How to attract the best applicants with Enhanced Advertising

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Beverly Norton
5 years ago
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1 How to attract the best applicants with Enhanced Advertising

Drive More Jobseekers To Your Adverts With over 3000 adverts on the website, choose from the following to increase your visibility and the number of people viewing your advert Spotlight Button Prime

uk homepage Drives the highest number of visitors to your advert Can be used to promote jobs.ac.

uk Campaign Sites Larger size allows for better branding and text flexibility to suit your needs *Linking Page required for multiple adverts Featured Button Another opportunity to feature on jobs.ac.

2 Drive More Jobseekers To Your Adverts With over 3000 adverts on the website, choose from the following to increase your visibility and the number of people viewing your advert Spotlight Button Prime position on jobs.ac.uk homepage Drives the highest number of visitors to your advert Can be used to promote jobs.ac.uk adverts* or jobs.ac.uk Campaign Sites Larger size allows for better branding and text flexibility to suit your needs *Linking Page required for multiple adverts Featured Button Another opportunity to feature on jobs.ac.uk homepage An excellent traffic builder to drive more jobseekers to your specific advert Designed by us to match your branding Sector Button Appears on the relevant sector page (for example Biological Sciences) Also displed on the appropriate job search results page Reach more people with the specific skills and experience you need Sponsored Job Search Button Drives jobseekers from keyword searches on the homepage to your advert ➍ Appears at the top of the search results page; the most visible page on jobs.ac.uk! A great w to promote hard-to-fill roles Sponsored Job by More than 93,853 people receive Jobs by Alerts from jobs.ac.uk Highlights your vacancy and places it at the top of the Jobs by Alert Target applicants by job type or subject, reaching the right people quickly 1 Please note that Sponsored Job by and all Buttons are live for one week

3 Homepage Search results page Sector page ➍ ➍ Basic Advert This is your fast and easy w to reach jobs.ac.uk s large audience via our website and Jobs by Alert service. Visible for up to two months, your advert will include your logo and links to direct jobseekers back to your website. Only one job vacancy to be advertised per Basic Advert.

Enhance Your Organisation s Image Choose from the

enhanced advertising Enhanced Advert Enhances your

Highlighted in the search results, further

produced either from your own design or by our

on every jobseeker Only one job vacancy to be

vacancies together Links to jobs.ac.uk Basic or

website that can promote: - senior/specialist roles

campaigns - a new or restructured department

to the campaign with performance tracked at every

your adverts with an informative video Promotes

4 Enhance Your Organisation s Image Choose from the following to promote your brand and image through enhanced advertising Enhanced Advert Enhances your Basic Advert with graphics, photos and logos Highlighted in the search results, further increasing your exposure to jobseekers Can be produced either from your own design or by our in-house creative team Makes a memorable impression on every jobseeker Only one job vacancy to be advertised per Enhanced Advert Linking Page Can be designed to match the brand and style of other advertising Only accessible through jobs.ac.uk buttons A solution for displing multiple vacancies together Links to jobs.ac.uk Basic or Enhanced Adverts only Campaign Site Purpose built website that can promote: - senior/specialist roles - research grants or funding - large recruitment campaigns - a new or restructured department Tailored content, design and web address specific to the campaign with performance tracked at every stage Employer Video Engages jobseekers viewing your adverts with an informative video Promotes your organisation, the opportunities offered and the benefits more powerfully than text or images Enhances and promotes your employer brand and values to millions of jobseekers 3

jobs.ac.uk Recruitment Solutions, Proven Results!

After advertising the role for a week and with few applications, the university came to jobs.ac.uk for help. We advised that a Featured Button would be the best option to reach a larger audience.

0 Period of enhancement by Featured Button 35 30 5 Page views of Advert 15 10 Page views of Advert enhanced by Featured Button 5 Sa Fr id tu, 1 4 rd a Su y, 1 5 nd, M on 1 6 da Tu y, 1 7 e W sda

the extra 150 page views (shaded in yellow) which were produced by the Featured Button over 7 ds.

where details of the campaign with all the opportunities were listed together. This in turn linked to individual Enhanced Adverts.

