USNI MEDIA PLANNER. Open Your Global Gateway to the Interactive World of USNI PROCEEDINGS. The Independent forum of the Sea Services.

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1 USNI MEDIA PLANNER 2011 PROCEEDINGS The Independent forum of the Sea Services Published monthly by the U.S. Naval Institute Open Your Global Gateway to the Interactive World of USNI USNI blog mobile applications & social media digital print editions

2 By any standard PROCEEDINGS dominates the reading of our nation s military leaders. Top policy makers consider the information, arguments and advice from its pages as they make decisions that shape national defense. They will determine the priorities THEY WILL SPEND $708 BILLION ON THE NATION S DEFENSE IN TALK TO THEM WHERE THEY LIVE, IN PROCEEDINGS. PROCEEDINGS stands alone in Importance, Influence and Impact. Nothing else comes close. and policies driving the expenditure of $708 billion in They seek opinions and advice from the pages of PROCEEDINGS, as readers and authors. Our nation s leaders have relied on this flagship publication of the U.S. Naval Institute for 136 years. It is where they go first, and they rely on ideas and insights from its pages to guide their decisions on projects, purchases and vendors. In the current reader satisfaction survey PROCEEDINGS ranks first with military readers in the categories of Must Read, Most Credible, Most Relevant, and Most Important among all military magazines. Readers also Which publication is most important? PROCEEDINGS 95 % Which publication must you Read First? PROCEEDINGS 97% call it Most Respected and Most Influential. Ninety one percent read three out of four issues (none of our competitors scored more than 25%). Readers also cite editorial quality (97%), range of content (93%), and balance of viewpoints (93%) as qualities that drive their high levels of satisfaction. For media buyers who need to reach those in control of military budgets to have your message taken seriously, PROCEEDINGS is the only choice.

3 Look who WRITES in PROCEEDINGS. They re interested in your company and projects. They are PROCEEDINGS, and they are listening now: The PROCEEDINGS audience engages. 95% carefully read or scan majority of content 88% spend up to two or more hours with each issue 91% read 3-out-of-4 issues or more The PROCEEDINGS audience is unduplicated. 77% DO NOT belong to the Navy League or read Sea Power 97% DO NOT belong to the Marine Corps Association or read the Marine Corps Gazette 87% DO NOT regularly read the Navy Times or Marine Corps Times CIRCUL ATION PAID MAILED CIRCULATION 53, % SINGLE COPIES % EVENT & COMPLIMENTARY 3,638 6 % SHIPS & COMMANDS 2,239 4 % REGISTERED ONLINE COPIES 1,741 3 % RE ADERSHIP ACTIVE DUTY 31 % RESERVE 4 % DEFENSE INDUSTRY 30 % (RETIRED MILITARY) DEFENSE INDUSTRY 4 % (CIVILIAN) CAPITOL HILL 2% RETIRED 19 % OTHER 10 % TOTA L: 61,446 AFFILIATION S NAVY 77 % MARINES 9 % COAST GUARD 8 % ARMY 2 % AIR FORCE 2 % MERCHANT MARINE 2 % *2010 Reader Satisfaction Survey SECRETARY OF DEFENSE Robert M. Gates CHAIRMAN, JOINT CHIEFS OF STAFF Admiral Michael G. Mullen CHIEF OF NAVAL OPERATIONS Admiral Gary Roughead COMMANDANT OF THE MARINE CORP General James T. Conway U.S. EUROPEAN COMMAND NATO SUPREME ALLIED COMMANDER, EUROPE Admiral James G. Stavridis COMMANDANT OF THE U.S. COAST GUARD Admiral Robert J. Papp Jr. Look who QUOTES & LINKS to PROCEEDINGS as their AUTHORITATIVE SOURCE on matters of naval policy: ONLINE: Drudge Report Politico Huffington Post TV: George Stephanopoulos This Week CNN Fox Meet the Press Fox Business Channel ABC News CBS News MSNBC al Jazeera NEWSPAPERS: Washington Post New York Times BBC World News New York Post Military Times Newspapers Pravda Boston Globe LA Times Washington Times Congressional Quarterly Times of London RADIO: NPR Voice of America Rush Limbaugh THINK TANKS: Lexington Institute Center for New American Security Heritage Foundation CATO Institute AEI COLLEGES: Tufts University Johns Hopkins University University of Virginia Army War College MAGAZINES: The Economist US News & World Report Time Newsweek GOVERNMENT: CHINFO Pentagon Channel Congressional Hearings For more information on PROCEEDINGS or to book your ad call Dave Sheehan at or dsheehan@usni.org.

