page 2 if concept award 2011

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1 page 2 if concept award 2010 Sponsor page 3 What s new? Participation page 4 Categories page 5 Evaluation criteria page 6 Registration page 7 Jury page 8 Handling und Logistics page 9 Presentation poster page 10 Presentation poster, example 1 page 11 Presentation poster, example 2 page 12 Presentation poster, example 3 page 13 Service for award winners page 14 Dates page 15 ontact concept award

2 page 2 if concept award 2011 if concept award 2011 The if concept award is an international design competition for students and recent graduates (who are eligible to participate up to two years after graduation). Registration is free and you can register as many products as you like. An international jury of renowned designers will select the 100 winners of the if concept award. The very best entries will share total prize money of EUR 30,000. This competition is ideal for gaining international attention. Last year, more than 4,200 entries from 43 countries were registered. All former winners of the if concept award and of other student competitions organized by if can be accessed in the if online exhibition. if concept award 2011 gold sponsors CeBIT 2011 if International Forum Design GmbH Hansgrohe Deutschland Vertriebs GmbH Samsung Electronics Co., LTD Volkswagen AG, Projekt Design

3 page 3 if concept award 2011 What s new? Participation There are some changes to the registration procedure for the if concept award All documentation must be submitted online; you will no longer be able to send your documentation via the postal service. You can find all necessary details in the sections Registration and Handling and Logistics. Participation in the if concept award is free. Students and recent graduates of all courses related to the following areas are welcome to register their entries: Design Architecture Marketing Engineering Graduates are viewed as young professionals and are eligible to participate if they graduated no more than two years ago at the time of registration. We will accept projects by individual designers and by teams of designers with no more than 4 team members.

4 page 4 if concept award 2011 Categories To reflect the range of contributions, entries will be evaluated in four categories. There is no limit to the number of contributions each participant can submit. However, each contribution can only be submitted once and only in one category. If the jury thinks that an entry would be better assigned to a different category, the jury can assign the entry to a new category. This usually means that the entry will have a better chance of being successful. On the right side are the four categories of the if concept award, including a few examples of which types of entries should be submitted to each category. 01. product design / industrial design Product design Industrial design Transportation design Design of technological or health care devices Furniture and interior design objects Sports products Lifestyle products Ceramic products Survival and Emergency Kits Production methods, materials and their application 02. communication design /multimedia design Packaging design Graphic design Game design Design for digital media Cross media design GUI graphical user interface design Advertising Photography Film and video Animation Illustration 03. fashion design Fashion design Textile design Costume design Jewelry design Fashion accessories Fashion illustration 04. architecture / interior design Public spaces and buildings Private buildings and spaces Office blocks Interior spaces Temporary architecture Exhibition design (trade fair booths, museum displays etc.) Communication media for public spaces Visual orientation systems Interactive installations

5 page 5 if concept award 2011 Evaluation criteria The ten evaluation criteria listed on the right are valid for all four categories of the if concept award. The most important aspect in the if concept award is the creative concept behind a submitted product. This means, we are first and foremost looking for great ideas. These ideas should be elaborated and presented in the best way possible. Another important point is whether the concept represents a solution to an existing problem and whether it is realistic and can be implemented. In order to receive an if concept award, a contribution must get above-average marks regarding several evaluation criteria and must clearly stand out in regard to at least one evaluation criterion. The better you score in as many criteria as possible, the greater your chance of receiving an award and the higher the prize money might be. The ten evaluation criteria Degree of innovation / creativity Does the contribution represent a new idea? Does it improve on an existing idea and to which degree? Quality of Design Do the design, aesthetics and presentation of the entry stand out from the crowd? Practical aspects / degree of elaboration Is the contribution well thought through and is it useful? Did the designer(s) analyze the needs of the target audience? Were these needs taken into account and does the product meet the audience s needs? Functionality When implemented, does the contribution work as intended in the concept? Application Is the product self-explanatory and easy to use? If applicable: is it compatible with other components or products? Material Are the selected materials fit for purpose? Can they be used in the real product? Sustainability Is the contribution environmentally friendly? Does the product have a long life span? Are the materials environmentally friendly? Are recycled materials used or can the selected materials be recycled? Social responsibility Have humanist values or ethical standards been considered? Does this product promote social justice? Does it help those in need? Universal design Does the contribution meet a universal design standard? Is the product useful and attractive beyond its immediate target audience? Safety Are the designers aware of any potential safety risks in the use of the product? How are these safety risks tackled or avoided?

6 page 6 if concept award 2011 Registration Please make sure that your registration form is complete and contains all the necessary information. Fill in one registration form for each entry you want to submit. After we have received your online registration, we will send you a confirmation . This will contain an entry identification code (xxx-xxxxx) for each submitted entry. The entry ID helps us to clearly identify and assign each entry. Therefore please list the relevant entry ID in all communications with us. Admission Requirements In addition to the completed registration form, we need the documentation listed below. You have to supply this documentation to ensure that your entry will be admitted to compete in the if concept award. You can supply this additional documentation together with your registration form, or you can supply the documentation at a later point in time (but no later than the registration deadline). 1) Description We need a description of your entry. Please use the text field under the header detail data in the online registration form to enter a description of your entry and its functionality in English. This description should be no longer than 650 characters (incl. spaces). You may additionally enter a description in German. 2) Images Please upload one or two images of your product. Make sure you have these images available before you open the registration form. If you receive an award, we will use these images for the if online exhibition and for our PR work. Please make sure to use the following formats for your images: file format: JPG file size: max. 5 MB color space: CMYK or RGB 3) Student ID If you are still a student, please upload a photo or scan of your student ID. If you are a recent graduate, please upload a photo or scan of your graduation certificate. 4) Presentation Poster Please create a presentation poster for each submitted entry. Upload this poster with your registration form. You can find more detailed information in the Handling and Logistics area. 5) Film / Video If a film or video is absolutely necessary to explain your product, you may enter a link to the film or video in the online registration form. The film/video must be accessible with standard PC software and must be no longer than 3 minutes. Additional information on how to complete the registration form Please use the field university / academic institution of the registration form to enter the full name and address of your current (or former) university. For team projects please note: you can only enter one university per entry. If your team members are from different universities, you will have to decide on one university. Please also enter the full department name and the title, first and second name of the supervising faculty. If your project was not supervised, then please enter the title and name of the department head instead. Additional information for team projects Teams with up to four members can submit one or more entries. You can only create one user account for the whole team. This account must be in the name of one of your team members. The other team members have to be listed with their full names in the field All participating designers. It is not possible to register an additional team member at a later date. All correspondence will be sent to the team member who created the user account for the team. If your product is successful, all team members will, of course,receive an award.