845 extra visits were generated by the Spotlight Button in week one (over 10,000 jobseekers visited the adverts over the course of the campaign).

5 jobs.ac.uk Recruitment Solutions, Proven Results! Performance of the Featured Button Extra response required for a niche/ difficult to fill job 40 This university department needed to fill a unique role that demanded a very specific skill set. After advertising the role for a week and with few applications, the university came to jobs.ac.uk for help. We advised that a Featured Button would be the best option to reach a larger audience. Once the button went live, the number of jobseekers viewing the advert rose dramatically and in total the button added 150 extra page views over seven ds. 0 Period of enhancement by Featured Button Page views of Advert Page views of Advert enhanced by Featured Button 5 Sa Fr id tu, 1 4 rd a Su y, 1 5 nd, M on 1 6 da Tu y, 1 7 e W sda ed y ne, 18 sd Th, 1 ur sd 9, Fr 0 id S a tu, 1 rd a Su y, nd a M y, on 3 da Tu y, 4 es d W ed, ne sd 5 Th, ur sd 6, Fr 7 id S a tu, 8 rd, 9 0 Featured Button The shaded section of the graph shows the extra 150 page views (shaded in yellow) which were produced by the Featured Button over 7 ds. Spotlight Button Advertising multiple opportunities both separately and together to reach the widest audience Linking Page We recommended a Spotlight Button to direct jobseekers to a Linking Page where details of the campaign with all the opportunities were listed together. This in turn linked to individual Enhanced Adverts. This cohesive approach of eye-catching categorised adverts and a high-profile homepage presence ensured this organisation reached the widest possible audience. 845 extra visits were generated by the Spotlight Button in week one (over 10,000 jobseekers visited the adverts over the course of the campaign). Enhanced Adverts Recruiting over 40 staff internationally for the new campus in Ningbo, China Spotlight Button In order to give jobseekers full information about living and working at the Ningbo campus, we suggested and developed a Campaign Site to attract committed applicants. Each of the 40 jobs was placed as an Enhanced Advert with a direct link to drive jobseekers to the Campaign Site. Awareness was raised further by using a Spotlight Button for two weeks. Campaign Site statistics: 14,661 visitors, 600 applicants, all positions successfully appointed 4 Campaign Site Homepage Campaign Site Location Page Campaign Site Jobs Page

6 Why use jobs.ac.uk to attract the best talent? 91% of our jobseekers have a Degree, with many possessing a Masters (35%) or Doctorate (34%)* 604,053 unique users per month** 93,853 jobseekers subscribe to Jobs by Alerts growing by 1,000 people every week 4 times more effective than print media at recruiting and appointing a candidate for academic and research posts*** UK HE North: +44(0) henorth@jobs.ac.uk UK Public Sector, FE and Commercial: +44(0) adverts@jobs.ac.uk International: +44(0) global@jobs.ac.uk UK HE South: +44(0) hesouth@jobs.ac.uk UK Agencies: +44(0) agencies@jobs.ac.uk jobs.ac.uk University of Warwick Coventry CV4 7AL +44 (0) (0) enquiries@jobs.ac.uk Printed on paper derived from sustainably managed forests. *NORAS 010 ** ABCE audited March 010 ***Survey of 10 UK Universities HR Data jobs.ac.uk reserves the right to change product features and specification at any time and without notice. For full terms and conditions, please visit 5

121,000 + SUBSCRIBERS* 245,000+ FOLLOWERS* 91% 67% 183,000+ DOWNLOADS* million IN 2016* ATTRACT QUALITY JOBSEEKERS FROM ACROSS THE GLOBE

121,000 + SUBSCRIBERS* 245,000+ FOLLOWERS* 91% 67% 183,000+ DOWNLOADS* million IN 2016* ATTRACT QUALITY JOBSEEKERS FROM ACROSS THE GLOBE Media pack ATTRACT QUALITY JOBSEEKERS FROM ACROSS THE GLOBE JOBS BY EMAIL 121,000 + SUBSCRIBERS* JOB SEARCHES ON JOBS.AC.UK 4.6 million IN 2016* SOCIAL MEDIA 245,000+ FOLLOWERS* QUALITY JOBSEEKERS MOBILE