Spring2ACTion 101. February 7, 2017

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Alberta Matthews
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1 Spring2ACTion 101 February 7,

2 About ACT for Alexandria ACT is Alexandria s community foundation Turning ideas into action and resources into results. 2

3 Introductions: Name Organization What is your favorite thing about spring? 3

4 Spring2ACTion - Alexandria s Giving Day! 24 hour online giving event through single online giving platform (Razoo) Crowd funding and peer to peer fundraising mixed with friendly competition One day when our community comes together to support nonprofits 4

5 Why Spring2ACTion? Grow philanthropy Grow revenue Grow supporters 5

6 Spring2ACTion Over the Years Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493 Nonprofit Participants Number of Donations ,265 3,698 7,184 9,969 12,660 11,958 Number of Unique Donors Didn t track Didn t track 5,872 7,516 9,431 8,316 Free Agent Fundraisers (183 active) raised $294, (250 active) raised $472, (198 active) raised $345,156 Spring2ACTion has raised $3,829,144 for local nonprofits!

7 Razoo Crowdfunding Leaderboard Glossary of Terms Competition Terms Most Dollars, Most Donors, Unique Donors, Spring4ART, Power Hour, ACTion Hero Free Agent Fundraiser Spring2ACTion Nonprofit Toolkit Matching Grant 7

8 Razoo Basics Nonprofits set up fundraising pages with images, descriptions and suggested donation amounts Donors make contributions to nonprofits at All of the nonprofit fundraising pages compete on Spring2ACTion leader boards Free Agent Fundraisers may also set up fundraising pages that are linked to a nonprofit The total number of dollars raised, donations made, and unique donors are tracked before and during Spring2ACTion 8

9 Prizes for Spring2ACTion Four Leaderboards Eight $500 Power Hour Prizes ACTion Hero Prizes - $100 hourly for randomly selected nonprofits between 10am-10pm Surprise Prizes 9

10 Leaderboards 10

11 Step 1: Register Log in or Sign up 11

12 Step 1: Register Deadlines: Nonprofits: February 21 Free Agent Fundraisers: March 30 12

13 Step 1: Register 13

14 Step 1: Register 14

15 Step 1: Register 15

16 Step 1: Register 16

17 Step 1: Register You will receive an from Razoo within 48 hours confirming your registration is complete. 17

Step 2: Start Planning Your Campaign Designate a point person to lead the campaign Determine a focus for your campaign Set a goal dollars and donors Determine your

18 Step 2: Start Planning Your Campaign Designate a point person to lead the campaign Determine a focus for your campaign Set a goal dollars and donors Determine your communications channels Consider an offline event on April 5 Recruit Free Agent Fundraisers Secure matching grants Develop a thank you strategy and continue donor engagement 18

19 Step 3: Set up your page 19

20 Step 3: Set up your page 20

21 Step 3: Set up your page Under Advanced Options, you have the option to customize your donor and dollar count in the edit tab, under advanced. 21

22 Step 3: Set up your page Send updates to your donors from your Razoo page in the Updates tab. 22

Step 3: Set up your page You will receive an email every time

23 Step 3: Set up your page You will receive an every time someone makes a donation or visit Donations tab to see donor info. 23

24 Step 3: Set up your page Add matching grants in the Matching Grants tab. Click on Add a Matching Grant 24

25 Step 4: Recruit Free Agent Fundraisers What is a free agent fundraiser? A champion for your organization who agrees to raise money for your cause on Spring2ACTion April 5 Who can be a free agent fundraiser? Board members, volunteers, donors, staff, etc. Why do you want free agent fundraisers? Extend your reach by using their networks Compete on separate leaderboard and add to your total # of donors and $ raised How do I register my free agent fundraiser? No registration needed for new FAFs just be sure their page is created by March 30 to be included in the FAF leaderboard Last Year FAFs raised $345,156! 25

26 Step 4: Past Free Agent Fundraisers March 1 - Razoo will send an to all past participating nonprofits with a list of past FAFs and the links/urls to 2016 pages. Nonprofits must reply to that and indicate which free agent fundraisers will be returning. March 27 Razoo will send reminder to nonprofits March 30 Last day for nonprofits to Razoo about past FAFs 26

27 Step 4: Free Agent Fundraisers Direct FAFs to your page and have them click here to create their FAF page. Deadline March 30 27

28 Step 4: Free Agent Fundraiser Ideas Competition: Board members vs. Staff members Grade level teams Name recognition: Personalized free agent fundraiser pages Other community partnerships: Pages set up by churches or businesses Stunts or challenges: A recognizable person who agrees to do a stunt if a goal is met Other ideas? 28

29 Other FAQs What is the minimum/maximum donation? When do secured pledges (early donations) begin? What are the fees? What is a donation booster? Who receives the donor information? Do I need to issue a tax receipt to donors? When will I receive my donations from S2A? Visit FAQs at for more details. 29

30 Next Steps Register at by February 21 (for nonprofits and print deadline) or final deadline March 17 Browse Nonprofit & FAF Toolkits for Resources including: Factsheet Timeline templates Sample Facebook & Twitter posts Social Media tips Attend Training Sessions 30

31 Upcoming Dates February 21 Deadline: Nonprofit registration (print materials) February 21 Maximizing Your Giving Day Success March 7 Ask the Experts March 13 Free Agent Fundraiser Happy Hour, 5-7pm at ACT Starting March 15 Materials Pick Up & Lab Time at ACT March 17 Deadline: Final nonprofit registration March 20 Giving begins via Secured Pledges March 17, 24, 31 Office Hours, 10am-3pm at ACT March 30 Deadline: Free Agent Fundraiser registration April 5 Spring2ACTion Alexandria s Giving Day! 31

32 Questions? Contact: Brandi Yee Pamela Larson

Spring2ACTion Checklist for Success

Spring2ACTion Checklist for Success The following checklist will guide you through planning a successful Spring2ACTion campaign. Templates, tips, images and more information can be found in the Nonprofit