4 OTHER USNI VEHICLES USNI provides viewpoints I cannot find elsewhere. AGREE 98% The importance of USNI being an independent forum IMPORTANT 95% NAVAL HISTORY HBO chose NAVAL HISTORY as its publishing partner for the spectacular ten-week series THE PACIFIC which aired this spring. The April 2010 issue brilliantly covered the series and served as a viewer s guide. While PROCEEDINGS is the USNI flagship publication, NAVAL HISTORY magazine is the gold standard for riveting, up-close and personal accounts from those who participated in our naval triumphs and tragedies. Beautifully illustrated with oversized gatefold presentations explaining key naval engagements, period photography and fine art, it combines news-making historical discoveries and insightful scholarly analyses. Our nation s naval leadership has put an emphasis on the importance of its heritage, and today s policy makers believe in learning the lessons of history. Defense contractors who share a history with the Navy know that advertising in NAVAL HISTORY associates them respectfully with naval leadership and is a sincere way to say Thank You to their Navy partners. The Naval Institute Press Over 800 titles 80 new books each year from military desk references to best-seller Tom Clancy. Americans-At-War Award-winning HD video series of 90-second vignettes featuring ordinary Americans called to extraordinary heroism. Conferences Bringing top thinkers, writers, leaders and strategists together to debate solutions for our national security. Photo Archives & Oral Histories Preserving the nation s heritage of half a million rare, one-of-a-kind photos, and dramatic audio recollections of our military heroes in their own voices. The Naval Institute Foundation Supporting the important work of the U.S. Naval Institute through generous donor contributions. Naval History is a treasure chest of our military and seagoing heritage. Tom Brokaw Former anchor, NBC Nightly News For more information on USNI or to book your ad call Dave Sheehan at or dsheehan@usni.org.

5 USNI ONLINE ADVERTISING Open Your Global Gateway to the Interactive World 0f USNI INTERACTIVE is the theme. Visitors are surrounded by the day s top events and the nation s most important defense concerns. They immediately share their views, or probe deeply into the USNI archive system magazines back to 1874, the world s largest photo archive of its kind, oral histories, and books for more insight. It s an interactive user experience and daily destination. USNI Blog The internet s highest ranked naval blog, featuring immediate, event-driven discussions where no subject is too hot or sensitive. Posts from the nation s leading naval bloggers, with comments from those with opinions and the interest in sharing them. New Mobile Applications & Social Media For iphone, ipad, Blackberry, Droid and essentially every smart phone and reader platform out there, with more to come as they evolve. And reaching out via social media Twitter, Facebook, RSS Feeds and more. Powerful Digital Print Editions Ads appear in this Digital Magazine Edition exactly as they do in the magazines. Readers may click your links to interact directly with you for nominal link activation charges. blog.usni.org digital print editions ADVERTISE RECTANGLE BANNER HALF PAGE 300 x 250 IMU 468 x 60 IMU 300 x 600 IMU Quick Facts Why Advertise with USNI? USNI leads in supporting the Sea Services. It provides an independent voice, highly respected with impact at senior levels. Consider the benefits of: Inbound links from every major global news organization citing PROCEEDINGS Long visits and high page views Well established and active community including 70 % of flag officers in the Sea Services worldwide Over 90 major news organizations quoted or linked to PROCEEDINGS as their authoritative source more than 500 times in For more information on Online Advertising or to book your ad call Dave Sheehan at or dsheehan@usni.org.

