: If you have a laptop, ipad, or other web-based device that uses WiFi,
More informationFriday 8 December 2017
Friday 8 December 2017 What is Pivot Summit? Pivot Summit is a world class event with impact. Bringing Australian and international thought leaders together to share insights on the future of digital and
More informationHOW TO WRITE SUCCESSFUL GRANT PROPOSALS
HOW TO WRITE SUCCESSFUL GRANT PROPOSALS Presented by: Jessica Cook Development Officer, WWCC Foundation October 28 and 29, 2014 Non-Profit Learning Center Day One Review Program Development Mission Develop
More informationOphea s Healthy Schools Certification ELEMENTARY & SECONDARY
Ophea s Healthy Schools Certification ELEMENTARY & SECONDARY About Ophea Ophea is a not-for-profit organization that champions healthy, active living in schools and communities and is led by the vision
More informationUpcoming ASPCApro Webinars
Upcoming ASPCApro Webinars aspcapro.org/webinars Funding Your Spay/Neuter Program Tues. Aug 20 How Are Lost Pets Found? Th. Sept 5 Canine Behavior and Acoustics Th. Sept 12 Is that Cat Feral? Th. Sept
More informationMonthly Giving. Marketing Kit. How To Promote Your Monthly Giving Program
Monthly Giving Marketing Kit How To Promote Your Monthly Giving Program About The Monthly Giving Marketing Kit This comprehensive guide is designed to help you attract new monthly donors and retain existing
More informationReach Decision-Makers Across Pittsburgh s Fast-Growing Technology Industry IMAGINE THE POSSIBILITIES
Reach Decision-Makers Across Pittsburgh s Fast-Growing Technology Industry IMAGINE THE POSSIBILITIES -- 2018 01 02 03 04 05 magazine chronicle DIGITAL MARKETING circulation 30,000 circulation 20,000 10,000
More informationGoogle Ad Grants: Free online advertising for non-profits! How to make the most from Google s free online advertising service
Google Ad Grants: Free online advertising for non-profits! How to make the most from Google s Published: July 2016 Authors: Mark Lewis, Independent Marketing, digital, brand and content consultant Paul
More informationFacebook & MySpace: Strategies to Boost Your Alumni & Development Efforts
Facebook & MySpace: Strategies to Boost Your Alumni & Development Efforts Devin T. Mathias University of Michigan outcomes You will have: Tools to engage and identify donors via socialnetworking tools
More informationGISCAFÉ YOUR MARKETING MACHINE
LET THE WORLD'S #1 GIS PORTAL SITE BE YOUR #1 MARKETING TOOL! SANJAY.GANGAL@ GISCAFE.COM page 1 why advertise with us? We're the world's #1 GIS web Portal GISCafé.com reaches out to more GIS professionals
More informationThe Clinician s Impact on the Patient Experience
The Clinician s Impact on the Patient Experience Michelle George MSN RN CASC 1 Objectives Achieving desired clinical outcomes through safety initiatives and clinical best practices Communication and engagement
More information5 Tips for Making the Most From Your Indeed Company Page
5 Tips for Making the Most From Your Indeed Company Page Your Company About Reviews 00 reviews Salaries Photos Links With your Indeed Company Page, you can tell your company s story to millions of job
More informationEmployer Branding at GoDaddy
Employer Branding at GoDaddy How Proactive Talent Strategies Got Employees Talking & Increased Applications Let us show you what Proactive can do for your organization. will@proactivetalent.io (855) 706-8568
More informationMy organization has multiple programs. Can I register all of them to receive Fremont Area Big Give donations? No. Only one listing per Federal Identif
Nonprofit FAQs Why should my organization participate? The Fremont Area Big Give will allow your nonprofit organization to participate in a day of philanthropy that: raises awareness about your organization
More informationRecruitment and Social Media: What We Have Learned
Recruitment and Social Media: What We Have Learned Iowa DOT Strategic Plan Smarter, Simpler, & Customer Driven E-government Driven Vision: Delivery of service and products by new meansefficient, convenient,
