GoPrivate A patient s guide to private healthcare media information

Transcription

1 GoPrivate A patient s guide to private healthcare 2018 media information

2 What is the GoPrivate Guide? An independent guide for the uninsured patient who is considering paying for private treatment. The Guide is distributed in print form via 6,000 GP practices, covering 36 million of the population, by and via the web. It is a magazine-style guide, which stands out in GP waiting areas. Rationale In response to lengthening NHS waiting lists and the escalating cost of private medical insurance, more people than ever are looking for affordable options for private treatment. Many individuals have abandoned PMI due to escalating costs, and are considering self-pay or fixed price surgery. According to a GfK/NOP survey on behalf of the Competition Commission: 19% of private hospital patients paid in full themselves, with an average cost of treatment of 5,557; 2% paid fully themselves despite having PMI; and 29% paid partly via PMI and partly themselves. The recent Private Healthcare UK Self-Pay Market Study, published by Intuition Intelligence, demonstrated an increasing focus on self-pay among healthcare providers: 48% of respondents said the number of self-pay patients had increased by at least 5% in the last year; while 90% expect self-pay to increase over the next three years. According to LaingBuisson, the self-pay market (including cosmetic surgery) now accounts for nearly 900 million of revenues, a growth of 9% on the prior year and a significant growth trajectory from the 527 million reported in 2013.

3 Who is the audience for the GoPrivate Healthcare Guide? Target audience Moderately affluent over 55s in the UK considering or requiring categories of treatment such as: Hip replacement Knee replacement General surgery Prostate surgery Gallbladder surgery Hysterectomy Back surgery Hernia operations Cataract surgery Varicose vein treatment Obesity surgery IVF Cancer treatment

4 Are you interested in attracting self-pay patients? The GoPrivate Guide is the UK s first cross- platform guide (print, digital, mobile) which is distributed to 6,000 of the UK s biggest primary care practices and clinics. The GoPrivate Guide is designed to appeal to NHS patients who are considering private self-pay treatment as an alternative to long waiting lists and uncertain outcomes. Increasingly restrictive NHS funding criteria in orthopaedics, ophthalmology, gastroenterology, gynaecology and urology is fuelling increased self-pay demand. Well-publicised and increasing restrictions on NHS funding for cancer drugs has already fuelled growth in self-pay oncology How does it appeal to patients? Potential patients are able respond to advertisements, company profiles and editorial in this unique guide on how to go private. The guide answers all the important questions patients have on going private and provides valuable information to patients on the UK s leading private healthcare providers. There is also a Digital Edition which is easily accessible using mobile devices and tablets, and online through the UK s leading private healthcare website Private Healthcare UK

5 Who reads the Guide? Promoting affordable self-pay treatment The GoPrivate Guide is distributed to prospective patients in print and digital formats, and offers the best value for our clients ROI and a new way for patients to find out about private healthcare both online and offline. Placed in 6,000 GP surgeries nationwide The Guide is distributed to 6,000 GP practice waiting areas, serving a patient population of 36 million. 47 million patient visits are made to these practices every quarter. The readership is further extended through the Digital Edition and the UK s leading private healthcare website, Private Healthcare UK. Added ROI from digital edition Advertisements featured in the Digital Edition have the added benefit of live and web addresses allowing easy access by a mobile device or tablet through Private Healthcare UK, for a period of 12 months.

6 How will the Guide help patients? The Guide contains a mix of editorial and provider content, and covers such topics as how to access private healthcare, what it costs, a guide to fixed price surgery and how to choose a provider. Content will include the following Why go private?. The benefits What does it cost? How do I go private? What is Fixed Price Surgery? Going private on the NHS Comparing prices for private surgery Choosing a private hospital Finance for private treatment The GoPrivate price guide

7 Getting your message across We are seeking healthcare providers who want to get their message across to the 38 million patients who are looked after by the 6,000 largest primary care practices. You will be investing in a double page spread or a single page that will profile and promote what you have to offer to patients. You may decide to: Focus on one area of treatment Profiling what you can offer to patients seeking, for example, weight loss surgery, or to patients seeking knee or hip replacement. We wish to provide our readers with as broad a range of services as possible. Profile what you have to offer across a range of services A healthcare provider may wish to promote their expertise and suitability for patients across a broad range of services. Your content may be comprised of an advert, advertorial or a combination of the two.

8 Getting your message across The Guide also offers half page, quarter page and directory listings for hospitals and clinics who may have a smaller budget but still want to get their message across to the 38 million patients who are looked after by the 6,000 largest primary care practices. Directory listings are grouped by area of treatment, for example orthopaedic surgery, dental treatment, eye surgery, infertility treatment. Your listing will include your company/clinic name, contact details, logo and a 50 word description. Directory listings Half page advert

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14 What you get out of the Guide... The printed publication benefits from a wide readership through GP waiting areas. But the content is also put to good use through an online publication. Links to your website and on your advert are live when transferred to the digital edition. 12 months presence on the Private Healthcare UK website- 250,000 + unique visitors per month. QR code for patients to connect to your website via the guide. Print distribution 30,000 copies going into 6,000 GP waiting rooms. 20 free print copies of guide. PDF version can be used on your own website or as promotional material.

15 Premium packages DPS (double page spread) DPS - inside front cover Full page, facing editorial 8,425 + VAT 9,250 + VAT 6,950 + VAT Rates & data The GoPrivate Guide is owned and run by Intuition Communication Limited. Intuition Communication is the leading online publisher of information about private healthcare in the UK and abroad. Our website Private Healthcare UK is the most visited online resource for patients researching all aspects of private healthcare services ranging from private hospital treatment to private medical insurance. Standard packages ROP full page 4,960 + VAT ROP half page 3,375 + VAT ROP quarter page 2,295 + VAT Directory listing VAT Artwork and copy writing services are available at an additional charge. To discuss your requirements please philiparchbold@privatehealth.co.uk Intuition Communication Ltd 3 Churchgates, Wilderness, Berkhamsted, HP4 2UB. UK. +44 (0) team@intuition-comms.co.uk