6 ADVERTISING SPECS Serious media plans start with PROCEEDINGS because the most important decision-makers on policy and defense spending consider it THEIR MAGAZINE. PROCEEDINGS is the Must Read, a necessity for the high ranking officials who will spend $708 Billion on the nation s defense in For once, it s an easy decision for media buyers to make PROCEEDINGS the cornerstone of every media plan. MAGAZINE SPECS PROCEEDINGS NAVAL HISTORY IN INCHES IN INCHES PAGE TRIM x x PAGE LIVE AREA x x FULL PG NON BLEED 7 x 10 7 x 10 FULL PG BLEED x x *BLEED SPREAD x x / x x 9.5 1/2 HORIZONTAL x x /2 HORIZONTAL BLEED x 5.75 N/A 1/2 VERTICLE x 9.45 N/A 1/2 VERTICLE BLEED 4.25 x N/A 1/2 ISLAND x7 4.5 x /2 ISLAND BLEED 5.15 x 7.95 N/A 1/3 VERTICLE x x 9.5 1/3 SQUARE x x 4.5 1/4 HORIZONTAL x x /6 VERTICLE x x 4.5 1/6 HORIZONTAL x x /9 VERTICLE x x / x x / x x 1 *Gutter allowance on spreads is 1/4. ONLINE SPECS RECTANGLE 300 x 250 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPG BANNER 468 x 60 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPG HALF PAGE 300 x 600 IMU DHTML, FLASH, GIF, HTML, JAVASCRIPT, JPG REPRODUCTION MATERIAL REQUIRED U S N I A D V E R T I S I N G 291 Wood Road Annapolis, MD p: f : e: production@usni.org PDF files are preferred (optimized for press, with OPI deactivated). InDesign CS3 (or earlier) files are accepted; package the document with images and fonts. Photoshop (TIFF or JPG at 300 dpi or more) Illustrator (EPS: all fonts converted to outlines) files are accepted. All color must be CMYK (all Spot colors will be converted to CMYK) Images must be a minimum of 300 dpi (TIFF, EPS, JPG); line art 1200 dpi All fonts must be Open Type or Mac compatible No film will be accepted. B/W ads only: Camera-ready art is acceptable ed ads must include name of advertiser, publication, and issue in the subject line. A contact proof must accompany color advertising All material sent will be destroyed after 12 months, unless otherwise advised Production costs are charged on a time basis No corrections or cancellations accepted after closing date 133 line screen is recommended for best possible 4-color reproduction 120 line screen is recommended for best possible black and white reproduction PROCEEDINGS NAVAL HISTORY Printing Web Offset Web Offset Binding Perfect Saddle Stitch Cover Paper 100 lb Coated 100 lb Coated UV Text Paper 40 lb Coated 45 lb Coated