More informationMCADCAFÉ YOUR MARKETING MACHINE LET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL! MCADCAFE.COM
LET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL! why advertise with us? We're the world's #1 MCAD web Portal MCADCAFÉ reaches out to more CAD professionals than any other CAD website. The
More informationA Toolkit for Celebrating What Makes Your City Great
ORMOND BEACH WESTON FLORIDA CITY GOVERNMENT WEEK OCTOBER 23-29, 2017 A Toolkit for Celebrating What Makes Your City Great On October 23-29, join Florida s cities in celebrating, showcasing and engaging
More informationDear Public Awareness Campaign Proposer,
Dear Public Awareness Campaign Proposer, The Education Alliance is launching an enormously exciting yet challenging effort through a statewide public engagement initiative. Through this initiative, The
More informationFunding Toolkit INTRODUCTION
Funding Toolkit INTRODUCTION Healthy for Life is a community-based nutrition and well-being program created by Aramark and the American Heart Association that empowers people to make healthy food and lifestyle
More informationINVESTMENT OPPORTUNITIES PROVIDING ACCESS TO WHAT YOUR BUSINESS NEEDS
2015 INVESTMENT OPPORTUNITIES PROVIDING ACCESS TO WHAT YOUR BUSINESS NEEDS ENGAGEMENT CALENDAR PROGRAM DESCRIPTIONS Signature/Symposium: high-level industry program with 300+ attendees (outside venue)
More informationINFORMATION FOR PARTICIPANTS architecturefringe.com
INFORMATION FOR PARTICIPANTS architecturefringe.com SENSES COMMON/ HELLO! & WELCOME ARCHITECTURE FRINGE 2018 Hello! and welcome to the Architecture Fringe 2018 open call. This brochure takes you through
More informationAn affordable recruitment solution for the education sector
An affordable recruitment solution for the education sector What is EduWeek Jobs? A cost-effective recruitment service designed for jobs in schools, colleges and education; leadership, management, teaching
More informationgifts for refugees a holiday fundraising guide
gifts for refugees a holiday fundraising guide thank you for fundraising for gifts for refugees! Dear compassionate supporter, The contributions we ll receive from your fundraising campaign will allow
More information2018 IEDC EXCELLENCE IN ECONOMIC DEVELOPMENT AWARDS TABLE OF CONTENTS
Entry Packet 2018 IEDC EXCELLENCE IN ECONOMIC DEVELOPMENT AWARDS TABLE OF CONTENTS SUBMISSION INFORMATION & GUIDELINES 1 CATEGORIES AT A GLANCE...2 FREQUENTLY ASKED QUESTIONS...3 ENTRY FORM CHECKLIST...4
More informationFREE training for your business
FREE training for your business! FREE training for your business Don't miss out! Contact us now on 0844 257 84 50 or info@cumbriagrowthhub.co.uk to meet with an adviser to discuss your needs. Facebook
More informationSPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES 2018 2019 trusted resource success SMALL BUSINESS BC HARD WORK ENTREPRENEUR SUPPORT trusted relationship JUST STARTING OUT education INDUSTRY LEADER GUIDANCE SUPPORT SERVICES
More informationOrientation Guide. Standard Member WELCOME TO EVERYDAYHERO WE RE SO EXCITED TO HAVE YOU ON BOARD
Standard Member Orientation Guide WELCOME TO EVERYDAYHERO WE RE SO EXCITED TO HAVE YOU ON BOARD You are joining a community of over 3,000 nonprofits AU & NZ wide who have partnered with us to help grow
More informationChanging the World in a Company
Changing the World in a Company 29 Jan 2014 Classification: INTERNAL USE ONLY 2 Classification: INTERNAL USE ONLY Shifting mindsets 3 Classification: INTERNAL USE ONLY 4 Classification: INTERNAL USE ONLY
More informationEVENT & ENTRY INFORMATION
2018 AWARDS PACKET EVENT & ENTRY INFORMATION SMPS Seattle s annual Reign Awards recognizes excellence in marketing communications and outstanding achievements of top marketing professionals. Communications
More informationWe re looking forward to receiving your application!