7 page 7 if concept award 2011 Jury In a first step, an initial jury will select the best 300 entries out of all submissions. Participants will be informed via , as will those who have not been selected for this shortlist. Another jury consisting of international designers, professors or teaching staff will then select the 100 if concept award winners from this shortlist. The jury will also decide on the most outstanding entries, which will additionally receive prize money. The total prize money is EUR 30,000. The jury will decide on how much money goes to each entry. We will let you know about the jury decisions as soon as possible. The decision of the jury is legally binding and final. The intellectual property rights of all submitted designs remain with the participants. The organizers will not implement any concepts submitted to the if concept award.

8 page 8 if concept award 2011 Handling and Logistics Youhave to create a presentation poster for each entry you submit to the if concept award. This poster must be submitted within the registration deadline. You can submit your poster in the my if area. Presentation Poster The presentation poster is meant to help the jury with their decision. The poster should clearly represent your product in words and images, and should contain information about yourself. The essence of your design should be immediately obvious. To help you with the creation of the presentation poster, example posters are on pages 9 to 12. Summary of poster specifications format A1 portrait (594 x 840mm) 1. Description and images for the presentation poster The presentation poster must contain a description and images of your product. You might have uploaded a description and one or two images with your registration form. You can also use these for the presentation poster. If you prefer, you can create an alternative description and images for the poster. Please note: the description and all other text on the presentation poster must be in English. You may additionally include the text in another language of your choice. 2. Film/Video in addition to the presentation poster If a film / video is necessary to explain your product, you will need to provide a link to this file in your registration form. Please ensure that this link is also included in the presentation poster, otherwise the jury will not consider the film/video. font size for description and index data 20pt font Frutiger or other sans serif fonts such as Arial, Franklin Gothic, Futura, Helvetica, Univers esolution 300 dpi at 100% positioning data must be sent as platform independent PDF-X3 file maximum file size: 5MB The following information about yourself, your team and your entry must be included: entry-id code, category project title name of designer(s) name of university, city, country and university department if applicable, a link to a film or video that describes your entry (see point 2) Additional voluntary information: address

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13 page 13 if concept award 2011 Service for award winners The if concept award 2010 and the 100 best contributions All successful contributions to if competitions will receive the if logo, and are entitled to use this logo for commercial purposes. An F award not only signifies outstanding achievements in design, but also ensures that the universities of the award winners will receive points in the if ranking university. if concept award yearbook The if concept award yearbook, a comprehensive and attractive documentation, is a constant and important part of the competition. All award-winning contributions to the if concept award 2011 will be published free of charge including images and a description in English. This excellent publication serves as a reference book the world over and thus constitutes a first-class advertising tool for each participant. Each participant will receive two free copies of the yearbook one for themselves and one for their university. It is also possible to buy more copies. if will also send out free yearbook copies to a large distributor for international media representatives. if online exhibition With some 3.5 million page views per month, the if website is one of the most popular design platforms on the Internet. Visitors from over 100 countries come to find information about the if competitions. All award-winning contributions will be represented with up to two images and a description in the if online exhibition on the if website. This exhibition is not limited in duration. Commercial material The public should know when a contribution has successfully distinguished itself from the rest and received the popular if label in this international competition. In order to make the most of this imagepromoting factor, we offer all award winners a number of efficient advertising tools: certificate for all award winners if concept award logo for download Press Before, during and after the competition if s comprehensive PR work ensures that the if concept award will receive a great deal of attention in the national and international press. In economics and lifestyle magazines, in the specialized design press, in daily and weekly newspapers, as well as in radio and TV, there will be reports about the outstanding quality of the award-winning submissions. This thorough press coverage is based on longstanding contacts with more than 100 media representatives worldwide. With this comprehensive communication package, if achieves optimal publicity for the award winners and their great professional success. if ranking The universities of the award winners of the if concept award will receive points in the if ranking university. The basis for the if ranking is formed by all if competitions run throughout the last three years. The if ranking is updated after each new awards ceremony. The universities of the award winners can request the logo for the if ranking university. Universities and award winners can use this logo in their commercial communication.

14 page 14 if concept award 2011 Dates Registration deadline: 15 November 2010 Notification of shortlist from 17 January 2011 onwards Jury session 28 January Notification of jury decision from 1 February 2011 onwards if concept award yearbook 2011 available from May 2011 Please note: In all other cases, our General Terms and Conditions apply.

15 page 15 if concept award 2011 Contact Anna Reissert phone fax International Forum Design GmbH Messegelaende Hannover Germany if International Forum Design Hannover München Taipei