7 ADVERTISING RATES: EFFECTIVE 1/1/2011 PROCEEDINGS NAVAL HISTORY COMBINATION 4-COLOR 1x 3x 6x 12x 1x 3x 6x 1x 3x 6 & 12x 2 PAGE SPREAD $12,548 $12,398 $12,146 $11,540 $5,791 $5,701 $5,615 $15,864 $15,580 $15,302 1/2 PAGE SPREAD $8,488 $8,312 $8,159 $7,858 $4,361 $4,304 $4,253 $11,469 $11,299 $11,123 FULL PAGE $7,778 $7,596 $7,298 $7,129 $3,424 $3,367 $3,316 $9,596 $9,425 $9,249 2/3 PAGE $5,672 $5,544 $5,422 $5,181 $2,192 $2,152 $2,112 $6,694 $6,552 $6,416 1/2 PAGE ISLAND $4,821 $4,713 $4,616 $4,417 $1,930 $1,896 $1,862 $5,899 $5,780 $5,667 1/2 PAGE HORIZONTAL $4,965 $4,854 $4,754 $4,550 $1,817 $1,789 $1,760 $5,417 $5,314 $5,207 1/3 PAGE $3,134 $3,071 $3,009 $2,884 $1,488 $1,465 $1,456 $4,037 $3,963 $3,940 1/4 PAGE $2,510 $2,459 $2,419 $2,322 $1,329 $1,312 $1,295 $3,350 $3,293 $3,248 1/6 PAGE $2,072 $2,033 $1,999 $1,925 $1,136 $1,124 $1,113 $2,833 $2,794 $2,754 1/9 PAGE $1,363 $1,340 $1,323 $1,289 $886 $880 $874 $2,027 $1,999 $1,982 1/12 PAGE $1,079 $1,067 $1,056 $1,033 $761 $755 $749 $1,692 $1,681 $1,664 All ads are billed at color rate. Black and white ads are 4/c builds. COVERS (REQUIRES 6x OR 12x SCHEDULE) COVER 2 $9,079 $8,625 $3,969 $11,043 COVER 3 $8,170 $7,762 $3,722 $10,896 COVER 4 $9,255 $8,792 $3,998 $11,237 COLOR MATCHED (ANY FREQUENCY): $852 DIRECT RESPONSE: DEDUCT 50% FROM ABOVE RATES. CLASSIFIED: NOT OFFERED. ONLINE USNI.ORG / NEWSLETTERS & ALERTS PER MONTH 1 MONTH 3 MONTH 6 MONTH 12 MONTH RECTANGLE 300 X 250 / $520 $500 $460 $420 CPM $0.41 $0.39 $0.36 $0.33 BANNER 468 X 60 / $940 $800 $720 $690 CPM $0.74 $0.63 $0.56 $0.54 HALF PAGE 300 X 600 / $1,390 $1,200 $1,090 $980 CPM $1.09 $0.94 $0.86 $0.77 LINKS $300 $250 $200 $100 $0.24 $0.20 $0.16 $0.08 POLICY NOTES AD CONTENT is the responsibility of advertisers and their agencies who warrant that they own all rights to any material appearing in the ad. The publisher reserves the right to reject copy or ads that it deems are objectionable for any reason. AGENCY COMMISSION is paid to recognized agencies at a rate of 15% on bills paid within 30 days from invoice date. SPACE COMMITMENTS may be cancelled upon written notice received seven days or more in advance of the published issue closing date. Advertising placed at contract rates may be subject to year-end adjustments resulting in a supplemental billing if frequency and size conditions fall short of the promised commitment. BILLING may be requested to agencies at the net rate only on the condition that if it remains unpaid after 90 days, the advertiser will assume responsibility for the payment. If collection or legal action should be required, any related expense will be the responsibility of the advertiser. For more information on Advertising Rates or to book your ad call Dave Sheehan at or dsheehan@usni.org.

8 PROCEEDINGS EDITORIAL CALENDAR: 2011 ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUS RESERVATIONS MATERIALS DISTRIBUTION JANUARY: Surface Warfare Shipbuilding: Does it match strategy? The future of amphibious lift November 24, 2010 December 3, 2010 SNA FEBRUARY: Veterans Health & Welfare The realities of PTS: Is treatment overwhelming the system? Where are the jobs? The impact on families December 29, 2010 January 5, 2011 USNI/AFCEA WEST 2011 MARCH: International Navies World CNOs weigh in; annual review of world s combat fleets; hot-spot watch January 26, 2011 February 4, 2011 APRIL: China Revisited China s military thinkers; Is China setting U.S. policy? The antiship ballistic missile threat; The future of the U.S. space program February 28, 2011 March 4, 2011 Sea Air Space ASNE Day MAY: Annual Naval Review Issue Special Issue Review of Navy and Merchant Marine; Flag lists of USN; DOD organization charts; Congressional committees; U.S. Battle Force changes March 25, 2011 April 5, 2011 USNI/AFCEA JWC 2011 JUNE: Submarine Warfare / ASW / Mine Warfare A role for diesel boats? The submarine census; The LCS as a sub-killer? April 29, 2011 May 5, 2011 Paris Air Show Eurosatory JULY: Afghanistan Update Next steps as we disengage; How do we maintain an effective presence? May 27, 2011 June 3, 2011 AUGUST: Coast Guard Issue Coast Guard Review; Flag lists of USCG; Organization chart June 28, 2011 July 6, 2011 SNA West SEPTEMBER: Naval Aviation How many carriers? Maritime patrol mission: time for UAVS? The short legs of today s aircraft: what does it mean for presence? Naval aviation turns 100 July 28, 2011 August 4, 2011 Tailhook Modern Day Marine DSEI OCTOBER: Homeland Security & Defense The challenge of tighter port security; Immigration law and the SW border; Cyber oversight: Is private industry better prepared than DOD? August 26, 2011 September 6, 2011 AUSA Naval Submarine League NOVEMBER: Marine Corps Issue Marine Corps review; Flag lists of USMC; Organization chart September 29, 2011 October 5, 2011 Coast Guard Innovation DECEMBER: The Navy of the Future Coming of the green fleet of warships and aircraft; Accelerated non-traditional missions; Skeleton ship manning; Increased use of unmanned vehicles October 28, 2011 November 4, 2011 I/ITSEC For more information on PROCEEDINGS or to book your ad call Dave Sheehan at or dsheehan@usni.org.