2017 APPLICATION We re looking forward to receiving your application! WHAT IS THE DO GOOD INITIATIVE? Hyperquake has been evolving brands since 1986. We are so proud to call Cincinnati home, and we can
More informationA nonprofit s guide to SUGGESTED donation AMOUNTS
A nonprofit s guide to SUGGESTED donation AMOUNTS 1 WE VE ALL BEEN THERE. Tasked with creating a dream online donation form for your nonprofit organization Making sure you have all the bells and whistles!
More informationPATIENT RECRUITMENT & RETENTION
PATIENT RECRUITMENT & RETENTION» Start Strong» Get Back On Track» Inform and Engage Patients» Drive Site Performance Patient recruitment and retention isn t about numbers. It s about making and maintaining
More informationHOSTING A CANDIDATE FORUM
A Step-by-Step Nonprofit s Guide to Planning, Publicizing and Hosting a Candidate Forum www.nonprofitvote.org Table of Contents Introduction 2 Keeping Your Forum Nonpartisan 3 What the Candidates Want
More informationPhilanthropy Fellows Program: Building the Next Generation of Philanthropy Professionals
Philanthropy Fellows Program: Building the Next Generation of Philanthropy Professionals Sample Philanthropy Fellow Position Descriptions The following sample position descriptions are derived from past
More informationYour Fundraising Planning Guide
Your Fundraising Planning Guide PLANNING GUIDE CONTENTS 1 2 3 4 5 What is #GivingTuesday? Don t Dos + Must Dos Suggested Planning Timeline Planning Checklist (Plan, Prepare, Promote) Additional Resources
More informationStrategic Recruitment: Do you know where to find and attract the right talent?
Strategic Recruitment: Do you know where to find and attract the right talent? Presenter Tracy Orrison Tracy.Orrison@opm.gov USAJOBS Deputy Program Manager Office of Personnel Management Job Opportunity
More informationAn affordable recruitment solution for the education sector
An affordable recruitment solution for the education sector What is EduWeek Jobs? A cost-effective recruitment service designed for jobs in schools, colleges and education; leadership, management, teaching
More informationREACHING THE. Best Talent DIGITAL PRINT RADIO. Anywhere, Anytime IS A JOURNEY...
REACHING THE DIGITAL PRINT RADIO Best Talent Anywhere, Anytime IS A JOURNEY... Good news: 85% of the workforce want to hear from you Research shows that three-quarters of the fully-employed workforce around
More informationSCOTIABANK CHARITY CHALLENGE
RACE WEEKEND MAY 24-27, 2018 SCOTIABANK CHARITY CHALLENGE IN CONJUNCTION WITH SCOTIABANK CALGARY MARATHON THE SCOTIABANK CHARITY CHALLENGE HAS RAISED $6.7 MILLION SINCE IT S CALGARY INCEPTION IN 2010!
More informationFUNDRAISING TOOLKIT. Pat s Run is a fundraiser for the
FUNDRAISING TOOLKIT Pat s Run is a fundraiser for the WELCOME Dear Fundraiser, Thank you for registering to participate in the 14th Annual Pat s Run! This year, we re asking our participants to set up
More informationGRADUATE RECRUITMENT. e t
GRADUATE RECRUITMENT WORK WITH THE EXPERTS When we say we re the experts in graduate ate careers, we really mean it. At the forefront of graduate labour market research for more than 40 years, we have
More informationTHE ROLE AND VALUE OF THE PACKARD FOUNDATION S COMMUNICATIONS: KEY INSIGHTS FROM GRANTEES SEPTEMBER 2016
THE ROLE AND VALUE OF THE PACKARD FOUNDATION S COMMUNICATIONS: KEY INSIGHTS FROM GRANTEES SEPTEMBER 2016 CONTENTS Preface 3 Study Purpose and Design 4 Key Findings 1. How the Foundation s Communications
More informationConcept Note. Rethinking Education for the New Millennium. The World Bank, 1818 H St, Washington, DC th -15 th November 2016
Concept Note Rethinking Education for the New Millennium The World Bank, 1818 H St, Washington, DC 20433 14 th -15 th November 2016 Context and Rationale Over the years, motivated young professionals from
More information