Give To Lincoln Day Raised $1.3 million in 24 hours 5,448 donors contributed 187 local nonprofits participated $200,000 challenge match fund

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Meghan Austin
5 years ago
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1 Nonprofit Training

2 Give To Lincoln Day 2012 Raised $1.3 million in 24 hours 5,448 donors contributed 187 local nonprofits participated $200,000 challenge match fund 2

3 2012 Survey Responses Donors 93% thought event should be repeated 80% said the event motivated them to make an additional gift 51% made a first time gift to a nonprofit 77% were between ages % were female Nonprofits 78% spent 20 hours or less marketing the event Social media and s were primary marketing tools 65% of nonprofits raised more than $2,500 on G2LD 3

4 GIVING DAY RESULTS Giving Day Donations Amount Donations Amount Give To Lincoln Day Give Big Lexington Give to the Max Minnesota Seattle GiveBig Alexandria, Virginia Park City, Utah 4 5,448 $1,300, $236,000 1,170 $385,414 47,534 $13,400,000 53,000 $16,400,000 19,000 $3,600,000 37,800 $7,430,000 1,200 $104,156 3,698 $319,333 3,209 $332,034 5,132 $595,642

5 LCF at a Glance Founded in 1955 Assets of $71 million 2012 $4.2 million in grants distributed to 451 nonprofit organizations. Manage 450+ funds Recent leadership grants to Union Plaza, Centennial Mall renovation and Educare 5

6 Razoo at a Glance Launched in September 2006 More than $146 million has been donated through Razoo Nonprofits claim access and customize their own Razoo page Flat 2.9% transaction fee for Give To Lincoln Day 6

7 Register & Claim Ownership of your Razoo Page 1. Click the Register button from the homepage or go to 2. Complete the registration form. You will receive confirmation from an LCF staff member within 1-2 business days. 3. Go to Razoo.com and claim admin access to your organization s Razoo page (if you haven t done this). You will receive an from do-notreply@razoo.com, about 1-2 business days after you submit your request to claim admin access. 7

8 Customize Your Page Log in to your account with admin access and click My Organization from the right side of the header. Use the admin tool bar or the completion steps to explain, illustrate, and promote your cause. 8

9 Fundraisers & Projects Projects can be created by your organization to show donors programs to which they can designate. Click Get Started to create a project page Statewide/regional/ national organizations will create a Project for their local chapter. That project page will be included in Give To Lincoln Day.

10 Customize Your Page: Edit Include a short (140 chars. or less) Summary of what you do. Explain the work of your organization in Tell Your Story. (5,000 chars.) Highlight the value of a donor s contribution by adding Suggested Donation Amounts. Personalize your page s web link by creating a Custom URL.

11 Customize Your Page: Show your nonprofit at work by uploading images and videos. Use multiple images with captions to tell a story or give designation ideas. To upload a video, copy and paste the link from YouTube or Vimeo Images/Videos

12 Customize Your Page: Thank Donors Upload a thank you video for donors to view after making a contribution. Include a message in your donors tax receipt to express your appreciation.

13 Customize Your Page: Share Spread the word via Facebook, Twitter, and . You can add a donation widget to your website to allow donors to give to your organization through Razoo.

14 Customize Your Page: Donations Click the Donations tab to view donor information filtered by date and download the report into a CSV file. To view information related to the monthly disbursement check from Razoo, click the link Disbursements.

15 Customize Your Page: Matching Grants Display your own dollar for dollar or challenge grant on your page to encourage donors to give. The grant icon will appear on your page beginning on the start date.

16 How Can Donors Give? Only gifts made on May 16 th are eligible for the $200,000 match pool. Online from 12:00am 11:59pm at Offline (delivered to LCF office) from 8:00am 5:00pm. Checks must be written to Lincoln Community Foundation with NPO name in memo line.

17 When Do Nonprofits Receive Donations? Online gifts will be sent to your organization from Razoo Foundation (minus 2.9% fee) approximately June 15. You can see a list of your online donors in realtime on your Razoo page. Offline gifts, match portions and applicable prizes will be sent from LCF within approximately 30 days of the event. LCF will a detail list of offline donors to you around the same time as your check is mailed.

18 G2LD Leaderboard The leaderboard on May 16 th at will only show online gift details. The grand total amount raised and # of donors will be updated with offline totals 4 times during May 16 th. Offline gifts and donors will not be counted in the leaderboard totals for each nonprofit.

20 Steps to a Successful Give To Lincoln Day 1. Set a fundraising goal, both financial and tangible (what can we do, or who can we help if we raise $X). 2. Get Creative! 3. Consider hosting a live event. 4. ENGAGE everyone you know to make the ask , Facebook, Twitter, word of mouth.

21 Encourage: Asking Personal: Send s to individuals, or call them on the phone, rather than sending mass s. Relational: Help supporters relate by telling stories about ways your nonprofit has made a difference. Concrete: Provide examples of work your organization has done and ways that donations will bring about future good. 21

22 Encourage: Creativity Host an event on May 16 th. Show donors what you do. Have people donate to your Razoo page on a laptop, iphone, or ipad: host a party or open house invite people into your office start a competition Use photos and captions to tell a story or make a video highlighting the work of your nonprofit. 22

23 Plan: Pre-Giving Day Now Promote the event in your newsletter and explain on your website that May 16 th is THE day to give to support Lincoln/Lancaster County. Add content to your Razoo page to tell your story (more info on that later). One month before Personally ask top donors and board members to give and talk about the day in regular conversation. Plan marketing and communications to your donors and stakeholders for the next month. Two weeks before supporters to remind them about the day. Ask them to add May 16 th to their calendar. Finalize volunteer or staff duties for day-of events. One week before Update Facebook and Twitter on a daily basis. Send supporters the GiveToLincoln.com link where they can find your nonprofit page and donate. Encourage them to bookmark this page!

24 Plan: Giving Day Send 3 s throughout the day Update your supporters on fundraising progress link to to see the real-time online leader board. Provide action items to help reach your goal. Utilize Facebook and Twitter Cheer on donors with status updates. Ask questions to generate conversation and community interaction.

25 Plan: Post-Giving Day Send an thank you 1-2 days after the event. Tell them how their donation was put to good work and made a difference. Provide updates about your organization how much did you raise? What will you do with these funds? Make it easy for them to stay in touch. Send physical thank you notes to top donors (not receipts-lcf and Razoo will do those) Build life-long supporters and friends of your organization.

26 Contact We are excited to see you succeed. Please contact us with any questions or if there is any way we can better support your Give To Lincoln Day efforts. We are here to help! Razoo Lincoln Community Foundation Michelle Paulk Sarah Peetz

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