9 NAVAL HISTORY EDITORIAL CALENDAR: 2011 ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUS RESERVATIONS MATERIALS DISTRIBUTION FEBRUARY: Showdown With Libya Twenty five years ago President Ronald Reagan cut off U.S. economic ties with Libya and dispatched two carriers to the Gulf of Sidra. A look at how the Navy flexed its muscles in the Mediterranean. November 6, 2010 November 20, 2010 SNA USNI / AFCEA West 2011 APRIL: The Civil War at Sea GATEFOLD PACKAGE... And on Rivers. The first nine months: On the 150 th anniversary of the beginning of the Civil War we focus on significant naval actions during January 6, 2011 January 21, 2011 Sea Air Space ASNE Day USNI / AFCEA JWC 2011 JUNE: Centennial of Naval Aviation A full package of articles commemorating the aniversary, highlighted by a pictorial guide to the evolution of naval aircraft. March 4, 2011 March 18, 2011 Paris Air Show AUGUST: The Olympia and Ship Museums With the last survivor of early steel Navy possibly headed for the breaking yard, we examine her colorful history and the future of warship museums. May 6, 2011 May 20, 2011 SNA West OCTOBER: Sailors & Marines in China History and legacy of the U.S. naval presence in China during the interwar years, concentrating on the river patrols and China Marines. July 6, 2011 July 22, 2011 Tailhook Modern Day Marine DSEI AUSA Naval Submarine League DECEMBER: Pearl Harbor GATEFOLD PACKAGE A detailed look at the infamous attack: On the 70 th anniversary of the attack, an examination of the surprise strike from both Japanese and American perspectives. September 7, 2011 September 16, Coast Guard Innovation I/ITSEC NAVAL HISTORY While PROCEEDINGS is our flagship publication, the U.S. Naval Institute, the world s leading forum of independent thought on strengthening and supporting our Nation s sea services, also publishes other strong media vehicles that target the military. Naval History is an up-close and personal account by the people who participated in our naval triumphs and tragedies. Brilliantly illustrated with dramatic period photography and fine art, it features news-making historical discoveries and insightful scholarly analyses. Naval History is available to every active duty service member more than 580,000 via usni.org. For more information on NAVAL HISTORY or to book your ad call Dave Sheehan at or dsheehan@usni.org.

10 INSERTION ORDER: 2011 Date: Advertiser: BILLING INFORMATION (WHERE BILL SHOULD BE SENT) Company: Phone: Contact Name: Fax: Address: City State: Zip: SELECT: PROCEEDINGS NAVAL HISTORY ONLINE FREQUENCY RATE, INSERTION MONTHS AND AD SIZE: PROCEEDINGS: 1x 3x 6x 12x January; ad size: February; ad size: March; ad size: April; ad size: May; ad size: June; ad size: July; ad size: August; ad size: September; ad size: October; ad size: November; ad size: December; ad size: AVAILABLE SIZES: See separate Advertising Rates page for details. Naval History: 1x 3x 6x February; ad size: April; ad size: June; ad size: August; ad size: October; ad size: December; ad size: MATERIALS Pick up from: (magazine) (mm/yy) (page #) Art Enclosed Art to be sent later Art to be ed ONLINE ADS START DATE MONTH MONTHS MONTHS MONTHS RECTANGLE: BANNER: HALF PAGE: LINK: URL ADDRESS: CHARGES: Insertion rates and color costs may be found in the media kit or online at Insertion Costs: $ Less Agency Discount: $ (For recognized agencies only) TOTAL DUE $ FORM OF PAYMENT Check Purchase Order # MasterCard VISA American Express Card Number Name on Card Expiration Date / (month) (year) Signature BILLING AUTHORIZTION (signature) (printed name) Advertising Manager, David Sheehan 291 Wood Road Annapolis, MD p: f : e: production@usni.org (date) Mail or Fax Insertion Order to the address below attention: For more information on Insertion Order or to book your ad call Dave Sheehan at or dsheehan@usni.org.